crowdfunding in the insurance industry - limra europe conference
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@kleverlaan | Crowdfunding strategy | Founder CrowdfundingHub – European Crowdfunding Consultancy & Research
Crowdfunding trends in Insurance Industry
Crowdfunding Consultancy
Ronald Kleverlaan
Crowdfunding strategy
Founder Crowdfunding Hub
& co-founder European Crowdfunding Network
Advisor European Commission “Crowd Investing” Horizon2020
@kleverlaan
Crowdfunding
Crowdfunding Consultancy
Code of Hammurabi (2100 BC)
Crowdfunding Consultancy
Kickstarter - Reward-based crowdfunding$2 billion || 10 million backers || >90K projecten
Crowdfunding Consultancy
Funding Circle – CrowdLending
£790M - > 40.000 investeerders
Verantw
Crowdfunding Consultancy
Crowdfunding / Alternative Finance EU
Verantw
Bron: Moving Mainstream - The European Alternative Finance Benchmarking Report (http://www.jbs.cam.ac.uk/index.php?id=6481)
Crowdfunding Consultancy
Crowdfunding trends
Community funding, Market research, co-ownership
Crowdfunding Consultancy
Crowdfunding = Community FundingNot an anonymous crowd, but involved community
Crowdfunding Consultancy
Community of loyal customers
1 million euro growth funding in 2 campaigns
Crowdfunding Consultancy
Community Funding & Ownership - Windfarm
1400 members - 18,5 million euro
Crowdfunding Consultancy
Crowdfundingmore than money
Market research
Co-creation
Marketing
Crowdfunding Consultancy
Market research
18.000 subscribers - >1 million euro raised
Crowdfunding Consultancy
Co-creation with customers/investors
Crowdfunding Consultancy
Use community as marketing team
Crowdfunding Consultancy
Opportunities insurance industry
Crowdfunding Consultancy
Insurance of crowdfunding campaigns
Guaranteed delivery of rewards
Crowdfunding Consultancy
Marketplace lending
Investment opportunities for (pension) funds
Crowdfunding Consultancy
DIY Pension
Co-ownership by members
Crowdfunding Consultancy
DIY insurance for sick leave
>150 collectives - 5.900 members
Crowdfunding Consultancy
Renewed interest in co-operative models
Crowdfunding Consultancy
Use crowdfunding to test new servicesMarket research, marketing & build a community around new services
Create insurance services for crowdfundingDelivery of products, repayment of loans, etc
Whitelabel infrastructure technologySmall co-operatives & communities build on your API
Marketplace LendingAlternative investment platform for (pension) funds spreading risks
New business modelsUse marketing teams of fans & ambassadors
R&D: Co-creation and co-funding of innovation by communityNew model of micro co-ownership – Clients will become owners
Key take-aways Crowdfunding Consultancy
Let’s talk crowdfunding!
+31 628 254 452
slideshare.net/kleverlaan
Ronald Kleverlaan
Crowdfunding strategy
Founder CrowdfundingHub
& co-founder European Crowdfunding Network
Advisor European Commission “Crowd Investing” Horizon2020
@kleverlaan
European Crowdfunding Consultancy