crowdsourcing - ipu user driven innovation day
TRANSCRIPT
Crowdsoucing & Lead usersIPU - Brugerinddragelse i produktudvikling
Thomas J. [email protected]
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“Original material by Thomas J. Howard, The Technical University of Denmark”
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What is Crowdsourcing?
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Innovation
Divergent/
Problem Solving
Convergent / Solution Evaluation
Push & Pull
Social Challenges
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But crowdsourcing is more than just a design
competition
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Types of Crowdsourcing
Crowd Funding (22% of sites)
Crowd Labour (8% of sites)
Crowd Innovation (10% of sites)
Distributed Knowledge (37% of sites)
Crowd Creativity (14% of sites)(Aesthetics & Branding)
Tools (9% of sites)
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Crowdfunding
Tech Art
Social
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Funding
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Funding
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Crowdsourcing
How would we use it?
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Funding
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Labour
• Debugging• Advertising and testimonials• Proofreading• Web-design• Graphic enhancement• Website testing• Surveys• Data entry
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telegraph.co.ukhttp://www.businessinsider.com
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Aesthetics & Branding
• Fashion
• Sounds
• Artwork
• Logos
• Graphic Design
• Photography and Images
Competition Driven
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Aesthetics & Branding
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Innovation
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Innovation
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Innovation
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Anything left for us to do?
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But crowd innovation can be much, much more that simply substituting your work with the crowd...
...we need to consider how to build the crowd into our
products
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www.opendesignconsulting.org
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Challenge
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Lets either:1. Go through your project portfolio to
find benched projects with some promise, or,
2. Run an internal idea competition, or,3. Start an external competition,
Give us 10.000dkk to play with, 1 member of staff 1 day/week...
... Lets see what we and the crowd can do!
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Thomas J. Howard, Associate Professor, PhDTechnical University of Denmark (DTU), Department of Mechanical EngineeringSection for Engineering Design and Product DevelopmentBuilding 426, Produktionstorvet, 2800 Lyngby, Denmark
Telephone (+45) 4525 4741 Homepage www.thomasjhoward.com
Email [email protected] Skype thomas-james-howard
Thank you!Questions ?