Crowded Dental Tourism Market A Challenge for Providers' Survival

With increasing awareness of the potential of the dental tourism, more and more dental clinics are trying to get into the business of attracting “foreign patients”.

But how easy is it and what it takes to be acompetitive player in such an unpredictable industry?

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Pramod Goel, CEO and

founder of PlacidWay, a

leader in global medical

travel and tourism, has found

out what are the key factors

when choosing a medical

provider and what are the

main trends of this industry.

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Why would you choose to go to another country for dental care?

No dental insuranceAvoid excruciating costs in developed

countriesHoliday in a foreign country

e.g. Dental implants - U.S. - $4,000

- U.K. - $3,500 - Thailand - $1,500

- Turkey - $1,000 - Mexico, Costa Rica, Colombia -

$850 - India, Argentina - $750

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Price being the main driving force towards the expansion of the industry, countries such as India, Thailand, Mexico, Costa Rica, Colombia, Turkey and countries in eastern Europe have a big advantage due to lower cost of dental services.

They can compete on price!

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Dental Tourism Trends for 2014

The dental tourism demand will continue to expand and PlacidWay has defined the main trends in this market:

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• Dental tourism is a regional solution where distance traveled is a major factor as it equates to costs of travel.

• North Americans will travel to Latin America, Europeans will travel to Eastern Europe, Asians will travel within Asia, Australians will go to South East Asia.

Regional Solutions:

Dental Tourism Trends for 2014 Costs/Price War: 

People will look for deals

People look for total return on investment, including treatment cost, travel cost, lodging and incidental expenses.

People travel when savings are significant

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Huge Competition:

All dental clinics no matter of their size or infrastructure are trying to compete under similar pretense and trying to attract the same patients.

This is creating chaos, confusion, and blurring of lines between good, bad, and ugly. This is

propelling a price war!

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Transparency:

This is a growing concern in the dental tourism marketplace, as there are instances when what is being marketed versus what is being delivered varied significantly.

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The lack of price and procedure transparency continues to grow and hence the consumer must do proper research before engaging in a treatment.

The dental tourism market is definitely moving towards a commodity-type market, where there are many suppliers and the demand for those services is becoming a common place.

In order to gain a competitive advantage, the dental clinics need to re-think more strategically and systematically to differentiate their specific offerings beyond costs, quality, and services.

Therefore, to stay a competitive player in the market, dental providers have to think more strategically and differentiate through innovation, efficiency, talent and the services offered.

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Your best resource for

Medical Tourism

Ask for a Quote, it’s FREE

https://www.placidway.com/request-info.phpwww.placidway.com

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info@placidway.com Phone Number:+1.303.500.3821

Castle Rock, Colorado

www.facebook.com/PlacidWay www.twitter.com/PlacidWay https://www.youtube.com/user/placidwayshttp://pinterest.com/placidway/https://plus.google.com/111891372235542070653

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