crossshops
DESCRIPTION
CrossShops is a venture that will help local town shops gain back their customers. CrossShops will add a gaming layer to local shopping by crossword puzzles. The puzzles will have questions related to specific town shops. These questions will encourage players to walk into local stores and browse through the shelves or menus with the objective of finding clues to a puzzle.TRANSCRIPT
Cross -Shops
Amir Samakar , Yi Lin , Alexandra Coleman , Neeta Kumari , Stuart Hood , Ravindra Bhandari
Apr. 2012, Babson College
Large retailers and shopping malls are becoming more popular
This results in local shops in towns losing business
Old mom-and-pop shops are disappearing from the streets of US towns
Gradually, towns look empty and are no longer walkable
Small town residents are joining efforts to keep their towns from becoming ghost towns
Ghost Towns
Gamification
How it works
Design
•CrossShop Team
•Local Shop owners
Publish
•Local newspaper
•CrossShop website
•Mobile Apps
Solution
•Visit the local shop
•Browse the menu or shelf items
Rewards
•CrossShop points
Spend Points
•Coupons•Hints•Entry fee for Big Puzzle
•Instant Verification
Why it is interesting
Related to Real Environment
• Makes shopping experience more enjoyable
• Improve walkability score of town
• Helps keep towns alive
Real Money Rewards
• Coupon
Creates a Social Fabric
• Recognition in Leader board
• Higher Levels for Best Players
• Enables local communities to compete
• Share shopping experience within the community
• Encourages teamwork to solve difficult puzzles
Appealing for all ages
• Elderly: Local newspaper or magazine
• younger generation : Online website/ phone Apps
• Different puzzle content for different age groups
CrossShop Points
A virtual currency.
Borrow or lend points.
Trade points for real money
A fixed exchange rate
Spend points for virtual or real goods.
• Minimal macroeconomic effects• No effect on the U.S. banking system• Unless, virtual dollars are exchanged for
“real world” goods
Macroeconomic Effect
• Shift in consumption• Community Growth • Urban and suburban renewal• More investment and exchange of local
dollars
Reshaping the Microeconomic Landscape
Large Retailer
s
Local Vendors