crowdfunding e motivational design (claudio bedino)
DESCRIPTION
Il crowdfunding fa appello alle motivazioni interiori delle persone, quindi è un approccio inerentemente gamificato. Svilupparlo on-line richiede particolari attenzioni sulla piattaforma. Come tutte le app mobile o web di tipo complesso, il successo dipende anche dalla formazione per inserzionisti e visitatori: le spiegazioni devono essere fruibili e rigorose ma sintetiche ed accattivanti, e la gamificazione della formazione offre validi approcci anche per questo. Queste attenzioni diventano particolarmente importanti per chi, come Starteed, sviluppa -oltre al proprio sito- un completo servizio di Api providing per chi voglia realizzare la propria soluzione di crowdfunding.TRANSCRIPT
crowdfuture2013 - claudio bedino - starteed
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crowdfuture2013 - claudio bedino - starteed
starteedmore than crowdfunding
crowdfuture2013 - claudio bedino - starteed
CROWDFUNDING
crowdfuture2013 - claudio bedino - starteed
crowdfuture2013 - claudio bedino - starteed
REFERRAL PROGRAMinvite your friends
crowdfuture2013 - claudio bedino - starteed
GLOBAL SCOREgamify your participation
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crowdfuture2013 - claudio bedino - starteed
crowdfuture2013 - claudio bedino - starteed
INFLUENCEearn money with your work
crowdfuture2013 - claudio bedino - starteed
What’s Influence?
Influence is the real-time measure of all activities completed by a supporter to make
a project succeed.
In exchange of those activities, Supporters are rewarded with a credit in money in the
form of a share on sales revenue!
crowdfuture2013 - claudio bedino - starteed
How is calculated?The Personal Influence is determined on the basis of
several variables including:
• donation amount for the fundraising campaign• the quality of comments on the project• social and email sharing• vote to the project• participation in surveys• referral of other users who make a donation to the
project• purchases amount• referral of new customers
crowdfuture2013 - claudio bedino - starteed
CROWDEDUCATION
crowdfuture2013 - claudio bedino - starteed
crowdfuture2013 - claudio bedino - starteed
crowdfuture2013 - claudio bedino - starteed
GAMIFY TO SIMPLIFY
crowdfuture2013 - claudio bedino - starteed
INVESTOR EDUCATION
PLATFORM TRAINING
crowdfuture2013 - claudio bedino - starteed
crowdfuture2013 - claudio bedino - starteed
