crowdfunding concepts for slow food international
DESCRIPTION
A talk I gave in Italy in December about crowdfunding, from explaining basic concepts, to examples, to brainstorming. This was the most challenging talk I've ever given - the computer and audience both spoke mostly ItalianTRANSCRIPT
CrowdfundingSlow Food, Italy 2013
Sunday, December 15, 13
Anatomy of a successful crowdfunding campaignsmart small giving
Sunday, December 15, 13
Why do successful campaigns work?
Sunday, December 15, 13
Concept & ValuesPracticalEgalitarianEffective
Sunday, December 15, 13
Publicity
Featured projects on various platforms lift visibility
Marketing Messaging
Share & Activate via social media
Sunday, December 15, 13
Timing/Planning-Holidays & special events-Testing and measuring the results of messages
Sunday, December 15, 13
Goals & Rewards
When to ask, what to ask for, who to ask, and what motivates them
Key countries and/or international: making sense across markets
Specific calls to action: rewards can be determined based on ease of distribution
Sunday, December 15, 13
Example ProjectsWho’s doing it well
Sunday, December 15, 13
indiegogocommunities, charities, films, music
Sunday, December 15, 13
KickstarterRewards and prizes
Sunday, December 15, 13
Site-basedDonations driven by key moments
Sunday, December 15, 13
Nike Better WorldManifesto + video + social = activation of a complex message
Sunday, December 15, 13
100 x 100How we’re doing, how to improve
Sunday, December 15, 13