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copy..bold as words



January 13, 2009

2-5 P.M.

Executive Conference Room

the

luke sullivanexperience

Dear L.L.Bean Copywriter:

You’re invited to spend an afternoon with

award-winning copywriter and ad agency legend

Luke Sullivan — SVP, group creative director

for GSD&M Idea City.



For a demo

o Simply Unum — and

o see how truly simple

t can be — call me,

Sales rep name], at

800) 000-0000, or

send me an email at

[email protected].

BrokerName — Employee benefts just got a whole lot simpler.

Simply Unum provides a base o group disability and

lie insurance coupled with voluntary benefts on a

single, stream-lined system. This innovative approach

makes it easier to oer, manage and administer

multiple employee beneft plans.

For employers: Simply Unum oers beneft choices tomeet diverse needs with unding options that can help

keep costs stable. And set-up and ongoing administration

is easy — even with multiple choice plans. Your clients

can manage benefts on their own time — even i it’s

ater regular business hours. And, they’ll receive one bill

that can be paid by one check.

For employees: Simply Unum provides eective

employee education, so employees understand the value

o all their benefts — even those that are employer-paid.

It’s also easy or employees to enroll — either online,

ace-to-ace or by phone. And employees can track claims

online through our secure website.

For brokers: Selling Simply Unum gives you opportunities

to welcome new clients and build on your existing

customers’ beneft plans. Now you have a clear solution

to managing the complexities o employee benefts.

Unum – C185

2211 Congress Street

Portland, ME 04122

© 2010 Unum Group. All rights reserved.

Unum is a registered trademark andmarketing brand o Unum Group and its

nsuring subsidiaries. unum.com

MK-2532 (4-10) FOR BROKER USE ONLY



It’s a situation.

V o l u n t a r y

b e n e f t s



Find out more about how voluntary benefts

can enrich an employer’s

benefts package. Call

me, [Salesrep name],

at (800) 000-0000, or

send me an e-mail at

[email protected].

© 2010 Unum Group. All rights reserved.Unum is a registered trademark and

marketing brand o Unum Group and its

nsuring subsidiaries. unum.com

nsurance products are underwritten by

he subsidiaries o Unum Group.


BrokerName — With voluntarybenefts, everybody wins:employers, employees and you.

With today’s diverse workorce, employers need

to fnd better, more cost-eective ways to oer

a broader spectrum o benefts — to enrich their

employees’ lives.

Now they can, with Unum’s voluntary benefts.

It’s a win or employers: Voluntary benefts can add

value to employers’ standard benefts package — with

little or no impact to their bottom line. And oering a

more robust selection o benefts tells employees that

their work is valued.

It’s a win or employees: With more valuable benefts

to choose rom, employees have good reason to stay

longer with an employer — as well as stay engaged,

motivated and loyal. What’s more, voluntary benefts

can help oset the employees’ out-o-pocket expenses

and thus reduce the impact o rising healthcare costs.

It’s a win or you, the broker: Selling voluntary

benefts with Unum is easy, because we oer a

wide range o choices. And oering your customers

multiple benefts rom one carrier can help secure your

relationship with your clients — and that’s a winning

situation or you.

Unum – C185


Portland, ME 04122



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Trust, airness, empathy:

Our philosophy, plain and simple.

C l a i m s p h i l o

s o p h y



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Unum – C185


Portland, ME 04122BrokerName —At Unum, our philosophy is simple:We’re centered on people, not paperwork.

Truly, it’s what dierentiates us rom other insurance benefts

providers. And we start every claim by assigning a benefts

specialist who can provide personal, empathic care to claimants.

We take a holistic view: It’s the only way to see the big picture.

Our benefts specialists are trained to l isten to our claimants, gain a

deeper understanding o the individual and situation, and respondto it quickly — because every claimant’s circumstance is dierent

and deserves the ull attention o the specialist.

We use technology to help people, the way it should be used.

With a single, proprietary system, a claimant’s inormation is

securely shared between all claims teams in real-time and Unum

benefts are integrated seamlessly. It also means claimants provide

inormation once, where it is recorded and stored electronically.

Truth, airness, empathy. A better benefts experience —one employee at a time.

Contact me, [Sales rep name], fora thorough explanationof why Unum’s claimsphilosophy is thebetter choice.

Call (800) 000-0000 or

send me an e-mail [email protected] look forward to hearingfrom you.

© 2010 Unum Group. All rights reserved.

Unum is a registered trademark andmarketing brand o Unum Group and itsinsuring subsidiaries.

unum.com

MK-2535 (3-10) FOR BROKERS ONLY



Simply better benefts.

Managing multiple employee benefts was once a complicated

process. Simply Unum makes it easy.

Simply Unum provides a base o group disability and lie insurance coupled with

voluntary benefts on a single, streamlined system. This innovative approach

makes it easier to oer, manage and administer multiple employee beneft.

More beneft choices doesn’t have to mean more complexity — or cost.

Simply Unum combines attractive beneft choices with unding options that can

keep beneft costs stable. And set-up and administration is easy. Your customers

can manage their plans online — any time. Contracts and booklets are available

with 48 hours. And there’s one point o access or all their service needs, one

consolidated bill and payment or all Simply Unum benefts.With one secure website, managing employee benefts has neverbeen easier.

With Simply Unum, plan administrators can set up a plan in about 10 minutes.

From there, they can access contracts, review the bill, and make changes and

updates — once — or all Simply Unum products. And i you or your customers

need assistance, our service team is available by phone. Simply Unum means

easy online access, rom ongoing administration to claims management.

Eective benefts education leads to satisfed employees.

Simply Unum provides eective employee education, so employees understand

the value o all their benefts — including those that are employer-paid. Andthat can lead to higher levels o job satisaction, employee engagement and

workplace loyalty.1

With several enrollment methods available, employers can choose the best way

or their employees to enroll — online, by phone or in person.

Simply Unum®

:Employee benefts justgot a whole lot simpler.

1 Unum, “Employee Education and Enrollment Survey,” March 2009. Results based on a random survey o 1,122 employed adults with benefts rom a variety o providers.

© 2010 Unum Group. All rights reserved. Unum is a registered trademark and marketing brand o Unum Group and its insuring subsidiaries.

unum.com


contact me, [Sales rep name],

or a demonstration o Simply

Unum — and to see how it can

help you expand your sales

opportunities.

Call (800) 000-0000 or send me

an email at [email protected].

I look orward to hearing rom you.



Find out more about how

voluntary benefts can enrich an

employer’s benefts package.

Call me, [Sales rep name], at

(800) 000-0000, or send me an

email at [email protected].

With today’s diverse workorce, it’s important or employers to fnd

better, more cost-eective ways to oer a more robust package obenefts — to thus enrich their employees’ lives. Oering voluntary

benefts is a smart way to do this.

A basic benefts package can turn into something special.

Voluntary benefts can add value to an employer’s standard benefts package —

with little or no impact to their bottom line. And oering a more robust selection o

benefts tells employees that their work is valued.

Better benefts: A surefre way to attract, retain and engage employees.

Some companies have better benefts than others. Employees know this and it’s oneo the actors they consider when deciding whether to stay in a present job or look o

a new one.

When employers add voluntary benefts to their benefts packages, it shows they

understand that employees have dierent beneft needs. It also increases their ability

to attract quality employees while helping to keep their current employees engaged,

motivated and loyal.

For employees, beneft choices to ft their personal needs.

Voluntary benefts include a wide array o coverages — disability, lie and

supplemental health — that ft a wide range o needs. And they can help employees

with the cost o out-o-pocket medical expenses that aren’t covered by traditional

medical insurance.

And selling voluntary benefts with Unum is easy because we oer so many choices.

Now that’s a winning situation or you.

With voluntary benefts,everybody wins:

You, your customers andtheir employees.

Voluntary benefts:It’s a situation.

© 2010 Unum Group. All rights reserved. Unum is a registered trademark and marketing brand o Unum Group and its insuring subsidiaries. Insurance products are underwritten by thesubsidiaries o Unum Group

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