COURSE TITLE: CS7330 – ELECTRONIC COMMERCE

Credit Hours: 3 (Theory) + 0 (Lab)

Pre-requisites: NIL

COURSE OBJECTIVES:

This comprehensive, market-leading course emphasizes the three major driving forces behind e-

commerce—technology change, business development, and social issues—to provide a coherent

conceptual framework for understanding the field.

CLASS POLICY:

A student must reach the class-room in time. Late comers may join the class but are not

entitled to be marked present.

Attendance shall be marked at the start of the class and students failing to secure 75%

attendance will not be allowed to sit in final exam.

The assignment submission deadline must be observed. In case of late submission, ten percent

may be deducted from each day.

Those who are absent on the announcement date of the assignment/test. Must get the

topic/chapter of test/assignment confirmed through their peers.

Mobile phones must be switched-off in the class-rooms.

GRADING POLICY:

Internal Evaluation

Midterm Exam 20%

Attendance 5%

Assignment/Presentations 5%

Quizzes/Tests 10%

Total Internal Evaluation 40%

Final-term Examination

Final-term Exam 60%

Total Marks 100%

TEXT BOOKS:

E-Commerce: Business Technology and Society Kenneth C. Laudon, Caral G. Traver 10th Edition

The Complete E-Commerce Book Design, Build, & Maintain a Successful Web Based Business.

Reynolds 2nd Edition

COURSE DESCRIPTION:

WEEK NO TOPICS COVERD ASSESSMENT

1 Chapter 1 – The Revolution is Just Beginning

Understanding computer networks

E-commerce and e-business

Unique features of e-commerce

Major types and dimensions of e-

commerce

2 Chapter 1 (continued)

Evolution of E-commerce

Origins and growth of e-commerce

Potential limitations on growth of B2C e-

commerce

Visions, assessing, predictions & major

themes of e-commerce

Major academic discipline contributing to

e-commerce research

Case Study: Napster Rocked. But was it Legal?

Assignment – 1

3 Chapter 2 – E-Commerce Business Models and

Concepts

Business plan and business model

Ingredients of a business model

Major B2C business model

4 Chapter 2 (continued)

Major B2B business models

Business models in emerging e-

commerce areas

Basic business concepts

Case Study: Priceline.com-Can this Business Model Be Saved?

Quiz – 1

5

SECTION II –

TECHNOLOGY

INFRASTRUCTURE

FOR E-

COMMERCE

Chapter 3 – The Internet and World Wide Web:

E-Commerce Infrastructure

Evaluation of Internet

Key technology concepts

Picking up a domain name

6 Chapter 3 (continued)

The Internet today

Internet architecture concepts

Limitations of current internet

infrastructure

Assignment – 2

Quiz – 2

Internet2 ® Project

Wireless technologies

7 Chapter 4 – Building an E-Commerce Website

Systematic approach

System Development Life Cycle

Website Budget

8 Chapter 4 – Continued

Website Architecture

E-Commerce Merchant Server Software

Right-sizing hardware

Factors that annoy customers

Factors for successful e-commerce

website

Developing Mobile web Presence

9 Midterm Exam Chapter 1 – Chapter 4

10 Chapter 5 – Security and Encryption

The e-commerce security environment

Security threats in the e-commerce

environment

Technology solutions

Policies, procedures, and laws

Case Study: Verisign

11 Chapter 6 – E-Commerce Payment Systems

Opening Case: PayPal: The Money's in the E-mail

Payment Systems

Credit Card E-commerce Transactions

New E-commerce Digital Payment Systems

Electronic Billing Presentment and Payment (EBPP)

Case Study: CheckFree

Quiz –3

12

SECTION III –

BUSINESS

CONCEPTS AND

SOCIAL SCIENCS

Chapter 7 – E-Commerce Marketing and

Advertising Concepts

Digital Commerce Marketing and Advertising Strategies and Tools

Internet Marketing Technologies

Understanding the Costs and Benefits of Online Marketing

Case Study: Instant Ads; Real-Time

Marketing on Exchanges

Assignment – 3

13 Chapter 8 – Ethical, Social, and Political Issues in

E-Commerce

Understanding Ethical, Social, and Political Issues in E-Commerce

Privacy and Information Rights

Intellectual Property Rights

Assignment – 4

Governance

Public Safety and Welfare

14

SECTION IV – E-

COMMERCE IN

ACTION

Chapter 9 – Online Retail and Services

The Online Retail Sector

Analyzing the Viability of Online Firms

E-Commerce in Action: E-tailing Business Models

The Service Sector: Offline and Online

Quiz – 4

15 Online Financial Services

Online Travel and Career Services

Case Study: OpenTable: Your

Reservation Is Waiting

16 Chapter 10 – Social Networks, Auctions, and

Portals

Social Networks and Online Communities

Online Auctions

E-Commerce Portals

Case Study: eBay Evolves

17 Chapter 11 – B2B E-Commerce: Supply Chain

Management and Collaborative Commerce

B2B E-Commerce and Supply Chain Management

Net Marketplaces

Case Study: Elemica, Cooperation, Collaboration, and Community

18 Final-term Exam Chapter 5 – Chapter 11