crowdfunding: an introduction - brickwork · crowdfunding: the practice of funding a project or...
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Crowdfunding: An introduction
Hayley Murphy, Grants & Fundraising Manager
The Prince’s Regeneration Trust
Crowdfunding: the practice of funding a
project or venture by raising many small
amounts of money from a large number
of people, typically via the Internet.
What type of crowdfunding?
Donation
Rewards based
Equity
Loan
All or nothing campaign
Keep the money you raise
even if you do not reach
your target
Choose your platform
What can I fundraise for?
• Pilot projects
• Capital projects
• Equipment
• Feasibility Studies
• Community events
• Temporary uses
• Festivals
Before you start • It’s not a quick fix!
• Be realistic about your project goals.
• Put together a reliable team ready to make the project happen –
TIME is key.
• Set a realistic fundraising target – understand how many pledges
you will need to get to reach your target.
• Build you fan base before you start fundraising – make sure that
you have the support of your community (including online).
These are your ambassadors – and you will take them on your
funding journey.
• If incentivising your campaign – carefully think about rewards.
Sell yourself
• Well defined vision which understands the benefits.
• Create a sense of urgency.
• Understand who your audience is - don’t alienate people.
• Create a short snappy title - #’s can be a really good way of
pulling this together.
• Look good – ensure you have good quality images/ videos.
• Explain your project clearly.
Shout about your project• Remember this is a CAMPAIGN! Create buzz before, during and after your
campaign begins.
• Make sure that you are active on social media – recruit followers, follow
others.
• Maintain your activity on Social media.
• Raid your contacts database.
• Use local and (if possible) national news channels – can you get an article in
your local paper? Be interviewed on your local radio station.
• Have a #. If possible create a logo.
• Create a blog – be blogged about.
• Create posters & flyers.
Your donors
• Individuals
• Local businesses
• Local authorities
• Trusts and Foundations
• Developers
• Pro-bono/ time in-kind/ volunteers
We’ve done it – what now?
• Keep in contact with your supporters.
• Build on the momentum that your campaign
created.
• Keep the promises that you made to your
supporters.
• Say thank you.
Examples
An oven at the heart of Anfield
www.kickstarter.com/projects/1627172835/an-oven-at-the-heart-of-anfield
The Flyover Liverpool
www.spacehive.com/theflyoverliverpool
www.friendsoftheflyover.org.uk/
https://twitter.com/@FlyoverLPL
Individuals
Grants
Corporate
Experian grant
through Spacehive
Join our Hive!www.spacehive.com/Initiatives/princesregeneration
Email: [email protected]
BRICKwork: Hayley Murphy