crowdfunding guide european booklet for...
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Crowdfunding Guide
European Booklet for
Crowdfunding Guide
European Booklet forEntrepreneurs
Crowdfunding Guide
European Booklet forEntrepreneurs
Crowdfunding Guide
European Booklet forEntrepreneurs
Crowdfunding Guide
European Booklet forEntrepreneurs
Crowdfunding Guide
European Booklet forEntrepreneurs
Crowdfunding Guide
European Booklet for
This booklet is based on the
Crowdfunding Guide European Booklet for Entrepreneurs This Guide has been created by the European Crowdfunding Network (ECN) the document “ECN CROWDFUNDING GUIDE 2016: finance your pEcosystemcrowdfunding and other tools
The reproduction and/ or adaptation of this guide by other parECN.
© ECN 201
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
Crowdfunding Guide European Booklet for Entrepreneurs
This Guide has been created by the European Crowdfunding Network (ECN) the document “ECN CROWDFUNDING GUIDE 2016: finance your project with crowdfundingEcosystem. This publication is crowdfunding and other tools
The reproduction and/ or adaptation of this guide by other par
2016
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
Crowdfunding Guide European Booklet for Entrepreneurs
This Guide has been created by the European Crowdfunding Network (ECN) the document “ECN CROWDFUNDING GUIDE 2016:
roject with crowdfundingThis publication is
crowdfunding and other tools.
The reproduction and/ or adaptation of this guide by other par
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
Crowdfunding Guide European Booklet for Entrepreneurs
This Guide has been created by the European Crowdfunding Network (ECN) the document “ECN CROWDFUNDING GUIDE 2016:
roject with crowdfunding” This publication is part of the Deliverable 5.2
.
The reproduction and/ or adaptation of this guide by other par
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
European Booklet for Entrepreneurs
This Guide has been created by the European Crowdfunding Network (ECN) the document “ECN CROWDFUNDING GUIDE 2016: Financing in the digital age. H
and was adapted to the current version for ePlus part of the Deliverable 5.2
The reproduction and/ or adaptation of this guide by other par
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
This Guide has been created by the European Crowdfunding Network (ECN) Financing in the digital age. H
was adapted to the current version for ePlus part of the Deliverable 5.2 Web-entrepreneurs pitches for
The reproduction and/ or adaptation of this guide by other parties is subject to approval of
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
This Guide has been created by the European Crowdfunding Network (ECN) Financing in the digital age. H
was adapted to the current version for ePlus entrepreneurs pitches for
ties is subject to approval of
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
This Guide has been created by the European Crowdfunding Network (ECN) on the basis of Financing in the digital age. How to
was adapted to the current version for ePlus entrepreneurs pitches for
ties is subject to approval of
2
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
on the basis of to
was adapted to the current version for ePlus entrepreneurs pitches for
ties is subject to approval of
This booklet is based on the
European Crowdfunding Network The European Crowdfunding Network AISBL (ECN) is the professional network promoting adequate transparency, (self) regulation and governance while offering a combined voice inpolicy discussion and puborganizationWe support our members in carrying initiatives aimed at innovating, representing, promoting and protecting the European crowdthe key roles that crowdfunding can play in supporting entrepreneurship of all types and its role in funding the creation and protection jobs, the enrichment of European society, culture and economyIn that capacity we help developing professional standards, providing industry research, as well as, professional networking opportunities in order to facilitate interaction between our members and key industry partdialogue with public institutions and stakeholders as well as the media at European, international and national levels.
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
European Crowdfunding Network
The European Crowdfunding Network AISBL (ECN) is the professional network promoting adequate transparency, (self) regulation and governance while offering a combined voice inpolicy discussion and puborganization in Brussels, Belgium.We support our members in carrying initiatives aimed at innovating, representing, promoting and protecting the European crowdthe key roles that crowdfunding can play in supporting entrepreneurship of all types and its role in funding the creation and protection jobs, the enrichment of European society, culture and economy, and the protection of our environment.In that capacity we help developing professional standards, providing industry research, as well as, professional networking opportunities in order to facilitate interaction between our members and key industry partdialogue with public institutions and stakeholders as well as the media at European, international and national levels.
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
European Crowdfunding Network
The European Crowdfunding Network AISBL (ECN) is the professional network promoting adequate transparency, (self) regulation and governance while offering a combined voice inpolicy discussion and public opinion building,
in Brussels, Belgium.We support our members in carrying initiatives aimed at innovating, representing, promoting and protecting the European crowdthe key roles that crowdfunding can play in supporting entrepreneurship of all types and its role in funding the creation and protection jobs, the enrichment of European society, culture
, and the protection of our environment.In that capacity we help developing professional standards, providing industry research, as well as, professional networking opportunities in order to facilitate interaction between our members and key industry partdialogue with public institutions and stakeholders as well as the media at European, international and national levels.
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
European Crowdfunding Network
The European Crowdfunding Network AISBL (ECN) is the professional network promoting adequate transparency, (self) regulation and governance while offering a combined voice in
lic opinion building, in Brussels, Belgium.
We support our members in carrying initiatives aimed at innovating, representing, promoting and protecting the European crowdfunding industry. We aim to increase the understanding of the key roles that crowdfunding can play in supporting entrepreneurship of all types and its role in funding the creation and protection jobs, the enrichment of European society, culture
, and the protection of our environment.In that capacity we help developing professional standards, providing industry research, as well as, professional networking opportunities in order to facilitate interaction between our members and key industry participants. On behalf of our members, the ECN will maintain a dialogue with public institutions and stakeholders as well as the media at European, international and national levels.
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
The European Crowdfunding Network AISBL (ECN) is the professional network promoting adequate transparency, (self) regulation and governance while offering a combined voice in
lic opinion building, incorporated as an international not
We support our members in carrying initiatives aimed at innovating, representing, promoting funding industry. We aim to increase the understanding of
the key roles that crowdfunding can play in supporting entrepreneurship of all types and its role in funding the creation and protection jobs, the enrichment of European society, culture
, and the protection of our environment.In that capacity we help developing professional standards, providing industry research, as well as, professional networking opportunities in order to facilitate interaction between our
icipants. On behalf of our members, the ECN will maintain a dialogue with public institutions and stakeholders as well as the media at European,
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
The European Crowdfunding Network AISBL (ECN) is the professional network promoting adequate transparency, (self) regulation and governance while offering a combined voice in
incorporated as an international not
We support our members in carrying initiatives aimed at innovating, representing, promoting funding industry. We aim to increase the understanding of
the key roles that crowdfunding can play in supporting entrepreneurship of all types and its role in funding the creation and protection jobs, the enrichment of European society, culture
, and the protection of our environment. In that capacity we help developing professional standards, providing industry research, as well as, professional networking opportunities in order to facilitate interaction between our
icipants. On behalf of our members, the ECN will maintain a dialogue with public institutions and stakeholders as well as the media at European,
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
The European Crowdfunding Network AISBL (ECN) is the professional network promoting adequate transparency, (self) regulation and governance while offering a combined voice in
incorporated as an international not
We support our members in carrying initiatives aimed at innovating, representing, promoting funding industry. We aim to increase the understanding of
the key roles that crowdfunding can play in supporting entrepreneurship of all types and its role in funding the creation and protection jobs, the enrichment of European society, culture
In that capacity we help developing professional standards, providing industry research, as well as, professional networking opportunities in order to facilitate interaction between our
icipants. On behalf of our members, the ECN will maintain a dialogue with public institutions and stakeholders as well as the media at European,
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
The European Crowdfunding Network AISBL (ECN) is the professional network promoting adequate transparency, (self) regulation and governance while offering a combined voice in
incorporated as an international not-for
We support our members in carrying initiatives aimed at innovating, representing, promoting funding industry. We aim to increase the understanding of
the key roles that crowdfunding can play in supporting entrepreneurship of all types and its role in funding the creation and protection jobs, the enrichment of European society, culture
In that capacity we help developing professional standards, providing industry research, as well as, professional networking opportunities in order to facilitate interaction between our
icipants. On behalf of our members, the ECN will maintain a dialogue with public institutions and stakeholders as well as the media at European,
3
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
The European Crowdfunding Network AISBL (ECN) is the professional network promoting adequate transparency, (self) regulation and governance while offering a combined voice in
for-profit
We support our members in carrying initiatives aimed at innovating, representing, promoting funding industry. We aim to increase the understanding of
the key roles that crowdfunding can play in supporting entrepreneurship of all types and its role in funding the creation and protection jobs, the enrichment of European society, culture
In that capacity we help developing professional standards, providing industry research, as well as, professional networking opportunities in order to facilitate interaction between our
icipants. On behalf of our members, the ECN will maintain a dialogue with public institutions and stakeholders as well as the media at European,
This booklet is based on the
ePlus Ecosystem The ePlus ecosystem project will develop and deploy building on andrunway for web entrepreneurs tointernationally.up their ideas and businesses, from internationalization, access to finanservice offer currently made available aalso offer a unique platform that answers to the need for new services expressed in the startup manifesto. This project has received funding from the European Union's HORIZON 2020 research and innovatioFurther information is available at
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
ePlus Ecosystem
The ePlus ecosystem project will develop and deploy building on and interconnecting existing ecosystems, hubs and initiatives, in order to set up a runway for web entrepreneurs tointernationally. This European ecosystem wi
heir ideas and businesses, from nternationalization, access to finanservice offer currently made available aalso offer a unique platform that answers to the need for new services expressed in the startup manifesto.
This project has received funding from the European Union's HORIZON 2020 research and innovation programme under grant agreement No 644210.Further information is available at
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
ePlus Ecosystem
The ePlus ecosystem project will develop and deploy interconnecting existing ecosystems, hubs and initiatives, in order to set up a
runway for web entrepreneurs toThis European ecosystem wi
heir ideas and businesses, from nternationalization, access to finanservice offer currently made available aalso offer a unique platform that answers to the need for new services expressed in the
This project has received funding from the European Union's HORIZON 2020 research and programme under grant agreement No 644210.
Further information is available at
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
The ePlus ecosystem project will develop and deploy interconnecting existing ecosystems, hubs and initiatives, in order to set up a
runway for web entrepreneurs to start and scale up a business in Europe and grow This European ecosystem wi
heir ideas and businesses, from nternationalization, access to finance and to business growth, thus service offer currently made available at the local ecosystem level. The ePlus project willalso offer a unique platform that answers to the need for new services expressed in the
This project has received funding from the European Union's HORIZON 2020 research and programme under grant agreement No 644210.
Further information is available at http://www.epluseurope.eu/
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
The ePlus ecosystem project will develop and deploy interconnecting existing ecosystems, hubs and initiatives, in order to set up a
start and scale up a business in Europe and grow This European ecosystem will help web
heir ideas and businesses, from a business international validation phase, to ce and to business growth, thus
t the local ecosystem level. The ePlus project willalso offer a unique platform that answers to the need for new services expressed in the
This project has received funding from the European Union's HORIZON 2020 research and programme under grant agreement No 644210.
http://www.epluseurope.eu/
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
The ePlus ecosystem project will develop and deploy an on line and on site environment, interconnecting existing ecosystems, hubs and initiatives, in order to set up a
start and scale up a business in Europe and grow ll help web-entrepreneurs to develop and scale
a business international validation phase, to ce and to business growth, thus
t the local ecosystem level. The ePlus project willalso offer a unique platform that answers to the need for new services expressed in the
This project has received funding from the European Union's HORIZON 2020 research and programme under grant agreement No 644210.
http://www.epluseurope.eu/
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
an on line and on site environment, interconnecting existing ecosystems, hubs and initiatives, in order to set up a
start and scale up a business in Europe and grow entrepreneurs to develop and scale
a business international validation phase, to ce and to business growth, thus complementing the
t the local ecosystem level. The ePlus project willalso offer a unique platform that answers to the need for new services expressed in the
This project has received funding from the European Union's HORIZON 2020 research and
http://www.epluseurope.eu/
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
an on line and on site environment, interconnecting existing ecosystems, hubs and initiatives, in order to set up a
start and scale up a business in Europe and grow entrepreneurs to develop and scale
a business international validation phase, to complementing the
t the local ecosystem level. The ePlus project willalso offer a unique platform that answers to the need for new services expressed in the
This project has received funding from the European Union's HORIZON 2020 research and
4
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
an on line and on site environment, interconnecting existing ecosystems, hubs and initiatives, in order to set up a
start and scale up a business in Europe and grow entrepreneurs to develop and scale
a business international validation phase, to complementing the
t the local ecosystem level. The ePlus project will also offer a unique platform that answers to the need for new services expressed in the
This project has received funding from the European Union's HORIZON 2020 research and
This booklet is based on the
Table of Contents
1 What is Crowdfunding?
2 Types of Crowdfunding
3 The Crowdfunding process
4 Finding
5 Prepare a crowdfunding campaign
5.1
5.2
5.3
5.4
5.5
6 During the campaign
7 After campaign communication
8 Checklist
9 Overview of selected Crowdfunding Platforms in Europe
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
Table of Contents
What is Crowdfunding?
Types of Crowdfunding
The Crowdfunding process
Finding the right platform
Prepare a crowdfunding campaign
In a nutshell
How to engage your network and go beyond?
Choosing the right incentives
A convincing crowdfunding vi
The power of social media
During the campaign
After campaign communication
Checklist
Overview of selected Crowdfunding Platforms in Europe
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
Table of Contents
What is Crowdfunding?
Types of Crowdfunding
The Crowdfunding process
the right platform
Prepare a crowdfunding campaign
In a nutshell
How to engage your network and go beyond?
Choosing the right incentives
A convincing crowdfunding vi
The power of social media
During the campaign
After campaign communication
Overview of selected Crowdfunding Platforms in Europe
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
Table of Contents
The Crowdfunding process
the right platform
Prepare a crowdfunding campaign
How to engage your network and go beyond?
Choosing the right incentives
A convincing crowdfunding video
The power of social media
After campaign communication
Overview of selected Crowdfunding Platforms in Europe
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
How to engage your network and go beyond?
Overview of selected Crowdfunding Platforms in Europe
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
Overview of selected Crowdfunding Platforms in Europe
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
5
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
6
7
8
9
11
13
13
15
17
18
20
22
23
24
This booklet is based on the
1 What is CrowdfundingCrowdfunding is a collective effort of many individuals who network and pool their resources to support efforts initiated by other people or organizations. This is usually done via or with the help of the Internet. Individucontributions from a large number of individuals, allowing innovators, entrepreneurs and business owners to utilize their social networks to raise capitalcan now utilize theoverall fostering an environment of collective decisionconnect with potential customers. The main advantage of crowdfunding is that the funders are also potential customers and ambassadors of the project or business they support and that they will help to promote it through their own networks.
1 A FRAMEWORK FOR EUROPEAN CROWDFUNDING, Kristof De Buysere, Oliver Gajda, Ronald Kleverlaan, Dan Marom, 2012
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
What is CrowdfundingCrowdfunding is a collective effort of many individuals who network and pool their resources to support efforts initiated by other people or organizations. This is usually done via or with the help of the Internet. Individucontributions from a large number of individuals, allowing innovators, entrepreneurs and business owners to utilize their social networks to raise capitalcan now utilize theoverall fostering an environment of collective decisionconnect with potential customers. The main advantage of crowdfunding is that the funders
also potential customers and ambassadors of the project or business they support and that they will help to promote it through their own networks.
A FRAMEWORK FOR EUROPEAN CROWDFUNDING, Kristof De Buysere, Oliver Gajda, Ronald Kleverlaan, Dan Marom, 2012
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
What is CrowdfundingCrowdfunding is a collective effort of many individuals who network and pool their resources to support efforts initiated by other people or organizations. This is usually done via or with the help of the Internet. Individucontributions from a large number of individuals, allowing innovators, entrepreneurs and business owners to utilize their social networks to raise capitalcan now utilize the crowd to obtain ideas, collect money, and solicit input on the product, overall fostering an environment of collective decisionconnect with potential customers. The main advantage of crowdfunding is that the funders
also potential customers and ambassadors of the project or business they support and that they will help to promote it through their own networks.
A FRAMEWORK FOR EUROPEAN CROWDFUNDING, Kristof De Buysere, Oliver Gajda, Ronald Kleverlaan, Dan Marom, 2012
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
What is CrowdfundingCrowdfunding is a collective effort of many individuals who network and pool their resources to support efforts initiated by other people or organizations. This is usually done via or with the help of the Internet. Individual projects and businesses are financed with small contributions from a large number of individuals, allowing innovators, entrepreneurs and business owners to utilize their social networks to raise capital
crowd to obtain ideas, collect money, and solicit input on the product, overall fostering an environment of collective decisionconnect with potential customers. The main advantage of crowdfunding is that the funders
also potential customers and ambassadors of the project or business they support and that they will help to promote it through their own networks.
A FRAMEWORK FOR EUROPEAN CROWDFUNDING, Kristof De Buysere, Oliver Gajda, Ronald Kleverlaan, Dan Marom, 2012
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
What is CrowdfundingCrowdfunding is a collective effort of many individuals who network and pool their resources to support efforts initiated by other people or organizations. This is usually done via or with
al projects and businesses are financed with small contributions from a large number of individuals, allowing innovators, entrepreneurs and business owners to utilize their social networks to raise capital
crowd to obtain ideas, collect money, and solicit input on the product, overall fostering an environment of collective decisionconnect with potential customers. The main advantage of crowdfunding is that the funders
also potential customers and ambassadors of the project or business they support and that they will help to promote it through their own networks.
A FRAMEWORK FOR EUROPEAN CROWDFUNDING, Kristof De Buysere, Oliver Gajda, Ronald Kleverlaan, Dan Marom, 2012
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
What is Crowdfunding? Crowdfunding is a collective effort of many individuals who network and pool their resources to support efforts initiated by other people or organizations. This is usually done via or with
al projects and businesses are financed with small contributions from a large number of individuals, allowing innovators, entrepreneurs and business owners to utilize their social networks to raise capital.1
crowd to obtain ideas, collect money, and solicit input on the product, overall fostering an environment of collective decision-making and allowing businesses to connect with potential customers. The main advantage of crowdfunding is that the funders
also potential customers and ambassadors of the project or business they support and that they will help to promote it through their own networks.
A FRAMEWORK FOR EUROPEAN CROWDFUNDING, Kristof De Buysere, Oliver Gajda, Ronald Kleverlaan, Dan Marom, 2012
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
Crowdfunding is a collective effort of many individuals who network and pool their resources to support efforts initiated by other people or organizations. This is usually done via or with
al projects and businesses are financed with small contributions from a large number of individuals, allowing innovators, entrepreneurs and
1 Entrepreneurs and businesses crowd to obtain ideas, collect money, and solicit input on the product,
making and allowing businesses to connect with potential customers. The main advantage of crowdfunding is that the funders
also potential customers and ambassadors of the project or business they support and
A FRAMEWORK FOR EUROPEAN CROWDFUNDING, Kristof De Buysere, Oliver Gajda, Ronald Kleverlaan, Dan Marom, 2012
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
Crowdfunding is a collective effort of many individuals who network and pool their resources to support efforts initiated by other people or organizations. This is usually done via or with
al projects and businesses are financed with small contributions from a large number of individuals, allowing innovators, entrepreneurs and
Entrepreneurs and businesses crowd to obtain ideas, collect money, and solicit input on the product,
making and allowing businesses to connect with potential customers. The main advantage of crowdfunding is that the funders
also potential customers and ambassadors of the project or business they support and
A FRAMEWORK FOR EUROPEAN CROWDFUNDING, Kristof De Buysere, Oliver Gajda, Ronald Kleverlaan, Dan Marom, 2012
6
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
Crowdfunding is a collective effort of many individuals who network and pool their resources to support efforts initiated by other people or organizations. This is usually done via or with
al projects and businesses are financed with small contributions from a large number of individuals, allowing innovators, entrepreneurs and
Entrepreneurs and businesses crowd to obtain ideas, collect money, and solicit input on the product,
making and allowing businesses to connect with potential customers. The main advantage of crowdfunding is that the funders
also potential customers and ambassadors of the project or business they support and
This booklet is based on the
2 Types of CrowdfundingDONATIONwhile receiving no financial or other return. The donation is a philanthropic act for charity causes, and the funders are not expecting monetary compensation.
EQUITY: business to a number of individuals (investors) in return for capital. This type of crowdfunding allows contributors to become investors or co
Holding a percentage of ownership. Demanding a return on their investment (ROI).
REWARDproducts or services for their contribution. However, in the case of tangible products the reward-offered at a lower price compared to the real retail price. In rewardperceived value of rewards should be higher than the economic one.
LENDING CROWDFUNDING: lend money to a company (peerlending) with the expectation that the money will be repaid with interest. The peerbusiness model is a relevant one for positive cashlenders of being able to pay back the loan. Like for the banking system, the interest rate of the loan is determined by the risk of the investment. Moreover, in this model the ownership is not diluted but the investor’s contribution provide
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
Types of CrowdfundingDONATION: For socially motivated or notwhile receiving no financial or other return. The donation is a philanthropic act for charity causes, and the funders are not expecting monetary compensation.
: This model is for ambitious business plans. It works by the sale of a stake in business to a number of individuals (investors) in return for capital. This type of crowdfunding allows contributors to become investors or co
Holding a percentage of ownership.Demanding a return on their investment (ROI).
REWARD: This is the most widely used model. The funders receive a nonproducts or services for their contribution. However, in the case of tangible products the
-based model has turned out to be an excellent preoffered at a lower price compared to the real retail price. In rewardperceived value of rewards should be higher than the economic one.
LENDING CROWDFUNDING: lend money to a company (peerlending) with the expectation that the money will be repaid with interest. The peerbusiness model is a relevant one for positive cashlenders of being able to pay back the loan. Like for the banking system, the interest rate of the loan is determined by the risk of the investment. Moreover, in this model the ownership is not diluted but the investor’s contribution provide
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
Types of CrowdfundingFor socially motivated or not
while receiving no financial or other return. The donation is a philanthropic act for charity causes, and the funders are not expecting monetary compensation.
This model is for ambitious business plans. It works by the sale of a stake in business to a number of individuals (investors) in return for capital. This type of crowdfunding allows contributors to become investors or co
Holding a percentage of ownership.Demanding a return on their investment (ROI).
This is the most widely used model. The funders receive a nonproducts or services for their contribution. However, in the case of tangible products the
based model has turned out to be an excellent preoffered at a lower price compared to the real retail price. In rewardperceived value of rewards should be higher than the economic one.
LENDING CROWDFUNDING: This model is similar to every typical lending scenario: indlend money to a company (peerlending) with the expectation that the money will be repaid with interest. The peerbusiness model is a relevant one for positive cashlenders of being able to pay back the loan. Like for the banking system, the interest rate of the loan is determined by the risk of the investment. Moreover, in this model the ownership is not diluted but the investor’s contribution provide
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
Types of CrowdfundingFor socially motivated or not-
while receiving no financial or other return. The donation is a philanthropic act for charity causes, and the funders are not expecting monetary compensation.
This model is for ambitious business plans. It works by the sale of a stake in business to a number of individuals (investors) in return for capital. This type of crowdfunding allows contributors to become investors or co
Holding a percentage of ownership.Demanding a return on their investment (ROI).
This is the most widely used model. The funders receive a nonproducts or services for their contribution. However, in the case of tangible products the
based model has turned out to be an excellent preoffered at a lower price compared to the real retail price. In rewardperceived value of rewards should be higher than the economic one.
This model is similar to every typical lending scenario: indlend money to a company (peer-to-business lending) or to an individual (peerlending) with the expectation that the money will be repaid with interest. The peerbusiness model is a relevant one for positive cashlenders of being able to pay back the loan. Like for the banking system, the interest rate of the loan is determined by the risk of the investment. Moreover, in this model the ownership is not diluted but the investor’s contribution provide
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
Types of Crowdfunding-for-profit projects. Individuals donate small
while receiving no financial or other return. The donation is a philanthropic act for charity causes, and the funders are not expecting monetary compensation.
This model is for ambitious business plans. It works by the sale of a stake in business to a number of individuals (investors) in return for capital. This type of crowdfunding allows contributors to become investors or co-owners in terms of:
Holding a percentage of ownership. Demanding a return on their investment (ROI).
This is the most widely used model. The funders receive a nonproducts or services for their contribution. However, in the case of tangible products the
based model has turned out to be an excellent preoffered at a lower price compared to the real retail price. In rewardperceived value of rewards should be higher than the economic one.
This model is similar to every typical lending scenario: indbusiness lending) or to an individual (peer
lending) with the expectation that the money will be repaid with interest. The peerbusiness model is a relevant one for positive cash-lenders of being able to pay back the loan. Like for the banking system, the interest rate of the loan is determined by the risk of the investment. Moreover, in this model the ownership is not diluted but the investor’s contribution provide
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
Types of Crowdfunding profit projects. Individuals donate small
while receiving no financial or other return. The donation is a philanthropic act for charity causes, and the funders are not expecting monetary compensation.
This model is for ambitious business plans. It works by the sale of a stake in business to a number of individuals (investors) in return for capital. This type of crowdfunding
owners in terms of:
Demanding a return on their investment (ROI).
This is the most widely used model. The funders receive a nonproducts or services for their contribution. However, in the case of tangible products the
based model has turned out to be an excellent pre-sales tool since the prooffered at a lower price compared to the real retail price. In rewardperceived value of rewards should be higher than the economic one.
This model is similar to every typical lending scenario: indbusiness lending) or to an individual (peer
lending) with the expectation that the money will be repaid with interest. The peer-flow companies that can
lenders of being able to pay back the loan. Like for the banking system, the interest rate of the loan is determined by the risk of the investment. Moreover, in this model the ownership is not diluted but the investor’s contribution provides financial leverage.
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
profit projects. Individuals donate smallwhile receiving no financial or other return. The donation is a philanthropic act for charity causes, and the funders are not expecting monetary compensation.
This model is for ambitious business plans. It works by the sale of a stake in business to a number of individuals (investors) in return for capital. This type of crowdfunding
owners in terms of:
This is the most widely used model. The funders receive a non-financial reward like products or services for their contribution. However, in the case of tangible products the
sales tool since the prooffered at a lower price compared to the real retail price. In reward-based crowdfunding, the perceived value of rewards should be higher than the economic one.
This model is similar to every typical lending scenario: indbusiness lending) or to an individual (peer
lending) with the expectation that the money will be repaid with interest. The peerflow companies that can
lenders of being able to pay back the loan. Like for the banking system, the interest rate of the loan is determined by the risk of the investment. Moreover, in this model the ownership
s financial leverage.
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
profit projects. Individuals donate small amounts while receiving no financial or other return. The donation is a philanthropic act for charity
This model is for ambitious business plans. It works by the sale of a stake in business to a number of individuals (investors) in return for capital. This type of crowdfunding
financial reward like products or services for their contribution. However, in the case of tangible products the
sales tool since the product can be based crowdfunding, the
This model is similar to every typical lending scenario: indbusiness lending) or to an individual (peer
lending) with the expectation that the money will be repaid with interest. The peerflow companies that can credibly assure
lenders of being able to pay back the loan. Like for the banking system, the interest rate of the loan is determined by the risk of the investment. Moreover, in this model the ownership
7
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
amounts while receiving no financial or other return. The donation is a philanthropic act for charity
This model is for ambitious business plans. It works by the sale of a stake in a business to a number of individuals (investors) in return for capital. This type of crowdfunding
financial reward like products or services for their contribution. However, in the case of tangible products the
duct can be based crowdfunding, the
This model is similar to every typical lending scenario: individuals business lending) or to an individual (peer-to-peer
lending) with the expectation that the money will be repaid with interest. The peer-to-credibly assure
lenders of being able to pay back the loan. Like for the banking system, the interest rate of the loan is determined by the risk of the investment. Moreover, in this model the ownership
This booklet is based on the
3 The Crowdfunding processAn online crowdfunding platform usually serves as an intermediary between the project owner (entrepreneur or individual)crowdfunding platform to crowdfunthe next, a simplified sche
Online platforms receive applications from project owners who intend to showcase their business ideaideas based on theirthat use prereview on the feasibility of the crowdfun
After an idea is accepted by the online platform, the project owner is tasked with creating a fundingform of a video), where
Project owners often Funders then fund th
During the campaign the project owner will keep his fundewith updates on the online platform. fundraising time frame,reached, most of the platforms will reimburs
In terms of post investment, some funders choose to remain involved in the decisionand overallmost cases thethrough the online platform.
The crowdfunding platform will apply usually a fee structure on the total successful funds raised. In equity crowdfunding a registration fee plus a legal due diligence fee are common, sometimes also an equity participation. Fee structures vary significantly between business models and also countries.
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
The Crowdfunding processAn online crowdfunding platform usually serves as an intermediary between the project owner (entrepreneur or individual)crowdfunding platform to crowdfunthe next, a simplified sche
Online platforms receive applications from project owners who intend to showcase their business idea or cause on the platform’s website. Some plideas based on theirthat use pre-selection are checkingreview on the feasibility of the crowdfun
After an idea is accepted by the online platform, the project owner is tasked with creating a funding goal over a marked period of time and an online “pitch” (most of the times in the form of a video), where
Project owners often Funders then fund th
During the campaign the project owner will keep his fundeupdates on the online platform.
fundraising time frame,reached, most of the platforms will reimburs
In terms of post investment, some funders choose to remain involved in the decisionand overall strategy of the business. Some funders receive voting rights in the business. In most cases the communication between the funthrough the online platform.
The crowdfunding platform will apply usually a fee structure on the total successful funds raised. In equity crowdfunding a registration fee plus a legal due diligence fee are common,
imes also an equity participation. Fee structures vary significantly between business models and also countries.
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
The Crowdfunding processAn online crowdfunding platform usually serves as an intermediary between the project owner (entrepreneur or individual)crowdfunding platform to crowdfunthe next, a simplified scheme would include the following:
Online platforms receive applications from project owners who intend to showcase their or cause on the platform’s website. Some pl
ideas based on their own criteria, while others automatically publish every idea. Platforms selection are checking
review on the feasibility of the crowdfun
After an idea is accepted by the online platform, the project owner is tasked with creating a goal over a marked period of time and an online “pitch” (most of the times in the
form of a video), where the project owner pitches his/her ide
Project owners often utilize social networksFunders then fund the campaign directly through the
During the campaign the project owner will keep his fundeupdates on the online platform.
fundraising time frame, the project owner receives the reached, most of the platforms will reimburs
In terms of post investment, some funders choose to remain involved in the decisionstrategy of the business. Some funders receive voting rights in the business. In
communication between the funthrough the online platform.
The crowdfunding platform will apply usually a fee structure on the total successful funds raised. In equity crowdfunding a registration fee plus a legal due diligence fee are common,
imes also an equity participation. Fee structures vary significantly between business models and also countries.
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
The Crowdfunding processAn online crowdfunding platform usually serves as an intermediary between the project owner (entrepreneur or individual) and the funder. While this relationship varies from crowdfunding platform to crowdfunding platform and from one applied business model to
me would include the following:
Online platforms receive applications from project owners who intend to showcase their or cause on the platform’s website. Some pl
own criteria, while others automatically publish every idea. Platforms selection are checking the background of the project owner and do a quick
review on the feasibility of the crowdfunding plan.
After an idea is accepted by the online platform, the project owner is tasked with creating a goal over a marked period of time and an online “pitch” (most of the times in the
the project owner pitches his/her ide
social networkse campaign directly through the
During the campaign the project owner will keep his fundeupdates on the online platform. If the funding goal is reached within the allocated
the project owner receives the reached, most of the platforms will reimburs
In terms of post investment, some funders choose to remain involved in the decisionstrategy of the business. Some funders receive voting rights in the business. In
communication between the fun
The crowdfunding platform will apply usually a fee structure on the total successful funds raised. In equity crowdfunding a registration fee plus a legal due diligence fee are common,
imes also an equity participation. Fee structures vary significantly between business
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
The Crowdfunding processAn online crowdfunding platform usually serves as an intermediary between the project
and the funder. While this relationship varies from ding platform and from one applied business model to
me would include the following:
Online platforms receive applications from project owners who intend to showcase their or cause on the platform’s website. Some pl
own criteria, while others automatically publish every idea. Platforms the background of the project owner and do a quick
ding plan.
After an idea is accepted by the online platform, the project owner is tasked with creating a goal over a marked period of time and an online “pitch” (most of the times in the
the project owner pitches his/her ide
social networks to access potential funders on a larger scale. e campaign directly through the
During the campaign the project owner will keep his fundeIf the funding goal is reached within the allocated
the project owner receives the reached, most of the platforms will reimburse the money to the funders.
In terms of post investment, some funders choose to remain involved in the decisionstrategy of the business. Some funders receive voting rights in the business. In
communication between the fun
The crowdfunding platform will apply usually a fee structure on the total successful funds raised. In equity crowdfunding a registration fee plus a legal due diligence fee are common,
imes also an equity participation. Fee structures vary significantly between business
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
The Crowdfunding processAn online crowdfunding platform usually serves as an intermediary between the project
and the funder. While this relationship varies from ding platform and from one applied business model to
me would include the following:
Online platforms receive applications from project owners who intend to showcase their or cause on the platform’s website. Some platforms make a pre
own criteria, while others automatically publish every idea. Platforms the background of the project owner and do a quick
After an idea is accepted by the online platform, the project owner is tasked with creating a goal over a marked period of time and an online “pitch” (most of the times in the
the project owner pitches his/her idea to potential funders.
to access potential funders on a larger scale. e campaign directly through the online crowdfunding platform.
During the campaign the project owner will keep his funders/fans updated about the process If the funding goal is reached within the allocated
the project owner receives the money. If the funding goal is not e the money to the funders.
In terms of post investment, some funders choose to remain involved in the decisionstrategy of the business. Some funders receive voting rights in the business. In
communication between the funders and project owners will continue
The crowdfunding platform will apply usually a fee structure on the total successful funds raised. In equity crowdfunding a registration fee plus a legal due diligence fee are common,
imes also an equity participation. Fee structures vary significantly between business
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
The Crowdfunding process An online crowdfunding platform usually serves as an intermediary between the project
and the funder. While this relationship varies from ding platform and from one applied business model to
Online platforms receive applications from project owners who intend to showcase their atforms make a pre
own criteria, while others automatically publish every idea. Platforms the background of the project owner and do a quick
After an idea is accepted by the online platform, the project owner is tasked with creating a goal over a marked period of time and an online “pitch” (most of the times in the
a to potential funders.
to access potential funders on a larger scale. online crowdfunding platform.
rs/fans updated about the process If the funding goal is reached within the allocated
money. If the funding goal is not e the money to the funders.
In terms of post investment, some funders choose to remain involved in the decisionstrategy of the business. Some funders receive voting rights in the business. In
ders and project owners will continue
The crowdfunding platform will apply usually a fee structure on the total successful funds raised. In equity crowdfunding a registration fee plus a legal due diligence fee are common,
imes also an equity participation. Fee structures vary significantly between business
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
An online crowdfunding platform usually serves as an intermediary between the project and the funder. While this relationship varies from
ding platform and from one applied business model to
Online platforms receive applications from project owners who intend to showcase their atforms make a pre-selection of the
own criteria, while others automatically publish every idea. Platforms the background of the project owner and do a quick
After an idea is accepted by the online platform, the project owner is tasked with creating a goal over a marked period of time and an online “pitch” (most of the times in the
a to potential funders.
to access potential funders on a larger scale. online crowdfunding platform.
rs/fans updated about the process If the funding goal is reached within the allocated
money. If the funding goal is not
In terms of post investment, some funders choose to remain involved in the decisionstrategy of the business. Some funders receive voting rights in the business. In
ders and project owners will continue
The crowdfunding platform will apply usually a fee structure on the total successful funds raised. In equity crowdfunding a registration fee plus a legal due diligence fee are common,
imes also an equity participation. Fee structures vary significantly between business
8
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
An online crowdfunding platform usually serves as an intermediary between the project and the funder. While this relationship varies from
ding platform and from one applied business model to
Online platforms receive applications from project owners who intend to showcase their selection of the
own criteria, while others automatically publish every idea. Platforms the background of the project owner and do a quick
After an idea is accepted by the online platform, the project owner is tasked with creating a goal over a marked period of time and an online “pitch” (most of the times in the
to access potential funders on a larger scale.
rs/fans updated about the process If the funding goal is reached within the allocated
money. If the funding goal is not
In terms of post investment, some funders choose to remain involved in the decision-making strategy of the business. Some funders receive voting rights in the business. In
ders and project owners will continue
The crowdfunding platform will apply usually a fee structure on the total successful funds raised. In equity crowdfunding a registration fee plus a legal due diligence fee are common,
imes also an equity participation. Fee structures vary significantly between business
This booklet is based on the
4 Finding the right platformDon´t get lost when you are looking for the crowdfunding platform that may bspecific needs. project better. Tusing criteria such as specialization, allocation of funding or costs:
Specialization:sector
•
•
GENERALIST PLATFORMS
•
•
•
SPECIALIZED PLATFORMS
•
NICHE PLATFORMS
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
Finding the right platformDon´t get lost when you are looking for the crowdfunding platform that may bspecific needs. First of project better. Then you can selectusing criteria such as specialization, allocation of funding or costs:
Specialization: One difference
• No restriction, any type of project
• for both individual or company
GENERALIST PLATFORMS
• On specific busines sector (creativity, sustainability)
• geographical area
• on industries or individuals
SPECIALIZED PLATFORMS
• Very specific sector
NICHE PLATFORMS
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
Finding the right platformDon´t get lost when you are looking for the crowdfunding platform that may b
First of all, you have to think hen you can select
using criteria such as specialization, allocation of funding or costs:
One difference
No restriction, any type of project
for both individual or company
GENERALIST PLATFORMS
On specific busines sector (creativity, sustainability)
geographical area
on industries or individuals
SPECIALIZED PLATFORMS
Very specific sector
NICHE PLATFORMS
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
Finding the right platformDon´t get lost when you are looking for the crowdfunding platform that may b
all, you have to think hen you can select between different
using criteria such as specialization, allocation of funding or costs:
between platforms is their specializatio
No restriction, any type of project
for both individual or company
GENERALIST PLATFORMS
On specific busines sector (creativity, sustainability)
on industries or individuals
SPECIALIZED PLATFORMS
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
Finding the right platformDon´t get lost when you are looking for the crowdfunding platform that may b
all, you have to think aboutbetween different
using criteria such as specialization, allocation of funding or costs:
between platforms is their specializatio
No restriction, any type of project
On specific busines sector (creativity, sustainability)
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
Finding the right platform Don´t get lost when you are looking for the crowdfunding platform that may b
about which type of crowdfunding fits your between different types of crowdfunding platform
using criteria such as specialization, allocation of funding or costs:
between platforms is their specializatio
On specific busines sector (creativity, sustainability)
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
Don´t get lost when you are looking for the crowdfunding platform that may b
which type of crowdfunding fits your of crowdfunding platform
using criteria such as specialization, allocation of funding or costs:
between platforms is their specialization in terms of business
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
Don´t get lost when you are looking for the crowdfunding platform that may best serve your which type of crowdfunding fits your
of crowdfunding platform
n in terms of business
9
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
est serve your which type of crowdfunding fits your
of crowdfunding platforms by
n in terms of business
This booklet is based on the
Allocation of funding:but normally there are two variations.
Costs: There is a wide variety of fees, successapproximately structure and compare commission or interest to investors, if they are for campaign
PRE
Registration flat flee
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
Allocation of funding:but normally there are two variations.
There is a wide variety of success-based fees and
approximately 4-10% structure and compare commission or interest to investors, if they are for campaign-support, post
PRE-CAMPAIGN
Registration flat flee
TAKE IT ALL
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
Allocation of funding: In general each platform decides in which way the funding is allocated, but normally there are two variations.
There is a wide variety of based fees and transaction costs
10% of the raised fundingstructure and compare platformscommission or interest to investors, if they are
support, post-campaign logistic, and handling of rewards.
CAMPAIGN
Registration flat flee
ALLNOTHING
TAKE IT
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
In general each platform decides in which way the funding is allocated, but normally there are two variations.
There is a wide variety of underlying business models of platforms, e.g.transaction costs
of the raised fundingplatforms. Do not forget to include also yearly fees for payment of
commission or interest to investors, if they are campaign logistic, and handling of rewards.
DURING THE CAMPAIGN
Online transaction charges
ALL-OR-NOTHING
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
In general each platform decides in which way the funding is allocated,
All-orafter reaching a pre
Take it all: raised.
underlying business models of platforms, e.g.transaction costs. Consider
of the raised funding. In general you Do not forget to include also yearly fees for payment of
commission or interest to investors, if they are handled by platform, and the additional fees campaign logistic, and handling of rewards.
DURING THE CAMPAIGN
Online transaction charges
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
In general each platform decides in which way the funding is allocated,
or-nothing: fter reaching a pre
Take it all: Projects benefit from every euro raised.
underlying business models of platforms, e.g.. Consider, that the
. In general you should Do not forget to include also yearly fees for payment of
handled by platform, and the additional fees campaign logistic, and handling of rewards.
Online transaction
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
In general each platform decides in which way the funding is allocated,
nothing: Project will only be funded fter reaching a pre-defined funding goal
rojects benefit from every euro
underlying business models of platforms, e.g.that the overall cost
should checkDo not forget to include also yearly fees for payment of
handled by platform, and the additional fees campaign logistic, and handling of rewards.
POST-CAMPAIGN
4-10% of costs as commission or success fee demanded by the platforms.
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
In general each platform decides in which way the funding is allocated,
Project will only be funded defined funding goal
rojects benefit from every euro
underlying business models of platforms, e.g. preparation overall costs correspond to
check the overall cost Do not forget to include also yearly fees for payment of
handled by platform, and the additional fees
CAMPAIGN
10% of costs as commission or success fee demanded by the
10
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
In general each platform decides in which way the funding is allocated,
Project will only be funded defined funding goal.
rojects benefit from every euro
preparation correspond to
overall cost Do not forget to include also yearly fees for payment of
handled by platform, and the additional fees
This booklet is based on the
5 Prepare a
Set a clear objective:make thyou are, funding goals set.prioritized and seek finance for that.should involve asking experts for assistance, make your objective smart! Set your funding target:To define the right amount you would like to raise with your campaign you have to specify all costs and outlays of the project and accoount for fees payable to the platform. Identify the fitting type:crowdfunding type that you will choose. Each type of crowdfunding has its own funding limits, so after setting your financial needs you can move on to identify the types of crowdfunding that suite best your project. Whileto 30.000 Euro, reward
Set a clear objective
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
Prepare a
Set a clear objective:make this goal shared by funders, staff and partnersyou are, the more there will be chances that the crowdfunding campaign will live up to the funding goals set. The key to running a successful campaign is to focus on the prioritized and seek finance for that.should involve asking experts for assistance, make your objective smart!
Set your funding target:To define the right amount you would like to raise with your campaign you have to specify all costs and outlays of the project and accoount for fees payable to the platform.
Identify the fitting type:crowdfunding type that you will choose. Each type of crowdfunding has its own funding limits, so after setting your financial needs you can move on to identify the types of crowdfunding that suite best your project. Whileto 30.000 Euro, reward
Set a clear objective
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
Prepare a crowdfunding campaign
Set a clear objective: To create a crowdfunding campaign you have to set a clear objective and is goal shared by funders, staff and partners
more there will be chances that the crowdfunding campaign will live up to the The key to running a successful campaign is to focus on the
prioritized and seek finance for that.should involve asking experts for assistance, make your objective smart!
Set your funding target: To set your funding target you have to begin with To define the right amount you would like to raise with your campaign you have to specify all costs and outlays of the project and accoount for fees payable to the platform.
Identify the fitting type: It is important that your projeccrowdfunding type that you will choose. Each type of crowdfunding has its own funding limits, so after setting your financial needs you can move on to identify the types of crowdfunding that suite best your project. Whileto 30.000 Euro, reward-based campaigns may generate much more, typically rather
Set your funding target
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
crowdfunding campaign
To create a crowdfunding campaign you have to set a clear objective and is goal shared by funders, staff and partners
more there will be chances that the crowdfunding campaign will live up to the The key to running a successful campaign is to focus on the
prioritized and seek finance for that. You have also to consider that smart planning can and should involve asking experts for assistance, make your objective smart!
To set your funding target you have to begin with To define the right amount you would like to raise with your campaign you have to specify all costs and outlays of the project and accoount for fees payable to the platform.
It is important that your projeccrowdfunding type that you will choose. Each type of crowdfunding has its own funding limits, so after setting your financial needs you can move on to identify the types of crowdfunding that suite best your project. While donation
based campaigns may generate much more, typically rather
Set your funding target
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
crowdfunding campaign
To create a crowdfunding campaign you have to set a clear objective and is goal shared by funders, staff and partners
more there will be chances that the crowdfunding campaign will live up to the The key to running a successful campaign is to focus on the
You have also to consider that smart planning can and should involve asking experts for assistance, make your objective smart!
To set your funding target you have to begin with To define the right amount you would like to raise with your campaign you have to specify all costs and outlays of the project and accoount for fees payable to the platform.
It is important that your projeccrowdfunding type that you will choose. Each type of crowdfunding has its own funding limits, so after setting your financial needs you can move on to identify the types of crowdfunding
donation-based campaigns are commonly limited based campaigns may generate much more, typically rather
Set your funding
Identify the fitting type
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
crowdfunding campaign
To create a crowdfunding campaign you have to set a clear objective and is goal shared by funders, staff and partners. The clearer, more concise and specific
more there will be chances that the crowdfunding campaign will live up to the The key to running a successful campaign is to focus on the
You have also to consider that smart planning can and should involve asking experts for assistance, make your objective smart!
To set your funding target you have to begin with To define the right amount you would like to raise with your campaign you have to specify all costs and outlays of the project and accoount for fees payable to the platform.
It is important that your project’s characteristics match with the crowdfunding type that you will choose. Each type of crowdfunding has its own funding limits, so after setting your financial needs you can move on to identify the types of crowdfunding
based campaigns are commonly limited based campaigns may generate much more, typically rather
Identify the fitting type
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
crowdfunding campaign
To create a crowdfunding campaign you have to set a clear objective and The clearer, more concise and specific
more there will be chances that the crowdfunding campaign will live up to the The key to running a successful campaign is to focus on the
You have also to consider that smart planning can and should involve asking experts for assistance, make your objective smart!
To set your funding target you have to begin with To define the right amount you would like to raise with your campaign you have to specify all costs and outlays of the project and accoount for fees payable to the platform.
t’s characteristics match with the crowdfunding type that you will choose. Each type of crowdfunding has its own funding limits, so after setting your financial needs you can move on to identify the types of crowdfunding
based campaigns are commonly limited based campaigns may generate much more, typically rather
Set out your value proposition
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
crowdfunding campaign
To create a crowdfunding campaign you have to set a clear objective and The clearer, more concise and specific
more there will be chances that the crowdfunding campaign will live up to the The key to running a successful campaign is to focus on the one objective
You have also to consider that smart planning can and
To set your funding target you have to begin with your financial plan. To define the right amount you would like to raise with your campaign you have to specify all costs and outlays of the project and accoount for fees payable to the platform.
t’s characteristics match with the crowdfunding type that you will choose. Each type of crowdfunding has its own funding limits, so after setting your financial needs you can move on to identify the types of crowdfunding
based campaigns are commonly limited based campaigns may generate much more, typically rather
Set out your
proposition
11
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
To create a crowdfunding campaign you have to set a clear objective and The clearer, more concise and specific
more there will be chances that the crowdfunding campaign will live up to the one objective
You have also to consider that smart planning can and
your financial plan. To define the right amount you would like to raise with your campaign you have to specify all
t’s characteristics match with the crowdfunding type that you will choose. Each type of crowdfunding has its own funding limits, so after setting your financial needs you can move on to identify the types of crowdfunding
Communication and marketingCommunication and marketing
This booklet is based on the
50.000 Euro. Be aware also of the risk regarding crowdfunding campaigns set on allnothing terms. Keeping in mind all these facrowdfunding for your project or you can combine various types using the hybrid model. Set out your value proposition:your target group’s preferefunders attention. It is also important to prepare can read why you are running the campaign, for whom it is and when it will start. It is also a very effective way to present yourself, the organization and the project.
Communication and marketing:finding relatevents communityfocus on your inner circle and influencers first, but also try to reachmore external. more important for the campaign success, as it
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
50.000 Euro. Be aware also of the risk regarding crowdfunding campaigns set on allnothing terms. Keeping in mind all these facrowdfunding for your project or you can combine various types using the hybrid model.
Set out your value proposition:your target group’s preferefunders attention. It is also important to prepare can read why you are running the campaign, for whom it is and when it will start. It is also a
y effective way to present yourself, the organization and the project.
Communication and marketing:finding related news, topics and events
and marketing with community and keep themfocus on your inner circle and influencers first, but also try to reachmore external. In fact, rmore important for the campaign success, as it
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
50.000 Euro. Be aware also of the risk regarding crowdfunding campaigns set on allnothing terms. Keeping in mind all these facrowdfunding for your project or you can combine various types using the hybrid model.
Set out your value proposition:your target group’s preferences are and create attractive rewards and perks to capture your funders attention. It is also important to prepare can read why you are running the campaign, for whom it is and when it will start. It is also a
y effective way to present yourself, the organization and the project.
Communication and marketing:news, topics and events
and marketing with and keep them informed,
focus on your inner circle and influencers first, but also try to reachIn fact, recent research shows that the
more important for the campaign success, as it
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
50.000 Euro. Be aware also of the risk regarding crowdfunding campaigns set on allnothing terms. Keeping in mind all these facrowdfunding for your project or you can combine various types using the hybrid model.
Set out your value proposition: To set out your value proposition you have to find outnces are and create attractive rewards and perks to capture your
funders attention. It is also important to prepare can read why you are running the campaign, for whom it is and when it will start. It is also a
y effective way to present yourself, the organization and the project.
Communication and marketing: As with every news, topics and events
and marketing with offline communication toolsinformed, the
focus on your inner circle and influencers first, but also try to reachecent research shows that the
more important for the campaign success, as it
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
50.000 Euro. Be aware also of the risk regarding crowdfunding campaigns set on allnothing terms. Keeping in mind all these factors, you have to choose the suitable type of crowdfunding for your project or you can combine various types using the hybrid model.
o set out your value proposition you have to find outnces are and create attractive rewards and perks to capture your
funders attention. It is also important to prepare a pitch and a video in which your backers can read why you are running the campaign, for whom it is and when it will start. It is also a
y effective way to present yourself, the organization and the project.
with every new projec for your campaign
communication toolsthe better are your
focus on your inner circle and influencers first, but also try to reachecent research shows that the
more important for the campaign success, as it demonstrates a
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
50.000 Euro. Be aware also of the risk regarding crowdfunding campaigns set on allctors, you have to choose the suitable type of
crowdfunding for your project or you can combine various types using the hybrid model.
o set out your value proposition you have to find outnces are and create attractive rewards and perks to capture your
a pitch and a video in which your backers can read why you are running the campaign, for whom it is and when it will start. It is also a
y effective way to present yourself, the organization and the project.
new project you have to do research first byfor your campaign. You
communication tools. are your chances to gain support.
focus on your inner circle and influencers first, but also try to reachecent research shows that the so called “third circle” may be even
demonstrates a
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
50.000 Euro. Be aware also of the risk regarding crowdfunding campaigns set on allctors, you have to choose the suitable type of
crowdfunding for your project or you can combine various types using the hybrid model.
o set out your value proposition you have to find outnces are and create attractive rewards and perks to capture your
a pitch and a video in which your backers can read why you are running the campaign, for whom it is and when it will start. It is also a
y effective way to present yourself, the organization and the project.
t you have to do research first by. You should also combine . The more you chances to gain support.
focus on your inner circle and influencers first, but also try to reach outcalled “third circle” may be even
demonstrates a wide audience contributing
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
50.000 Euro. Be aware also of the risk regarding crowdfunding campaigns set on allctors, you have to choose the suitable type of
crowdfunding for your project or you can combine various types using the hybrid model.
o set out your value proposition you have to find outnces are and create attractive rewards and perks to capture your
a pitch and a video in which your backers can read why you are running the campaign, for whom it is and when it will start. It is also a
t you have to do research first byshould also combine
The more you involve chances to gain support.
out networks that arecalled “third circle” may be even
audience contributing
12
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
50.000 Euro. Be aware also of the risk regarding crowdfunding campaigns set on all-or-ctors, you have to choose the suitable type of
crowdfunding for your project or you can combine various types using the hybrid model.
o set out your value proposition you have to find out what nces are and create attractive rewards and perks to capture your
a pitch and a video in which your backers can read why you are running the campaign, for whom it is and when it will start. It is also a
t you have to do research first by should also combine online
involve your chances to gain support. Finally,
networks that are called “third circle” may be even
audience contributing.
This booklet is based on the
5.1 In a nutshellOnce the groundwork is done, the time has come to put youp your own campaign site with DIY crowdfunding and payment tools or you can register on an appropriate platform. The optedplatforms may suit your needs best. Keep in m
5.2 How to engage your network and go beyondThe advantage of crowdfunding is that your campaign effort does not start all you have to review your personal and business networks to engage with them and get input. Then you can movuse of social media platforms. To better deal with the workload, you may want to set up a strong campaign team. are engaudience. However, you have to keep your tone appropriate for your networks and post onlrelevant but diverse content.
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
In a nutshellOnce the groundwork is done, the time has come to put youp your own campaign site with DIY crowdfunding and payment tools or you can register on an appropriate platform. The optedplatforms may suit your needs best. Keep in m
How to engage your network and go beyondThe advantage of crowdfunding is that your campaign effort does not start all you have to review your personal and business networks to engage with them and get input. Then you can movuse of social media platforms. To better deal with the workload, you may want to set up a strong campaign team.
engaging ways to communicate your crowdfunding project on social media and audience. However, you have to keep your tone appropriate for your networks and post onlrelevant but diverse content.
Each platform has its own terms and conditions, so you have to check them
very carefully.
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
In a nutshell Once the groundwork is done, the time has come to put youp your own campaign site with DIY crowdfunding and payment tools or you can register on an appropriate platform. The optedplatforms may suit your needs best. Keep in m
How to engage your network and go beyondThe advantage of crowdfunding is that your campaign effort does not start all you have to review your personal and business networks to engage with them and get input. Then you can move on to create a community for your campaign, which involves heavy use of social media platforms. To better deal with the workload, you may want to set up a strong campaign team. In general, be aware that sharing
ways to communicate your crowdfunding project on social media and audience. However, you have to keep your tone appropriate for your networks and post onlrelevant but diverse content.
Each platform has its own terms and conditions, so you have to check them
very carefully.
If you fail in reaching your target you don
cancel the project.
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
Once the groundwork is done, the time has come to put youp your own campaign site with DIY crowdfunding and payment tools or you can register on an appropriate platform. The opted-for type of crowdfunding determines which selection of platforms may suit your needs best. Keep in m
How to engage your network and go beyondThe advantage of crowdfunding is that your campaign effort does not start all you have to review your personal and business networks to engage with them and get
e on to create a community for your campaign, which involves heavy use of social media platforms. To better deal with the workload, you may want to set up a
In general, be aware that sharing ways to communicate your crowdfunding project on social media and
audience. However, you have to keep your tone appropriate for your networks and post onl
Each platform has its own terms and conditions, so you have to check them
There is no guarantee that the platform chosen will
accept your proposition you better get in touch with two
If you fail in reaching your target you don´t have to
cancel the project.
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
Once the groundwork is done, the time has come to put youp your own campaign site with DIY crowdfunding and payment tools or you can register on
for type of crowdfunding determines which selection of platforms may suit your needs best. Keep in mind:
How to engage your network and go beyondThe advantage of crowdfunding is that your campaign effort does not start all you have to review your personal and business networks to engage with them and get
e on to create a community for your campaign, which involves heavy use of social media platforms. To better deal with the workload, you may want to set up a
In general, be aware that sharing ways to communicate your crowdfunding project on social media and
audience. However, you have to keep your tone appropriate for your networks and post onl
There is no guarantee that the platform chosen will
accept your proposition you better get in touch with two
or more.
If you fail in reaching your t have to
cancel the project.
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
Once the groundwork is done, the time has come to put your campaign online. You may set up your own campaign site with DIY crowdfunding and payment tools or you can register on
for type of crowdfunding determines which selection of
How to engage your network and go beyondThe advantage of crowdfunding is that your campaign effort does not start all you have to review your personal and business networks to engage with them and get
e on to create a community for your campaign, which involves heavy use of social media platforms. To better deal with the workload, you may want to set up a
In general, be aware that sharing visual contentways to communicate your crowdfunding project on social media and
audience. However, you have to keep your tone appropriate for your networks and post onl
There is no guarantee that the platform chosen will
accept your proposition you better get in touch with two
or more.
Learn from the experience, draw conclusions and keep
communicating with supporters.
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
ur campaign online. You may set up your own campaign site with DIY crowdfunding and payment tools or you can register on
for type of crowdfunding determines which selection of
How to engage your network and go beyond?The advantage of crowdfunding is that your campaign effort does not start all you have to review your personal and business networks to engage with them and get
e on to create a community for your campaign, which involves heavy use of social media platforms. To better deal with the workload, you may want to set up a
visual content and asking questions ways to communicate your crowdfunding project on social media and
audience. However, you have to keep your tone appropriate for your networks and post onl
There is no guarantee that the platform chosen will
accept your proposition you better get in touch with two
Only around 60% of campaigns are successful.
Learn from the experience, draw conclusions and keep
communicating with supporters.
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
ur campaign online. You may set up your own campaign site with DIY crowdfunding and payment tools or you can register on
for type of crowdfunding determines which selection of
? The advantage of crowdfunding is that your campaign effort does not start from zero;all you have to review your personal and business networks to engage with them and get
e on to create a community for your campaign, which involves heavy use of social media platforms. To better deal with the workload, you may want to set up a
and asking questions ways to communicate your crowdfunding project on social media and to
audience. However, you have to keep your tone appropriate for your networks and post onl
Only around 60% of campaigns are successful.
Learn from the experience, draw conclusions and keep
communicating with
13
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
ur campaign online. You may set up your own campaign site with DIY crowdfunding and payment tools or you can register on
for type of crowdfunding determines which selection of
from zero; first of all you have to review your personal and business networks to engage with them and get
e on to create a community for your campaign, which involves heavy use of social media platforms. To better deal with the workload, you may want to set up a
and asking questions to attract
audience. However, you have to keep your tone appropriate for your networks and post only
Only around 60% of campaigns are successful.
This booklet is based on the
Pre-campaign: campaign you lay the foundations for ensuring success. It is very important to be creative with rewards, campaign’s text and video. Contact at least 50 people in your network and ask them how much they are willing to fund and based on pledged money adjust the campaign’s goal, if needed. Finally, you can people who pledged to donate at day 1 of campaign.
Pre
UnderstandaudiencematterUse socialinfluencersFind relevant
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
campaign: Becampaign you lay the
ations for ensuring success. It is very important to be creative with rewards, campaign’s text and video. Contact at least 50 people in
network and ask them how much they are willing to fund and based on pledged money adjust the campaign’s goal, if
eded. Finally, you can people who pledged to donate at day 1 of campaign.
Pre-Campaign
Understand whoaudience is andmatter to them.
social networkinfluencers
relevant media
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
Before the campaign you lay the
ations for ensuring success. It is very important to be creative with rewards, campaign’s text and video. Contact at least 50 people in
network and ask them how much they are willing to fund and based on pledged money adjust the campaign’s goal, if
eded. Finally, you can ask people who pledged to donate at day 1 of campaign.
Campaign
who your corewhich topics
network to find
media contacts
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
fore the campaign you lay the
ations for ensuring success. It is very important to be creative with rewards, campaign’s text and video. Contact at least 50 people in
network and ask them how much they are willing to fund and based on pledged money adjust the campaign’s goal, if
ask people who pledged to donate
During: Phase 1: 1have to follow up with people who pledged before and connect directly with people you know personally and try to reach 30% of the amountyou need. Phase 2: Enetworks and make your project known. In this phase you have to promote the campaign publishing updates on social media, and following up with people who have not pledgedyet. Phase 3: networks. This is all about expanding your supporter base.
coretopics
find
contacts
During
Phase 1 Phase 2 existing networksPhase 3 new networks
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
: 1-on-1 marketing, you have to follow up with people who pledged before and connect directly with people you know personally and try to reach 30% of the amountyou need.
: Engage with existing s and make your project In this phase you have
to promote the campaign publishing updates on social media, and following up with people who have not pledged
: Connect to new orks. This is all about
expanding your supporter base.
During-Campaign
Phase 1 -->1-on-1 marketingPhase 2 --> engaging with existing networksPhase 3 --> connecting to new networks
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
1 marketing, you have to follow up with people who pledged before and connect directly with people you know personally and try to reach 30% of the amount that
with existing s and make your project In this phase you have
to promote the campaign by publishing updates on social media, and following up with people who have not pledged,
onnect to new orks. This is all about
expanding your supporter base.
Campaign
1 marketingengaging with
> connecting to
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
Post campaign: finished but not your activities. You should try to get follow up articles in traditional media and blogs and ask supporters for feedback that will provide you with firintelligence. The second priority is to actively manage the expectations of your community, so keep supporters informed on everything that could be relevant, build loyalty and distribute rewards.
Post-Campaign
Get follow up articles in traditional media and blogs.Ask supporters for feedback
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
Post campaign: The campaign is finished but not your activities. You should try to get follow up articles in traditional media and blogs and ask supporters for feedback that will provide you with first-hand market intelligence. The second priority is to actively manage the expectations of your community, so keep supporters informed on everything that could be relevant, build loyalty and distribute rewards.
Campaign
Get follow up articles in traditional media and blogs.
supporters for feedback
14
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
The campaign is finished but not your activities. You should try to get follow up articles in traditional media and blogs and ask supporters for feedback that will provide you
hand market intelligence. The second priority is to actively manage the expectations of your community, so keep supporters informed on everything that could be relevant, build loyalty
Get follow up articles in traditional media and blogs.
supporters for feedback
This booklet is based on the
5.3 Choosing the right incentivesSubstantialIt depends on the type of crowdfunding you have chosen, and the profile of your project. To create compelling incentives for your backers you have to think would likeproject. To what crowdfunding type, you have always to keep costs as lowappear valuable and scale up by introducing thresholds. In the case of reward crowdfunding think about categories, don´t forget small and big
Lendingthem the strongest incentive is the financial one. So in the case of lending funders, compelling incentives could be a competitive interest rapossible
Equity: With equityterm investors and they are interested in th
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
Choosing the right incentivesSubstantial effort needs to be It depends on the type of crowdfunding you have chosen, and the profile of your project. To create compelling incentives for your backers you have to think
like or ask them. Iproject. To get a general idea you can also look at similar campaigns. In general, no matter what crowdfunding type, you have always to keep costs as lowappear valuable and scale up by introducing thresholds. In the case of reward crowdfunding think about categories, don´t forget small and big
Lending: In the case of lending, funders arethem the strongest incentive is the financial one. So in the case of lending funders, compelling incentives could be a competitive interest rapossible at the same
With equityterm investors and they are interested in th
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
Choosing the right incentiveseffort needs to be
It depends on the type of crowdfunding you have chosen, and the profile of your project. To create compelling incentives for your backers you have to think
or ask them. It is also important to know their motivation a general idea you can also look at similar campaigns. In general, no matter
what crowdfunding type, you have always to keep costs as lowappear valuable and scale up by introducing thresholds. In the case of reward crowdfunding think about categories, don´t forget small and big
In the case of lending, funders arethem the strongest incentive is the financial one. So in the case of lending funders, compelling incentives could be a competitive interest ra
at the same time. They also
With equity-based crowdfunding you have to consider that funders are longterm investors and they are interested in th
Donation: driven by
philantropic values
Equity: potential project's growth
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
Choosing the right incentiveseffort needs to be raised for the development of an attractive incentive structure.
It depends on the type of crowdfunding you have chosen, and the profile of your project. To create compelling incentives for your backers you have to think
t is also important to know their motivation a general idea you can also look at similar campaigns. In general, no matter
what crowdfunding type, you have always to keep costs as lowappear valuable and scale up by introducing thresholds. In the case of reward crowdfunding think about categories, don´t forget small and big
In the case of lending, funders arethem the strongest incentive is the financial one. So in the case of lending funders, compelling incentives could be a competitive interest ra
time. They also value frequent and early returns
based crowdfunding you have to consider that funders are longterm investors and they are interested in th
Donation: driven by
philantropic values
Reward: perceived value of
Equity: potential project's growth
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
Choosing the right incentives for the development of an attractive incentive structure.
It depends on the type of crowdfunding you have chosen, and the profile of your project. To create compelling incentives for your backers you have to think
t is also important to know their motivation a general idea you can also look at similar campaigns. In general, no matter
what crowdfunding type, you have always to keep costs as lowappear valuable and scale up by introducing thresholds. In the case of reward crowdfunding think about categories, don´t forget small and big rewards
In the case of lending, funders are mainly financially driven, which means that for them the strongest incentive is the financial one. So in the case of lending funders, compelling incentives could be a competitive interest rate, high enough to be enticing
value frequent and early returns
based crowdfunding you have to consider that funders are longterm investors and they are interested in the potential growth of your project, they
Reward: perceived value of
perks
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
for the development of an attractive incentive structure. It depends on the type of crowdfunding you have chosen, and the profile of your project. To create compelling incentives for your backers you have to think
t is also important to know their motivation a general idea you can also look at similar campaigns. In general, no matter
what crowdfunding type, you have always to keep costs as lowappear valuable and scale up by introducing thresholds. In the case of reward crowdfunding
rewards. On a case by case basis:
mainly financially driven, which means that for them the strongest incentive is the financial one. So in the case of lending funders, compelling
te, high enough to be enticing value frequent and early returns
based crowdfunding you have to consider that funders are longpotential growth of your project, they
Lending:financially
driven
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
for the development of an attractive incentive structure. It depends on the type of crowdfunding you have chosen, and the profile of your project. To create compelling incentives for your backers you have to think about what your
t is also important to know their motivation a general idea you can also look at similar campaigns. In general, no matter
what crowdfunding type, you have always to keep costs as low as possible, create perks that appear valuable and scale up by introducing thresholds. In the case of reward crowdfunding
. On a case by case basis:
mainly financially driven, which means that for them the strongest incentive is the financial one. So in the case of lending funders, compelling
te, high enough to be enticing value frequent and early returns.
based crowdfunding you have to consider that funders are longpotential growth of your project, they
Lending:financially
driven
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
for the development of an attractive incentive structure. It depends on the type of crowdfunding you have chosen, and the profile of your project. To
what your target group t is also important to know their motivation for financing your
a general idea you can also look at similar campaigns. In general, no matter as possible, create perks that
appear valuable and scale up by introducing thresholds. In the case of reward crowdfunding . On a case by case basis:
mainly financially driven, which means that for them the strongest incentive is the financial one. So in the case of lending funders, compelling
te, high enough to be enticing but as low as
based crowdfunding you have to consider that funders are long-potential growth of your project, they
15
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
for the development of an attractive incentive structure. It depends on the type of crowdfunding you have chosen, and the profile of your project. To
target group financing your
a general idea you can also look at similar campaigns. In general, no matter as possible, create perks that
appear valuable and scale up by introducing thresholds. In the case of reward crowdfunding
mainly financially driven, which means that for them the strongest incentive is the financial one. So in the case of lending funders, compelling
but as low as
This booklet is based on the
want to be part of a success story aAlso in this case any perk you could offer them will be welcome.
Donationphilanthropic valuesare financingperhaps
Rewards: should be exclusive, as this increases perceived value. You have also to consider that rareness of perks may increase the attractiveness of your campaign. You should ask third parties for rewards that ya pre-sales campaignproduction, and your funders become the first customers
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
want to be part of a success story aAlso in this case any perk you could offer them will be welcome.
Donation: In the case of donationphilanthropic valuesare financing. As the funders get no financial return they will appreciate your thank you and perhaps giving back something small
Rewards: No matter what the subjectshould be exclusive, as this increases perceived value. You have also to consider that rareness of perks may increase the attractiveness of your campaign. You should ask third parties for rewards that you can use in your campaign.
sales campaignproduction, and your funders become the first customers
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
want to be part of a success story aAlso in this case any perk you could offer them will be welcome.
In the case of donationphilanthropic values or emotions
. As the funders get no financial return they will appreciate your thank you and back something small
No matter what the subjectshould be exclusive, as this increases perceived value. You have also to consider that rareness of perks may increase the attractiveness of your campaign. You should ask third parties for
ou can use in your campaign. sales campaign. Here you use
production, and your funders become the first customers
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
want to be part of a success story and are mainly concerned with the growth of the company. Also in this case any perk you could offer them will be welcome.
In the case of donation-based crowdfunding, funders are primarily driven by or emotions and they want t
. As the funders get no financial return they will appreciate your thank you and back something small with no
No matter what the subject of your campaign is, the perks you develop and offer should be exclusive, as this increases perceived value. You have also to consider that rareness of perks may increase the attractiveness of your campaign. You should ask third parties for
ou can use in your campaign. . Here you use crowd
production, and your funders become the first customers
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
nd are mainly concerned with the growth of the company. Also in this case any perk you could offer them will be welcome.
based crowdfunding, funders are primarily driven by and they want to see promised benefits for the charity they
. As the funders get no financial return they will appreciate your thank you and with no economic value
of your campaign is, the perks you develop and offer should be exclusive, as this increases perceived value. You have also to consider that rareness of perks may increase the attractiveness of your campaign. You should ask third parties for
ou can use in your campaign. A special form of crowdfunding
production, and your funders become the first customers
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
nd are mainly concerned with the growth of the company. Also in this case any perk you could offer them will be welcome.
based crowdfunding, funders are primarily driven by o see promised benefits for the charity they
. As the funders get no financial return they will appreciate your thank you and economic value could
of your campaign is, the perks you develop and offer should be exclusive, as this increases perceived value. You have also to consider that rareness of perks may increase the attractiveness of your campaign. You should ask third parties for
A special form of rewardsfunding as a marketing
production, and your funders become the first customers.
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
nd are mainly concerned with the growth of the company. Also in this case any perk you could offer them will be welcome.
based crowdfunding, funders are primarily driven by o see promised benefits for the charity they
. As the funders get no financial return they will appreciate your thank you and could be a good idea.
of your campaign is, the perks you develop and offer should be exclusive, as this increases perceived value. You have also to consider that rareness of perks may increase the attractiveness of your campaign. You should ask third parties for
rewards-based crowdfunding a marketing tool or to finance your
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
nd are mainly concerned with the growth of the company.
based crowdfunding, funders are primarily driven by o see promised benefits for the charity they
. As the funders get no financial return they will appreciate your thank you and be a good idea.
of your campaign is, the perks you develop and offer should be exclusive, as this increases perceived value. You have also to consider that rareness of perks may increase the attractiveness of your campaign. You should ask third parties for
based crowdfunding tool or to finance your
16
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
nd are mainly concerned with the growth of the company.
based crowdfunding, funders are primarily driven by o see promised benefits for the charity they
. As the funders get no financial return they will appreciate your thank you and
of your campaign is, the perks you develop and offer should be exclusive, as this increases perceived value. You have also to consider that rareness of perks may increase the attractiveness of your campaign. You should ask third parties for
based crowdfunding is tool or to finance your
This booklet is based on the
5.4 AFor a successful crowdfunding campaign a very powerful tool to use is a video pitchconsider that 50% of projects that include video get funded compared to only 30% of those that do not. To create it you have to convincingprofessional video maker you could create a nice videoediting software tool, and our suggestions.
Tell a good story:your video includes a good opening, middle and end sequences and thereby a subject and an action. In particularly, people want to know who you are, what you are doing, and why yoare doing that, how you came to using crowdfunding and why you need their support. You have to make a good case to get people’s support.
Give it a face: touching. You have to inand try to look trustworthy, (you would not give money to someone of which you don’t see the face or that does not look trustworthy to you). Indeed, academic studies have shown that a positive personal impression increaseBriefly, stay yourself and be authentic.
Keep it short: less than 3 minutes of lengtto leave out everything non
Say thank you: people that have spent their time on watching your video,any money.
Make it fun: version, ask for feedback to your friends to see whether they find it boring and how it can be improved.
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
A convincing crowdfunding videoor a successful crowdfunding campaign a very powerful tool to use is a video pitch
consider that 50% of projects that include video get funded compared to only 30% of those that do not. To create it you have to convincing, as well as professional video maker you could create a nice videoediting software tool, and our suggestions.
Tell a good story: Everybody gets caught by a good and wellyour video includes a good opening, middle and end sequences and thereby a subject and an action. In particularly, people want to know who you are, what you are doing, and why yoare doing that, how you came to using crowdfunding and why you need their support. You have to make a good case to get people’s support.
Give it a face: For your campaign’s success it is important to make the video emotional and touching. You have to inand try to look trustworthy, (you would not give money to someone of which you don’t see the face or that does not look trustworthy to you). Indeed, academic studies have shown that
sitive personal impression increaseBriefly, stay yourself and be authentic.
Keep it short: People´s attention span is quite short, so you should limit your video pitch at less than 3 minutes of lengtto leave out everything non
Say thank you: It might be taken for granted but saying thank you is always appreciated by people that have spent their time on watching your video,any money.
Make it fun: Always keep in mind that the video must not be boring. Once you have your first version, ask for feedback to your friends to see whether they find it boring and how it can be improved.
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
convincing crowdfunding videoor a successful crowdfunding campaign a very powerful tool to use is a video pitch
consider that 50% of projects that include video get funded compared to only 30% of those that do not. To create it you have to
, as well as consistent with your professional video maker you could create a nice videoediting software tool, and our suggestions.
Everybody gets caught by a good and wellyour video includes a good opening, middle and end sequences and thereby a subject and an action. In particularly, people want to know who you are, what you are doing, and why yoare doing that, how you came to using crowdfunding and why you need their support. You have to make a good case to get people’s support.
For your campaign’s success it is important to make the video emotional and touching. You have to introduce yourself to the potential backers, you have to show your face and try to look trustworthy, (you would not give money to someone of which you don’t see the face or that does not look trustworthy to you). Indeed, academic studies have shown that
sitive personal impression increaseBriefly, stay yourself and be authentic.
People´s attention span is quite short, so you should limit your video pitch at less than 3 minutes of length, even if this seems too short for you it is quite enough. You have to leave out everything non-essential
It might be taken for granted but saying thank you is always appreciated by people that have spent their time on watching your video,
Always keep in mind that the video must not be boring. Once you have your first version, ask for feedback to your friends to see whether they find it boring and how it can be
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
convincing crowdfunding videoor a successful crowdfunding campaign a very powerful tool to use is a video pitch
consider that 50% of projects that include video get funded compared to only 30% of those that do not. To create it you have to ensure that your video story is
consistent with your professional video maker you could create a nice videoediting software tool, and our suggestions.
Everybody gets caught by a good and wellyour video includes a good opening, middle and end sequences and thereby a subject and an action. In particularly, people want to know who you are, what you are doing, and why yoare doing that, how you came to using crowdfunding and why you need their support. You have to make a good case to get people’s support.
For your campaign’s success it is important to make the video emotional and troduce yourself to the potential backers, you have to show your face
and try to look trustworthy, (you would not give money to someone of which you don’t see the face or that does not look trustworthy to you). Indeed, academic studies have shown that
sitive personal impression increasesBriefly, stay yourself and be authentic.
People´s attention span is quite short, so you should limit your video pitch at h, even if this seems too short for you it is quite enough. You have essential.
It might be taken for granted but saying thank you is always appreciated by people that have spent their time on watching your video,
Always keep in mind that the video must not be boring. Once you have your first version, ask for feedback to your friends to see whether they find it boring and how it can be
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
convincing crowdfunding videoor a successful crowdfunding campaign a very powerful tool to use is a video pitch
consider that 50% of projects that include video get funded compared to only 30% of those sure that your video story is
consistent with your value proposition.professional video maker you could create a nice videoediting software tool, and our suggestions.
Everybody gets caught by a good and wellyour video includes a good opening, middle and end sequences and thereby a subject and an action. In particularly, people want to know who you are, what you are doing, and why yoare doing that, how you came to using crowdfunding and why you need their support. You have to make a good case to get people’s support.
For your campaign’s success it is important to make the video emotional and troduce yourself to the potential backers, you have to show your face
and try to look trustworthy, (you would not give money to someone of which you don’t see the face or that does not look trustworthy to you). Indeed, academic studies have shown that
s the possibility for people to invest in your project.
People´s attention span is quite short, so you should limit your video pitch at h, even if this seems too short for you it is quite enough. You have
It might be taken for granted but saying thank you is always appreciated by people that have spent their time on watching your video,
Always keep in mind that the video must not be boring. Once you have your first version, ask for feedback to your friends to see whether they find it boring and how it can be
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
convincing crowdfunding video or a successful crowdfunding campaign a very powerful tool to use is a video pitch
consider that 50% of projects that include video get funded compared to only 30% of those sure that your video story is
value proposition.professional video maker you could create a nice video. You only need a camera, a video
Everybody gets caught by a good and well-told story, so it is important that your video includes a good opening, middle and end sequences and thereby a subject and an action. In particularly, people want to know who you are, what you are doing, and why yoare doing that, how you came to using crowdfunding and why you need their support. You
For your campaign’s success it is important to make the video emotional and troduce yourself to the potential backers, you have to show your face
and try to look trustworthy, (you would not give money to someone of which you don’t see the face or that does not look trustworthy to you). Indeed, academic studies have shown that
the possibility for people to invest in your project.
People´s attention span is quite short, so you should limit your video pitch at h, even if this seems too short for you it is quite enough. You have
It might be taken for granted but saying thank you is always appreciated by people that have spent their time on watching your video, even by those that do not pledge
Always keep in mind that the video must not be boring. Once you have your first version, ask for feedback to your friends to see whether they find it boring and how it can be
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
or a successful crowdfunding campaign a very powerful tool to use is a video pitchconsider that 50% of projects that include video get funded compared to only 30% of those
sure that your video story is appealivalue proposition. Even if you are not a
ou only need a camera, a video
told story, so it is important that your video includes a good opening, middle and end sequences and thereby a subject and an action. In particularly, people want to know who you are, what you are doing, and why yoare doing that, how you came to using crowdfunding and why you need their support. You
For your campaign’s success it is important to make the video emotional and troduce yourself to the potential backers, you have to show your face
and try to look trustworthy, (you would not give money to someone of which you don’t see the face or that does not look trustworthy to you). Indeed, academic studies have shown that
the possibility for people to invest in your project.
People´s attention span is quite short, so you should limit your video pitch at h, even if this seems too short for you it is quite enough. You have
It might be taken for granted but saying thank you is always appreciated by even by those that do not pledge
Always keep in mind that the video must not be boring. Once you have your first version, ask for feedback to your friends to see whether they find it boring and how it can be
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
or a successful crowdfunding campaign a very powerful tool to use is a video pitchconsider that 50% of projects that include video get funded compared to only 30% of those
appealing, interesting and Even if you are not a
ou only need a camera, a video
told story, so it is important that your video includes a good opening, middle and end sequences and thereby a subject and an action. In particularly, people want to know who you are, what you are doing, and why yoare doing that, how you came to using crowdfunding and why you need their support. You
For your campaign’s success it is important to make the video emotional and troduce yourself to the potential backers, you have to show your face
and try to look trustworthy, (you would not give money to someone of which you don’t see the face or that does not look trustworthy to you). Indeed, academic studies have shown that
the possibility for people to invest in your project.
People´s attention span is quite short, so you should limit your video pitch at h, even if this seems too short for you it is quite enough. You have
It might be taken for granted but saying thank you is always appreciated by even by those that do not pledge
Always keep in mind that the video must not be boring. Once you have your first version, ask for feedback to your friends to see whether they find it boring and how it can be
17
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
or a successful crowdfunding campaign a very powerful tool to use is a video pitch. Just consider that 50% of projects that include video get funded compared to only 30% of those
interesting and Even if you are not a
ou only need a camera, a video
told story, so it is important that your video includes a good opening, middle and end sequences and thereby a subject and an action. In particularly, people want to know who you are, what you are doing, and why you are doing that, how you came to using crowdfunding and why you need their support. You
For your campaign’s success it is important to make the video emotional and troduce yourself to the potential backers, you have to show your face
and try to look trustworthy, (you would not give money to someone of which you don’t see the face or that does not look trustworthy to you). Indeed, academic studies have shown that
the possibility for people to invest in your project.
People´s attention span is quite short, so you should limit your video pitch at h, even if this seems too short for you it is quite enough. You have
It might be taken for granted but saying thank you is always appreciated by even by those that do not pledge
Always keep in mind that the video must not be boring. Once you have your first version, ask for feedback to your friends to see whether they find it boring and how it can be
This booklet is based on the
Technical
Use a stool: provide stable images and you will make a professional impression.
Background sound: impression. Check for websites that offer royaltysuitable audio track.
Editing: straight cuts, that is no corny transitions below-cost editing softwares.
5.5 The power ofA fundamental change entirely new opportunities and so on.awareness and marketing but also it can enable you to address a large audience. However, it is important to highlight that not all your fhave to involve confidence
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
Technical Tips
Use a stool: To have a provide stable images and you will make a professional impression.
Background sound: impression. Check for websites that offer royaltysuitable audio track.
Editing: If you don´t have any experience in video editing it will be better for you use only straight cuts, that is no corny transitions be
cost editing softwares.
The power offundamental change
entirely new opportunities and so on. Using social media for your campaign can be very useful not only for brand awareness and marketing but also it can enable you to address a large audience. However, it is important to highlight that not all your fhave to involve your confidence building
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
To have a better provide stable images and you will make a professional impression.
Background sound: You could use a fitting audio track as background sound, that will enhimpression. Check for websites that offer royaltysuitable audio track.
If you don´t have any experience in video editing it will be better for you use only straight cuts, that is no corny transitions be
cost editing softwares.
The power of social mediafundamental change has occurred
entirely new opportunities regarding fundraising, Using social media for your campaign can be very useful not only for brand
awareness and marketing but also it can enable you to address a large audience. However, it is important to highlight that not all your f
your audience during and after the campaign, building and communication.
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
better quality shooting, you should use a tripod or a stool, that will provide stable images and you will make a professional impression.
You could use a fitting audio track as background sound, that will enhimpression. Check for websites that offer royalty
If you don´t have any experience in video editing it will be better for you use only straight cuts, that is no corny transitions be
social mediahas occurred in the way we do things
regarding fundraising, Using social media for your campaign can be very useful not only for brand
awareness and marketing but also it can enable you to address a large audience. However, it is important to highlight that not all your f
audience during and after the campaign, communication.
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
quality shooting, you should use a tripod or a stool, that will provide stable images and you will make a professional impression.
You could use a fitting audio track as background sound, that will enhimpression. Check for websites that offer royalty
If you don´t have any experience in video editing it will be better for you use only straight cuts, that is no corny transitions between clips. You can also check websites offering
social media in the way we do things
regarding fundraising, business Using social media for your campaign can be very useful not only for brand
awareness and marketing but also it can enable you to address a large audience. However, it is important to highlight that not all your funding w
audience during and after the campaign, communication.
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
quality shooting, you should use a tripod or a stool, that will provide stable images and you will make a professional impression.
You could use a fitting audio track as background sound, that will enhimpression. Check for websites that offer royalty-free sound files and then select your
If you don´t have any experience in video editing it will be better for you use only tween clips. You can also check websites offering
in the way we do things, and it isbusiness models, marketing, distribution,
Using social media for your campaign can be very useful not only for brand awareness and marketing but also it can enable you to address a large audience. However, it
unding will come from social media. In brief, you audience during and after the campaign,
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
quality shooting, you should use a tripod or a stool, that will provide stable images and you will make a professional impression.
You could use a fitting audio track as background sound, that will enhfree sound files and then select your
If you don´t have any experience in video editing it will be better for you use only tween clips. You can also check websites offering
, and it is the starting point for models, marketing, distribution,
Using social media for your campaign can be very useful not only for brand awareness and marketing but also it can enable you to address a large audience. However, it
me from social media. In brief, you audience during and after the campaign, and win new
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
quality shooting, you should use a tripod or a stool, that will
You could use a fitting audio track as background sound, that will enhfree sound files and then select your
If you don´t have any experience in video editing it will be better for you use only tween clips. You can also check websites offering
the starting point for models, marketing, distribution,
Using social media for your campaign can be very useful not only for brand awareness and marketing but also it can enable you to address a large audience. However, it
me from social media. In brief, you new target groups by
18
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
quality shooting, you should use a tripod or a stool, that will
You could use a fitting audio track as background sound, that will enhance free sound files and then select your
If you don´t have any experience in video editing it will be better for you use only tween clips. You can also check websites offering
the starting point for models, marketing, distribution,
Using social media for your campaign can be very useful not only for brand awareness and marketing but also it can enable you to address a large audience. However, it
me from social media. In brief, you target groups by
This booklet is based on the
Market intelligence: supporters will provide insightsproject and collect new ideas for further development
Tools and experts adviceof all, you should identify the social media tools, audience and community to share your message, familiar with you should seek expert advice.
Timing: campaign and share your vision before the campaign starts. During and don’t be afraid to repeat yambassadors. You can report on social media tools. It is also important for your campaign to succeed reputation
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
Market intelligence: supporters will provide insightsproject and collect new ideas for further development
Tools and experts adviceall, you should identify the social media tools,
audience and in which way community to share your message, familiar with you should seek expert advice.
Timing: Concerning the timing, you have to involve campaign and share your vision before the campaign starts. During and don’t be afraid to repeat yambassadors. You can report on social media tools. It is also important for your campaign to succeed reputations through
Tools and experts advice
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
Market intelligence: Communicating via social media on a continuous bassupporters will provide insightsproject and collect new ideas for further development
Tools and experts advice: To create a successful social media campaign for your project , first all, you should identify the social media tools,
in which way theycommunity to share your message, familiar with you should seek expert advice.
Concerning the timing, you have to involve campaign and share your vision before the campaign starts. During and don’t be afraid to repeat yambassadors. You can report on social media tools. It is also important for your campaign to succeed
through positive association
Tools and experts advice
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
Communicating via social media on a continuous bassupporters will provide insights, feedbackproject and collect new ideas for further development
o create a successful social media campaign for your project , first all, you should identify the social media tools,
they use social mediacommunity to share your message, and if there are some areas of knowledge that youfamiliar with you should seek expert advice.
Concerning the timing, you have to involve campaign and share your vision before the campaign starts. During and don’t be afraid to repeat yourself! You ambassadors. You can report on the progress and share success and milestones by using social media tools. It is also important for your campaign to succeed
positive associations
Market intelligence
Tools and experts advice
SOCIAL MEDIA
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
Communicating via social media on a continuous bas, feedback and information
project and collect new ideas for further development
o create a successful social media campaign for your project , first all, you should identify the social media tools,
use social media. and if there are some areas of knowledge that you
familiar with you should seek expert advice.
Concerning the timing, you have to involve campaign and share your vision before the campaign starts. During and
ourself! You might also progress and share success and milestones by using
social media tools. It is also important for your campaign to succeed s.
Market intelligence
SOCIAL MEDIA
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
Communicating via social media on a continuous basinformation. Thus, you
project and collect new ideas for further development.
o create a successful social media campaign for your project , first all, you should identify the social media tools, understand exactl
. In general, you have to encourage yourand if there are some areas of knowledge that you
Concerning the timing, you have to involve the audience during and after the campaign and share your vision before the campaign starts. During and
also choose specific people progress and share success and milestones by using
social media tools. It is also important for your campaign to succeed
Market intelligence
SOCIAL MEDIA
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
Communicating via social media on a continuous bas. Thus, you
o create a successful social media campaign for your project , first understand exactly what is your core
In general, you have to encourage yourand if there are some areas of knowledge that you
audience during and after the campaign and share your vision before the campaign starts. During and after
choose specific people progress and share success and milestones by using
social media tools. It is also important for your campaign to succeed in
Timing
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
Communicating via social media on a continuous basis with your can improve your
o create a successful social media campaign for your project , first y what is your core
In general, you have to encourage yourand if there are some areas of knowledge that you
audience during and after the after the campaign,
choose specific people who actprogress and share success and milestones by using
building long
Timing
19
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
is with your improve your
o create a successful social media campaign for your project , first y what is your core
In general, you have to encourage your and if there are some areas of knowledge that you are not
audience during and after the the campaign,
who act as progress and share success and milestones by using
long-term
This booklet is based on the
6 During the campaignGoal: Clarity of campaign’s goal is a very important element for the campaign’s success. The goal has to befunders. Remember also tcommitted to the campaign and its goals.
Commitment: members and required forcampaign will be very time
Communication and Coordinationcommunication channels.when to has devastating effects on your campaign’s success, so in order to achieve it, it is recommended to prepaWhether you offer rewards, perks or interest payments, these are promises to your funders that have to be delivered on. Delivering the right quantity, on time and with quality, is a very important thing as failure sheds a bad light and canthink first and then deliver to satisfaction of your funders. The coordination has a fundamental importance for your campaign’s success. You have to set up a timthe important points over the course of the project. Keep in mind that you have to think through everything that could be relevant, it can be helpful draw udone, when it has to be done and involving whombefore you can move on to the next one while other things need to be accomplished in parallel.timeliness.
Preparedness:preparedness. You have to know what to do in any posstrack and you can managpossible you can stretch t
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
During the campaignClarity of campaign’s goal is a very important element for the campaign’s success. The
goal has to be well-funders. Remember also tcommitted to the campaign and its goals.
Commitment: To create a successful campaign it is very important to wellmembers and to required for through ups and downs that can be expected to come upcampaign will be very time
Communication and Coordinationcommunication channels.
to communicate and is aware of deadlineshas devastating effects on your campaign’s success, so in order to achieve it, it is recommended to prepaWhether you offer rewards, perks or interest payments, these are promises to your funders that have to be delivered on. Delivering the right quantity, on time and with quality, is a very important thing as failure sheds a bad light and canthink first and then deliver to satisfaction of your funders. The coordination has a fundamental importance for your campaign’s success. You have to set up a timthe important points over the course of the project. Keep in mind that you have to think through everything that could be relevant, it can be helpful draw u
when it has to be done and involving whombefore you can move on to the next one while other things need to be accomplished in parallel. Remember that it is up to you to oversee processes and ensure precision and timeliness.
Preparedness: Another attribute that will helppreparedness. You have to know what to do in any posstrack and you can managpossible you can stretch t
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
During the campaignClarity of campaign’s goal is a very important element for the campaign’s success. The
-articulated, realistic, achievable and shareable by your campaign team and funders. Remember also that committed to the campaign and its goals.
To create a successful campaign it is very important to wellto keep their motivation high.
through ups and downs that can be expected to come upcampaign will be very time-consuming.
Communication and Coordinationcommunication channels. You have to ensure that every one of your team knows how and
communicate and is aware of deadlineshas devastating effects on your campaign’s success, so in order to achieve it, it is recommended to prepare your communication and PR texts before the start of the campaign. Whether you offer rewards, perks or interest payments, these are promises to your funders that have to be delivered on. Delivering the right quantity, on time and with quality, is a very important thing as failure sheds a bad light and canthink first and then deliver to satisfaction of your funders. The coordination has a fundamental importance for your campaign’s success. You have to set up a timthe important points over the course of the project. Keep in mind that you have to think through everything that could be relevant, it can be helpful draw u
when it has to be done and involving whombefore you can move on to the next one while other things need to be accomplished in
Remember that it is up to you to oversee processes and ensure precision and
Another attribute that will helppreparedness. You have to know what to do in any posstrack and you can manage the whole process as planned, you are doing a good job and if it is possible you can stretch the goal. To jump
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
During the campaignClarity of campaign’s goal is a very important element for the campaign’s success. The
articulated, realistic, achievable and shareable by your campaign team and hat it is very important
committed to the campaign and its goals.
To create a successful campaign it is very important to wellkeep their motivation high.
through ups and downs that can be expected to come upconsuming.
Communication and Coordination: CommunicaYou have to ensure that every one of your team knows how and
communicate and is aware of deadlineshas devastating effects on your campaign’s success, so in order to achieve it, it is
re your communication and PR texts before the start of the campaign. Whether you offer rewards, perks or interest payments, these are promises to your funders that have to be delivered on. Delivering the right quantity, on time and with quality, is a very important thing as failure sheds a bad light and canthink first and then deliver to satisfaction of your funders. The coordination has a fundamental importance for your campaign’s success. You have to set up a timthe important points over the course of the project. Keep in mind that you have to think through everything that could be relevant, it can be helpful draw u
when it has to be done and involving whombefore you can move on to the next one while other things need to be accomplished in
Remember that it is up to you to oversee processes and ensure precision and
Another attribute that will helppreparedness. You have to know what to do in any poss
e the whole process as planned, you are doing a good job and if it is he goal. To jump
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
During the campaign Clarity of campaign’s goal is a very important element for the campaign’s success. The
articulated, realistic, achievable and shareable by your campaign team and very important to keep everyone involved
committed to the campaign and its goals.
To create a successful campaign it is very important to wellkeep their motivation high. Their commitment an
through ups and downs that can be expected to come up
ommunication You have to ensure that every one of your team knows how and
communicate and is aware of deadlines. Keep in mind that neglected communication has devastating effects on your campaign’s success, so in order to achieve it, it is
re your communication and PR texts before the start of the campaign. Whether you offer rewards, perks or interest payments, these are promises to your funders that have to be delivered on. Delivering the right quantity, on time and with quality, is a very important thing as failure sheds a bad light and can think first and then deliver to satisfaction of your funders. The coordination has a fundamental importance for your campaign’s success. You have to set up a timthe important points over the course of the project. Keep in mind that you have to think through everything that could be relevant, it can be helpful draw u
when it has to be done and involving whombefore you can move on to the next one while other things need to be accomplished in
Remember that it is up to you to oversee processes and ensure precision and
Another attribute that will help you reaching your campaign’s success is your preparedness. You have to know what to do in any poss
e the whole process as planned, you are doing a good job and if it is he goal. To jump-start you have to use all resources to keep up and
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
Clarity of campaign’s goal is a very important element for the campaign’s success. The
articulated, realistic, achievable and shareable by your campaign team and to keep everyone involved
To create a successful campaign it is very important to wellTheir commitment an
through ups and downs that can be expected to come up
with your audience needs professional You have to ensure that every one of your team knows how and
Keep in mind that neglected communication has devastating effects on your campaign’s success, so in order to achieve it, it is
re your communication and PR texts before the start of the campaign. Whether you offer rewards, perks or interest payments, these are promises to your funders that have to be delivered on. Delivering the right quantity, on time and with quality, is a very
have also legal consequences. think first and then deliver to satisfaction of your funders. The coordination has a fundamental importance for your campaign’s success. You have to set up a timthe important points over the course of the project. Keep in mind that you have to think through everything that could be relevant, it can be helpful draw u
when it has to be done and involving whom. Some pointsbefore you can move on to the next one while other things need to be accomplished in
Remember that it is up to you to oversee processes and ensure precision and
you reaching your campaign’s success is your preparedness. You have to know what to do in any possible scenario. If your campaign
e the whole process as planned, you are doing a good job and if it is you have to use all resources to keep up and
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
Clarity of campaign’s goal is a very important element for the campaign’s success. The articulated, realistic, achievable and shareable by your campaign team and
to keep everyone involved
To create a successful campaign it is very important to wellTheir commitment and endurance will be
through ups and downs that can be expected to come up. Keep in mind that
with your audience needs professional You have to ensure that every one of your team knows how and
Keep in mind that neglected communication has devastating effects on your campaign’s success, so in order to achieve it, it is
re your communication and PR texts before the start of the campaign. Whether you offer rewards, perks or interest payments, these are promises to your funders that have to be delivered on. Delivering the right quantity, on time and with quality, is a very
have also legal consequences. think first and then deliver to satisfaction of your funders. The coordination has a fundamental importance for your campaign’s success. You have to set up a timthe important points over the course of the project. Keep in mind that you have to think through everything that could be relevant, it can be helpful draw up lists of what is to be
. Some points will have to be completed before you can move on to the next one while other things need to be accomplished in
Remember that it is up to you to oversee processes and ensure precision and
you reaching your campaign’s success is your ible scenario. If your campaign
e the whole process as planned, you are doing a good job and if it is you have to use all resources to keep up and
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
Clarity of campaign’s goal is a very important element for the campaign’s success. The articulated, realistic, achievable and shareable by your campaign team and
to keep everyone involved, motivated
To create a successful campaign it is very important to well-inform team d endurance will be Keep in mind that
with your audience needs professional You have to ensure that every one of your team knows how and
Keep in mind that neglected communication has devastating effects on your campaign’s success, so in order to achieve it, it is
re your communication and PR texts before the start of the campaign. Whether you offer rewards, perks or interest payments, these are promises to your funders that have to be delivered on. Delivering the right quantity, on time and with quality, is a very
have also legal consequences. In general, think first and then deliver to satisfaction of your funders. The coordination has a fundamental importance for your campaign’s success. You have to set up a timeline and mark the important points over the course of the project. Keep in mind that you have to think
p lists of what is to be will have to be completed
before you can move on to the next one while other things need to be accomplished in Remember that it is up to you to oversee processes and ensure precision and
you reaching your campaign’s success is your ible scenario. If your campaign
e the whole process as planned, you are doing a good job and if it is you have to use all resources to keep up and
20
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
Clarity of campaign’s goal is a very important element for the campaign’s success. The articulated, realistic, achievable and shareable by your campaign team and
motivated, and
inform team d endurance will be Keep in mind that the
with your audience needs professional You have to ensure that every one of your team knows how and
Keep in mind that neglected communication has devastating effects on your campaign’s success, so in order to achieve it, it is
re your communication and PR texts before the start of the campaign. Whether you offer rewards, perks or interest payments, these are promises to your funders that have to be delivered on. Delivering the right quantity, on time and with quality, is a very
In general, think first and then deliver to satisfaction of your funders. The coordination has a
eline and mark the important points over the course of the project. Keep in mind that you have to think
p lists of what is to be will have to be completed
before you can move on to the next one while other things need to be accomplished in Remember that it is up to you to oversee processes and ensure precision and
you reaching your campaign’s success is your ible scenario. If your campaign is on
e the whole process as planned, you are doing a good job and if it is you have to use all resources to keep up and
This booklet is based on the
you could pregoes below your expectation, you have to find out quickly what to change and improve.
Audience communicate with your audience in a clear way, you need to build your target group segments and contact them already before your campaign starts. You can start by dividing it in three groups, your personal network, your wider circle and new contacts and start designing your communication efforts accordingly. In general, you have always to inform, involve and motivate stakeholders and community. To some extent, you will likely depenpartners for production or delivery. You have to make sure that they are aware of timelines, and make them understand what exactly you expect from them. If necessary, you could enter into a contract specifying the details.
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
could pre-preparedgoes below your expectation, you have to find out quickly what to change and improve.
Audience and partnerscommunicate with your audience in a clear way, you need to build your target group segments and contact them already before your campaign starts. You can start by dividing it
hree groups, your personal network, your wider circle and new contacts and start designing your communication efforts accordingly. In general, you have always to inform, involve and motivate stakeholders and community. To some extent, you will likely depenpartners for production or delivery. You have to make sure that they are aware of timelines, and make them understand what exactly you expect from them. If necessary, you could enter into a contract specifying the details.
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
prepared lists goes below your expectation, you have to find out quickly what to change and improve.
and partners: Remember, communication communicate with your audience in a clear way, you need to build your target group segments and contact them already before your campaign starts. You can start by dividing it
hree groups, your personal network, your wider circle and new contacts and start designing your communication efforts accordingly. In general, you have always to inform, involve and motivate stakeholders and community. To some extent, you will likely depenpartners for production or delivery. You have to make sure that they are aware of timelines, and make them understand what exactly you expect from them. If necessary, you could enter into a contract specifying the details.
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
about people that could jump in and help you. Ifgoes below your expectation, you have to find out quickly what to change and improve.
Remember, communication communicate with your audience in a clear way, you need to build your target group segments and contact them already before your campaign starts. You can start by dividing it
hree groups, your personal network, your wider circle and new contacts and start designing your communication efforts accordingly. In general, you have always to inform, involve and motivate stakeholders and community. To some extent, you will likely depenpartners for production or delivery. You have to make sure that they are aware of timelines, and make them understand what exactly you expect from them. If necessary, you could enter into a contract specifying the details.
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
about people that could jump in and help you. Ifgoes below your expectation, you have to find out quickly what to change and improve.
Remember, communication communicate with your audience in a clear way, you need to build your target group segments and contact them already before your campaign starts. You can start by dividing it
hree groups, your personal network, your wider circle and new contacts and start designing your communication efforts accordingly. In general, you have always to inform, involve and motivate stakeholders and community. To some extent, you will likely depenpartners for production or delivery. You have to make sure that they are aware of timelines, and make them understand what exactly you expect from them. If necessary, you could enter
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
about people that could jump in and help you. Ifgoes below your expectation, you have to find out quickly what to change and improve.
Remember, communication always needs communicate with your audience in a clear way, you need to build your target group segments and contact them already before your campaign starts. You can start by dividing it
hree groups, your personal network, your wider circle and new contacts and start designing your communication efforts accordingly. In general, you have always to inform, involve and motivate stakeholders and community. To some extent, you will likely depenpartners for production or delivery. You have to make sure that they are aware of timelines, and make them understand what exactly you expect from them. If necessary, you could enter
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
about people that could jump in and help you. Ifgoes below your expectation, you have to find out quickly what to change and improve.
always needs coordination. In order to communicate with your audience in a clear way, you need to build your target group segments and contact them already before your campaign starts. You can start by dividing it
hree groups, your personal network, your wider circle and new contacts and start designing your communication efforts accordingly. In general, you have always to inform, involve and motivate stakeholders and community. To some extent, you will likely depenpartners for production or delivery. You have to make sure that they are aware of timelines, and make them understand what exactly you expect from them. If necessary, you could enter
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
about people that could jump in and help you. If the campaign goes below your expectation, you have to find out quickly what to change and improve.
coordination. In order to communicate with your audience in a clear way, you need to build your target group segments and contact them already before your campaign starts. You can start by dividing it
hree groups, your personal network, your wider circle and new contacts and start designing your communication efforts accordingly. In general, you have always to inform, involve and motivate stakeholders and community. To some extent, you will likely depenpartners for production or delivery. You have to make sure that they are aware of timelines, and make them understand what exactly you expect from them. If necessary, you could enter
21
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
the campaign goes below your expectation, you have to find out quickly what to change and improve.
coordination. In order to communicate with your audience in a clear way, you need to build your target group segments and contact them already before your campaign starts. You can start by dividing it
hree groups, your personal network, your wider circle and new contacts and start designing your communication efforts accordingly. In general, you have always to inform, involve and motivate stakeholders and community. To some extent, you will likely depend on partners for production or delivery. You have to make sure that they are aware of timelines, and make them understand what exactly you expect from them. If necessary, you could enter
This booklet is based on the
7 After campaign communicatiWhen your campaign is over, enjoy having achieved your goal. But keep in mind that from the perspective of your supporters you still have to deliver on your promises. If you have clearly communicated the benefits for your contributors, do all these benehave to inform your audience, giving uon the characteristics of your specific project, it will be in your interest to keep your community and make it lively. You have to keep intesupporters on your next steps. in crowdfunding fall into different categories
Social return:material or financial return. They want to see the project delivering the benefits you had promised; substantially, the value derives from benefits for others.
Material return:primarily by the product or service you offer. The funder pays the fundraiser in advance and provides working capital in exchange for the goods or services, whose value may be perceived as higher than the economic one. Make sure your funders are sahow to get your offer going forward
Financial return:informed, especially on positive developments of the company. Another very important aspect is to pay intewill always be open to new initiatives like a new product or a followkeep them informed, also when there are setbacks.
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
After campaign communicatiWhen your campaign is over, enjoy having achieved your goal. But keep in mind that from the perspective of your supporters you still have to deliver on your promises. If you have clearly communicated the benefits for your contributors, do all these benehave to inform your audience, giving uon the characteristics of your specific project, it will be in your interest to keep your community and make it lively. You have to keep intesupporters on your next steps. in crowdfunding fall into different categories
Social return: These funders are driven by philanthropic values and they do notmaterial or financial return. They want to see the project delivering the benefits you had promised; substantially, the value derives from benefits for others.
Material return: In the case of preprimarily by the product or service you offer. The funder pays the fundraiser in advance and provides working capital in exchange for the goods or services, whose value may be perceived as higher than the economic one. Make sure your funders are sahow to get your offer going forward
Financial return: Equity and lending funders are financially driven. Keep your funders informed, especially on positive developments of the company. Another very important aspect is to pay intewill always be open to new initiatives like a new product or a followkeep them informed, also when there are setbacks.
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
After campaign communicatiWhen your campaign is over, enjoy having achieved your goal. But keep in mind that from the perspective of your supporters you still have to deliver on your promises. If you have clearly communicated the benefits for your contributors, do all these benehave to inform your audience, giving uon the characteristics of your specific project, it will be in your interest to keep your community and make it lively. You have to keep intesupporters on your next steps. in crowdfunding fall into different categories
These funders are driven by philanthropic values and they do notmaterial or financial return. They want to see the project delivering the benefits you had promised; substantially, the value derives from benefits for others.
In the case of preprimarily by the product or service you offer. The funder pays the fundraiser in advance and provides working capital in exchange for the goods or services, whose value may be perceived as higher than the economic one. Make sure your funders are sahow to get your offer going forward
Equity and lending funders are financially driven. Keep your funders informed, especially on positive developments of the company. Another very important aspect is to pay interest and dividends always will always be open to new initiatives like a new product or a followkeep them informed, also when there are setbacks.
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
After campaign communicatiWhen your campaign is over, enjoy having achieved your goal. But keep in mind that from the perspective of your supporters you still have to deliver on your promises. If you have clearly communicated the benefits for your contributors, do all these benehave to inform your audience, giving updates and keep communicating. on the characteristics of your specific project, it will be in your interest to keep your community and make it lively. You have to keep intesupporters on your next steps. You should be aware that motivations for people participating in crowdfunding fall into different categories
These funders are driven by philanthropic values and they do notmaterial or financial return. They want to see the project delivering the benefits you had promised; substantially, the value derives from benefits for others.
In the case of pre-sales or reward crowdfunding the funders are moprimarily by the product or service you offer. The funder pays the fundraiser in advance and provides working capital in exchange for the goods or services, whose value may be perceived as higher than the economic one. Make sure your funders are sahow to get your offer going forward
Equity and lending funders are financially driven. Keep your funders informed, especially on positive developments of the company. Another very important
rest and dividends always will always be open to new initiatives like a new product or a followkeep them informed, also when there are setbacks.
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
After campaign communicatiWhen your campaign is over, enjoy having achieved your goal. But keep in mind that from the perspective of your supporters you still have to deliver on your promises. If you have clearly communicated the benefits for your contributors, do all these bene
pdates and keep communicating. on the characteristics of your specific project, it will be in your interest to keep your community and make it lively. You have to keep inte
You should be aware that motivations for people participating in crowdfunding fall into different categories:
These funders are driven by philanthropic values and they do notmaterial or financial return. They want to see the project delivering the benefits you had promised; substantially, the value derives from benefits for others.
sales or reward crowdfunding the funders are moprimarily by the product or service you offer. The funder pays the fundraiser in advance and provides working capital in exchange for the goods or services, whose value may be perceived as higher than the economic one. Make sure your funders are sa
Equity and lending funders are financially driven. Keep your funders informed, especially on positive developments of the company. Another very important
rest and dividends always in timewill always be open to new initiatives like a new product or a followkeep them informed, also when there are setbacks.
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
After campaign communicatiWhen your campaign is over, enjoy having achieved your goal. But keep in mind that from the perspective of your supporters you still have to deliver on your promises. If you have clearly communicated the benefits for your contributors, do all these bene
pdates and keep communicating. on the characteristics of your specific project, it will be in your interest to keep your community and make it lively. You have to keep interest up on your project and inform
You should be aware that motivations for people participating
These funders are driven by philanthropic values and they do notmaterial or financial return. They want to see the project delivering the benefits you had promised; substantially, the value derives from benefits for others.
sales or reward crowdfunding the funders are moprimarily by the product or service you offer. The funder pays the fundraiser in advance and provides working capital in exchange for the goods or services, whose value may be perceived as higher than the economic one. Make sure your funders are sa
Equity and lending funders are financially driven. Keep your funders informed, especially on positive developments of the company. Another very important
in time. Well-informed and satisfied investors will always be open to new initiatives like a new product or a follow
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
After campaign communicationWhen your campaign is over, enjoy having achieved your goal. But keep in mind that from the perspective of your supporters you still have to deliver on your promises. If you have clearly communicated the benefits for your contributors, do all these benefits show up? If so, you
pdates and keep communicating. Generally, depending on the characteristics of your specific project, it will be in your interest to keep your
rest up on your project and inform You should be aware that motivations for people participating
These funders are driven by philanthropic values and they do notmaterial or financial return. They want to see the project delivering the benefits you had promised; substantially, the value derives from benefits for others.
sales or reward crowdfunding the funders are moprimarily by the product or service you offer. The funder pays the fundraiser in advance and provides working capital in exchange for the goods or services, whose value may be perceived as higher than the economic one. Make sure your funders are satisfied and that they know
Equity and lending funders are financially driven. Keep your funders informed, especially on positive developments of the company. Another very important
informed and satisfied investors will always be open to new initiatives like a new product or a follow-on financing round. So
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
on When your campaign is over, enjoy having achieved your goal. But keep in mind that from the perspective of your supporters you still have to deliver on your promises. If you have clearly
fits show up? If so, you Generally, depending
on the characteristics of your specific project, it will be in your interest to keep your rest up on your project and inform
You should be aware that motivations for people participating
These funders are driven by philanthropic values and they do not expect any material or financial return. They want to see the project delivering the benefits you had
sales or reward crowdfunding the funders are moprimarily by the product or service you offer. The funder pays the fundraiser in advance and provides working capital in exchange for the goods or services, whose value may be perceived
tisfied and that they know
Equity and lending funders are financially driven. Keep your funders informed, especially on positive developments of the company. Another very important
informed and satisfied investors on financing round. So
22
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
When your campaign is over, enjoy having achieved your goal. But keep in mind that from the perspective of your supporters you still have to deliver on your promises. If you have clearly
fits show up? If so, you Generally, depending
on the characteristics of your specific project, it will be in your interest to keep your rest up on your project and inform
You should be aware that motivations for people participating
expect any material or financial return. They want to see the project delivering the benefits you had
sales or reward crowdfunding the funders are motivated primarily by the product or service you offer. The funder pays the fundraiser in advance and provides working capital in exchange for the goods or services, whose value may be perceived
tisfied and that they know
Equity and lending funders are financially driven. Keep your funders informed, especially on positive developments of the company. Another very important
informed and satisfied investors on financing round. So
This booklet is based on the
8 ChecklistKeep the following point
TASK1. i2. articulate 3. draw up a consistent and confidence4. create 5. research and identify partners for production, deliver6. research and identify communication channels, in particular social
mediacontact
7. research and identify fitting platforms8. research and compare current and similar campaigns9. research i10. develop 11. set 12. plan and set 13. define your communication strategy and team14. walkthrough
campaign15. t
go live16. plan information flow pre17. ensure all promises are delivered on.
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
ChecklistKeep the following point
TASK identify current networks, create a communityarticulate a draw up a consistent and confidencecreate an emotional research and identify partners for production, deliverresearch and identify communication channels, in particular social media and events that take place during your event for personal contact research and identify fitting platformsresearch and compare current and similar campaignsresearch in depth your target groupsdevelop a convincing incentive structureset a timeline and mark everything relevantplan and set define your communication strategy and teamwalkthrough campaign test your projectgo live plan information flow preensure all promises are delivered on.
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
Checklist Keep the following points in perspective
dentify current networks, create a communitya clear goal of
draw up a consistent and confidencean emotional story
research and identify partners for production, deliverresearch and identify communication channels, in particular social
and events that take place during your event for personal
research and identify fitting platformsresearch and compare current and similar campaigns
n depth your target groupsconvincing incentive structure
timeline and mark everything relevantplan and set the video shootingdefine your communication strategy and teamwalkthrough various scenarios
est your projects story and incentives within your network before you
plan information flow preensure all promises are delivered on.
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
s in perspective:
dentify current networks, create a communityclear goal of the project
draw up a consistent and confidencestory
research and identify partners for production, deliverresearch and identify communication channels, in particular social
and events that take place during your event for personal
research and identify fitting platformsresearch and compare current and similar campaigns
n depth your target groupsconvincing incentive structure
timeline and mark everything relevantvideo shooting
define your communication strategy and teamvarious scenarios
story and incentives within your network before you
plan information flow pre-, during and postensure all promises are delivered on.
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
dentify current networks, create a communityproject
draw up a consistent and confidence-building message
research and identify partners for production, deliverresearch and identify communication channels, in particular social
and events that take place during your event for personal
research and identify fitting platforms research and compare current and similar campaigns
n depth your target groups convincing incentive structure
timeline and mark everything relevant
define your communication strategy and teamvarious scenarios that can happen throughout t
story and incentives within your network before you
, during and post-campaignensure all promises are delivered on.
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
dentify current networks, create a community
building message
research and identify partners for production, delivery, etc.research and identify communication channels, in particular social
and events that take place during your event for personal
research and compare current and similar campaigns
define your communication strategy and team that can happen throughout t
story and incentives within your network before you
campaign
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
y, etc. research and identify communication channels, in particular social
and events that take place during your event for personal
that can happen throughout t
story and incentives within your network before you
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
DONE?
research and identify communication channels, in particular social and events that take place during your event for personal
that can happen throughout the
story and incentives within your network before you
23
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
DONE?
This booklet is based on the
9 Overview of selected
PlatformsThe follow
Company
1000x1000
Alternativa
Angel.me
Babyloan
2 This list members,
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
Overview of selected
PlatformsThe following list provides an overview of some Crowdfunding Platforms in Europe.
Company
1000x1000
Alternativa
Angel.me
includes most relevant Crowdfundingmembers, http://eurocrowd.org/directory
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
Overview of selected
Platforms in Europe ing list provides an overview of some Crowdfunding Platforms in Europe.
includes most relevant Crowdfundinghttp://eurocrowd.org/directory
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
Overview of selected
in Europe ing list provides an overview of some Crowdfunding Platforms in Europe.
Platform
Type
Equity CF
Platform
Equity CF
Platform
Equity CF
Platform
Lending CF
Platform
includes most relevant Crowdfunding Platforms in Europe but http://eurocrowd.org/directory-of-members/
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
Overview of selected
in Europe ing list provides an overview of some Crowdfunding Platforms in Europe.
Platform
Type
Equity CF
Platform
Equity CF
Platform
Equity CF
Platform
Lending CF
Platform
Platforms in Europe but members/
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
Overview of selected Crowdfunding
ing list provides an overview of some Crowdfunding Platforms in Europe.
Country
Austria
France
Belgium
France
Platforms in Europe but represents
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
Crowdfunding
ing list provides an overview of some Crowdfunding Platforms in Europe.
Website
https://1000
x1000.at/
https://www
.alternativa.f
r/
https://www
.angel.me/
http://www.
babyloan.or
g/
represents mainly
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
Crowdfunding
ing list provides an overview of some Crowdfunding Platforms in Europe.2
https://1000 First Austrian CF Platform, dedicated to Research and Innovation
https://www
.alternativa.f
First French CF Platform, dedicated to SMEs
https://www Aimed at linking creative projects with enterpreneurs
http://www. First european CF platform for solidarity cause
mainly the directory of ECN
24
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
Crowdfunding
First Austrian CF dedicated to
esearch and
First French CF Platform, dedicated to
Aimed at linking creative projects with enterpreneurs
First european CF platform for solidarity
he directory of ECN
This booklet is based on the
Company
Booomerang
Brickgate
C@rma
Companisto
Comunitae
Conda
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
Company
Booomerang
Companisto
Comunitae
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
Platform
Type
Reward CF
P
Equity CF
Platform
Donatio
CF
Platform
Equity CF
Platform
Lending CF
Platform
Equity CF
Platform
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
Platform
Type
Reward CF
Platform
Equity CF
Platform
Donation
CF
Platform
Equity CF
Platform
Lending CF
Platform
Equity CF
Platform
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
Country
Denmark
Germany
Turkey
Germany
Spain
Austria
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
Website
https://www
.booomeran
g.dk/
http://brickg
ate.org/
https://4car
ma.com/
https://www
.companisto
.com
https://www
.comunitae.
com
https://www
.conda.eu
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
https://www
.booomeran
First Danish platform, creative projects
http://brickg Changing the people invest into real estate
CF platform dedicated to Turkish civil associationsneed for funds
https://www
isto
Leader German CF Platform, dedicated to selected projects proposed by startonly
https://www Most ancient CF platform in Spain, strated out in 200Loans for both businesses and individuals
https://www Cross-border in 6 countries, AT, D, PL, SI, SK, CH
25
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
First Danish CF platform, creative
Changing the way people invest into real
CF platform dedicated Turkish civil
associations and their need for funds
Leader German CF Platform, dedicated to
ted projects proposed by startups
Most ancient CF platform in Spain, strated out in 2008. Loans for both businesses and
border in 6 , AT, D, PL,
This booklet is based on the
Company
Credit.fr
CrowdCube
Eos Venture
Fundedbyme
Funding Circle
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
Company
CrowdCube
Venture
Fundedbyme
Funding Circle
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
Platform
Type
Lending CF
Platform
Equity CF
Platform
Equity CF
Platform
Mixed CF
Platform
peer
peer
marketpla
ce
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
Platform
Type
Lending CF
Platform
Equity CF
Platform
Equity CF
Platform
Mixed CF
Platform
peer-to-
peer
marketpla
ce
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
Country
France
UK
France
Sweden
UK
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
Website
https://www
.credit.fr/
https://www
.crowdcube.
com
http://www.
eosventure.
com/
https://www
.fundedbym
e.com/
https://www
.fundingcircl
e.com/uk/
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
https://www Among the top CF platforms in France, it is dedicated to SMEs
https://www
.crowdcube.
World’s leading investment crowdfunding platform
http://www. Counseling services and technical advice for starting a CF platform
https://www
.fundedbym
Among the first platforms in the world to offer a oneshop solution for loanbased and equity crowdfunding. focus on crossinvestments
https://www
.fundingcircl
One of the UK’s largest peerplatforms, dedicated to SMEs
26
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
Among the top CF platforms in France, it is dedicated to SMEs
orld’s leading investment crowdfunding
Counseling services and technical advice for starting a CF
the first CF platforms in the world to offer a one-stop-shop solution for loan-based and equity crowdfunding. Major focus on cross-border investments
ne of the UK’s largest peer-to-peer
, dedicated
This booklet is based on the
Company
GreenChannel
Goteo
HelloBank
Innovestment
Invesdor
Kickstarter
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
Company
GreenChannel
HelloBank
Innovestment
Kickstarter
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
Platform
Type
Lending CF
Platform
Reward CF
Platform
Lending CF
Platform
Equity CF
Platform
Equity CF
Platform
Reward CF
Platform
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
Platform
Type
Lending CF
Platform
Reward CF
Platform
Lending CF
Platform
Equity CF
Platform
Equity CF
Platform
Reward CF
Platform
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
Country
France
Spain
France
Germany
Finland
US
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
Website
GreenChann
el
https://gote
o.org
http://www.
hellobank.co
m
https://www
.innovestme
nt.de
https://www
.invesdor.co
m/
https://www
.kickstarter.c
om/
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
GreenChann CF platform dedicato energy transition projects
https://gote Focus on projects that would not only produce individual rewards, but also provide common goods
http://www.
hellobank.co
Active in Belgium, Germany, France and Italy since 2013
https://www
.innovestme
Investments in ntechnologies developed by German businesses
https://www
.invesdor.co
Online investment matching service between entrepreneurs looking to raise equity financing and investors
https://www
.kickstarter.c
Worlds largest platform, internationally available
27
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
CF platform dedicated to energy transition
Focus on projects that would not only produce individual rewards, but also provide common
Active in Belgium, Germany, France and Italy since 2013
Investments in new technologies developed by German
nline investment matching service
entrepreneurs looking to raise equity
and
Worlds largest
internationally
This booklet is based on the
Company
KissKissBankBank
Lendix
Lumo
MyMicroInvest
Oneplanetcrowd
Our Crowd
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
Company
KissKissBankBank
MyMicroInvest
Oneplanetcrowd
Our Crowd
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
Platform
Type
Reward CF
Platform
Lending CF
Platform
Lending CF
Platform
Equity CF
Platform
Mixed CF
Platform
Equity CF
Platform
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
Platform
Type
Reward CF
Platform
Lending CF
Platform
Lending CF
Platform
Equity CF
Platform
Mixed CF
Platform
Equity CF
Platform
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
Country
France
France
France
Belgium
Netherlan
ds
Israel
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
Website
http://www.
kisskissbank
bank.com/
Lendix
https://www
.lumo-
france.com/
https://www
.mymicroinv
est.com/en
http://www.
oneplanetcr
owd.nl/
https://www
.ourcrowd.c
om/
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
http://www. Leading CF platform in the cultural and creative sectors
First lending CF platform in France in 2015, focus on SMEs
https://www
france.com/
Dedicated torenewables. First French startacquire a “BCorp” certificate
https://www
.mymicroinv
Investments innovative companies, starting from 100
http://www.
oneplanetcr
Active in Germany and the Netherlands, it is planning on expanding in other countries
https://www First Israel focused investment platform to launch and one of the world’s leading accredited investoronly platforms
28
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
CF platform in the cultural and creative sectors
First lending CF platform in France in 2015, focus on SMEs
Dedicated to renewables. First French startup to acquire a “BCorp”
Investments in innovative companies,
rom 100€
Active in Germany and the Netherlands, it is planning on expanding in other countries
irst Israel focused investment platform to launch and one of the world’s leading accredited investor-only platforms
This booklet is based on the
Company
PPL
Rebuilding
Startnext
SmartAngels
Symbid
TailwindCrowd
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
Company
RebuildingSociety
SmartAngels
TailwindCrowd
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
Platform
Type
Reward CF
Platform
Lending CF
Platform
Reward
based
Platform
Equity CF
Platform
Mixed CF
Platform
Mixed CF
Platform
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
Platform
Type
Reward CF
Platform
Lending CF
Platform
Reward-
based
Platform
Equity CF
Platform
Mixed CF
Platform
Mixed CF
Platform
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
Country
Portugal
UK
Germany
France
Netherlan
ds
Netherlan
ds
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
Website
http://ppl.co
m.pt/
https://www
.rebuildings
ociety.com/
https://www
.startnext.co
m/
https://www
.smartangels
.fr/
https://www
.symbid.com
/
http://tailwi
ndcrowd.co
m/
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
http://ppl.co Main focus on events, arts, culture and sports
https://www Dedicated to business loans through peerpeer lending
https://www
.startnext.co
Largest Platform in Germany, creative projects
https://www
.smartangels
French basedplatform
https://www
.symbid.com
Founded in 2011, it was among the world’s first investment CF platforms
http://tailwi Business focused CF platform, with a multilingual marketplace
29
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
Main focus on social events, arts, culture
projects
Dedicated to business loans through peer-to-peer lending
Largest Platform in Germany, creative
French based general
Founded in 2011, it was among the world’s first investment CF
Business focused CF platform, with a multilingual marketplace
This booklet is based on the
Company
The Crowd Angel
Ulule
Unilend
Vauraus
Wiseed
Zaar
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
Company
The Crowd Angel
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
Platform
Type
Equity CF
Platform
Reward CF
Platform
Lending CF
Platform
Lending CF
Platform
Equity CF
Platform
Mixed CF
Platfrom
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
Platform
Type
Equity CF
Platform
Reward CF
Platform
Lending CF
Platform
Lending CF
Platform
Equity CF
Platform
Mixed CF
Platfrom
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
Country
Spain
France
France
Finland
France
Malta
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
Website
https://thec
rowdangel.c
om/
http://it.ulul
e.com
https://www
.unilend.fr
http://www.
vauraus.fi/
https://www
.wiseed.com
/en
http://www.
zaar.com.mt
/
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
rowdangel.c
Catalan-based, startup focused CF platform
http://it.ulul General CF platform, its users come from 175 world countries
w French leading CF platform for SMEs
http://www. Finnish CF platform dedicated to business loans
https://www
.wiseed.com
General CF platform. Since launching in 2008, 112 projects have been funded
http://www.
zaar.com.mt
CF platformat supporting entrepreneurship in Malta and local startups
30
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs
based, startup sed CF platform
General CF platform, its users come from 175 world countries
French leading CF platform for SMEs
Finnish CF platform dedicated to business
General CF platform. Since launching in 2008, 112 projects have been funded
CF platforms that aims at supporting
epreneurship in Malta and local
This booklet is based on the
This booklet is based on the
| Fostering Web Entrepreneurship in Europe
et is based on the “ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
ECN Crowdfunding Guide 2016
Fostering Web Entrepreneurship in Europe
ECN Crowdfunding Guide 2016” and was adapted to the current version for ePlus Ecosystem
Fostering Web Entrepreneurship in Europe
and was adapted to the current version for ePlus Ecosystem
European Booklet for Entrepreneurs
Fostering Web Entrepreneurship in Europe
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
and was adapted to the current version for ePlus Ecosystem
Crowdfunding GuideEuropean Booklet for Entrepreneurs
31
and was adapted to the current version for ePlus Ecosystem
Crowdfunding Guide European Booklet for Entrepreneurs