CRVA Strategic Plan

Fiscal 2012-2014

February 2, 2011

Preamble

• In FY12, CRVA celebrates 7th anniversary

• Initial years were about merger & growth

• Organization has matured

• Charlotte economy has changed

• A new strategic plan is required

Influencing Factors

• Economy

• State of the Travel & Meetings Industry

• State of the Entertainment Industry

• Political Climate

Long-Term Outcome

“The CRVA maximizes the benefit of Charlotte’s hospitality industry through the development of tourism, the marketing of meetings, sports, and entertainment events, and the management of assets owned by the City of Charlotte.”

Strategic Plan Overview

Customer Experience

Management Excellence

Strong Ties/One Voice

Industry Leadership

Leader in Innovation

Timeline

• February: Staff/Board Leadership development of Plan

• Feb-March: Strategic Planning Committee Review of Plan

• March: Plan Update for Full Board• Mar-April: Strategic Planning

Committee Review of Plan• April: Board Plan Review & Approval