crowd companies: the next 10 years, leweb keynote
DESCRIPTION
Jeremiah Owyang's keynote at LeWeb, and the announcement of a new brand council, Crowd Companies which focuses on the Collaborative Economy: Maker Movement, Sharing Economy, and Co-InnovationTRANSCRIPT
COLLABORATIVE ECONOMY
Is Your Company Ready For The Next Ten Years?
LeWeb KeynoteDec 10th
Jeremiah Owyang
COLLABORATIVE ECONOMY
DEFINING THE LAST TEN YEARSLast 10 years focused on democratizing media, resulting in the disruption of business communications, the music industry and even government communications.
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10 YEARS AGO: LES BLOGS
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FROM MEDIA TO THE PHYSICAL WORLD
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Where will your company be in the next decade?
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EARLIER THIS YEAR IN LONDONAt LeWeb June, we explored the collaborative economy, as the physical world is now becoming democratized. People are empowered.
COLLABORATIVE ECONOMY
IT IS ACCELERATINGNew technologies like 1) 3D printing, 2) Heavily-funded sharing economy startups 3) Crowdfunding, and 4) Bitcoin, show velocity.
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LARGE COMPANIES FALLING BY WAYSIDELifespan of companies on the S&P 500 continue to reduce. How will companies stay ahead?
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WHAT ROLE DO COMPANIES PLAY WHEN PEOPLE GET WHAT THEY NEED FROM EACH OTHER?
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ARE YOU READY FOR THE CROWD TO BECOME PART OF
YOUR COMPANY?
COLLABORATIVE ECONOMY
ENABLE THE CROWD TO CONTRIBUTEGE partners with Quirky for crowd innovation.
COLLABORATIVE ECONOMY
CROWD FUNDING MEANS SHARED FATE –HIGHEST STATE OF LOYALTYU-Notes are sold in increments of $100 over the Internet with an asset-backed feature and make quarterly payments (interest and principal).
COLLABORATIVE ECONOMY
MAKERS EXPAND PRODUCT EXPERIENCE
A community of Makers from Custom Made partners with Lincoln Motors build matching jewelry for new car owners.
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WHY DO THIS?
1. SEEK PURPOSEFUL PROFIT
2. MAXIMIZE RESOURCES
3. HARNESS CROWD INNOVATION
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1. SEEK PURPOSEFUL PROFIT
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PURPOSEFUL BRANDS PROVIDE SHARED VALUE
Millennials (and beyond) want companies to have a purpose. Corporations must lead community and environment initiatives. (Blue text is execs, green text is millennials)
Deloitte Study, 2011
Executives Millennials
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GIVE PEOPLE PURPOSE
Toyota 100 Cars for Good Program – The program awards 100 vehicles to 100 deserving nonprofit organizations over the course of 100 days based on votes from the public.
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TOMS
Enables a marketplace of other artisans to sell their social good products
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2. MAXIMIZE RESOURCES
COLLABORATIVE ECONOMY
The Mesh: “Access to goods, services & talent triumphs over ownership”
A COLLABORATIVE ECONOMY
- Lisa Gansky, @InstigatingAuthor of The Mesh
COLLABORATIVE ECONOMY
RETAILER B&Q PROVIDES COMMUNITY AND MARKETPLACEEnables neighbors to share ideas, goods, and community around their brand.
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TRUNK CLUB: AN INTERNET STYLIST ON DEMAND Tap a “Mechanical Clerk” –Ethan Holland
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WORKSPACE ON DEMAND
Marriott offers a choice of flexible work and meeting space easy to find and simple to reserve, just like a hotel room.
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3. HARNESS CROWD INNOVATION
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COMPANIES WHO TAP THE CROWD Are more innovative, connected, and empowering others. Study shows that 78% of companies are conducting outside innovation but with varied levels of success.
Study: Haas School of Business, UC Berkeley
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NORDSTROM SIGNS ON AS AN ETSY WHOLESALE BUYER To sell handcrafted & vintage goods at retail scale.
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BRANDS ENABLE 3D PRINTING FOR MASS PERSONALIZATIONNokia offers 3D files enabling custom cases to be printed at Shapeways
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Takeaway: Brands achieve Resiliency by collaborating with the empowered people for shared value.
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Introducing:
Crowd Companies
A Brand Council for the Collaborative Economy
Our Mission: Empowered People and Resilient Brands to achieve Shared Value
CrowdCompanies.com | @CrowdCompanies
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FINAL TAKEAWAYS
1. Like media was socialized, the physical world is becoming democratized.
2. People are empowered to make physical goods and share them –instead of buying anew.
3. Big companies must use these same strategies to regain relevancy.
4. Corporations that partner with the empowered people become resilient.
5. The next ten years are crowd and companies, together.
COLLABORATIVE ECONOMY
Crowd Companies
Our Mission: Empowered People & Resilient Brands for Shared Value
Jeremiah OwyangChief Catalyst, Founder