crowdsourcing apps while creating value from data

ComMetrics

2008_06_16

Session 13: Crowdsourcing & innovation:Twitter predicts stockindex...

http://www.slideshare.net/ComMetricsUniversityLatest version can be found here just before class

Presented by

http://www.YouTube/ComMetricsComMetrics – videos

http://info.cytrap.eu/?p=134social media trends 2011

http://info.cytrap.eu/?p=176ComMetrics blog checklist

Urs E. Gattiker , Ph.D.

My.ComMetrics.com

http://www.slideshare.net/ComMetricsUniversity

http://www.youtube/ComMetrics

http://info.cytrap.eu/?p=134


ComMetrics

_Example – the client

2011_01_19

#1 How should we design the user interface

Challenge effectively – what do we want clients to do?

Strategy: Focus groups? Design and review?

>Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions

ComMetrics

_Example – the client

2011_01_19

#1 How should we design the user interface

Challenge effectively – what do we want clients to do?

Strategy: Focus groups? Design and review? NO

Solution Develop concept in-house, discuss with designer,

implement and then ask clients for feedback on

several designs (why do you like X, if we change

color would you prefer Y over X?)


ComMetrics

_Example – the client -innovating

2011_01_19

Industrial versus consumer product or dashboard

Consumer – solve problem -----

Industrial – solve problem AND you may have tender specifications

you must meet (think channel tunnel and Siemens winning against

Alstom – trains)


ComMetrics

_Example – the client - innovating

2011_01_19

Industrial solve problem

save money/reduce costs

better way of doing it (improved battery live)

Consumer you should know and design a product like iPhone

that meets a consumer need (consumer might not

even know yet that he has it) AND solves a problem

(easier communicating)


ComMetrics

_3 Why it matters – today„s 3 nuggets

1 People are predictably irrational (see Economist, My.ComMetrics, previous video)

2 Do crowds innovate?

3 Crowds may win the battle but historical facts may proof them otherwise (crowd-funding, crowd-sourcing,

2011_01_19

_Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions

ComMetrics

_Purpose

2011_01_19

What is this all about?

Take the time and listen to this podcast:

===> http://www.cbc.ca/spark/2011/01/spark-132-january-2-5-2011/

1 Where good ideas come from AND 2 Internet architecture and innovation

Listen to this wherever you are, it is interesting.


http://www.cbc.ca/spark/2011/01/spark-132-january-2-5-2011/











ComMetrics

_What is crowdsourcing, innovation?

2011_01_19

Definition in textbook?

Does you textbook define innovation, crowdsourcing, patents etc.?How are these terms etc. defined in other MBA courses/modules?

How does crowdsourcing, innovation-sharing – apply our know-how/patent to your industry....

What is your company„s core innovation. Do you use crowdsourcing in your work?

(please bring document to class)

::::::::::::::::::::::::::::::::::::::


ComMetrics

_What is crowdsourcing, innovation?

2011_01_19

People use data differently


ComMetrics

_What does this mean – apply it how?

2011_01_19

How did we change based on these insights


ComMetrics

_From Purpose to HowTo

2011_01_19

How do we put this into practice?

>Introduction >Purpose _HowTo >Tools & Tips >Decision >Conclusions

ComMetrics

_Do crowds innovate?

2011_01_19

- http://commetrics.com/?p=117773 3 min video embedded in blog post

http://www.youtube.com/watch?v=3gtDBXPBXCg 2 min video

How could you organization use crowdsourcing

Does your organization use crowdsourcing? How does it work?

What does Steve Jobs say... Could the crowd come up with the iPad, iPod or more?


http://commetrics.com/?p=117773

http://www.youtube.com/watch?v=3gtDBXPBXCg

ComMetrics

_3 assigned readings – Topic 13

2011_01_19

- we choose a student to moderate the discussion – you can

volunteer yourself for today or for tomorrow

- please have your notes ready – all students

- Chosen reading is:

- Could your data management approach result into value that an be

leveraged in your business = data driven management


ComMetrics

_Tools & Tips

2011_01_19

- How do you handle your online chats

>Introduction >Purpose >HowTo _Tools & Tips >Decision >Conclusions

ComMetrics

_Tools & Tips - Chat

2011_01_19

-Why use chat services?

http.//www.meebo.com/messenger

connect to Google Talk, Windows Messenger,

Facebook chat, etc.

You do not need to download anything – use browser


ComMetrics

_Tools & Tips - Chat

2011_01_19

- Meebo shows who is online on the right side of

your browser window

- Works with iPhone and Google Android, of course.

Why I like Google Chat for business..... Because compliance, risk

management and then some...


ComMetrics

_From Tips to Decision Time - Strategy

2011_01_19

>Introduction >Purpose >HowTo >Tools & Tips _Decision >Conclusions

ComMetrics

_Student Case – challenge at work

2011_01_19

- student presents – class discusses


ComMetrics

_Steps to do the most with data?

2011_01_19

http://commetrics.com/?p=11250 5 min – showing how to visualize data – bottom of post

Dashboards



ComMetrics

_KISS – Value and keeping control of the distribution

channel - Apple

2011_01_19

●Get discovered. There is no point in creating a great app if nobody

can find it. Offering the app for free first may help you establish a

following, but a clever marketing gimmick that will appeal to your

target audience or get you talked about could be just as helpful.

●Be flexible. Charging for your product may work in some cases. But

you could find that you make more money by offering it for free and

then charging for add-ons or by taking a cut from advertisements

every time the app is downloaded.


ComMetrics


channel - Apple

2011_01_19

●Make your app work on lots of platforms. Often it does not cost

that much more and it widens your reach, remember Android outsells

iPhone by 2 to 1 https://www.xing.com/net/smmetrics/free-or-paid-monitoring-tools-facebook-twitter-blogs-google-etc-436324/google-

first-search-twitter-identi-ca-facebook-archive-now-29467269/34340542/#34340542

●Innovate. Once you have struck lucky, do not just sit around. Start

working on the sequel or updates. You stay at the top of the charts by

innovating and evolving.


https://www.xing.com/net/smmetrics/free-or-paid-monitoring-tools-facebook-twitter-blogs-google-etc-436324/google-first-search-twitter-identi-ca-facebook-archive-now-29467269/34340542/







































ComMetrics


channel - Apple

2011_01_19

Remember 30 percent who pay and download an iPhone app or

application actually use it the day after purchase.

Analyzing over 30 million downloads from Apple's App Store reveals

that only 5% continue to actively use the app 20 days after

downloading.

How many still use the „20 Minuten‟ App?

Because data for free Apps is such that less than 3% are used 30

days after download http://commetrics.com/?p=10284



ComMetrics

_KISS – Apps – what works

2011_01_19

The top-sellers in the iPhone App Store and Android are dominated

by games:

- flight simulators,

-solitaire, and s

- simple brick-breaking games.

-currency conversion aids, ovulation trackers, electronic shopping

lists and applications that turn the phone into a voice recorder are

popular as well


ComMetrics


2011_01_19

The cleverest applications use the unique features of smartphones,

such as their ability to:

- triangulate location,

- internal compass and the

- “accelerometer”, which knows which way up the phone is being

held.

Wikitude, developed by Mobilizy, a small Austrian coding team, is a

handheld travel guide that uses the inbuilt compass and GPS in

Android phones to provide on-the- move information about 350,000

landmarks around the world.

>Introduction >Purpose >HowTo >Tools & Tips >Decision _Conclusions

ComMetrics


2011_01_19

Ocarina, turns the iPhone into a flute, played by blowing into the

microphone


ComMetrics


2011_01_19

iBeer, developed by magician Steve Sheraton, projects an image of a

pint of lager on an iPhone screen, and, as the phone is tipped over,

the virtual beer pours away. There is even a burp at the end.

PS. You get 70% of what you charge for your App, rest stays with Apple

Amazon and Kindle: In 2009 it said it would publish your blog on Kindle but it would get

70% of the revenue and decide at what price it would be sold to its customers = $.99 to

$1.99

Jan 20, 2010 it changed and started offering a 70% share to publishers

http://www.businesswire.com/news/home/20100120005644/en/AMAZON-ANNOUNCES-70-PERCENT-ROYALTY-OPTION-

KINDLE


http://www.businesswire.com/news/home/20100120005644/en/AMAZON-ANNOUNCES-70-PERCENT-ROYALTY-OPTION-KINDLE














ComMetrics

_One last thing – Wrap-up

2011_01_19


What we learned

ComMetrics

_3 Why it matters – today„s 3 nuggets

2011_01_19


1 People are predictably irrational (see Economist, My.ComMetrics, previous video)

2 Do crowds innovate

3 Crowds may win the battle but historical facts may proof them otherwise (crowd-funding, crowd-sourcing,

ComMetrics

_One more thing – lead users

2011_01_19

Crowdsourcing is not the same as lead-user innovation

The Victorinox RescueTool was developed and

perfected in cooperation

with emergency medical and rescue services in a five-year project.

The key functions of this new pocket tool can be opened in seconds and

are ready for use immediately.

Award Knife of the Year 2007http://www.victorinox.com/product/1/100/1004/1106/0.8623.N


http://www.victorinox.com/content/award_knife_of_the_year_COM

http://www.victorinox.com/product/1/100/1004/1106/0.8623.N

ComMetrics

_One more thing

2011_01_19

Please discuss:

3 most critical things we learned today

3 things I love to get more infos about


ComMetrics

2008_06_16

My.ComMetrics.comSession 13: Crowdsourcing & innovation:Twitter predicts stock

index...

Presented by http://My.ComMetrics.com (free registration)

http://ComMetrics.com (blog)


social media trends 2011


ComMetrics blog checklist

Urs E. Gattiker , Ph.D.

Roentgenstrasse 49 Street

CH-8005 Zuerich Zip Code

Switzerland Country

+41(0)44 272 1876 Voice

+41(0)76 200 7778 Cell

[email protected] Google Talk

www.ComMetrics.com URL

http://my.commetrics.com/

http://commetrics.com/



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