crowd e a pegada de carbono_shaun abrahamson_cici2011
DESCRIPTION
Crowd e a pegada de carbono - CICI2011Palestrante: Shaun AbrahamsonTRANSCRIPT
![Page 1: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/1.jpg)
.
Crowd e a Pegada de Carbono
Crowd and Carbon Free
![Page 2: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/2.jpg)
Working with the crowd
+ Quick Introduction – 5min
+ Coop Game (if we have enough people) – 10min
+ 10 Steps to Social Production – 45min
Break – 5min
A real challenge: BetaTraffic
+ Introduction - 10min
+ Group Planning – 20min
+ Group Presentations and Discussion – 20min
![Page 4: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/4.jpg)
![Page 5: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/5.jpg)
The producer-consumer relationship.
![Page 6: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/6.jpg)
More symbiotic relationships?
![Page 7: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/7.jpg)
I see you, but how do we work together?
![Page 8: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/8.jpg)
Massive explosion of ways to work with crowds
![Page 9: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/9.jpg)
How can we make paper cups disappear?
![Page 10: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/10.jpg)
Can we reduce out footprint at home by 80%?
![Page 11: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/11.jpg)
More ways to house 2 billion people?
![Page 12: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/12.jpg)
Where is the traffic-free future we were promised?
![Page 13: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/13.jpg)
COOPETITION GAME
⬅ ⬅
![Page 14: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/14.jpg)
Coopetition Rules
1. First person or team to get all 4 words, wins the prize
2. Please don’t get up or move around
3. Some of you will want to shout out the words – this is not a good strategy
4. You only have 5 minutes
5. Submit response at mutopo.com/coop
![Page 15: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/15.jpg)
DEBRIEF
⬅ ⬅
![Page 16: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/16.jpg)
+ how did you motivate people to help/join you? + how did you generate awareness about what your we doing/offering?
⬅ ⬅
![Page 17: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/17.jpg)
+ how did you decide who to trust? + what tools did you use (email, twitter, search, etc)? + what would you have done differently if you had more time?
![Page 18: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/18.jpg)
SOCIAL PRODUCTION
⬅ ⬅
![Page 19: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/19.jpg)
OUTCOMES
⬅ ⬅
![Page 20: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/20.jpg)
1 Consumproduction
![Page 21: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/21.jpg)
How many of us work for Google?
![Page 22: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/22.jpg)
Source: David Armano
Support
Plan Research
![Page 23: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/23.jpg)
Source: David Armano
Customer -Designers
Entrepreneurs
Government
Suppliers
Customer - Supporters
Customer - Influencers
Support
Plan
Research
![Page 24: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/24.jpg)
Opportunities to change how we create value
Research Plan Produce Launch Sell Support
![Page 25: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/25.jpg)
2 Communication as a By-product
![Page 26: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/26.jpg)
If you build it, they may join you
Research Develop Plan Produce Launch Sell Support
![Page 27: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/27.jpg)
If you build it with them, they already have
Research Develop Plan Produce Launch Sell Support
![Page 28: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/28.jpg)
PEOPLE
⬅ ⬅
![Page 29: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/29.jpg)
3 The invisible workforce
![Page 30: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/30.jpg)
What’s missing from our LinkedIn profiles?
![Page 31: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/31.jpg)
4 MEGAS
![Page 32: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/32.jpg)
Money
Experience Attention
Good
Stuff
![Page 33: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/33.jpg)
Would you offer to pay for dinner in someone’s home?
Dan Ariely Predictably Irrational
![Page 34: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/34.jpg)
5 Engagement Value Exchange
![Page 35: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/35.jpg)
Why would I write for BBH?
![Page 36: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/36.jpg)
OUTSIDE
HYBRID
Value exchange makes the world go round
![Page 37: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/37.jpg)
ORGANIZATION
⬅ ⬅
![Page 38: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/38.jpg)
6 BIG Decisions
![Page 39: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/39.jpg)
Decide how to decide
![Page 40: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/40.jpg)
7 Ecosystem Design
![Page 41: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/41.jpg)
TEAMS
FANS IN THE STADIUM
FANS AT HOME
Every ecosystem has many roles
![Page 42: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/42.jpg)
Platform vs Challenge
Asmbl.us vs myStarbucksIdea
An ecosystem for better product, service & sustainability
![Page 43: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/43.jpg)
An ecosystem for security
![Page 44: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/44.jpg)
8 Rights, Rogues & Resistance
![Page 45: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/45.jpg)
With more contributions, more ownership complexity
![Page 46: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/46.jpg)
Don’t feed the trolls Don’t feed the trolls
![Page 47: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/47.jpg)
Reasons may vary
![Page 48: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/48.jpg)
TOOLS
⬅ ⬅
![Page 49: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/49.jpg)
9 Bioinstrumentation
![Page 50: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/50.jpg)
Better than we know ourselves
![Page 51: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/51.jpg)
![Page 52: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/52.jpg)
10 Scaffolding
![Page 53: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/53.jpg)
Scaffolding for FIFA fans
![Page 54: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/54.jpg)
Tools to organize around a deal
![Page 55: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/55.jpg)
BetaTraffic Planning 1 Consumproduction
2 ”Communication” as a By-product 3 The Invisible Workforce 4 The MEGAS
5 Engaging Value Exchange 6 Ecosystem Design 7 Decide how to decide 8 Rights, Rogues & Resistance 9 Bioinstrumentation 10 Scaffolding
![Page 56: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/56.jpg)
Bioinstrumentation
Tools to organize around an idea
![Page 57: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/57.jpg)
BREAK
⬅ ⬅
![Page 58: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/58.jpg)
![Page 59: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/59.jpg)
Can we work with crowds to eliminate Traffic Congestion?
![Page 60: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/60.jpg)
Yes, it is worth solving
1 hour avg traffic delay worldwide
2 ½ hours avg traffic delay in Moscow
3.9 billion gallons of gas in US burned sitting in traffic
300% Increase in fuel consumption and
emissions due to congestion
Sources: 2010 Commuter Pain Study 2010 Urban Mobility Report
![Page 61: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/61.jpg)
BetaTraffic Planning 1 Consumproduction
2 ”Communication” as a By-product 3 The Invisible Workforce 4 The MEGAS
5 Engaging Value Exchange 6 Ecosystem Design 7 Decide how to decide 8 Rights, Rogues & Resistance 9 Bioinstrumentation 10 Scaffolding
![Page 62: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/62.jpg)
BetaTraffic Planning + who should we work with? + what does the value exchange look like?
5 Engaging Value Exchange 6 Ecosystem Design
+ what might a p2p traffic management system look like? + what might an open data traffic system look like?
![Page 64: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/64.jpg)
ADDITIONAL CASES
⬅ ⬅
![Page 65: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/65.jpg)
How to use large scale collaboration
to find weather balloons (or ideas, talent, partners, leads etc)
![Page 66: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/66.jpg)
Find 10 red weather balloons
![Page 67: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/67.jpg)
A winning recruiting strategy
![Page 68: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/68.jpg)
Different alignment and decision-making strategies 1st 2nd 3rd 5th
Balloons Found 10 9 8 8
MEGAS Money x x x Good x x x Meaning x x x x
Ecosystem Team size 5 8 1 10 Network size 5,000 1,000 50,000* 80,000** Existing network? no no yes yes
![Page 69: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/69.jpg)
Elements of successful social media and community building
+ traditional media coverage of the team + brand recognition (MIT, Georgia Tech) + search rank optimization for team websites + deployment of mobile apps to aid participants + work with existing social networks + overall team strategy Source: DARPA Network Challenge Project Report http://www.eecs.harvard.edu/cs286r/papers/ProjectReport.pdf
Familiar elements of success
![Page 70: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/70.jpg)
New elements of successful communications
+ collaboration/trading with other teams + extracting data from online sources + operations center for coordinating/decisions + method used to search twitter (real-time) + websites that motivate, encourage recruitment + recursive recruiting using money or charity Source: DARPA Network Challenge Project Report http://www.eecs.harvard.edu/cs286r/papers/ProjectReport.pdf
Emerging elements of success
![Page 71: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/71.jpg)
Understanding, evaluating and recruiting talent to change how
work is done.
![Page 72: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/72.jpg)
Ongoing data about performance
![Page 73: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/73.jpg)
It’s not all about the money
![Page 74: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/74.jpg)
Economic value from “Karma”
![Page 75: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/75.jpg)
Working with Customers to Create and Evolve Products
![Page 76: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/76.jpg)
Creating new products with the outside organization
![Page 77: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/77.jpg)
Linking business models, value and collaboration
source: http://www.innovationgovernance.net/harvardbusinessreview_lego.pdf
![Page 78: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/78.jpg)
Where do you go from here??
![Page 79: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/79.jpg)
“This project was highly successful” – Jim Hanna, Starbucks
![Page 80: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/80.jpg)
Research Develop Concepts
In store Test
Evaluate Concepts
![Page 81: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/81.jpg)
Concept to feedback to store trials
![Page 82: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/82.jpg)
13,000 ratings
5,000 comments
1,500 idea updates
430 ideas
Successful ecosystem
![Page 83: Crowd e a pegada de carbono_Shaun Abrahamson_CICI2011](https://reader033.vdocument.in/reader033/viewer/2022051611/54b5283e4a795934448b45d7/html5/thumbnails/83.jpg)
+ 10,000,000 media impressions
Communication as a by-product