crowd-funding wordpress plugins
TRANSCRIPT
Jargon, jargon and more neologisms
KEY THEMES RO BE EXPLORED
Geo-demographic factors
Online advertising
Intellectual property
Project management
SPECIALIST TERMINOLOGY
WordPress Plugins
Agile development
Big Data
Contingent working
Crowd-funding
Format of presentation
PART 1 – INTROUDCTION TO CROWD-FUNDING
Extent and nature of crowd-funding
PledgeBank (failure)
IndieGoGo (successful)
WordPress + PayPal (successful)
Person-to-Person (successful)
PART 2 – THE ROLE OF ONLINE ADVERTISING
Geo-demographic factors
Crowd-funding supported through online advertising
Equality issues
Big Data
PART 3 – PROJECT MANAGENENT ISSUES
Agile Development
Contingent-working
User testing
Archeology (Bonacchi, 2015)Renovation and Sustainable development (Kunkel, 2015)
The Built and Human Environment
Bitcoins and currency exchangeAnonymity issues
Election campaigning
Marketable via plugin websiteCode must be open sourceSubscriptions possibleLimited financial return
WordPress plugins
PART 1
The extent of crowd-funding
• Difficult to follow up if target has not reached
• Do people trust you?
• How many actually use it?
PledgeBank
• Purpose-built
• Secure funding
• Brand awareness
• Social proof
IndieGoGo + AdWords
• Completely customisable
• Uses trusted payment platform
• Dedicated websites can be linked to from many sources and search engine optimised.
WordPress + PayPal
PART 1
Conclusions from Part 1
END OF PART 1
Extent and nature of crowd-funding Can be used for many projects, but be mindful of the law
PledgeBank Did not work because of trust and unsuitable design
IndieGoGo Secured users because it was purpose built and trustworthy
WordPress + PayPal Secured funding due to detail and trust
Person-to-Person People do business with people, who they know and trust.
Using Big Data to identify geo-demographic factors in advertising crowd-funding projects
PART 2
Source: J. Bishop (2014).
This is an example of an advert on Google and its partner website in order to entice people into supporting the development of QPress through crowd-funding.
For the data the CV was 1.786 , which was good. The data showed the most salient factors affecting success are impressions and average position. Clicks are also a factor, but the costs to the advertiser are not.
Factors affecting success of advertising crowd-funded projects
Advertising your crowd-funding project
PART 2
Equality issues in crowd-funding project advertising
Comparing Portugal’s (lowest) online ad expenditure with the United States’ (highest)using Big Data metrics
Comparing Spain’s (highest) percentage of NEETs with Japan’s (lowest) using Big Data metrics
PART 2
Equality and diversity issues in crowd-funding project advertising
Comparing Mexico’s (lowest) rooms in house and education outcomes with the United States’ (highest( using Big Data metrics
Comparing Spain’s (highest) percentage of NEETs with Japan’s (lowest) using Big Data metrics
PART 2
Conclusions from Part 2
END OF PART 2
Crowd-funding supported through online advertising Increase reach through targeted marketing
Geo-demographic factors Ensure appropriate markets are tapped into, but avoid
those who just want ad income
Equality issues Ensure all are considered and included
Big Data Measuring performance and finding trends
Agile Development
Stage 1 - Q/Qu (data collection)
Q-sort data collection
Questionnaire data collection
Stage 2 - QPress 0.5 (activities)
Administrator Panel
Create surveys
Stage 3 – QPress 1 (data exporting)
Export data to standardised packages (e.g. SPSS, PQMethodl PCQ, Excel)
Export data in bundled formats (i.e. UK Data Archive; RTF, Excel, SPSS)
Stage 4 – QPress 2 (data analysis)
Administrator Panel
Create surveys
PART 3
Contingent Working
Employee-based Model
Employees have to work set hours
Can be moved from project to project
Have to be paid for any work done, including overtime, even if they didn’t do it correctly
Are employed even when there is no work to do
Must do things the way their manager tells them, even if they would prefer otherwise
Sub-contractor based model
Can work at a time and place most suited to them
Only work on the projects their skills are required for
Are paid a fixed rate to do a particular task regardless of how long it takes
Are only engaged for a specific task as and when needed
Must do things the way they want, so long as the outcomes are achieved
PART 3
User Testing
Scenario-based Can identify expectations Can highly problems to solve
Software testing Can identify problems early Can provide suggestions for
improvement
Marketing and community Can build a loyal user base Can assist ‘buy-in’
PART 3
Conclusions from Part 3
END OF PART 3
Agile Development Means plugins can be put together as separate
embodiments as money comes in, not after
Contingent-working Means workers are taken on when the money is there to
pay them, rather than having to pay an ongoing salary
User testing Testing on users can cut out many of the costs of
redeveloping plugins as a result of design flaws
Questions and feedback
ANY QUESTIONS?
Agile development
Contingent working
Crowd-funding
Geo-demographics
NEXT SPEECH
I will be speaking at the 12th International Conference on Web Based Communities and Social Media 2015, 22 – 24 July, Las Palmas de Gran Canaria, Spain.
Ask for a discount form for my book: “Gamification for Human Factors Integration: Social, Educational and
Psychological Issues”
MIDDLE OF THE END
References and further reading
Bishop, J. (2014). Digital Teens and the ‘Antisocial Network': Prevalence of Troublesome Online Youth Groups and Internet trolling in Great Britain. International Journal of E-Politics (IJEP), 5(3), 1-15.
Bishop, J. (2011). Mum’s the WordPress: A Comparative Analysis of Political and Mommy Bloggers. In Hamid R. Arabnia; Victor A. Clincy & Ashu M. G. Solo (Eds.) Proceedings of The 2011 Internet Conference on Internet Computing (ICOMP’2011). July 18-21, 2011. Las Vegas Nevada, USA.
Bonacchi, C., Bevan, A., Pett, D., & Keinan-Schoonbaert, A. (2015). Developing Crowd-and Community-fuelled Archaeological Research. Early results from the MicroPasts project.
Kunkel, S. (2015). Green Crowdfunding: A Future-Proof Tool to Reach Scale and Deep Renovation?. In World Sustainable Energy Days Next 2014 (pp. 79-85). Springer Fachmedien Wiesbaden.
THE END