cs410 – professional workforce development orange team
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CS410 – Professional Workforce Development Orange Team. Telephone Management System. Final Presentation, 6 th May 2008 Presented by Benjamin Leyland. THE PROBLEM. The Problem. Unwanted phone solicitation still occurs. Even with current legislation and the - PowerPoint PPT PresentationTRANSCRIPT
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CS410 – Professional Workforce DevelopmentOrange Team
Telephone Management
SystemFinal Presentation, 6th May 2008
Presented by Benjamin Leyland
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The ProblemThe Problem
Unwanted phone solicitation still
occurs.
Even with current legislation and the Do-Not-Call-List
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Effects of the Effects of the ProblemProblem
-Annoying-Interrupting-Waste of time
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What is Phone What is Phone Solicitation?Solicitation?A telephone call that acts as an
advertisement. In 2007, over 5,000 complaints
were received by the FCC.Estimated that 4 million "junk"
telephone calls are made every day in the United States
Source 1: FCC (www.fcc.gov/cgb/consumerfacts/tcpa.html)
Source 2: FCC (www.hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-279478A1.pdf)
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Current FCC Current FCC RegulationsRegulationsPhone solicitors are required to transmit or display:
- Their contact phone number - The name of the soliciting company Source: FCC (www.fcc.gov/cgb/consumerfacts/tcpa.html)
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The Do-Not-Call-ListThe Do-Not-Call-ListNumbers can be registered online or over the phone.
The majority of solicitors are prohibited from calling those on the list.
Source: FCC (www.fcc.gov/cgb/consumerfacts/tcpa.html)
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Ultimate Goal of Ultimate Goal of TMSTMS
Reduce unwanted calls
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How?How? Develop a prototype and product to: -receive caller ID information -test against local database -transmit caller ID information to
interactive device (if not blocked) -allow user to block calls and manipulate data -database updates
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The SolutionA device that blocks incoming
calls based on information in a database.
Allows extra customization such as blocking numbers at specified times and blocking whole area codes.
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How our Solution is Set Up
An interception device outside the house that collects caller ID information and blocks calls
A control device inside the house that provides the database and controls for the user
Optional PC software to provide easier configuration
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Who Can Still Call?Who Can Still Call?
Organizations that you have established a business relationship with
Non-profit organizationsCallers with prior permission
Source: (www.fcc.gov/cgb/consumerfacts/tcpa.html)
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Do-Not-Call List StatisticsDo-Not-Call List StatisticsRegistered
Registered andstill receivingcalls Not Registered
Makes up 76% registered
Source: Harris Interactive (www.harrisinteractive.com)
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The MarketPotential customer = 46% of American
adults
76% have placed their phone numbers on the NDNC registry.
61% of people on the registry still receive unsolicited calls.
Source 1: FTC (www.ftc.gov)Source 2: Harris Interactive (www.harrisinteractive.com)
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What our solution will doAllow user configured blocking of
calls to all phones in the houseAllow redirection of calls to
specific phonesAllow viewing of call historyAllow configuration of call block
through the control device and PC based configuration software
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Major Functional Components
Control Device
Laptop w/Configuration Software
InterceptionDevice
Multiple Phones
PhoneService
Box
Phone Network
Wireless Network
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System CapabilitiesBlocking of calls
◦Per call basis◦Area code◦Wild cards◦During specified times◦To all phones
System configuration◦Configuration software (PC)◦Hardware connected to phone line
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Intercept
Pass To Phone
Answer
Incoming Call
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Intercept
Pass To Phone
Answer
Search Blocked List
BlockCall
Should It Be Blocked ?
Check LocalSettings
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Add To Blocked List
ManuallyFlag
Answer
Flagging Unwanted Calls
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Updates InterceptionDevice
Control DeviceConfiguration
Configuration
PC Configuration
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Control Device GUI Prototype
Add Delete
Blocked Number List
1-888-555-1234
Blocked List EditorWildcard Editor
Wildcard List
Add Delete
*800*
Incoming Caller Information
1ABC
1ABC1
ABC1
ABC1
ABC
6PQR
5MNO
4JKL
3GHI
2DEF
7STU
<-0*-SHIFT
9XYZ
8UVW
Clear
>>< >
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What’s In The Box
Interception DeviceControl DeviceConfiguration
SoftwareMounting Hardware
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What’s Not In The Box
Caller ID Subscription
ComputerInternet
ConnectionWireless Network
(PC)
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What our solution won’t do
Completely eliminate unsolicited calls
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Competition Matrix
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Phase 0 Idea conceptualization Five team members Milestones (See Phase 0 Milestones) -PMS website -Final Presentation -SBIR Hard Work + $0 pay = An A?
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Ben LeylandProject Manager
PresenterFinance
Dionna DiggsAssistant PMResources
Bob LarrickSoftware Specialist
Marketing
Travis BurlockHardware Specialist
Webmaster
Josh RodeDocumentation
Funding
Phase 0 Organization
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Prototype MFCD
Incoming Solicitation Generator
PC Configuration Software
Control Device Configuration
Software
Output Display
Interception Software
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Phase 1 Requirements: Initialization
Reassess the scope of the project.
Revise Phase 2 & 3 Milestones.
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Phase 1 Milestones: Prototype ProductionCompose requirements for, build and test:PC Configuration SoftwareControl Device SoftwareControl Device GUIInterception SoftwareSolicitation Generator (Test Harness)Interfaces between Software
Components
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Phase 1 Milestones: Documents
Prototype Test PlanPrototype User ManualsHelp System for Prototype PC
Software & Configuration Software
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Phase 1 Milestones: Presentations
Prototype PresentationFinal Presentation
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Phase 1 Milestones: Preparing for Phase 2
Review Financial DocumentsRevise Risks & Mitigation PlanSBIR Grant Proposal II
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Staffing Resources
5 Student InternsSimilar structure to current
organizationAll will assist with building &
testing of software
(See Staffing Plan)
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Ben LeylandProject Manager
PresenterFinance
Software Engineer
Dionna DiggsAssistant PMResources
Software Engineer
Bob LarrickSoftware Specialist
MarketingSoftware Engineer
Travis BurlockHardware Specialist
WebmasterSoftware Engineer
Josh RodeDocumentation
FundingSoftware Engineer
Phase 1 Organization
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Non-staffing Resources
Prototype is all software2 laptops required to run the
prototype
(See Resource Plan)
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Phase 1 Staffing BudgetStaffing Budget:
5 Student Interns for 16 weeks: $38,360*
40% Overhead: $15,350
Total: $53,710
*Based on recommended salaries given by CEO ($25,000 per year).
(See Staffing Budget)
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Phase 1 Non-Staffing Budget2 Laptops: $2,000
Total:$2,000
Staffing Budget: $53,710Total Phase 1 Budget: $55,710
(See Non-Staff Budget)
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Phase 1 FundingTotal Budget = $55,710Funded through NSF SBIR ProgramUnder maximum grant of $100,000
(See Funding Plan)
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Phase 1 RisksDifficult to installFails to penetrate marketLand lines become obsoleteProduct is too expensiveDifficult to connect to PC via
wireless
(See Risk Plan)
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Phase 1 Risk Matrix
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Evaluation of Phase 1All deliverables delivered on timeAll prototype software meets
requirementsCost is within 5% of budgetSBIR Phase 2 funding secured
(See Evaluation Plan)
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Phase 2 MilestonesReview PrototypeRevise RequirementsBuild Test HardwareBuild SoftwareRevise/Create Documentation
(See Phase 2 Milestones)
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Project Manager
Financial Manager
Hardware Engineer x2
Technical Writer
Webmaster
Testing Engineer
Software Engineer x2
Development Team
Administrative Team
Technical Manager
Phase 2 Organization
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Non-staffing Resources
Components for producing hardware
9 Computers for staff
(See Resource Plan)
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Phase 2 BudgetTotal Staffing Budget: $319,910*40% Overhead: $127,960Total Staffing: $447,870Development Computers: $18,000Hardware Components: $1,000Total Non-Staffing: $19,000
Total Budget: $466,870
*Based on recommended salaries given by CEO
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Evaluation of Phase 2All deliverables delivered on timeAll final software meets
requirementsCost is within 10% of budgetSatisfies the market (based on
surveys)
(See Evaluation Plan)
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Phase 3 MilestonesIdentify new team membersBeta test with potential customersBegin advertisingSet up support staffContract hardware vendorConstruct final websiteInitial rollout of productFull rollout of product
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Project Manager
Financial Manager
Laywer
Technical Writer x2
Webmaster
Technical Support x2
Customer Service x2
Marketing Team
Administrative Team
Marketing Manager
Phase 3 Organization
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Non-staffing ResourcesAdvertisingFinal HardwareOffice SpaceOffice SuppliesWebsite Hosting(See Resource Plan)
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Phase 3 RoundupPhase 3 is all about getting the product to the customers.
We will establish a corporate headquarters, hire the necessary support staff, and get the company website online.
We will beta test the product, then proceed to a initial offering in a favorable market before beginning the nationwide rollout.
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Phase 3 Budget717,660 in personnel and overhead 30,000 in advertising 40,000 in hardware for initial rollout. 35,000 for Brick and Mortar 12,000 in additional Office supplies 2,000 for website
836,660 for 1 year of phase 3, including initial rollout of product.
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Overall BudgetPhase 1: $55,710Phase 2: $466,870Phase 3: $836,660 (1st
year)
Total: $1,359,240
SBIR Funding: $522,580Private Funding: $836,660
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Price pointWith a cost to us of $70.00 and a
price point of $119.99 our product will net us ~$30.00 per unit sold after retailer markup.
Production of 35,000 units will cost $2,450,000
This will make the total first year cost $3,286,660
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Return On Investment
After selling our initial run of 35,000 units we will see a $213,340 return on investment.
The break even point for this scale of production is 32,867 units.
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ConclusionThe proposed system mitigates the problem to a
greater extent than rival products.Costs for Phase 1 and 2 are under the maximum
grants provided by the NSF.The break even point for Phase 3 is 32,967 units in
the first year.
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ReferencesSlide 10: FCC
www.hraunfoss.fcc.gov/edocs_public/attachmatch/DOC279478A1.pdf
Slides 10, 13, 14, 15:FCC
www.fcc.gov/cgb/consumerfacts/tcpa.html
Slides 16-17:FTC
www.ftc.govHarris Interactive
www.harrisinteractive.com
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Questions?