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Digital transformation dengan crowd economy: study & lesson learned Mardhani Riasetiawan [email protected] JOINTS 2016

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Page 1: crowd economy: study & lesson Digital transformation ...mardhani.staff.ugm.ac.id/files/2016/08/Presentasi... · Agenda Industry Transformation Crowd Economy Framework Lesson Learned:

Digital transformation dengan crowd economy: study & lesson

learned

Mardhani [email protected]

JOINTS 2016

Page 2: crowd economy: study & lesson Digital transformation ...mardhani.staff.ugm.ac.id/files/2016/08/Presentasi... · Agenda Industry Transformation Crowd Economy Framework Lesson Learned:

MARDHANI RIASETIAWANScientist, founder & entrepreneur

[email protected] | http://mardhani.staff.ugm.ac.id | Yogyakarta, ID

Experience ___________________________StartUp ___________________________

Education ___________________________

Interest ___________________________

Founder & CEO, Intelligent Technology Initiatives, a big data management platform company | 2010 - current

Lecturer, Department of Computer Science and Electronics, Faculty of Mathematics and Natural Science, Universitas Gadjah Mada | 2012 - current

Secretary, Big Data Working Group UGM Consultant, Integrated Data Management & Big Data, Upstream Technology Center, PT Pertamina | 2012 - current

Consultant, Nuclear Safety & Data Center Management, BAPETEN RI | 2015 - current

Researcher, International Monitoring Center, CTBTO-IAEA & Univ of Vienna, Austria | Nov 2015 - Feb 2016

Master in Information Technology, Universitas Gadjah Mada | 2007

Bachelor in Accounting, Universitas Gadjah Mada | 2013

Kiddoplex.id , technology makerspace, Yogyakarta | 2016

Gamabox.id, Enterprise Data Management Services, Yogyakarta | 2015

Gamabox.tv, Internet Creative TV, Yogyakarta, 2014

Cloud Big Data

Entrepreneurships

Open SourceSocial-preneur

Data Science

Page 3: crowd economy: study & lesson Digital transformation ...mardhani.staff.ugm.ac.id/files/2016/08/Presentasi... · Agenda Industry Transformation Crowd Economy Framework Lesson Learned:

AgendaIndustry Transformation

Crowd Economy Framework

Lesson Learned: SME, start up, lahan gambut, finance

Notes: Presentasi adalah bagian dari study pada Digital Economy Research Group UGM Januari sd Agustus 2016 (Big Data Working Group UGM + Intelligent Technology Initiatives)

Page 4: crowd economy: study & lesson Digital transformation ...mardhani.staff.ugm.ac.id/files/2016/08/Presentasi... · Agenda Industry Transformation Crowd Economy Framework Lesson Learned:

Introduction

Page 5: crowd economy: study & lesson Digital transformation ...mardhani.staff.ugm.ac.id/files/2016/08/Presentasi... · Agenda Industry Transformation Crowd Economy Framework Lesson Learned:

Business Process Automation

Modern Application Engineering

Software Driven Dynamic Infrastructures

1. Mobile First2. Lightweight3. LOB Purpose

Built4. Disposable App5. Rapid Deploy

1. Xaas Model2. Secure Reliable3. App Aware4. LOB visibility5. Elastic Scaling

1. Strategy Driven2. Flexible,

Extensible3. Decision Enabler4. Cross Functional5. Adaptive

Workflow

Page 6: crowd economy: study & lesson Digital transformation ...mardhani.staff.ugm.ac.id/files/2016/08/Presentasi... · Agenda Industry Transformation Crowd Economy Framework Lesson Learned:

example

Page 7: crowd economy: study & lesson Digital transformation ...mardhani.staff.ugm.ac.id/files/2016/08/Presentasi... · Agenda Industry Transformation Crowd Economy Framework Lesson Learned:

Investment focus on

❏ Resource Process❏ Asset Utilization❏ Labor❏ Inventories❏ Quality❏ Supply/Demand match❏ Time to market❏ Service/after sales

Page 8: crowd economy: study & lesson Digital transformation ...mardhani.staff.ugm.ac.id/files/2016/08/Presentasi... · Agenda Industry Transformation Crowd Economy Framework Lesson Learned:

Crowd potential implementation in industries:

● Customer attraction● Value / delivery chain● Flexible mobilization● Quality control● Automation● information

Page 9: crowd economy: study & lesson Digital transformation ...mardhani.staff.ugm.ac.id/files/2016/08/Presentasi... · Agenda Industry Transformation Crowd Economy Framework Lesson Learned:

Industry investment for digital technologies

46% + 36% Agree

34% + 10% increase the business

Page 10: crowd economy: study & lesson Digital transformation ...mardhani.staff.ugm.ac.id/files/2016/08/Presentasi... · Agenda Industry Transformation Crowd Economy Framework Lesson Learned:

challenges

Maintaining stabilities

● Maximize current resources

● Minimize the risks

Page 11: crowd economy: study & lesson Digital transformation ...mardhani.staff.ugm.ac.id/files/2016/08/Presentasi... · Agenda Industry Transformation Crowd Economy Framework Lesson Learned:

Government

People Interaction

channeling

Fund & Assets

InnovationEconomic scale

collaborationresources

Page 12: crowd economy: study & lesson Digital transformation ...mardhani.staff.ugm.ac.id/files/2016/08/Presentasi... · Agenda Industry Transformation Crowd Economy Framework Lesson Learned:

Crowd Economy Framework

Page 13: crowd economy: study & lesson Digital transformation ...mardhani.staff.ugm.ac.id/files/2016/08/Presentasi... · Agenda Industry Transformation Crowd Economy Framework Lesson Learned:

Internet → Social Media → Collaborative → Autonomous

Page 14: crowd economy: study & lesson Digital transformation ...mardhani.staff.ugm.ac.id/files/2016/08/Presentasi... · Agenda Industry Transformation Crowd Economy Framework Lesson Learned:

Crowd Economy Ideas

Lesson learned from our research activities in

❏ SME / small medium enterprises , Kotagede Yogyakarta 2011

❏ StartUp crowd development, 2014-2016❏ Lahan Gambut, preliminary study❏ Financial: inflation, transaction & economic value

Page 15: crowd economy: study & lesson Digital transformation ...mardhani.staff.ugm.ac.id/files/2016/08/Presentasi... · Agenda Industry Transformation Crowd Economy Framework Lesson Learned:

SME (dhanis project, 2011)

Crowd person

Crowd knowledge

Crowd performance

Dipresentasikan pada Indonesia e-Initiative Forum 2011, Bandung

Page 16: crowd economy: study & lesson Digital transformation ...mardhani.staff.ugm.ac.id/files/2016/08/Presentasi... · Agenda Industry Transformation Crowd Economy Framework Lesson Learned:

Idea & Innovation stage

Work for Prototypes

Production

Establishment & Business

Business Development

Long Term Business & Run

Crowd Framework for Start Up → Development(propose framework, 2016)

People involvement:Survey, Hackathon etc,

Makerspace:Sharing, tools, knowledge, expertise, channel

Fabricspace:Production process

Co-locationShare office space & business

Marketspace:Delivery, channeling, market

Company:Investment, fund raising, IPO, etc

Note: Under review in International Journal of Business & Technology, 2016

Page 17: crowd economy: study & lesson Digital transformation ...mardhani.staff.ugm.ac.id/files/2016/08/Presentasi... · Agenda Industry Transformation Crowd Economy Framework Lesson Learned:

Lahan GambutQuestions:

Digital economy bisa berkontribusi untuk memecahkan masalah ini?

Page 18: crowd economy: study & lesson Digital transformation ...mardhani.staff.ugm.ac.id/files/2016/08/Presentasi... · Agenda Industry Transformation Crowd Economy Framework Lesson Learned:

IdeasPotensi

Page 19: crowd economy: study & lesson Digital transformation ...mardhani.staff.ugm.ac.id/files/2016/08/Presentasi... · Agenda Industry Transformation Crowd Economy Framework Lesson Learned:

Dimensional approachLahan dibagi dalam dimensi

Setiap dimensi memiliki ukuran bervariasi

Dimensi memiliki nilai/value

Value ⇒ Rupiah

Petani bisa memiliki satu atau lebih dimensi

Page 20: crowd economy: study & lesson Digital transformation ...mardhani.staff.ugm.ac.id/files/2016/08/Presentasi... · Agenda Industry Transformation Crowd Economy Framework Lesson Learned:

Expected ResultResult

Petani memiliki kepemilikan aset

Kepemilikan dapat bersifat bersama

Orientasi pada pengolahan

Impact

Nilai kepemilikan naik setiap waktu

Nilai ekonomis bertambah

Memunculkan value added

Page 21: crowd economy: study & lesson Digital transformation ...mardhani.staff.ugm.ac.id/files/2016/08/Presentasi... · Agenda Industry Transformation Crowd Economy Framework Lesson Learned:

FinanceFinancial challenges:

● Inflation● Economic indicator● Bank contribution● City economic capacity

International Journal of Advanced Computer Science and Applications(ijacsa), Volume 7 Issue 2, 2016.

Page 22: crowd economy: study & lesson Digital transformation ...mardhani.staff.ugm.ac.id/files/2016/08/Presentasi... · Agenda Industry Transformation Crowd Economy Framework Lesson Learned:

What forInformasi yang dihasilkan

1. Kota dengan dukungan institusi keuangan yang dominan

2. Kontribusi Kota terhadap economic capacitya. Inflasib. Ratec. fraud

Page 23: crowd economy: study & lesson Digital transformation ...mardhani.staff.ugm.ac.id/files/2016/08/Presentasi... · Agenda Industry Transformation Crowd Economy Framework Lesson Learned:

Kesimpulan● Transformasi industri dengan digitalisasi memerlukan approach

yang spesifik dan detail pada setiap tahapan business process● Adopsi digitalisasi melalui teknologi perlu “cara baru” yang

“distruktif” pola yang sudah berjalan● Crowd economy menjadi salah satu opsi untuk melakukan

transformasi dengan kata kunci fast, reliable, adaptive & scalable.

Page 24: crowd economy: study & lesson Digital transformation ...mardhani.staff.ugm.ac.id/files/2016/08/Presentasi... · Agenda Industry Transformation Crowd Economy Framework Lesson Learned:

Terimakasih

Mardhani [email protected] | mardhani.staff.ugm.ac.id

+6283869942863