cs presents... what i want for christmas
TRANSCRIPT
Wifi: DigitasLBiPublic Password: ILoveUnicorns #CSpresents
Graham Hodge @whatlofi
Executive Producer, Branded Content
Pulse Films
Dave Bedwood @dbedwood
Creative Director M&C Saatchi
Georgia Barretta @GeorgiaBarretta Design Director Geometry Global
Laura Jordan Bambach @laurajaybee
Creative Partner Mr President
Alfie Spencer Head of Semiotics
Flamingo
Alfie Spencer Head of Semiotics
Flamingo
What I want for Christmas
/ An assumption: creative imagination and informality
/ An assumption: creative imagination and informality
/ A dead end for creativity in informal languages?
/ Formal languages and imagination
/ I want a maths textbook
A gift for advertising?
/ The strategy problem: abstraction
/ Resulting in ‘vignette’ advertising (amongst other ills)
/ The simple solution: ban abstract nouns
/ Producing ‘the strategic copywriter’
/ Using an abstract noun would land you up...
Graham Hodge @whatlofi
Executive Producer Branded Content
Pulse Films
GRAHAM HODGE @what lo f i
WHAT I WANT FOR CHRISTMAS
WHAT I WANT TO GIVE TO ADVERTISING IN 2015
HAPPY HOLIDAYS
Laura Jordan Bambach @laurajaybee
Creative Partner Mr President
09.12.2014
IT’S WHAT?ALREADY?
@ RUMPUS ANIMATION
TIME AND SPACE
A CHILDLIKE SENSE OF WONDER
Georgia Barretta @GeorgiaBarretta Design Director Geometry Global
WANT
Dave Bedwood @dbedwood
Creative Director M&C Saatchi
What would I like for Christmas?
“Use the force Dave”
What should the industry get for Christmas?
7 pairs for £8.99
£40
Enjoy Christmas.
Thanks!