crowdfunding training - how to raise $45k in 30 days
TRANSCRIPT
HOW TO RAISE $45K IN 30 DAYS WITH CROWDFUNDING
Your speaker
Diana Yazidjian
@dfyconsulting [email protected]
4
MOELS
CROWDFUNDING REWARD-BASED
1200+ Crowdfunding Platforms
$34MM est. 2015�
BACKERS IN $
+525%
CROWDFUNDING CAMPAIGN:
YOUR INTEREST BAROMETER
TWO GOLDEN RULES
CROWFUNDING, MORE THAN FINANCING…
CROWDFUNDING SUCCESS LIES FIRST AND FOREMOST IN THE STORY IT TELLS
STORY
“People don’t buy what you do, they buy why you do it.” Simon Sinek Author, Start With Why
THE 30% RULE
The empty restaurant theory
WHY 30%
30-55% success rate
POURQUOI LA RÈGLE DU 30%
The empty restaurant theory
Source: h0ps://gigaom.com/2012/06/28/analyzing-‐kickstarter-‐what-‐succeeds-‐by-‐how-‐much-‐and-‐how-‐oEen/
LET NUMBERS SPEAK
ENGAGEMENT TECHNIQUES
ENGAGEMENT #1
Expert advice
Press
Note: ne pas se limiter à indiquer le lien. Inclure un résumé ou l’idée phare.
ENGAGEMENT #2
Video demonstrating progress
ENGAGEMENT #3
Techniques #4-5-6 to be presented in session: 30 septembre et 5 octobre 2015!
https://crowdfundingmontreal.eventbrite.com
CALL TO ACTION
DEFINED
A precise, mesurable, expected outcome :
! A donation ! Social-sharing ! A suggestion ! Commentary
KEY MOMENTS
#1 Milestones (30%, 50%, 75%, 90%)
#2 Big news: a large donation, an award, an interview, parnership announcement
Moments #3-4-5 to be presented in session: 30 septembre et 5 octobre 2015!
https://crowdfundingmontreal.eventbrite.com
KEEP AN EYE ON… Monitor what is being said on social networks about your
project/brand/profile Minotor campaign performance: acceleration or
deceleration
FOLLOW-UP
DURING CAMPAIGN
! Courtoisie et formalisme: un MUST “Merci de votre soutien…” “Merci de votre demande d’information. Nous avon reçu
notre première livraison de ….”
! Assiduité : réponse < 24 h max.
! Démonstration visuelle
Voscontributeurs potentiels et actuels veulent savoir
POST-CAMPAIGN: immediately OK scenario
One word. Which one?
POST-CAMPAIGN: immediately KO scenario
One word. Which one?
Case Study
LE CROWDFUNDING & LES SOCIAL MEDIA
Kickstarter is not a way for you to attract attention to your project. It is a way to “organize and activate [your] tribe”. But you have to build your tribe first.
Seth Godin
Correlation between reaching goal and number of fans/friends
! for 10 friends/followers, probability of reaching goal: 9% ! for 1 000 friends/followers, probability increases to 40%
Source: Mollick et Pi (University of Pensylvannie)
YOUR PROFILE AND CONTENT
QUALITY OF YOUR PAGE
Use different format to gage interest continually
o Visualso Infographicso Texto Linkso Quotes
80:20 RULE
START THE CONVERSATION
" Value your ambassadors " Analyze commentary and online posture " Engage users: asking them to share, like, comment
Best practice:“Which is better, method A ou B ? Please tell us in commentary!”
Not so best:““Which is better, method A ou B ? ”
CUES
THANK YOU
@DFYConsulting www.dfyconsulting.com http://www.slideshare.net/DianaYazidjian http://www.linkedin.com/in/dianayazidjian
Tous droits réservés DFY ConsuSng 2014
BOOK YOUR SEAT NOW! h0ps://crowdfundingmontreal.eventbrite.com