cs 30 - a new generation
TRANSCRIPT
A NEW GENERATION
KHIO, NEPOMUCENO, OPINION, SANTOS
SMARTPHONE OS MARKET SHARES
0
5
10
15
20
25
30
35
40
45
50
Android OS MS Windows Mobile
RIM Symbian iOS Others
CURRENTLY AVAILABLE
Product: Data Storage Method
CPU OperaGng System
iPhone Internal: 4/8/16 GB
ARM 11 412 MHz, PowerVR MBX-‐Lite graphics
iOS 4
Blackberry Internal: 256 MB External: microSD, up to 16GB, 2 GB included
624 MHz processor
Blackberry OS v5.0 upgradeable to v6.0
Product: Data Storage Method
CPU OperaGng System
HTC SensaGon Internal: 1 GB RAM: 768 MB Expansion slot: microSD (SD 2.0 compaGble)
1.2 GHz, dual core
Windows 7, Windows Vista, or Windows XP HTC Sync
O2 Atom Mini SD 416 MHz processor
Microso] Windows Mobile 5.0 Pocket PC
CURRENTLY AVAILABLE
Product: Data Storage Method
CPU OperaGng System
Neo 1973 Internal: 64 MB SD Card
266 MHz Open Source
Samsung Galaxy Internal: 16/32 GB, 1 GB RAM External: MicroSD up to 32 GB
Dual-‐core 1.2GHz ARM Cortex-‐A9 proccessor, Mali-‐400MP GPU, Exynos chipset
Android 2.1 Eclair OS and Android 2.3 Gingerbread OS (for S2)
CURRENTLY AVAILABLE
Product Name of Component Price Vendor Company
iPhone CapaciGve touch screen with reinforced glass. 5-‐megapixel camera. WiFi bluetooth controller. Babery NOR Flash memory, DDR mobile DRAM
$10 $9.75 $7.80 $5.80 Combined cost of $2.70
N/A N/A Broadcom CorporaGon N/A NOR Flash is from Intel Corp/ Numonyx. DDR and DRAM from Elpida Memory Inc
Product Name of Component Price Vendor Company
iPhone MEMS gyroscope Quad Band Tranceiver Main Power Management IC GPS chip Touch Screen Controller IC Audio Codec E-‐Compass Accelerometer
$2.60 $2.33 $2.03 $1.75 $1.23 $1.15 $.70 $.65
STMielectronics Infineon Dialog Semiconductor Broadcom CorporaGon Texas Instruments Inc Cirrus Logic AKM Semiconductor Inc. STMielectronics
Product Name of Component Price Vendor Company
Blackberry Blackberry Bold 9700 Blackberry Side Bubon Membrane Black Housing Faceplate Chrome Bezel Keypad Membrane SGcker QWERTY Keypad LCD Screen Memory Card Holder with Flex Cable Trackpad Trackball Mini USB Charge Port Connector
Php 22,790 (as of June 22, 2011) $9.99 $19.59 $7.67 $9.09 $99.99 $27.99 $11.19 $37.95
Android Authority, cellphone-‐repair-‐shop.com, everything4blackberry.com
Product Name of Component Price Vendor Company
Blackberry Babery Door Lock Latch Front Window Lens Glass with Adhesive Rim Earpiece Speaker Grill with LED Cover NavigaGon Ball Assembly Standard Babery Middle, Back Housing with Loud Speaker, Ringer, Babery Connector, Antenna and Side Key Flex Cable Contacts Camera Module
$19.95 $23.95 $24.95 $22.95 $69.95 $44.95 $19.99
Product Name of Component Price Vendor Company
HTC NA Php 31,990 (as of June, 2011)
NA
Samsung Galaxy NA NA
O2 Atom O2 XDA Atom NA Alibaba.com
Neo 1973 Neo 1873 NA Openmoko.com
AGE PREFERENCES FOR iPHONE
0
5
10
15
20
25
30
35
18-‐24 y/o 25-‐34 y/o 35-‐44 y/o 45-‐54 y/o
[insert made up name here]
CPU Dual core 1Ghz ($204.99)
Memory 16GB Internal Flash Memrory, 1 GB RAM, microSD up to 32GB ($27.99)
OperaGng System iPhone OS
DSP (Digital Signal Processor)
600 MHz
The Screen CapaciGve touchscreen
The Casing ADSP (AdapGve Dynamic So] Polymer) underneath a polycarbonate frame shape of casing paberned from iPhone
PROPOSED SMARTPHONE
Pros (+) Cons (-‐)
CPU Dual core processors offer faster speeds with improved mulGtasking *thread heavy apps
Expensive and may consume more power
Memory CombinaGon of internal and external memory offer greater back up opGons
May make the phone slightly larger due to the need of a memory sGck slot
OperaGng System User friendly, popular, well developed
Uneditable
PROS & CONS
Pros (+) Cons (-‐)
The Screen CapaciGve screens are more responsive. A large screen display is easy on the eyes.
Will not be able to use stylus.
The Casing
Hard to actually break; slightly flexible.
Cases are hard to replace.
PROS & CONS
SOURCES (SURVEY)
SOURCES (SURVEY)
SOURCES (SURVEY)
SOURCES
hbp://www.shutupandgoogleit.com/component/content/arGcle/3-‐smartphone-‐arGcles/58 hbp://www.email-‐markeGng-‐reports.com/wireless-‐mobile/smartphone-‐staGsGcs.htm hbp://www.cgena.com/6668-‐det/Check-‐Price/BlackBerry-‐Bold+9700.aspx hbp://www.gsmarena.com/blackberry_bold_9700-‐2963.php hbp://www.cellphone-‐repair-‐shop.com/products/blackberry-‐bold-‐9000-‐cellphone-‐replacement-‐repair-‐parts_468.htm hbp://www.everything4blackberry.com/Blackberry-‐Parts/c89/index.html
SOURCES
hbp://www.cebutechblogger.com/2011/06/htc-‐sensaGon-‐in-‐philippines-‐official.html hbp://www.yugatech.com/blog/mobile/htc-‐sensaGon-‐launched-‐priced/ hbp://news.so]pedia.com/news/HTC-‐Launches-‐SensaGon-‐and-‐Wildfire-‐S-‐in-‐the-‐Philippines-‐206830.shtml hbp://wiki.openmoko.org/wiki/Neo_1973_vs_Neo_FreeRunner hbp://www.androidauthority.com/dual-‐core-‐android-‐phones-‐in-‐2011-‐9274/ hbp://www.androidauthority.com/motorola-‐atrix-‐review-‐hands-‐on-‐8680/
SOURCES
hbp://www.apple.com/macosx/whats-‐new/ hbp://us.blackberry.com/apps-‐so]ware/blackberry6/update.jsp hbp://www.mydigitallife.info/latest-‐vertu-‐ascent-‐G-‐Gtanium-‐cellphone/ hbp://financiallyfit.yahoo.com/finance/arGcle-‐110607-‐6607-‐1-‐what-‐smartphones-‐really-‐cost hbp://zapp5.staGcworld.net/news/graphics/224997-‐htc-‐sensaGon-‐4g-‐comparison_original.jpg hbp://www.cellphone-‐repair-‐shop.com/categories/htc-‐dopod-‐cellphone-‐replacement-‐parts_120.htm
SOURCES
hbp://www.repairsuniverse.com/htc-‐replacement-‐parts.html hbp://www.alibaba.com/showroom/htc-‐mobile-‐phone-‐parts.html Technology, CommunicaGons, and Media: Philippines hbp://www.portal.euromonitor.com/Portal/Handlers/accessPDF.ashx?c=35\PDF\&f=F-‐141951-‐17184335.pdf&code=Ij38q%2bj0A6wAEiqNHimVn9IEn8w%3d New global report: Mobile phones – Winning strategies and pixalls hbp://www.portal.euromonitor.com/Portal/Handlers/accessPDF.ashx?c=73\PDF\&f=F-‐171837-‐19397173.pdf&code=KR88XYUc9PnZ4RBcHz%2bPymHj82g%3d
SOURCES
Smartphones Strategy: Case Studies hbp://www.portal.euromonitor.com/Portal/Handlers/accessPDF.ashx?c=35\PDF\&f=F-‐183783-‐20193735.pdf&code=AETyHhJaK4MfAAHTzGMZ1BYElk%3d Smartphones: Not just iPhones, but a boomerang movement hbp://www.portal.euromonitor.com/Portal/Handlers/accessPDF.ashx?c=62\PDF\&f=F-‐144424-‐17522562.pdf&code=dR6t%2fUR2%2b%2fN96%2brstp7rIZN]ek%3d Consumer Electronics New EdiGon hbp://www.portal.euromonitor.com/Portal/Handlers/accessPDF.ashx?c=14\PDF\&f=F-‐181170-‐20035614.pdf&code=W7wu%2fBnURhYUVp%2bcpAKrmCSGa%2{%3d
SOURCES
hbp://max.limpag.com/arGcle/globe-‐to-‐sell-‐iphone-‐in-‐philippines/ hbp://www.brighthand.com/default.asp?newsID=16775&news=Apple+iPhone+4+iOS+Compuntents+Parts+Cost hbp://www.gsmarena.com/apple_iphone-‐1827.php hbp://jrocas.com.ph/archives/globe-‐will-‐sell-‐iphone-‐in-‐the-‐philippines-‐mixed-‐reacGons/ hbp://site.globe.com.ph/galaxy_s2?sid=TkJoGMuxpRYAAFH6PVMAAAEVe hbp://www.techpinas.com/2010/06/samsung-‐galaxy-‐s-‐i9000-‐philippines.html
SOURCES
hbp://www.gsmarena.com/samsung_i9100_galaxy_s_ii-‐3621.php hbp://www.techykid.com/1074/samsung-‐galaxy-‐s-‐in-‐the-‐philippines/ hbp://www.host-‐opGcal.com/page.asp?id=4