crowne plaza tennis and golf resort€¦ · crowne plaza tennis and golf resort asheville, north...

Visit us at www.care-online.org

Winter 2016

• Know Your Customer, Know Your Guest

• C.A.R.E. Gives Back at Washington Street Community Center

• How to Achieve Miracles in Your Life and Business

• How to Increase Revenue Through Effective Reputation Management

CROWNE PLAZA TENNIS and GOLF RESORT

Asheville, North CarolinaMay 21-24, 2016See You There!

• Future Conferences

• Accreditation Participants Show They Have the Right Stuff

• C.A.R.E. To Hold Vice Presidents’ Elections in Asheville, NC

…..and more

BOARD OF DIRECTORS

Linda MayhughAdvantage Travel, LLC

President

Debora SansomI.C.S. Management, Inc.

Secretary

Vikki LessardClub Resort Intervals, LLC

Treasurer

Tina HillRMC Resort Management

Vice President

Jeff IngramCarefree Journeys, LLC

Vice President

James KwockThe Timeshare Kahuna, LLC

Vice President

James WehrleCTC Travel

Vice President

Spence WittenPied-a-Terre

Vice President

Paul MattimoePerspective Group

Advisory Board Member

Alain CarrAmerican Resort IntervalsImmediate Past President

Bonnie KoscoAdministrator

............................................................................................................................................................................................................................................................................................................................................................................................................. Page 3

President’s Prose By: Linda Mayhugh,

Advantage Travel, LLC & C.A.R.E. President

Well…I survived my fi rst C.A.R.E. Conference as your President! We had a small but productive gathering in Denver this past September at the Westin Denver Downtown. If you missed it, maybe I’ll be the fi rst to tell you…you missed a good one! We’ll use this issue of Connections to try and share everything we can to recap what happened in Denver and what’s going on in C.A.R.E.’s future universe. For those that were in attendance – we thank you! It is our hope that that you found the conference industrious and that you were able to maximize your time to the fullest.

After C.A.R.E. volunteers “gave back” to the Denver community we kicked off the conference with RTX-Resort Travel and Xchange sponsoring our Speed Networking. We know that we still have some work to do to make this session more productive and effective, so don’t give up on us, we’re still riding the learning curve and we will master it soon, I promise!

Retired NFL legend Mark Jackson was our keynote speaker and he was absolutely amazing. Mark energetically used his impoverished life, challenging yet successful college years and inspiring time in the NFL to share his thoughts on the principles of “teamwork” – his momma told him he was “special” and he used that message to show attendees how they could have more “miracles” in their business and their life! Mark has provided some down to earth feedback in this issue of Connections and I hope you enjoy it!

“Know Your Customer, Know Your Guest” was the topic of a panel discussion in Denver moderated by Don Killingback of Endless Vacation Rentals. Pamela Cordell, ARDA, Brandy West, RSI Vacations and Nancy Russ, Global Connections assisted Don in this discussion. They brought a lot of good information and ideas to the attendees.

Preferred Media Sponsor, Paul Mattimoe of the Perspective Group, proved to be the most popular breakout session at our last conference so we gave him the entire room in Denver for another great presentation where Paul shared his thoughts on “How To Increase Revenue Through Effective Reputation Management”. Be sure to check out Paul’s presentation overview in this issue and/or email [email protected] if you would like a copy of the entire presentation emailed to you, along with Paul’s notes! Paul once again was a big hit and one of our most favored sessions of the conference.

In my humble opinion…the Denver conference offered some of the best, most enjoyable, networking events we’ve ever had…thanks to our generous sponsors Endless Vacation Rentals, Travel To Go, Accommodations Unlimited and Colorado Rocky Mountain Resorts…C.A.R.E. attendees were treated to an afternoon, in a private suite, at Coors Field – home of the Colorado Rockies MLB team for their last home season game of the year! Attendees kept their game faces on, wore their favorite team jersey’s and enjoyed some Monday night football on the big screen during our sponsor award recognition dinner. After the awards, some pretty good fun action was had in a Texas Hold’Em Poker Showdown and others danced with me, the Wii Dance CHAMPION!

Come see me at the Spring Conference in Asheville from May 21-24, 2016! We need YOU…volunteer your time, sponsor events, donate to our silent auction and most of all be rePRESENTed! Get it? Got it? Good…until then, signing off...

Your President,

Linda Mayhugh

Your President,

Linda Mayhugh

............................................................................................................................................................................................................................................................................................................................................................................................................

May 21-24, 2016

CROWNE PLAZA TENNIS and GOLF

RESORT 1 Resort Drive

Asheville, NC 28806www.ashevillecp.com

Maybe it’s the fresh mountain air, the eclectic mix of artistes and innovators, or the vibrant buzz of an active community. There’s only one way to find out what makes Asheville, NC an inspiring destination for meetings: Come see for yourself as C.A.R.E. holds its 62nd Semi-Annual conference at the Crowne Plaza Golf and Tennis Resort from May 21-24, 2016.

As a C.A.R.E. conference attendee, you will experience one of America’s most vibrant places. Asheville blends big city sophistication with mountain quaintness unlike any place in the country. The Asheville area boasts a thriving arts community, diverse outdoor adventures, a vibrant and inviting downtown, numerous historic attractions and amazing food.

Check out some of the latest buzz about the host city:• Readers of Condé Nast Traveler voted Asheville #3 among “The 30 Best Small Cities in America” and #7 among “The 2015 Friendliest Cities in the U.S.” (August 2015)• Travel + Leisure featured Asheville at #10 on its 2015 list of the “World’s Best Cities” for the United States and Canada. (July 2015)• Collaborate Magazine included Asheville on its list of the “Top 12 Foodie Cities for Meetings in 2015.” (April 2015)

• Condé Nast Traveler included Asheville among its “America’s Best Beer Cities” round-up. (January 2015)• Asheville is among Frommer’s’ “Best Places to Go in 2015.” (December 2014)

It is no exaggeration when we say you will be 15 minutes from just about every experience imaginable. Asheville is the home of America’s largest home, Biltmore, has scenic vistas that leave you speechless, has nearly 250 independent restaurants, a nationally recognized craft brew scene, outdoor adventures that rock, an irresistible energy that never fails to invigorate the spirit …and a welcoming attitude that leaves you yearning for a return trip sooner than later. This is the essence of Asheville.

We hope you’ll join us and experience the beauty and fun for yourself! Check out ExploreAsheville.com to help plan your trip. Connect before you travel and get insider tips on ways to make the most of your time in the mountains:• Follow @VisitAsheville on Twitter• Become a fan of Asheville on Facebook• Follow @VisitAsheville on Instagram

You will be amazed at everything Asheville has to offer. In fact, plan on staying an extra day or two to explore. See you in May!

YOU’LL BE AMAZED BY ALL THAT ASHEVILLE HAS TO OFFER

C.A.R.E. will continue its long-standing tradition of of-fering member representatives and attendees the tools and information essential to remaining on the cutting edge of the vacation industry at its 62nd conference in Asheville, North Carolina.

C.A.R.E. Member Company Representatives, Resort Developers, Property Managers, Vacation Industry Service Providers, Travel Clubs, Travel Agencies and Vacation Wholesalers will find that the Crowne Plaza Tennis and Golf Resort provides the perfect setting for another great C.A.R.E. conference offering exceptional networking and educational experiences while provid-ing unlimited opportunities to forge valuable business relationships.

The hotel, renowned for its ability to host a quiet, relax-ing stay or an adventure-filled experience, is a perfect venue for C.A.R.E.’s spring conference. The hotel is located only one mile from the stylish and eclectic downtown area, a vibrant entertainment hub brimming with independent shops, farm-fresh eateries, and a remarkably distinctive mountain vibe. It offers not only impeccable accommodations, but many unique ameni-ties including indoor/outdoor tennis, 9 holes of golf, state-of-the-art fitness center, and indoor saltwater lap pool and the Adelaide spa.

Room Reservations

Call: 888-211-7755 (24/7) or 800-733-3211 (Monday-Friday, 9am-5pm)

To Register Online: Visit www.care-online.org (Conference Information)

Room Block Cutoff Date: April 18, 2016(Room block is held under C.A.R.E. 2016 Conference)

Double-$109.00++/ King-$124.00++

Conference registration does not include hotel accom-modations. Each conference attendee should finalize their accommodation and conference registration sepa-rately. CONFERENCE REGISTRATION DISCOUNTS ARE OFFERED FOR CONFERENCE ATTENDEES STAYING AT HOST HOTEL.

Airport Information: Asheville Regional Airport (AVL)13 miles from Crowne Plaza Tennis and Golf ResortGreenville Spartanburg, Greenville, SC (GSP)-77 milesCharlotte Douglas Intl, Charlotte, NC (CLT)-125 milesTransportation: Hotel Shuttle-$30.00pp one way (from AVL)

Call hotel front desk at 828-254-3211 at least 48 hours in advance

By: Carli Adams, Asheville Convention and Visitors Bureau

............................................................................................................................................................................................................................................................................................................................................................................................................. Page 5

30 Minute Training Yields Big Returns

for C.A.R.E. Company

How many times have you asked yourself a question that you didn’t know the answer to? Normally the first place you think to look for the answer is on the internet. If only it were that easy when we were stuck trying to find the perfect vacation spot for our cost conscious members. Have you ever had a hard time deciphering what you’ve written on your roll call sheet from the last conference? Have you wasted time searching for that business card you were trying so hard to hang on to so you could follow up after a conference?

The C.A.R.E. website is a wonderful tool for finding the information you’ve been searching for plus so much more! During my years of employment with RSI Vacations I’ve spent countless hours searching through hundreds of emails just to try and figure out “who gets what.” Not to mention the tedious process of keeping up with conference rosters to make sure you can get your list out to everyone and ensure everyone is seeing what you need as well as what you have to offer. How do we keep up with it all? Well after just a 30 minute training I was able to find the answers I was looking for and passed that knowledge along to our staff.

For RSI Vacations, we primarily use the member directory to locate which companies offer a particular area we are looking for. We just type in the area we need “Myrtle Beach” and a list of companies who have listed Myrtle Beach as one of their inventory available areas will come up. We then email that company and request the dates we are in need of. Plus by keeping our company profile information up-to- date, I feel confident that if someone needs something I might have then they will ask. It’s really that simple!

We’ve found that using the C.A.R.E. website is a much more streamlined process than the old “inventory request blasts” and “E-blasts” to find what we need, and in turn it’s faster turnaround for our members thus resulting in a bigger return for our company.

Does it seem like everything is moving to a membership model? We don’t buy media any longer, instead we subscribe to it through Netflix and Spotify. Even your local car wash is most likely offering an unlimited monthly subscription.

With this growing movement, organizations are discovering the secrets to engagement and retention. From the onboarding process to the quality of member benefits, every aspect of an organization must be geared toward increasing the value for members. Being so member-centric is a challenge, but the results are worth it, as engaged members are more profitable and your greatest source of referrals.

Access recently held a webinar on building member loyalty with Robbie Kellman Baxter, author of “The Membership Economy.” We covered what organizations need to do to build engagement and loyalty with members, with specific examples. It’s an hour packed with good information and best of all, it’s free to view. You’re welcome to check it out at http://j.mp/memberwebinar.

Access Development is proud to offer a complimentary membership to Access’ discount network to C.A.R.E. member companies in good standing. The Access discount network, America’s largest private discount network, features discounts at over 350,000 merchant locations nationwide, so no matter where you live, work or travel, you’ll find savings of up to 50% off at popular

restaurants, retailers, big box stores and major theme parks.

Features include the downloadable My Deals Mobile® app where your device’s GPS will guide you to over 185,000 places to save in neighborhoods from coast to coast. You’ll find deals on hotels, car rentals and travel packages with My Deals Travel®, offering guaranteed savings up to 81% over travel sites like Expedia®, Orbitz®, or Travelocity®.

C.A.R.E. member representatives may use the program as often as they wish. Our users can realistically save $50.00-$200.00 per month just by using the program regularly. We hope you enjoy the benefit!

For instructions on how to receive your membership, login to the C.A.R.E. online directory at www.care-online.org or contact Member Benefits Co-Chair, Vikki Lessard ([email protected]).

Access Development Shares its New Approach to Member

Engagement and Loyalty with C.A.R.E.

By: Dave Cook, Access Development

By: Rebekah Chipps, Reservation Services International

............................................................................................................................................................................................................................................................................................................................................................................................................

WIN WednesdaysHeld in Your Local Area on the 4th

Wednesday of Each MonthEvent Info: www.arda.org

February 2-5, 2016GNEX 2016 The Global Meeting of Minds

Ritz Carlton New OrleansNew Orleans, LA

Event Info: www.gnexconference.com

March 4-6, 2016TATOC

Park Royal HotelWarrington, Cheshire, UK

Event Info: www.tatoc.co.uk

May 1-5, 2016ARDA Convention and Exposition

The Westin DiplomatHollywood, FL

Event Info: www.arda.org

May 21-24, 2016C.A.R.E.’s 62nd Semi-Annual Conference

Crowne Plaza Tennis and Golf ResortAsheville, NC

Event Info: www.care-online.org

September 13-14, 2016CRC

Marriott Niagara Falls Fallsview Hotel and SpaNiagara Falls, Ontario, Canada

Event Info: www.canadianresortconference.com

October 22-25, 2016C.A.R.E.’s 63rd Semi-Annual Conference

Hyatt Regency Lake Tahoe ResortIncline Village, NV 89451


January 30-February 2, 2017GNEX

Westin St. Francis,San Francisco, CA

Event Info: www.gnexconference.com

March 26-30, 2017ARDA Convention and Exposition

Hyatt Regency HotelNew Orleans, LA

Event Info: www.arda.org

May 6-9, 2017C.A.R.E.’s 64th Semi-Annual Conference

Wyndham Virginia Beach OceanfrontVirginia Beach, VA


Does your company embrace the desire to minimize its impact on the environ-ment? So many organizations have changed their internal processes and/or implemented new ones with the intent on becoming “Green”. Often, these new policies have become the new norm within a company; so much so that we take them for granted.

These efforts deserve to be celebrated! Twice annually, C.A.R.E. wishes to share your efforts with other members. We welcome your submission to be considered for this recognition for your efforts to make our planet healthier. Member contributions not only serve to give you the respect your company is due but also can inspire others to do similar acts within their organizations.

Be proud of what you have accomplished! Share your experi-ences of your successes as well as the chal-lenges that you encountered along this path.

All members of C.A.R.E. can learn from your experiences. The impact of over 100 members implementing even a small change suggested by your com-pany can reap a major environmental windfall for us all.

Monthly Green Committee E-blasts

The Green Committee endeavors to deliver informative, innovative and hope-fully inspiring content to you with each e-blast it sends. Your ideas, sugges-tions and desires for topics are openly welcomed. Please let us know which material is important to you and it may be the subject of a future message.

CELEBRATE AND SHARE YOUR GREEN ACCOMPLISHMENTS

Coming Attractions!

is due but also can inspire others to do similar acts within their

Be proud of what you have accomplished!

be the subject of a future message.

By: Jeff Ingram, Carefree Journeys, LLC

Contact “Going Green” Co-Chairs: Jeanette Bunn, [email protected]

Claire DeRuiter, [email protected]

Jeff Ingram, [email protected]

Know Your Customer, Know Your Guest

Don Killingback, Director of Real Estate and Business Development, Wyndham Exchange and Rentals lead the panel discussion “Know Your Customer, Know Your Guest” that included Pam Cordell, Director of Member Services, ARDA, Nancy Russ, Global Connections and Brandy West, Director of Travel and Customer Service, Reservation Services International.

Don began the discussion by stating that he began his career in the travel industry over 25 years ago as a Vacation Guide at the RCI call center, so the topic of knowing your customer and delivering great customer service is near and dear to him. He added that it is important to remember that delivering exceptional customer service is only one facet of a world class organization. In today’s fast-moving travel industry, it’s helpful to understand travel trends and leverage technology and social media to help build a “360 Service Model.”

As Don introduced Pam Cordell to discuss emerging trends in travel, he noted that we need to understand what our customers want and need sometimes even before they know what they want. Being informed of travel trends can help forecast owner/member needs and wants. Pam began by explaining that current trends, according to ARDA studies, show a decline in age and an increase in income among timeshare owners. New timeshare purchasers are younger, more likely to have children at home, are more highly educated, wealthier and more ethnically diverse than all timeshare owners. This shows that the torch has been passed from the baby boomer purchaser to the Gen X and Gen Y or Millennial purchaser.

She noted that even with the advent of points, the timeshare vacation continues to be used disproportionately as family vacations. While timeshare’s roots lie in a week-long vacation, even those taking a traditional vacation are unlikely to vacation for one week. The average length of a timeshare owner’s vacation is eight

nights, and while timeshare captures the largest share of accommodations, hotels/motels represent the most supplemental accommodations.

The vast majority of owners (91%) take their timeshare vacation within the United States. Fueled by Florida destinations, the South continues to dominate the destination landscape, followed by the Western destinations driven by California, Nevada and Hawaii. Timeshare vacations are spread across three seasons with summer vacations comprising 31%, fall (28%) and spring (23%). Fewer than one-in-fi ve (18%) take their vacations in the winter. Owners are nearly as likely to

travel under 500 miles to their destination as they are to travel 1,000 miles or more. Half of all travel parties had more than two members and one-in-seven travel parties consist of fi ve or more members.

Studies also show that timeshare owners are more likely than non-owners to plan an international vacation in the future, regardless of age, and among owners, Millennials and younger Gen X owners are more likely to plan for international vacations.

When introducing Nancy Russ to speak about Social Media, Don suggested that while social media channels are powerful tools, it should always be remembered that the purpose of using social media and technology is to help us stay focused on the customer. According to Nancy, with there being nearly 3 billion users on social media (Facebook, Twitter, and Instagram), the

need to use some type of social media outlet to connect with your members is on the rise. Using social media as a benefi t to your members and keeping them engaged with your company and product is key. Allowing members to share their memories of their vacations, posting questions, comments and feedback makes your member feel as though they have a voice. Using social media to help promote a new destination, or property can also plant the seed for your member to plan on a future vacation, thus keeping them engaged in returning their business to your company. Having prizes and giveaways, is a great way to reward your member for following your company on whatever social media platform you choose.

In describing a “360 Service Model”, Brandy West suggested that the top three improvements for customer service and member retention are: Front Line Team, New Member Team, and Confi rmation Team.

The “Front Line Team” gathers members’ travel needs and wants and handles all non-travel needs to include understanding the website, follow- up on sending confi rmations, the providing of passwords and update of member profi les as well as renewal of memberships. The “New Member

Team” takes all calls that come in from new members during the fi rst 30 days of their membership, is understanding of the members’ fear of the unknown and does a lot of hand holding. The “Confi rmations Team” contacts members to ensure they have confi rmations that include directions to the resort, know where they need to go upon arrival and are familiar with check- in procedures. The team also verifi es that the hotel/resort/condo has the members’ names for the correct dates and follows up with vendors if necessary to make sure members will have a pleasant check- in experience.

This informative panel discussion ended with a question and answer session. To receive the complete PowerPoint presentation of “Know Your Customer, Know Your Guest”, please contact Bonnie Kosco (800-636-5646 ext. 0 or [email protected]).

............................................................................................................................................................................................................................................................................................................................................................................................................. Page 7

Denver conference attendees were able to visit and learn more about five C.A.R.E. companies that also happen to be “Industry Leaders and Winners”. If you did not attend the conference, contact these companies today to learn how they may be able to benefit your company, owners or members.

ACCESS DEVELOPMENT www.acessdevelopment.com

Access Development is America’s largest merchant discount and rewards network that helps organizations acquire new customers, increase retention and generate more revenue.

CONDOWAREHOUSE.COM www.condowarehouse.com

CondoWarehouse.com is an online portal for industry and C.A.R.E. members to buy and sell week-long hotel and resort stays at wholesale rates.

HOLIDAY SYSTEMS INTERNATIONAL www.Sales.HolidaySystems.com

Holiday Systems International is your wholesale direct source for 3-5 star resort lodging and occupancy solutions with our user-friendly, no-cost extranet system.

RTX-RESORT TRAVEL AND XCHANGE www.rtx.travel

RTX is a timeshare exchange company that offers low cost and flexible exchange options. RTX offers inventory throughout the world on direct exchange or wholesale.

TRADING PLACES INTERNATIONAL www.tradingplaces.com

Trading Places International provides resort management, timeshare exchange, vacation rentals (retail & wholesale), and is a full service travel agency.

C.A.R.E. is now accepting reservations for the Media and Exhibitor MarketPlaces for the 2016 Spring Conference in Asheville, NC from May 21-24, 2016 and the 2016 Fall Conference in Incline Village, NV October 22-25, 2016.

For more information, contact Spence Witten at [email protected] or 888-771-5111.

It was a sunny Saturday morning when a group of C.A.R.E. volunteers loaded into taxis and headed to the Washington Street Community Center (WSCC), located in the West Washington Park neighborhood of Denver, CO.

The WSCC serves as a community gathering place, providing educational, social, health and cultural services to those of all ages. Founded in 1967, the center survives through monetary donations as well as volunteers donating their time. The center hosts a multitude of classes and events for the community such as preschool, kids club, yoga and Zumba classes, community dinners and craft beer events. The center serves not only community members from the West Washington Park neighborhood, but from all over the city. Recently the WSCC has gone through some turmoil with 75% of the teachers leaving the center.

Our group of C.A.R.E. volunteers arrived at the center and was met by Ricky Wade, the

Senior Program Director who joined the WSCC 5 months prior, and Chase the center’s resident canine. Our tasks for the day included painting numerous doors, cleaning up the playground area, yard work and removal of items no longer used. We were given free range of the center and quickly went to work. Before we knew it we had filled up an entire dumpster with yard waste!

This was the first C.A.R.E. Gives Back that I have attended and it was a very gratifying experience. I highly recommend to those attending the conferences to arrive a day early, or stay an extra day, so you can partake in assisting the local community. The work can be hard, you will get a little dirty, but it is very rewarding knowing you are helping others out. If you’re didn’t attend the conference or weren’t able to participate, consider donating a Saturday morning to your own local community center or shelter.

By: Nick Burson, Trading Places International

Exhibitor MarketPlace Participants Win Conference

Attendee’s Attention

Page 6 .............................................................................................................................................................................................................................................................................................................................................................................................................

By: Bonnie Kosco, AdministratorC.A.R.E. Gives Back Offers

Gratifying Experience

............................................................................................................................................................................................................................................................................................................................................................................................................. Page 9

Your Connection to the Timeshare Industry

ARDA WorldThe Diplomat Resort & Spa | Hollywood, Florida, USA

AIF OPEN Golf TournamentHollywood, Florida, USA | Sunday, May 1

MAY 1–5, 2O16

Register at www.arda.org/convention

Save the

date

............................................................................................................................................................................................................................................................................................................................................................................................................

Accreditation Awards were presented to those that successfully completed Level I and achieved Level III during “Monday Game Night.”

Chris Duval, The Welcome Center, received his award for the successful completion of his Level l -Qualifi cation Test. As a new member and 1st time conference attendee at the spring conference in Annapolis, Chris jumped right in, took the test and showed great enthusiasm and desire to get the most from his C.A.R.E. membership. Chris also got a jump start on accumulating points towards his Level II Accreditation (Participation) while he was in Denver. Kudos are also in order for Angela Iglay (The Welcome Center), Steve McLoud and Doug Walker (Sumday Vacations) and Torie Quakenbush that also passed their Level l tests in Annapolis.

Linda Mayhugh, Accommodations Unlimited, received her Level III Accreditation Award (Contribution). Linda successfully designed and implemented C.A.R.E.’s fi rst webinar that provides

information and instruction for new member companies and representatives to insure that they will get the best use of their C.A.R.E.

memberships. Two webinars have been offered and member response and participation was outstanding. Linda joins a very distinguished group of Level III Accreditation Award recipients that

includes Debbie Sansom, ICS Management, Melanie Gring, Global Connections and Debbie Westby (former Administrative Assistant and C.A.R.E. Vice President).

C.A.R.E.’s Accreditation Program helps member representatives gain an understanding of the structure of the organization, fully utilize their membership and benefi t themselves and C.A.R.E. through participation. To receive a Level I study guide, submit Level II points or seek Level III accreditation, contact Bonnie Kosco at [email protected] or 800-636-5646.

Accreditation Participants Show they Have the Right

Stuff in Denver!

I Have a Question:Who Do I Call?

Have you ever had a question about some aspect of your C.A.R.E. membership, but just aren’t sure who to call? Here’s the list…so don’t hesitate to contact us for assistance!

General Information/ConferenceBonnie Kosco: 800-636-5646; 540-434-4280

[email protected]

Better Trade BureauDebbie Sansom; 713-378-6447, ext. 123

[email protected]

Connections Magazine Bonnie Kosco: 800-636-5646

[email protected]

DirectoryBonnie Kosco: 800-636-5646

[email protected] Jim Wehrle: [email protected] Alain Carr: 630-396-2878

[email protected]

EthicsLinda Mayhugh: 800-429-5077

[email protected]

MarketPlaceSpence Witten: 888-771-5111

[email protected]

MembershipTina Hill: 843-842-6556 ext. 11108

[email protected] James Kwock: 845-638-2030

[email protected]

Mentoring(Procedures and Events-Ambassadors)Vikki Lessard: 603-669-1555 ext. 115

[email protected] Debbie Sansom: 713-378-6447 ext. 123

[email protected] Ingram: [email protected]

SponsorshipTina Hill: 843-842-6556 ext. 11108

[email protected] Corina Violette: 828-350-2015, ext. 4448

[email protected] Debbie Slack: 843-319-0497

[email protected]

Silent-Live Auction/Super Raffl eVikki Lessard: 603-669-1555 ext. 115

[email protected] Spence Witten: 888-771-5111

[email protected]

For a complete list of Committee Chairpersons and Board of Directors, visit C.A.R.E.’s web site

at www.care-online.org and select Board of Director information.

By: Bonnie Kosco, Administrator

......................................................................................................................................................................................................................................................................................................................................................................................................... Page 11

NEW ASSOCIATE MEMBERS:

WEHOLI, LLC 60 E. Rio Salada, Pkwy #900Tempe, AZ 85281Phone: 800-592-1745Fax: E-mail: [email protected] Website: www.weholi.com Responsible Party: Fermin Cruz Sponsor: Buyatimeshare.com - Wes KogelmanNature of Business: Resale Company; Rental CompanyCompany Description: Online marketplace for timeshare owners to post rentals and resale

TRANSFER OF MEMBERSHIP:

HOPAWAY HOLIDAY(formerly Hopscotch Holiday)Membership: General1930 No. Popular StreetSouthern Pines, NC 28387Phone: 800-380-8939Fax: 530-546-9280E-Mail: [email protected] Website: www.hopawayholiday.com Responsible Party: Linda YoriNature of Business: Resort Developer, Property Management, Wholesaler of Inventory

The C.A.R.E. Logo……Who Should, Could and Can’t

Display It

One of the benefi ts of C.A.R.E. membership is the ability to proudly display the C.A.R.E. logo on member company websites and business and promotional materials. C.A.R.E. is recognized internationally throughout the vacation industry and displaying the logo means that your company has agreed to abide by C.A.R.E.’s strictly- enforced Code of Standards and Ethics.

There are many companies that don’t even attempt to become C.A.R.E. members simply because they choose not to abide by the Code of Standards and Ethics. There are also companies that, from time to time, display the C.A.R.E. logo knowing full well that they are not C.A.R.E. members. Almost every week, a consumer will contact a C.A.R.E. Board member or the Administrator to verify the membership of a company that is displaying the logo or stating that they are members during sales presentations. Needless to say, once a consumer is advised that a company is falsely representing that they are members of C.A.R.E., the credibility of the company is compromised. Once C.A.R.E. becomes aware of the fraudulent use of the logo, a strongly worded cease and desist letter is delivered to the offending company, and almost immediately the unauthorized use is stopped.

However, many C.A.R.E. companies may be inadvertently and innocently representing that their company affi liates or products are members of C.A.R.E. when they are not simply because they have not been properly registered. If a C.A.R.E. company affi liate or product has not been properly registered, that entity will not be verifi ed as a C.A.R.E. member which could have detrimental effects for that company. Any C.A.R.E. Member Company (General or Associate) may request approval

by the C.A.R.E. Board of Directors to represent Affi liate Companies as member affi liates of C.A.R.E. provided the member company completes and submits the Application for Affi liate Company Registration for approval. Are each of your affi liate companies or products registered with C.A.R.E.? If not, how do you know if the entity you’re trying to register is a separate company, an affi liate or a product?

An “Affi liate” is defi ned by the Code of Standards and Ethics of C.A.R.E. as that company that is operated under an otherwise known name, or DBA, and shares the same tax identifi cation number as the Applying Member Company and is approved by the C.A.R.E. Board of Directors. The Responsible Party of the Member Company is responsible for any ethics violations of the affi liate company and affi liate companies or entities do not have C.A.R.E. voting rights. To register an affi liate, submit the Affi liate Application with the $75.00 registration fee. If there is a company under your “corporate umbrella” that has a different tax identifi cation number (add number) from the C.A.R.E. Member Company, then that company would need to submit a separate General or Associate Membership Application. A “Product” is an item that is sold or serviced by a Member or Affi liate Company. A product does not conduct business, is not a company and therefore, cannot be a C.A.R.E. member. However, a properly registered product of a C.A.R.E. Member Company can be promoted as: Name of Product, a product of C.A.R.E. Member Company Name. A product can also be registered with C.A.R.E. by completing the Application for Affi liate Company Registration.

If your company is not displaying the C.A.R.E. logo on its website and promotional materials, start displaying it today. A great deal of time, hard work and C.A.R.E. marketing dollars have been devoted to ensure that the C.A.R.E. logo is viewed as a symbol of excellence throughout the vacation industry. If you have affi liates that are not registered, submit your Application for Affi liate Company Registration to start receiving an even greater benefi t from your C.A.R.E. membership. To receive your C.A.R.E. logos or the Application for Affi liate Company Registration, or if you have questions, contact Bonnie Kosco at [email protected] or 800-636-5646 ext. 0. The Application for Affi liate Company Registration can also be downloaded from C.A.R.E.’s website (www.care-online.org) by selecting the “Membership Affi liates” tab under the “Membership” header.

NEW ASSOCIATE MEMBERS: The C.A.R.E. Logo……Who Should, Could and Can’t

by the C.A.R.E. Board of Directors to represent Affi liate Companies as member affi liates of

C.A.R.E.nnectionsConnecting Members to Provide Outstanding Vacation Services

Linda Yori, Hopaway Holiday

........................................................................................................................................................................................................................................................................................................................................................................................................

The Timeshare Association Timeshare Owners and Committees, known as TATOC, is an organization run “by timeshare owners for timeshare owners”, and has grown and evolved tremendously since it was formed in 1989. At the heart of its evolution has been its members and their mission is “to safeguard and enhance the timeshare holiday experience for existing and prospective users and to be the voice of owners.”

Today, TATOC is the largest consumer association for timeshare owners in Europe with over 90 resort members throughout Europe representing 300,000 thousand timeshare families. In addition to resort membership, there is an individual membership scheme for timeshare owners or other interested individuals who wish to become a personal member.

Central to its services has been the establishment of a consumer helpline at TATOC’s offi ces in Manchester. Since it started in 2008 the helpline has

received more than 24,000 telephone calls/e-mails and now receives around 1,000 consumer contacts every month. The TATOC Consumer Helpline is now a registered charity has assisted consumers to either recover, or better still to avoid losing, more than £3 million.

TATOC and C.A.R.E. have shared a reciprocal membership agreement for many years and have yet to fi nd a way to achieve a synergy between the two organizations to maximize the reciprocity. While gaining some momentum and collaborative conversations, we’ve made progress in the last few years but in talking with TATOC Executive Chairman/CEO Harry Taylor, we both feel we can do more not only for the betterment of our specifi c organizations, but for the industry as a whole. As the newly elected President of C.A.R.E. it is my goal to work with not only TATOC but all timeshare industry (trade) associations to further our reach in this industry that spans the world. I feel that this type of collective synergy will bring more

value to members of C.A.R.E. as well as TATOC (and the industry as a whole).

Similar to C.A.R.E.’s Ethics Committee enforcing C.A.R.E.’s Code of Standards and Ethics - TATOC runs a programme of resort accreditation for quality timeshare resorts or clubs who choose to be examined to ensure they meet the stringent consumer-based standards of TATOC’s Code of Conduct and associated Codes of Practice.

For more information on how your company could get involved or join TATOC, check out their website www.tatoc.co.uk. If you have any suggestions on how C.A.R.E. could maximize the synergy of our membership reciprocity, I’d love to have your feedback! Please contact me at [email protected].

Partnering with TATOC in 2016! By: Linda Mayhugh, C.A.R.E. President

OFFICIAL PARTNER

INNOVATIVE Brand Marketing StrategiesENGAGEBy understanding your customer better you can then use our engagement tools to more effectively communicatewith your members and target audiences.From Facebook Page & Twitter AccountManagement to Online Review collection,our service provides detailed reporting on increases in engagement that proves ROI.

PROMOTECountless content marketing ideas, an expert team to create them and 20 years of experience in the vacation ownership industry enables us to understand and deliver upon your objectives - from PR and Social Media Advertisng Campaigns to our official partnership with TripAdvisor that helps increase postive online reviews.

LISTENOur powerful online monitoring platformis currently tracking, categorizing and analyzing more than 800,000 online mentions per month for our clients, providing them with invaluable business intelligence about their customer engagement levels, brand reputation and comparisons to their competitors

We are proud to announce that we are the only approved TripAdvisor Partner within the vacation ownership industry. This enables us to offer clientsa variety of co-branded customer engagement tools to generate more positive online reviews.

+1 321 948 1319 / 407 730 3565 [email protected]

2016 C.A.R.E. Premier Media

Sponsor

......................................................................................................................................................................................................................................................................................................................................................................................................... Page 13

C.A.R.E. donates 5% of its Super Raffle proceeds to a charity chosen by one of its generous donors of prizes. Thanks to the companies that donated prizes and those individuals that supported the marketing efforts of C.A.R.E. by purchasing raffle tickets, $2,700 was raised at the 2015 fall conference in Denver, Colorado. MB Resort Vacations was randomly chosen to select the recipient of the charity donation and has designated Susan G. Komen® to receive the donation of $135.00 that was subsequently approved by the C.A.R.E. Board of Directors.

Paul Williams, General Manager of MB Resort Vacations, noted when selecting the charity that “I picked Susan G. Komen because of their dedication to fighting and curing

breast cancer. Breast cancer is one of the leading killers in women and I have known several of my friends that have had to battle this disease. Susan G. Komen dedicates 80% of all their funding towards their mission to finding a cure. They have raised awareness and brought this battle to the forefront in public awareness.”Susan G. Komen’s mission is to save lives and end breast cancer forever by empowering others, ensuring quality care for all and energizing science to find the cures. Founded in 1980 after Nancy G. Brinker promised her dying sister that she would do everything in her power to end breast cancer forever, the organization that was started with $200 and a shoebox full of potential donor names, has grown into the world’s largest nonprofit source of funding for the

fight against breast cancer. To date, the organization has invested more than $2.6 billion in groundbreaking research, community health outreach, advocacy and programs in more than 30 countries. Their efforts have helped reduce death rates from breast cancer by 34 percent since 1990 and has helped improve five-year relative survival rates for early stage cancers from 74 to 99 percent. To learn more about Susan G. Komen®, visit www.komen.org.

C.A.R.E. Super Raffle Charity Donation Benefits Susan G. Komen Foundation


What do you call an exchange company who

can help you with...

You would call them a partner. You would call them RTX.

For information on better options for developers, HOAs and owners visitwww.RTX.travel/partnersolutions or call (855) 217-0789

Inventory Distribution

Your Bottom Line

Direct Exchange

Member Benefi ts

........................................................................................................................................................................................................................................................................................................................................................................................................

Industry to Inspiration:What I learned at C.A.R.E.

By: Victoria Hoffman, Global Connections

When I learned I was going to the C.A.R.E. Conference (Cooperative Association of Resort Exchangers) in Denver, Colorado, I was really excited. This would be my first chance to learn about the industry I’ve now worked in for more than a year.

I have more than 20 years of experience in creative and corporate communications, but I was worried I’d feel like a mouse in a museum with all of the seasoned travel professionals who both know their industry and know each other.

Walking into C.A.R.E. armed with my meager industry knowledge wasn’t a problem. In fact, it was probably a blessing. Everyone was warm and friendly right off the bat, thrilled to see a “first time attendee,” and no one turned away when I apologetically explained I actually worked in Creative rather than Condos. People were actually interested in my opinions on marketing and branding challenges.

The first major conference event was speed networking, which worked a little like speed dating, but all business (and no dating). Fortunately for me, I stayed put on one side of the table while all the conference attendees rotated down the line for three minutes of “quick, how can we do business?” Again, I felt bad that I didn’t personally have wholesale property or exchanges, but I took that opportunity to put on my journalism hat and interview every single person, and it was eye-opening.

I never realized, in addition to other travel clubs and timeshare companies, how many other types of services partner with us to help deliver better member or client experiences. From the collections company that works to do the worst part of the job in the best possible way to the timeshare management company that helps ensure everything at the resort runs smoothly, these resources provided another perspective on the industry.

I learned that C.A.R.E. came into existence not only to provide a networking forum so organizations in our industry can find opportunities and inventory they might not otherwise have access to, but also to put in place strict by-laws for C.A.R.E. members that ensure the transactions are reputable and the organizations completing them are held accountable.

One of the more valuable sessions for me was with Paul Mattimoe, president and CEO of Perspective Group, on best practices for reputation management and branding. As part of our social media team who manages our reputation daily, this was very interesting.

But here’s the most valuable thing I took away, and I expect it’s the thing I will always be reminded of when I meet up with my colleagues in the travel industry: Travel is the only thing we buy that makes us richer. Ok, I stole that quote from New Member Orientation, but it’s the truth. What we’re working so hard behind the scenes to provide is someone’s vacation experience, the memories from which are priceless. We deal in making people’s lives better.

This is a fun industry. I was energized by the enthusiasm of the C.A.R.E. board and conference attendees, and I felt really good that this is the industry in which I’m working. I can go do creative work in just about any trade (and I have), but it’s rewarding to come away feeling like you’re part of something you will enjoy.

I look forward to one day joining a travel industry organization like C.A.R.E. myself, and lending my talent to help make what they do even better.

I’m grateful to Global Connections, Inc. for the opportunity, and already plotting my next educational adventure.

Victoria Hoffman (in center with phone) and the “MNF Football Entourage”

..............................................................................................................................................................................................................................................................................................................................Page 15

Thank You to Our 2015 Fall Sponsors

.............................................................................................................................................................................................................................................................................................................................

Thank You to Our 2015 Fall Sponsors

JMM Sales &Consulting

......................................................................................................................................................................................................................................................................................................................................................................................................... Page 17

We appreciate our sponsors who are integral to the success of C.A.R.E. by raising much needed funds for every semi-annual conference. This fall, generous sponsors gave $55,100.00 to drive C.A.R.E.’s mission to promote ethical and outstanding vacations services by providing education and networking opportunities.

In fact, did you know that without C.A.R.E. Sponsors, conference fees would likely double? Sponsorship directly impacts your cost as these generous companies offset conference expenses. The result is an affordable, insightful conference for all. We encourage you to check out the two page spread of C.A.R.E. Sponsor company logos on page 14-15 and take a moment to thank our Denver Sponsors.

Denver Sponsors Provided:

• All meals on full conference days

• Invitation only Sponsor Reception

• Multiple networking w/snacks/drinks

• Speed Networking w/snacks and drinks

• Take Me Out to the Ball Game thanks to Endless Vacation Rentals, Travel To Go, Accommodations Unlimited, and Colorado Rocky Mountain Resorts

• Monday Game Night thanks to Global Connections, ARDA, Club Resort Intervals, Dial an Exchange, Holiday Systems International,

Lifestyles Holidays Vacation Club, Preferred Access, Reservation Services International, and Trading Places International

You can get in on the action and become a sponsor in the spring. Advance Early Bird commitments of $12,000 for the spring 2016 Conference have already been received. To add your sponsorship today, contact one of our sponsorship tri-chairs:

Tina Hill, [email protected] or 843-842-6556 ext. 11108

Corina Violette, [email protected] or 828-350-2105 ext.4448

Debbie Slack, [email protected] or 843-319-0497

C.A.R.E Fall 2015 Conference Sponsors Contribute $55,100!

By: Emily Ceruzzi, Global Connections

a

PLEASE CALL VICTORIA CRITTENDEN FOR DETAILS

[email protected] • www.TravelToGo.com

Look

WHAT WE CAN DO FOR YOUWe can rent your intervals at maintenance fee rates.

We can even set up rentals online!

JEANETTE BUNNCO-PRESDIENT

AWARD WINNER

........................................................................................................................................................................................................................................................................................................................................................................................................

What an AWESOME opportunity to speak with the C.A.R.E. association in Denver. Thank you to Linda and Jeff for making me feel right at home and a special thanks to all who attended for SHOWING UP!! (Inside Joke: 80% of Success) I got the opportunity to share a few things from my life that I feel have made a difference and allowed me to achieve incredible results coming from a pretty abnormal start.

My road to success started in the projects of Chicago’s Leclaire Courts, the hood. Playing during random gunfi re wasn’t out of the norm, the government cheese and powdered milk were the staples of life. I was the youngest of a family of 5 (10 years youngest with two brothers, two sisters being 13-16 months apart) raised by a single mom with no high school education. I was raised with a scarcity mindset, set for struggle. However my saving grace was the choice I made at an early age to view myself as “Special” instead of a “Mistake.” My mother told me that I was her special child and I believe that to this day (lol). So, how do you view yourself?

After high school, I chose to “walk on” at Purdue University for football. If you don’t know what a walk on is… IT’s the guy with little to no talent who wasn’t INVITED to play. If you’ve seen the movie Rudy?? Well I was the Black Rudy of Purdue!! NO TALENT, lots of love for the game and a never quit attitude. I parlayed that love for the game and lots of hard work into a scholarship my senior year. It was at Purdue that I learned a lot about TEAM and the power of TEAM.

Let’s fast-forward to 1986, I was drafted by the Denver Broncos in the 6th round of the 1986 National Football League draft. I made the TEAM, Yay!! I became a part of an elite fraternity –The National Football League! A childhood dream realized!! I made two key receptions in the AFC Championship game that year [against the Cleveland Browns] which took us to the Super Bowl!! We went to the AFC championship 4 times in the 7 years I played for the Denver Broncos that’s pretty remarkable, especially considering the talent level of the team. For Championship teams we had a low turnout for Pro Bowl which shows the level of achievement that can be accomplished when we work as a team.

This leads me to the topic that I addressed: Teamwork. As an athlete, I’ve performed

on team from Jr. High through a 9 year NFL career. At the time I had no idea of the dynamics which took place and created success. Luckily I’ve been a part of SUCCESSFUL teams my whole life. As an adult I’ve studied it and can now attribute these things to a successful TEAM. These rank from basic to critical points:

1. Common goal: two or more working together toward a common goal. (In football that would be the Superbowl) What’s the goal of your team?

2. Social organization: the group develops roles, and relationships (leaders, enforcers, playmakers) Can you identify roles that have developed on your team?

3. Interdependence between members: members succeed only if all succeed. (Dan Marino- HOF how many didn’t make it) This sense of family strengthens any team.

4. Productive involvement: all members are supported to contribute. (You’re only as strong as your weakest link. Football requires all 11 players on the fi eld to do their job on any given play or the play breaks down. The same is true in business. Where are the breakdowns in your business? Is the member(s) supported?

5. Effective communication and interaction: Audible –Effective communication drives creativity and productivity. Clarity = Power.

6. Mutual interest: members focus on the interests of the group as a whole, and avoid personalizing problems or differences of opinion. We can agree to disagree. When the decision is made… We go forward as a team.

(49’ers coach situation with Jim Harbaugh is an example I used as the opposite of this point.)

7. Collective consciousness: members perceive themselves as belonging to the group even when the group is not together. (Offense/Defense/Special Teams -3 phases work together) DO NOT allow your business segments to “compartmentalize.” Keep the TEAM concept at the forefront.

8. Mutual trust/commitment: members listen to each other, respect contributions, help each other to clarify ideas, and show interest in each other (Barnyard Breakfast –another inside joke…ask someone that attended the conference!) How committed are the members of your team?

9. Cohesion: Team processes function smoothly without need for intervention, members are able to contribute to produce something greater than the individual parts. This is the level of team we want to achieve for outstand success!!

10. CELEBRATE: Critically important to celebrate. Critically important to acknowledge (babies cry for it, grown men die for it. –Recognition) Recognize your team members at every opportunity, it’s more powerful than money!!

These 10 points to the ultimate TEAM will help you to achieve exponentially more than the individual parts. These points will make your business not only more profi table but MORE FUN!! So, what takes a kid born in abject poverty to a life of wealth and infl uence?? Prayer, a strong PMA (Positive Mental Attitude) and “I couldn’t have done it without my TEAM.”

HOW TO ACHIEVE MIRACLES IN YOUR LIFE AND BUSINESS

By: Mark Jackson, Former Denver Bronco and Lifestyle Trainer

......................................................................................................................................................................................................................................................................................................................................................................................................... Page 19

An election for two (2) Vice Presidents of the C.A.R.E. Board of Directors will be held during the 2016 Spring Conference in Ashville, North Carolina May 21 – 24, 2016. Two candidates were nominated from the floor at the 2015 Fall Conference in Denver, Colorado:

Jim Kwock, The Timeshare Kahuna, LLC and Corina Violette, Resort Travel & Xchange.

Jim Kwock is enthusiastically running for his second term as Vice President as he believes he has much more to contribute. Jim has been very active as Co-Chairperson

of the Membership and Member Benefits Committees. Jim’s goal in becoming a member of the board was to use his knowledge he has gained in having commercial success in C.A.R.E. to help other members do the same and to recruit other companies into our trade association. Jim has recently been added to the Strategic Planning Committee where he can help shape the future direction of C.A.R.E. to

ensure that we remain relevant to companies who can benefit more from what we do.

Jim enjoys his role as Ambassador to new members and assisting them with getting the most out of their memberships beginning with their very first conference. Jim wants to concentrate in his second term on becoming more active in recruiting new members into C.A.R.E. and to find a way to hold our very first conference in Hawaii. Jim says “he loves C.A.R.E. and would be honored to serve again.”

Corina Violette will be running for her first term on the C.A.R.E. Board. Corina was much honored to be nominated for a Vice President position on the C.A.R.E. Board of Directors. She has been involved in the timeshare and vacation ownership industry for a little bit over 11 years with

experience in customer service, operations, management and leadership. In her current position as Director of Resort Partnership of Resort Travel & Xchange, she is responsible for securing partnerships with developers, management companies and resorts. Corina demonstrates high performance standards in driving results and

the execution of the business process. She is a 2014- 2015 ARDA LEAPS graduate, having earned her RRP in April of 2015. She is also active in several trade organizations as the future of the industry is extremely important to her. Corina is passionate about her career and is confident that she can bring fresh, innovative ideas to help the C.A.R.E. organization grow and evolve. Corina says ”The timeshare industry has been shifting over time from the traditional timeshare model to the new energetic, creative and dynamic models that create a lasting image for years to come.” Corina believes in the C.A.R.E. mission statement and she is willing to commit her skills and services if elected as one of your Vice Presidents.

Proxies will be e-mailed to each Authorized Member Representative of General Member companies prior to the conference in Asheville and nominations for qualified candidates will also be accepted from the floor. Qualified candidates will be the Authorized Member Representative of a voting membership and shall have successfully completed Level I of the C.A.R.E. Accreditation Program.

C.A.R.E. To Hold Vice Presidents’ Elections in Asheville, NCBy: Debbie Sansom, ICS Management

Jim Kwock

Corina Violette

........................................................................................................................................................................................................................................................................................................................................................................................................

At the C.A.R.E. Denver conference, Paul Mattimoe, President and CEO of Perspective Group held a workshop that looked at the positive influences Reputation Management can have on a company, and ultimately its revenue.

Reputation Management is arguably the single-most important aspect to running a successful business. The session looked at achieving Guest Satisfaction at a hotel or resort as the core objective. It showed that everyone has a role to play in that outcome, starting with the company that makes a guest reservation, such as the many travel clubs and travel agencies within the C.A.R.E. organization.

A company’s reputation can have a positive or negative affect on customers, employees, sales & marketing and revenue. The session covered each of these four areas in detail and notes and slides from the presentation are available upon request from C.A.R.E.

Highlights included the growing influence of user generated online reviews in the decision making process when booking a vacation. The largest of all online review sites is TripAdvisor, with more than 315 million unique monthly visitors and 70 million members that post more than 100 reviews and opinions per minute.

Customers look for value and trust, have exceedingly high expectations for service and are more informed than ever before. Studies show that there is not a single advertising source that any consumer trusts more than 50%, yet 90% of people trust a referral from someone in their personal network, and 81% of people purposefully go online to find those trusted referrals, which is why Social Media Marketing, Online Reviews and overall Reputation Management has become such an important part of our sales and marketing processes today.

2014 stats from a Travel Weekly study reported that 3 out 4 vacationers do not post reviews after their stay at a hotel or resort. However as many as 9 out of 10 vacationers will read hotel reviews prior to booking a vacation and nearly 1 in 5 look to book elsewhere after seeing a single bad review.

The 2015 Trip Barometer report states 90% of consumers say that accommodation ratings on review sites impact their booking decisions for better or worse. And in a more committed

answer, 88% of consumers say online reviews and posts on TripAdvisor are a main factor when booking accommodation.

It was noted that a lot of C.A.R.E. members are the first point of contact in a customer’s vacation experience from the time a decision is made to book accommodation. So C.A.R.E. members’ roles are crucial and although it may not be their property that they are offering, they should operate as if it is – as customers / members will see the availability and then still go and look for online reviews about it before booking. Therefore, each resort’s guest satisfaction levels are directly linked to the ability to move future inventory for that location.

The session noted that the majority of negative reviews were due to bad service rather than poor accommodation quality, and that employees were the root cause of bad service. Hiring the right people and ensuring a good understanding of what customer service really involves is crucial to improving online reviews.

It was shown the best way to determine guest satisfaction was through surveying

both guests and employees and understanding how to effectively act upon the data collected, specifically related to areas for improvement.

By improving guest satisfaction, it would improve online reviews, which improves overall reputation and increases future bookings. It also helps to decrease marketing costs, or increase the conversion rate of existing marketing campaigns, again resulting in more bookings or memberships sold.

The ROI for doing this was explained through a study by the Center for Hospitality Research at Cornell University which stated that if a hotel could increase their reviews ratings by 1 point on a 5-point scale they would be able to

increase their nightly room rate by 11.2% while maintaining the same occupancy level. To put that into numbers, if an average hotel charged $150 per night and sold 150 rooms per night, they would be able to charge $16.8 per room per night more and still sell 150 rooms per night. This would equate to $919,800 in additional revenue per year, solely from improving guest ratings on review sites.

For more information or to request the notes from the session, please contact C.A.R.E. or for more information on how to implement a revenue driving customer feedback system, please contact Paul Mattimoe at [email protected].

How To Increase Revenue Through Effective Reputation Management

......................................................................................................................................................................................................................................................................................................................................................................................................... Page 21

Three proud decades have established Cooperative Association of Resort Exchangers

(C.A.R.E.) as the industry’s premier forum for the exchange of vacation inventory and ideas.

JOIN US AT OUR 62ND SEMI-ANNUAL CONFERENCE IN ASHEVILLE, NORTH CAROLINA

— MAY 21-24, 2016.

C.A.R.E. MEMBERS INCLUDE: RESORT DEVELOPERS • PROPERTY MANAGERS • SERVICE PROVIDERS • TRAVEL CLUBS • TRAVEL AGENCIES • WHOLESALERS

30 years30 years30 yearsof building trust, of building trust, of building trust, exchanging ideas, exchanging ideas, exchanging ideas, and creating opportunities and creating opportunities and creating opportunities for those who love for those who love for those who love

to to to vacation.vacation.vacation.

Joining Forces to Deliver Outstanding Vacation Services

C.A.R.E. is delighted to welcome Paul Mattimoe, President & CEO, Perspective Group as the fi rst Advisory Board Member. This position has been created to provide a spokesperson role that represents the non-voting C.A.R.E. members.

“I am honored to have been selected as the fi rst Advisory Member to join the C.A.R.E Board and look forward to adding value to the association through this role” says Mattimoe.

Having already attended his fi rst board meeting in Denver, Paul will now begin to set up an Associate Member Committee that will enable him to deliver a report to the Board based on opinions from Associate Members on current issues and decisions that they would not normally be consulted on. Although, there will still be no voting rights for Associate members, the Board felt it was important to hear feedback on key

areas and proposed decisions for driving the association forwards.

“I will be setting up an Associate Member Committee, which is open to all Associate Members and we will meet during each C.A.R.E. Conference. There will also be an open line of communication at any time for Associate Members to raise any questions, thoughts or ideas in between events.”

C.A.R.E. continues to look for ways to improve the association and conferences, and feedback and support from members is an integral part of the association’s direction and growth. Board members volunteer a signifi cant amount of their time to help facilitate a variety of essential operational tasks, and member’s continued commitment to attending and sponsoring the conferences enables the association to attract new members and grow.

Paul Mattimoe’s background includes 20 years of vacation ownership experience, from sales representative to project director of a multiple resort group, to running

his own group of companies that include products and services that range from the globally renowned Perspective Magazine, and GNEX Conference, to cutting edge reputation management and customer engagement services under its INTUITION Brand Marketing division.

With his experience and expertise with running conferences, communications and marketing, C.A.R.E. looks forward to having Paul as a valuable member of the board.

Advisory Board Member Seeks Associate Member Committee Participants

��

C.A.R.E. Financial Report

By: Vikki Lessard, Club Resort Intervals, LLC

The C.A.R.E. Profit and Loss Statement through September 15, 2015 indicates that we had achieved 79.1% of our projected income for 2015 prior to our fall 2015 conference.

Our expenses at that same time were 62.6% of the budgeted expenses for 2015. The C.A.R.E. board has been diligent in keeping expenses as low as possible while maintaining a high level of service to our members.

Any C.A.R.E. member wishing to receive a complete set of C.A.R.E. financial statements should contact Treasurer, Vikki L. Lessard, at (603) 887-3972 or by email [email protected].

In recent months C.A.R.E. has received several calls asking about taxation of accommodation sales/rentals. PREFACE: C.A.R.E. nor I are in a position to offer tax advice, so please consult a certified public accountant or tax attorney for advice specific to your company and its tax requirements. But here are some tips, suggestions and questions you may need to ask, if you haven’t already.

1. Be aware of taxing requirements regarding sales/rental of accommodations not only on a state level, but a local - county and/or city level. Most taxing authorities have statutes/requirements easily referenced online – search each state, county, and city that you have accommodation sales/rentals in and review the taxing requirements.

a. Suggested search parameters - using the word “tax” in all: Transient Rentals, Accommodation Rentals, Occupancy, Sales and Use, Living Accommodations, Sleeping Accommodations, Short Term Rentals, Tourist, Lodging, Vacation Home, Hotel.

2. Be aware of other taxation requirements outside of accommodation sales/rentals. You could be required in certain states, counties and city agencies to file and remit business, franchise and excise tax returns (just to name a few), even if you do not have a physical office or place of business in the state. If you are leasing, renting, wholesaling, providing lodging – conducting business in general – you may be expected to remit other such taxes as mentioned above on a periodic basis. Familiarize yourself with the term “nexus”.

3. Know your exemptions and reseller options. Always research tax exemptions in all areas. Also, if you are not renting to the end user, you may be allowed per statutes to pass the collection and remittance of accommodation taxes on to the seller or to the “end user” (consumer).

4. Are even inventory exchanges taxable? If so, to whom? Every tax agency you deal with will be different, just be sure you

know who is responsible for the tax on all “usage” of accommodation sales/rentals.

5. What portion of the accommodation rental/sale are you required to pay tax on? Be aware of whether or not you paid tax on the initial rental/purchase of the inventory, if you did, you may only be further responsible for the tax on the “markup” (if any) to the end user.

6. Can you consider tax collected as “included” in sales/rental price and not break tax amounts out on end user / customer invoices?

7. In all of your research, be sure to document (in writing) your findings. If you do research solely online, print or save your results and if you call and speak to a representative it is wise to ask them to put their disclosures in writing for you.

This is certainly not an all encompassed reference guide in regard to accommodation sales/rental taxation but it should give you a pretty good starting point. Several wholesalers and travel clubs have been audited in the last ten years regarding accommodation tax issues by various state, county and city taxing authorities – some have “conformed” and “survived” to necessary changes in business tax practices – while others have not! If you are not remitting accommodation sales/rental taxes, especially if you are under any lease contract for inventory, and have not been audited yet, I would venture to say that it is only a matter of time before you will be. Please do your “due diligence” research and be compliant as quickly as you can.

Again, this is not tax advice, these are tips and suggestions as a starting point for reviewing your individual company business (taxation) practices. I’d like to say thank you to David Dougherty, C.P.A. and former C.A.R.E. member for his contributions to this write up.

Feel free to email me at [email protected] or call me at 800-429-5077 if you have any questions, comments or further suggestions regarding this subject.

Because You Asked….Are You Required to Collect and Remit Sales Tax on Accommodation Sales/Rentals?

By: Linda Mayhugh, Advantage Travel, LLC (Travel Club Committee Chair)

Want to Get the Most Out of Your C.A.R.E.

Membership?

Sign up for your private C.A.R.E. on-line directory and website training!

Learn how to:• Update Your Personal Member Page• Post Important Messages• E-Mail C.A.R.E. Member Representatives via the Website• Search for Inventory• Add or Delete Company Contacts• Renew Memberships • Register for Conferences• Sponsor Online• Post Your Resume • Post Job Openings• View C.A.R.E. Community Photo Gallery• Read Connections Magazine OnlineAnd More!

Contact: Bonnie Kosco800-636-5646, ext. [email protected]

......................................................................................................................................................................................................................................................................................................................................................................................................... Page 23

Hyatt Regency Lake Tahoe Resort, Spa and Casino to Host 2016 Fall Conference

When you attend C.A.R.E.’s 2016 fall conference from October 22-25, 2016 you will discover an alpine paradise at host hotel, Hyatt Regency Lake Tahoe Resort, Spa and Casino, Incline Village, Nevada. Nestled within the Sierra Mountain Range, the AAA Four Diamond hotel is a stunning lakeside destination for year-round adventure. Attendees will be able to take a cruise on one of the hotel’s private boats, and try their luck in the Grand Lodge Casino. They’ll also be able to ease tired muscles with a deep-tissue massage in the Stillwater Spa & Salon, or bask in the sunshine on the resort’s private beach.

You’ll fi nd that this mountain retreat is the perfect destination to connect with fellow conference attendees - and yourself - while enjoying the natural wonders all around the remarkable Lake Tahoe resort. From delicious cuisine and inviting guestrooms to luxurious amenities and services, you’ll experience an incomparable escape. Relax in the heated

lagoon-style pool, enjoy the beautiful beach and water sports, sample the restaurants and lounges, and take in gorgeous mountain views.

When it’s time to get down to business, Hyatt Regency Lake Tahoe Resort offers stunning indoor and outdoor spaces with inspiring mountain and lake views, including the only lakeside ballroom in Lake Tahoe. The hotel’s sophisticated venues feature 50,000 square feet of fl exible space with event planning services, cutting edge technology, state-of-the-art A/V equipment, and creative catering menus. And with hotel-wide Wi-Fi and a business center, you will have all of the tools at your disposal to stay productive throughout your stay.

Mark your calendar now and get ready to make and strengthen valuable business connections in this beautiful and popular setting! See you in Tahoe!

Resort Trades – the timeshare industry’s business-to-business news journal – is mailed to 5,700 recipients including staff at Every Resort, Every Month! Advertising in The Trades – both in print and online (www.ResortTrades.com) is surprisingly affordable and the very best way to connect with decision-makers throughout the U.S.

C.A.R.E. Members: Want to Move or Acquire Inventory?

Do You Need to Expand Your Reach and Increase Revenue?

Looking to Grow Your Business in the Timeshare Market?

RESORT

[email protected] or call 1-931-484-8819!

Advertising in Resort Trades and online at ResortTrades.com is the ONLY Sure Answer!

GROW YOUR BUSINESS! ADVERTISE IN RESORT TRADES AND REACH THE ENTIRE INDUSTRY!

2016 C.A.R.E. Media

Sponsor

........................................................................................................................................................................................................................................................................................................................................................................................................

Super Raffle is a Mile High

Success in Denver!

C.A.R.E. members love beach locations and what better beach could there be for a conference than Virginia Beach, VA for C.A.R.E.’s 64th Semi-Annual confer-ence from May 6-9, 2017.

Listed as one of TripAdvisor’s “Top Ten Destinations to Discover”, Virginia Beach has something to offer everyone. This city by the sea has all the elements of a classic seaside resort: gorgeous beach-es, a lively boardwalk, plenty of restau-rants and nightspots, and amusement rides and shopping. Sports enthusiasts will find celebrated golf courses in Vir-ginia Beach in the surrounding area as well as sea kayaking and miles of hiking trails.

Located on the Mid-Atlantic coast, Virginia Beach offers easy accessibility for meeting attendees. Within a day’s drive of half the U.S. population, Virginia Beach is minutes away from Norfolk International Airport, major train stations and seaports. Twenty-nine airlines offer service into Norfolk International Airport,

just twelve miles from the Wyndham Virginia Beach Oceanfront Hotel.The Wyndham Virginia Beach Ocean-front provides the perfect location and amenities for another memorable and productive conference. Just blocks from the famous boardwalk on the north end of the beach, the hotel has a semi-private beach, an indoor pool, and a fitness center as well as on-site dining and entertainment. The hotel is near the Lynnhaven mall, one of the largest malls on the East Coast, the Virginia Aquari-um, First Landing State Park and “Beach Street USA.” Virginia Beach’s fabulous location coupled with the Wyndham Virginia Beach Oceanfront’s many amenities and the always valuable networking and edu-cational opportunities offered at C.A.R.E. conference make this an event that all C.A.R.E. member companies, Resort Developers, Exchange and Property Management companies, Travel Clubs, Wholesalers and industry service provid-ers cannot afford to miss!

Back to the Beach in Spring 2017


C.A.R.E.’s Super Raffle was a Mile High success in Denver raising $2700 to support marketing efforts! The C.A.R.E. Marketing Committee thanks the following companies for their generous donations and continued support of our marketing efforts:

Access DevelopmentARDA-Win AdvantageC.A.R.E.Carefree Journeys, LLCClub Resort Intervals, LLCCrowne Plaza Tennis and Golf ResortGlobal Connections, Inc.Gunn Marketing GroupHoliday Systems InternationalMB Resort VacationsPied-a-terreThe Timeshare Kahuna, LLCVacation Internationale The Welcome Center

Lucky winners included: Chris Duval of The Welcome Center, Eileen McKee of Coast to Coast, Tina Hill of RMC Resort Management, Taron Messner of Holiday System International, Jeff Ingram of Carefree Journeys, Jeanette Bunn of Travel to Go, Melanie Gring of Global Connections, Brandi West of RSI, Todd Rodgers of Track Results Software, Rosanne Guanabara of Tara Nova, Aron Demsky of Vacation Internationale, and Lawren Seton-Harris of Timeshare Kahuna.

Stay tuned for more opportunities to donate and bid on great items in Asheville, NC when C.A.R.E. holds its Silent/Live Auction. Contact Marketing Co-Chairs Spence Witten ([email protected]) or Vikki Lessard ([email protected]) to donate today!

By: Spence Witten, Pied-a-terre

......................................................................................................................................................................................................................................................................................................................................................................................................... Page 25

Your attention pleaseTHERE IS NEWS ACROSS THE INDUSTRY

Money Radio 1015AM /99.3FM and Travel To Go Tee Up Against Breast Cancer with VIP Sponsors & Send Me On Vacation at Top Golf In Scottsdale Twenty sponsors throughout the country have sponsored the 4th Annual Golf Event to send survivors on a healing vacation after battling cancer. SMOV is a non-profi t organization that has sent hundreds of recent survivors who are fi nancially devastated by the cost of cancer on vacation. Sending breast cancer survivors on vacation is their mission to help rejuvenate and refresh their body, mind and spirit.

“We continue to be amazed by the generosity of so many amazing companies that play such a big part in assisting in the recovery of breast cancer survivors through SMOV,” says Cathy Backus. Jeanette Bunn, owner of Travel to Go, is a very active sponsor of SMOV and has supported the golf event for 5 years. Ron Cohen of Money Radio 1015 AM/ 93 FM joins Travel To Go this year as our Host Sponsors. Fidelity National Timeshare, Aspen Financial, Jayburg Wilk, Backus Carranza Burden, Casablanca Express, SFX Preferred Resorts, TrackResults, RTX, Stewart Title, Customer Count, Dial An Exchange, VacationGuard, Impact International, Unlimited Vacation Club team up with Russ Lyon Sotheby’s International Realty, GetAways Resort Management and The Camelback Group at Morgan Stanley are all VIP sponsors of the event.

Send Me On Vacation, Inc. is a 501 (C)(3) charitable organization, sending survivors on vacation from the US, Mexico & Canada.For further information check us out at www.sendmeonvacation.org

Top 10 Timeshare Resorts Reveal Warm Weather Destinations Heading Into WinterDemand for timeshares on BuyaTimeshare.com refl ects a strong desire for warm weather locations.

Tampa, FL – October 19, 2015 – As vacationers look ahead toward the winter holiday season, demand for timeshares on the BuyaTimeshare.com online marketplace shows a distinct trend toward warm weather destinations.

Perhaps as a result of last year’s record snowfall totals in much of the northern U.S., vacationers are seeking timeshares in milder climates compared to the more traditional, winter sports-based locations.

A study of inbound offers on BuyaTimeshare.com over the last six months from consumers seeking to rent timeshare reveals the Top 10 most popular timeshare resorts according to consumer demand:

1. Marriott’s Newport Coast Villas (Newport Coast, CA)

2. Marriott’s Aruba Surf Club (Palm Beach, Aruba)

3. Marriott’s Ocean Pointe (Palm Beach Shores, FL)

4. Tahiti Village (Las Vegas, NV)

5. Marriott’s Grande Vista (Orlando, FL)

6. Casa Dorada at Medano Beach (Cabo San Lucas, Mexico)

7. Marriott’s Maui Ocean Club (Maui, HI)

8. Westin Ka’anapali Ocean Resort Villas (Maui, HI)

9. Wyndham Bonnet Creek (Orlando, FL)

10. Occidental Grand Aruba (Palm Beach, Aruba)

“Several of the timeshare industry’s standard-bearers have made our list once again, with Orlando, Aruba, Maui, Cabo and Vegas showing their popularity,” said BuyaTimeshare.com President and CEO Wes Kogelman.

“Renters tend to book their weeks three to six months out, and it is interesting to see that the traditional, warmer locations are still top of mind with renters as they make their winter vacation plans,” added Kogelman.

Travelers seeking timeshares for rent frequent BuyaTimeshare.com, with the company generating more than $7.6million in rental offers for advertisers last year and rental demand continuing so far through 2015.

“Our search engine marketing strategies, combined with the success of our mobile-friendly website, continue to draw consumers looking for great deals to rent timeshare. Because timeshares offer the best value for money for vacation accommodation, we feel that the rental market will grow as we head into 2016,” Kogelman stated.

To learn more about the timeshares for rent on BuyaTimeshare.com, please visit http://buyatimeshare.com .

Global Connections’ Gives 6 Lucky Families Their “Bucket List” Vacations Travel Club Fulfi llment and Service Provider Helps Put an End to the Vanishing American VacationApproximately 42 percent of Americans said they didn’t take a single vacation day last year according to a 2015 survey. Global Connections Inc. (GCI), a travel club fulfi llment and service provider, decided to help put an end to this by giving six lucky families their dream “bucket list” vacations.

After reading more than 500 entries received over fi ve weeks, what originally started out as simply a way to get input from members about where they wanted to vacation turned into something much more than that. “Their letters were so compelling and heartfelt we decided to respond with an answer to their dreams. We just thought they would tell us where they wanted to go, but the whys

........................................................................................................................................................................................................................................................................................................................................................................................................

touched our hearts,” said Stacey Gregory, Creative Director for GCI.

The main reasons why respondents wanted to go on their bucket list vacations included spending time with family, tracing their ancestry, celebrating anniversaries, and visiting historical sites. Among the hundreds of responses received, the top vacation destinations were Hawaii, the Caribbean, Ireland, Alaska, Italy, Australia, national parks, California, France, and road trips across the USA.

Corey Thibodeaux, Social Media Manager for GCI, said, “We received so many wonderful responses through social media that we couldn’t decide. We narrowed it down to seven and even then still needed help sifting through those.” Ultimately, the company decided on six deserving families.

Queshaun Canty, a construction worker in Belvidere, Illinois, has not been able to take a vacation in the last 22 years. His main reason for wanting to go on a vacation was to spend time with his wife, Mahlonne. “I am tired and need some time off and quality time with my wife.” The couple will travel to the Caribbean together next summer.

Similar to Queshan Canty, Diane Walker of Philadelphia, Pennsylvania also wanted to take her dream vacation in order to be able to spend time with a loved one. Walker’s nephew, Aamir, lost his father to diabetes eight years ago and recently celebrated his 14th birthday. After reading her heartwarming response, the company decided to make their dreams come true and give the two a trip to Disney World this summer in order to properly celebrate. “His birthday just passed

and so I wanted to be able to take him there,” said Walker. After receiving the news that he would be travelling to Orlando with his aunt, Aamir responded with the quintessential, “I’m going to Disney World!”

Disney World proved to be a popular choice destination amongst the Bucket List contest winners. Noblesville, Indiana resident Gloria Coyle’s adopted seven year old son, La’trell, has been asking to go to Disney World for years. When asked what Disney characters he was looking forward to seeing, La’trell said his favorites were Mickey, Goofy, and Pluto. Not only was La’trell given the exciting news of travelling to Disney World with his family, but the company also surprised him with Disney gear, including a plush Mickey Mouse toy.

Having a family of six kids, Ryan and KaDawn Webb of Colorado Springs, Colorado found it diffi cult to plan vacations despite their desire to travel out of the country and show their children other cultures. GCI in partnership with Lifestyle Holidays Vacation Club were able to make their dreams a reality by giving their entire family an all-inclusive stay in the Dominican Republic next year.

Two more winners await the Bucket List wish reveal to their families. One granted wish is for a family reunion in Myrtle Beach, South Carolina while the other is another Disney trip for a family of four. “We don’t want to spoil the surprise just yet so we can’t give away those details,” explains Thibodeaux.

Each winner received the accommodations, a $500 voucher to use for airfare from Global Connections Travel Agency and attraction tickets. Tom Lyons, CEO of Global Connections’, said the project was personally important to him because, “Spending time with family is sacred and vacations are one of the best ways to spend time with loved ones. Disengaging from ‘normal’ life without distractions brings you closer to your family.”

Sea Shells Beach Club Accumulates More Prestigious Awards Recipient of Honors from Superior Small Lodging Association and Booking.comJuly 30, 2015 – Daytona Beach, FL – Sea Shells Beach Club in Daytona Beach, Florida, which recently earned the TripAdvisor® Certifi cate of Excellence Award has also received two more prestigious awards. The popular Daytona Beach resort has been awarded The White Glove Award for housekeeping excellence by the Superior Small Lodging Association and as well as the Booking.com Award of Excellence for 2014.

The Superior Small Lodging Association awards The White Glove Award to properties

receiving a perfect housekeeping score of 100% through annual inspections and reviews. Small lodgings are nominated and routinely inspected by experienced independent inspectors who select the winning facilities based on strict industry criteria including room cleanliness, furnishings, amenities, and the quality of bath and bed linens. Sea Shells Beach Club also earned the coveted White Glove Award for 2011 and 2012.

Booking.com honors properties’ achievements over the past year as measured by their overall guest review score. To receive an award partners of Booking.com must have an average review score of eight or higher, based on at least 10 guest reviews.

“Connecting travelers of all backgrounds with the world’s best places to stay is at the core of our mission at Booking.com,” says Gillian Tans, President and Chief Operating Offi cer at Booking.com. Our Award of Excellence is presented to a select group of partners in recognition of our shared commitment and passion for getting it right for each and every guest.”

“Sea Shells Beach Club is pleased to be recognized both locally with the White Glove Award as well as internationally by Booking.com,” said Brooke Maynard, General Manager of Sea Shells Beach Club. “We are proud that our passion to treat our guests the right way and provide an excellent vacation environment is being noticed. We are honored to receive this public acknowledgement of our commitment to hospitality excellence.”

Owned and managed by Global Connections, Inc. (GCI), the 37-unit Sea Shells Beach Club is located directly on Daytona Beach and features a mix of ocean view and oceanfront effi ciencies and studios, as well as one- and two-bedroom condominium units. Resort amenities include a heated oceanfront swimming pool, barbecue area, bicycles, beach chairs and boogie boards.

......................................................................................................................................................................................................................................................................................................................................................................................................... Page 27

For a breath of fresh air,For a breath of fresh air,For a breath of fresh air,

step inside.step inside.step inside.For a breath of fresh air,

step inside.For a breath of fresh air,For a breath of fresh air,For a breath of fresh air,

step inside.For a breath of fresh air,


step inside.For a breath of fresh air,For a breath of fresh air,For a breath of fresh air,



Join us in Asheville, North Carolina May 21-24, 2016C.A.R.E.’s 62nd Semi-Annual Conference


Visit one of the most unique hotels in the southeast, Crowne Plaza Tennis and Golf Resort, located only one mile from downtown Asheville on 125 acres of rolling hills. This full-service resort boasts amenities A to Z, from the Adelaide Spa & Salon to the new Zipline Canopy Adventure. The hotel is convenient to the Biltmore and the Great Smoky Mountains leaving you free to discover Asheville inside and out!

For conference details, visit www.care-online.org.

........................................................................................................................................................................................................................................................................................................................................................................................................

C.A.R.E.ERSBy: Vikki L. Lessard

Club Resort Intervals, LLC.

C.A.R.E. offers its General and Associate Members a number of Member Benefi ts, one of which is the constantly improving www.care-online.org website. The C.A.R.E. website provides a platform that allows C.A.R.E. members to view and display available inventory, services, and ideas. The C.A.R.E. Membership Directory is online and is personally updated by each member company’s representatives. Another benefi t you may access through the C.A.R.E. website is our C.A.R.E.ERS Job Postings.

If your C.A.R.E. member company has an available position that you would like to advertise to the other C.A.R.E. member companies, you are able to do this through C.A.R.E.ERS Job Postings.

To post a job opening or a resume simply:

• Login to the C.A.R.E. Directory

• Under “Manage Profi le” scroll down to the “Networking and Career Center”

• Follow the prompts to post your ad or resume

To search for resumes just select the tab, “Career Center” under the “Organization” header on the homepage of the website.

Increasing the benefi ts of becoming and remaining a C.A.R.E. member is the primary goal of the Member Benefi ts Committee. Please contact Vikki Lessard at [email protected] if you have questions or would like to participate in this committee. We are here to locate and implement services that create a higher value for your C.A.R.E. membership.

WE HAVE WHAT YOU ARE LOOKING FOR!

800.353.0774 (U.S./Canada) • 01.800.681.1809 (Mexico) • 00.800.0012.2222 (Europe) • 702.254.3100 (Direct) • Sales.HolidaySystems.com

Net-Net Buying Solution Agent Interface and phone access Net pricing (you build in your mark-up) Huge margins available Thousands of 3-5 star resort weeks worldwide 24/7 access

Private-Branded Solution Private–branded Internet booking systems Merchant Services included Generous commissions Pure-Profit/Zero-Overhead Resort weeks, hotels, cruises, and more (you choose)

Direct Data Feeds APIs via XML for select partners

Unmatched Pricing • Award-Winning Booking Technology • Generous Profits • Guaranteed Reservations

Getting started is easy...Call Today!


Join us in Asheville, North Carolina May 21-24, 2016C.A.R.E.’s 62nd Semi-Annual Conference


Visit one of the most unique hotels in the southeast, Crowne Plaza Tennis and Golf Resort, located only one mile from downtown Asheville on 125 acres of rolling hills. This full-service resort boasts amenities A to Z, from the Adelaide Spa & Salon to the new Zipline Canopy Adventure. The hotel is convenient to the Biltmore and the Great Smoky Mountains leaving you free to discover Asheville inside and out!

For conference details, visit www.care-online.org.

...........................................................................................................................................................................................................................................................................................................................................................................................................Page A

P.O. Box 2803 Harrisonburg, VA 22801

Phone: 800-636-5646 | Phone: 540-434-4280 | Fax: 703-814-8527 | www.care-online.org | [email protected]

The mission of C.A.R.E. is to promote ethical and outstanding vacation services by providing information, education and networking opportunities.

C O O P E R A T I V E A S S O C I A T I O N O F R E S O R T E X C H A N G E R S , I N C .

Join us in making a difference in the vacation industry. Membership gives C.A.R.E. companies the tools to provide enhanced services to owners/members through additional fulfillment opportunities. Member companies are also able to utilize inventory and generate revenue through wholesale rentals and expanded exchange options. To find out more, call today 1-800-636-5646 or visit www.care-online.org.

Make A Difference!


PRSRT STDU.S. Postage

PAIDCookeville, TNPermit No. 127

Phone: 800-636-5646 | Phone: 540-434-4280 | Fax: 703-814-8527 | www.care-online.org | [email protected]

Are you a Developer, HOA, Resort, Management and Exchange Company, Travel Club, Wholesaler or other Affiliate? Are you looking to provide opportunities for vacation fulfillment, exchanges and revenue enhancement through increased inventory utilization and yield management? You should consider a membership in C.A.R.E., The Cooperative Association of Resort Exchangers. We are the vacation industry’s premier trade association promoting ethical and outstanding vacation services by providing education and networking opportunities within our membership.

care-online.org

C A R E?C A R E?C A R E?C A R E?C A R E?C A R E?Why should you


crowne plaza tennis and golf resort€¦ · crowne plaza tennis and golf resort asheville, north...

Documents