cruffs the house of cream puffs. specialty creampuffs for any event specialty fillings chantilly...
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CruffsThe House of Cream Puffs
SPECIALTY CREAMPUFFS FOR ANY EVENT
Specialty FillingsChantilly Cream Hazelnut Chocolate StrawberryCoconut Banana MochaGreen Tea Mango Lemon
CruffsThe House of Cream Puffs
Freshly Made
Fully Customizable
Affordable and Easy
GROSS PROFIT MARGIN
Pastry$1.75-$.23 = 87% $1.75
Coffee$1.60- $.50= 69%
$1.60
CruffsThe House of Cream Puffs
STORE LOCATION
133-21st Street EastSaskatoon, SK
Size: 548 SF
Surrounding Amenities:oDowntown Business CoreoMidtown PlazaoHeart of Retail DistrictoGalaxy Movie Theaters
CruffsThe House of Cream Puffs
TARGET MARKETCruffs
The House of Cream Puffs
TARGET MARKET
CAPITAL AND FINANCIAL BUDGET Cruffs
The House of Cream Puffs
Leasehold Im-
prove-ments; 35,000
Furniture and
Equipment; 57,250
100% Equity
Capital Needed = $92,250
Capital Raised = $125,000
PROMOTION
Create Brand Awareness Grand OpeningNewspaper AdSignWebsite
Build ImageStamp CardBusiness Card DrawPartnerships
Trade ShowsBridal SpectacularSaskatoon ExWomen's World
CruffsThe House of Cream Puffs
BREAK EVEN POINTCruffs
The House of Cream Puffs
1 2 3 4 50
20
40
60
80
100
120
Years
# of Customers
CASH FLOWS AND PROFITCruffs
The House of Cream Puffs
1 2 3 4 5 $-
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000 Cash
Years
Net Income
(26,696)
(17,785)
11,083
29,848
36,556
1 2 3 4 5 $-
$10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 $80,000 $90,000
$100,000
Owner Compensation
Avg = $57,768
QUESTIONS
CruffsThe House of Cream Puffs
CruffsThe House of Cream Puffs
REVENUES
Schedule 2: Revenues 2013 2014 2015 2016 2017
Number of Customers/day 60 75 90 99 104Number of Days/year 360 360 360 360 360 Average Purchase/customer
$ 5.87
$ 6.02
$ 6.17
$ 6.32
$ 6.48
Total Sales 126,792
162,452
199,816
225,293
242,471
Growth Rate Number of Customers 25% 20% 10% 5%
Gross Profit 104,971
134,494
165,428
186,520
200,742
Total Operating Expenses
131,667
152,279
154,345
156,672
159,254
Taxible Income (26,696)
(17,785)
11,083
29,848
36,556
Income Taxes -
-
-
-
4,932
Net Income (26,696)
(17,785)
11,083
29,848
36,556
CruffsThe House of Cream Puffs
COST OF GOODS SOLD
Schedule 3: Cost of Goods Sold 2013 2014 2015 2016 2017
Gross Profit Margin Confectionary 87% 87% 87% 87% 87% Groceries 86% 86% 86% 86% 86% Tobacco 69% 69% 69% 69% 69%
Cost of goods Sold
Confectionary 8,736
11,193
13,767
15,523
16,706
Groceries 4,438
5,686
6,994
7,885
8,486
Tobacco 8,647
11,079
13,627
15,365
16,537
Total Cost of Goods Sold 21,821
27,958
34,388
38,773
41,729
CruffsThe House of Cream Puffs
CAPITAL BUDGET
Schedule 5: Capital Budget 2013 2014 2015 2016 2017
Land -
Leasehold Improvements 35,000
Furniture and Equipment 57,250
Total 92,250
-
-
-
-
Working Capital
Inventory 242
311
382
431
464
Acc Pay 1,927
2,371
2,749
3,013
3,199
Number of Days
Inventory 4
4
4
4
4
Acc Pay 20
20
20
20
20
CruffsThe House of Cream Puffs
PAYBACK, NPV, IRR
Payback Gross 283,301
Net 158,301
Net Present Value 39
IRR 20.0%
CruffsThe House of Cream Puffs
SENSITIVITY ANALYSIS
Sensitivity Analysis
Customers/dayAverage 5 year Net Income
Net Payback IRR
50
(18,180) (76,867) -14.0%
55
(5,296) 53,047 7.6%
60 6,601
158,301 20.6%
65
17,810 269,506 32.1%
70
29,019 382,557 42.4%