crtc cloud- scott sadler
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Presentation from Chesapeake Regional Tech Council\'s TechFocus Seminar on Cloud Security; Presented by Scott C Sadler, Business Development Executive - Cloud Computing, IBM US East Mid-Market & Channels on Thursday, October 27, 2011. http://www.chesapeaketech.orgTRANSCRIPT
© 2011 IBM CorporationChesapeake Technology Council
The New Economics of Cloud Computing…
Scott Sadler
Cloud Business Development Executive
IBM Channels & Mid-Market, East IMT
Scott Sadler
Cloud Business Development Executive
IBM Channels & Mid-Market, East IMT
© 2011 IBM Corporation2
A Crisis of Complexity… The Need for Progress is Clear…
85% idleIn distributed computing environments, up to 85% of computing capacity sits idle.
Explosion of information driving 54% growth in storage shipments every year.
1.5x
70¢ per $170% on average is spent on maintaining current IT infrastructures versus adding new capabilities.
Soon 1 trillion connected devices
3© 2011 International Business Machines Corporation3
Nothing Is Changing More than IT …
The wayit’s applied…
The wayit’s accessed…
Ubiquitously
The wayit’s architected…
Integratedand flexible For insight
© 2011 IBM Corporation4 04/12/23Cloud Computing Strategic View
By 2011, the world will be 10 times more instrumented then it was in 2006. Internet connected devices will leap from 500M to 1 Trillion by 2013…
2005 2006 2007 2008 2009 2010 20110
200
400
600
800
1,000
1,200
1,400
1,600
1,800
Exa
byt
es RFID,Digital TV,
MP3 players,Digital cameras,
Camera phones, VoIP,Medical imaging, Laptops,
smart meters, multi-player games,Satellite images, GPS, ATMs, Scanners,
Sensors, Digital radio, DLP theaters, Telematics,Peer-to-peer, Email, Instant messaging, Videoconferencing,
CAD/CAM, Toys, Industrial machines, Security systems, Appliances
10xgrowth infive years
Approximately 70% of the digital universe is created by individuals, but enterprises are responsible for 85% of the security, privacy, reliability, and compliance.
Approximately 70% of the digital universe is created by individuals, but enterprises are responsible for 85% of the security, privacy, reliability, and compliance.
© 2011 IBM Corporation5 Cloud Computing Strategic View04/12/23
Organizations are struggling to progress toward a more flexible infrastructure…
Source: 2009 IBM CEO Survey
How do I respond to the pressure to cut costs, reduce risk and complexity?
How do I react more quickly to take advantage of new opportunities?
How do I move my data center architecture into the future?
A lot of buzz on cloud, where is the best place to start and how?
6© 2011 International Business Machines Corporation6
We Are Entering the Next Era of Computing…
‘The Era of Insight for Discovery’
Big Data
Cloud OptimizedSystems
• Created by the integration of Big data in Optimized systems, managed as a Cloud
• Applied to deliver new insights and drive innovation
• Twice the capacity for service on a flat budget
© 2011 IBM Corporation7 Cloud Computing Strategic View04/12/237
Cloud computing is extending its impact …
An Enabler of Business Transformation
Changing the economics of IT
Automating service delivery
Radically exploiting standardization
Rapidly deploying new capabilities
An Evolution of Information Technology
Enabling new business models
Supporting speed and innovation
Re-engineering business processes
Providing new levels of collaboration
… becoming a catalyst for transformation.
© 2011 IBM Corporation8 04/12/23Cloud Computing Strategic View
1990
2009
Software as a Service
Utility Computing
Grid Computing
Cloud Computing
“Clouds will transform the information technology (IT) industry… profoundly change the way people work and companies operate.”• A new paradigm for consumption and delivery of IT based
services
• Enhanced User Experience (Self Service UI)
• Flexible Pricing (Pay Per Usage)
• Enables flexible Delivery - and Sourcing Models (Private, Public, &
Hybrid Clouds)
• Automated Provisioning and Elastic Scaling
on a highly virtualized Infrastructure
High Quality User
Experience
Significantly Improved Supply
Economics
= Reduced Cost
VIRTUALIZATION + SERVICE MANAGEMENT +STANDARDIZATION AUTOMATION+ SECURITY+
Flexibility
© 2011 IBM Corporation9 Cloud Computing Strategic View04/12/23
What is different about cloud computing ?
With cloud computing
Virtualized resources Automated service
management Standardized services
Location independent
Rapid scalability Self-service
• Software• Hardware
• Storage• Networking
© 2011 IBM Corporation10 Cloud Computing Strategic View04/12/23
Beyond the hype . . .
Cloud is a new consumption and delivery model inspired by consumer Internet services...
With 5 key characteristics:
1. On-demand self-service
2. Ubiquitous network access
3. Location independent resource pooling
4. Rapid elasticity
5. Pay per use
© 2011 IBM Corporation11 04/12/23Cloud Computing Strategic View
There are three ways to acquire IT capabilities…
Cloud computing is a new delivery and Cloud computing is a new delivery and consumption model or methodology consumption model or methodology spanning all 3 ways.spanning all 3 ways.
Software, hardware
and services
Pre-integrated systems and appliances
Provided as services
© 2011 IBM Corporation12 Cloud Computing Strategic View04/12/23
Major factors influencing cloud computing economics
Infrastructure leverage
Virtualization of hardware Virtualization drives lower capital requirements
Utilization of infrastructure Virtualized environments only get benefits of scale if they are highly utilized
Labor leverage
Standardization of workloads Lower complexity = more automation possible = reduced IT labor costs
Automation of management Automation takes repeatable tasks and automates services, reducing IT operation costs
Self-service Clients that can “serve themselves” require less support and have easier access to services
© 2011 IBM Corporation13 04/12/23Cloud Computing Strategic View
Software-as-a-Service
Collaboration
Financials
CRM/ERP/HR
Industry Applications
Infrastructure-as-a-Service
Servers Networking StorageData Center
Fabric
Shared virtualized, dynamic provisioning
Many IT- aaS models are being discussed, including four main Cloud categories…
Platform-as-a-Service
Middleware
Database
Web 2.0 ApplicationRuntime
JavaRuntime
DevelopmentTooling
Business Process-as-a-Service
Employee Benefits Mgmt.
Industry-specific Processes
Procurement
Business Travel
Market Examples
IBM Examples
© 2011 IBM Corporation14 Cloud Computing Strategic View04/12/23
A Spectrum of deployment options for cloud computingA Spectrum of deployment options for cloud computing
Private Public
Hybrid
IT capabilities are provided “as a service,” over an intranet, within the enterprise and behind the firewall
Internal and external service delivery methods are integrated
IT activities / functions are provided “as a service,” over
the Internet
Third-partyoperated
Third-party hosted and operated
Enterprise data center
Enterprise data center
Private cloud Hosted private cloud
Managed private cloud
Enterprise
Shared cloud services
A
Enterprise
B
Public cloud services
A
Users
B
© 2011 IBM Corporation15 Cloud Computing Strategic View04/12/23
Cloud will be adopted based on workloads…
Ready for Cloud…
May not yet be ready for migration…
Sensitive Data
Complex processes & transactions
Regulation sensitive
Not yet virtualized 3rd party SW
Highly customized
Analytics
Collaboration
Development & Test
Workplace, Desktop & Devices
Infrastructure Storage
Infrastructure Compute
Business Processes
Industry Applications
Pre-production systems
Information intensive
Isolated workloads
Mature workloads
Batch processing
New workloads made possible by
clouds…Medical Imaging
Financial Risk
Collaborative Care
Energy Management
Disaster Recovery
© 2011 IBM Corporation16 04/12/23Cloud Computing Strategic View
Workload characteristics determine standardization…
Web infrastructure applications
Collaborative infrastructureDevelopment and testHigh Performance
Computing
...
Test for Standardization Examine for Risk
DatabaseTransaction processingERP workloadsHighly regulated workloads
...
High volume, low cost analytics
Collaborative Business Networks
Industry scale “smart” applications
...
Explore New Workloads
© 2011 IBM Corporation17 04/12/23Cloud Computing Strategic View
Cloud Standards help drive consistency and interoperability Cloud platforms are diverse; open standards are
critical:– Visit: TheOpenGroup & CloudBestPractices.net– Cloud Reference Architecture -
http://cloudbestpractices.net/2011/08/07/ibm-ccra/ The Open Cloud Manifesto outlines standards
principles: – Existing standards should be reused– All standards efforts should be based on customer
requirements– Standards development efforts should stay coordinated
– Visit : http://www.opencloudmanifesto.org/
Standards organizations to drive new standards – Virtualization – Security– Common interfaces (to ensure flexibility in moving applications and data)– Management
Standards TaxonomyTypes of Standards
SaaS PaaS IaaS
Enterprise
Across Vendors within a cloud
Cross - Cloud
Within an Enterprise
Cloud to Enterprise
© 2011 IBM Corporation18
Consider Joining the Cloud Standards Customer Council
18
• Drive user requirements into standards development process.
• Establish the criteria for open standards based cloud computing.
• Deliver content in the form of best practices, case studies, use cases, requirements, gap analysis and recommendations for cloud standards.
On April 7, 2011 industry leaders from across the world formed the first customer led consortium designed to shape the face of open standards based cloud computing.
Join your colleagues including Citi Group, Lockheed Martin, State Street, Open Management Group, North Carolina State University - and over 220 other organizations !
• Participation –. Primarily C-Level executive, VP of Development, IT management, Enterprise architects, cloud strategy
• Meetings– Monthly virtual meetings. Quarterly face-to-face co-located at OMG events. Participation through forums and subgroups.
• Oversight – Managed by OMG with Corp sponsorship (similar to SOA Consortium)
• Leadership – Founding members form steering committee
• Standards Development – This group will not produce standards but will provide guidance to existing standards development organizations
Structure• Web Presence- Community, Webcasts, Case
studies, blog, vendor showcase, whitepapers, case studies awards.
• Candidate Deliverables – ready to use content in the form of use cases, case studies, requirements, gap analysis and recommendations for cloud standards, and training.
• Awareness – Drumbeat of awareness utilizing events, press, books, analysts partnerships and media.
Deliverables
http://www.cloudstandardscustomercouncil.org/
© 2011 IBM Corporation19 04/12/23Cloud Computing Strategic View
Integrate a cloud computing deployment as part of the existing IT optimization strategy and roadmap…
Consolidate
Virtualize
Standardizeand Automate
Reduce infrastructure complexity
Reduce staffing requirements
Manage fewer things better
Lower operational costs
Remove physical resource boundaries
Increase hardware utilization
Reduce hardware costs
Simplify deployments
Standardize services Reduce deployment
cycles Enable scalability Flexible delivery
© 2011 IBM Corporation20 04/12/23Cloud Computing Strategic View
A systematic approach to cloud computing can ensure a successful implementation...
Deliver
Plan
Build Integrate Design and construct Quality assurance (test) Security and compliance Lifecycle management
Understand strategic direction Analyze workloads Determine delivery model Define architecture Build the business case
Pilot Deploy Consume Manage Optimize
© 2011 IBM Corporation21 Cloud Computing Strategic View04/12/23
Considerations when adopting cloud computing…
Client migration will be work load driven– Workload characteristics are critical – New workloads will emerge as cloud makes
them affordable (eg Pervasive Analytics, Test & Dev, Storage, VDI, etc…)
Public vs. Private trade-off considerations
Benefits Increased Speed
Lower Cost
Security Insecure or incomplete data deletion
Isolation failure
Malicious Insiders
Management infrastructure compromise
Governance Resiliency
Level and source of support
Architectural & management control
Compliance
Customization / Specialization
Cloud economics look compelling for
some workloads–Small companies will adopt as reliable,
easy-to-use services are available–Scale economics are within reach of many
enterprises
Cloud value in some cases will come from
faster time to value–Cloud provides speed and flexibility in some
situations–New business opportunities can be enabled
© 2011 IBM Corporation22 04/12/23Cloud Computing Strategic View
Steps to success …Steps to success …
22
Create IT Roadmap
Capital
Private Cloud
Hybrid Cloud
Tim
e
TradIT
RentFinancial
Wo
rklo
adC
ust
om
Sta
nd
ard
Capital
Private Cloud
Hybrid Cloud
Tim
e
TradIT
RentFinancial
Cu
sto
mS
tan
dar
d
Capital
Private Cloud
Hybrid Cloud
Tim
e
TradIT
RentFinancial
Cu
sto
mS
tan
dar
d
E-Mail, Collaboration
SoftwareDevelopment
Test and Pre-Production
DataIntensive
Processing
Database ERP
E-Mail, Collaboration
SoftwareDevelopment
Test and Pre-Production
DataIntensive
Processing
Database ERP
E-Mail, Collaboration
SoftwareDevelopment
Test and Pre-Production
DataIntensive
Processing
Database ERP
Assess Workload
Enterprise
Private Public
Hybrid
Trad
IT
Enterprise
Private Public
Hybrid
Trad
IT
Enterprise
Private Public
Hybrid
Trad
IT
Determine the Cloud Delivery Model
Define Business Value Establish Architecture
Service Definition
Tools
Service Publishing
Tools
ServiceFulfillment &Config Tools
ServiceReporting &
Analytics
ServicePlanning
RoleBased
Access
OSS
BSS
Infrastructure
Platform
Software
End Users,
Operators
Service
Catalog
OperationalConsole
Cloud Services
Cloud Platform
Service Definition
Tools
Service Publishing
Tools
ServiceFulfillment &Config Tools
ServiceReporting &
Analytics
ServicePlanning
RoleBased
Access
OSSOSS
BSSBSS
InfrastructureInfrastructure
Platform Platform
Software Software
End Users,
Operators
Service
Catalog
OperationalConsole
Cloud Services
Cloud Platform
Implement Cloud
Systems Storage
Network
ComputingInfrastructure
Platform & Applications
EmailBus
Apps
BPMSys
Mgmt
Info Mgmt
Web Svr
Systems Storage
Network
ComputingInfrastructure
Platform & Applications
EmailBus
Apps
BPMSys
Mgmt
Info Mgmt
Web Svr
Systems Storage
Network
ComputingInfrastructure
Platform & Applications
EmailBus
Apps
BPMSys
Mgmt
Info Mgmt
Web Svr
EmailBus
Apps
BPMSys
Mgmt
Info Mgmt
Web Svr