crush your competition with killer keywords - george lawrence, merchant words
TRANSCRIPT
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Crush your competition with killer keywordsGeorge Lawrence
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Outsmart your competition with
customer keywordsGeorge Lawrence
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Imagineyour local
Target store…
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On the way in…
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On the way out…
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At checkout…
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Now imaginea new
“Magical” Target…
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Nothing is visible…
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Words matter…
(video)
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Moral of the story…
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CustomerWords
YourWords
=
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How do I discoverCustomerWords?
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Listen…Ask…
Eavesdrop…
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Let’s pretendyou’re marketing
barf bags…
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Customer Words
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What do I do withCustomerWords?
Success Story…
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“Can’t sell a single one”
became
“Can’t keep them in stock”
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“Just changing ‘vacation’ to ‘holiday’ increased our traffic
a thousand times”— Jacob from WeWork Astoria
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Existing Keyword Tool$30 / month $9 / month
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