csia informational meeting 2014
TRANSCRIPT
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CHIMNEY SAFETY
INSTITUTE OF AMERICA
INFORMATIONAL MEETING Columbus, OH
March 19th 2014
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Mark A. Stoner
CSIA President
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2013-14
“An evolving
communications
and marketing
strategy.”
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Value
Annual CCS Certification Licensing Fee remains
$159 for NCSG
Members
Price is unchanged four years in a row!
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Turning partnerships
into opportunity
More sweeps,
More education
Media
muscle
Expertise on our site or the audience’s
Media muscle
Geared to homeowner resources to reduce unwanted fires using CSIA sweeps
At least 15 unsolicited media mentions per month
We interact with reporters on the stories on their websites
Still No. 1 chimney and fireplace experts by consumer sites like Angie’s List
Still tops on Google/Bing on many search terms
Turning partnerships into opportunity
We have a booth, and teach at, conventions of key affiliated trades
Assistance to all regional guilds as they need
We make CSIA sweeps, C-DET techs No. 1 on list of inspectors, installers, first responders
More sweeps, more education
Monthly analysis of numbers
We’re adding value to certification
We’re seeking to grow in geographically weak areas
Renewed emphasis on e-learning
CCS vendor marketing campaign
Expertise on our site or the audience’s
Record CSIA.ORG traffic
Combined 1,500 fans socially
At least 3 staff-produced YouTube videos per month
Contributing content to blogs like Verizon
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Available online at csia.org
CSIA.org
in 2013 …
Website:
New records for visits, visitors and page views
99 searches per day for sweeps!
82% of traffic is first-time users
1/3 of audience not at their desks
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CSIA on the road
CSIA sends a representative whenever possible to;
State and Regional meetings, seminars and
workshops.
Manufacturers’ seminars and workshops.
Anywhere sweeps meet.
We go there to answer questions and to listen.
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1,500 combined fans through
Twitter (542) and Facebook
7,600 views, 11,000 minutes
watched on YouTube
Available socially
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National Chimney Sweep
Training School
Chimney Physics
Inspection & Report Writing
Installing and
Troubleshooting
Gas Appliances
CSIA Certified Chimney
Sweep®
and CSIA Certified Dryer
Exhaust Technician®
Reviews
Masonry Repair For
Chimney Professionals
2012-13FY student learning totals
In-person: 273
Web: 511
Available one-on-one or online
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Special Thanks
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CSIA Affiliated Trades
Committee
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CSIA Affiliated Trades Committee - events
Casey O’Malley* (October 2013)
Wood Stove Challenge* (DC,
November 2013)
Home Inspectors* (ASHI in January 2014, NAHI in November 2014)
HPBA* (March 4-8)
FDIC (April 7-12)
OESP Show (May 12-13)
* Had a speaker at the event
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On the Horizon
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86% of CCS
credential
holders live
in these 31
U.S. states
14% of CCS
credential
holders live
in these 19
U.S. states
AK 2
AZ 3
CA 69
CO 30
HI 0
ID 5
KS 26
ND 1
NE 4
NM 6
NM 3
NV 0
OK 9
OR 7
SD 1
TX 9
UT 2
WA 17
WY 1 AS OF 3/11/14
CCS Sweeps
2/28/2012: 1,378
2/28/2013: 1,406
2/28/2014: 1,394
2/28/2015: ??
Underway:
Mountain/Pacific
time zone
recruitment
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Adding value CSIA Technology Center & Sponsored Events
Underway;
More video, content to
use on your portals
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After the Fire Our 14th CSIA brochure - Website-to-print
Currently In Production
Debuts April 7, 2014 at the Fire Department
Instructors Conference in Indianapolis
Coming in
Spring 2014
New brochure!
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A special website
for CSIA’s C-DET holders
Zip-code search
Google pin maps in custom
orange
Customizable Referral reports
A blog dedicated to dryer vent
issues!
Coming early
Summer 2014
C-DET.org
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A special designation
for those earning
CEUs
through csia.org
Four types of
achievements – bronze,
silver, gold, platinum
More visual appeal
for your csia.org profile
Just 5 classes
Gets you a new icon
Coming
Spring 2014
E-Learning icons
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A special designation
for those who have
regularly taken
education classes at
conventions, Over
and Above .. and
have CCS & C-DET
longevity
More visual appeal
for your csia.org profile
Coming
Spring 2014
In-person icons
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33 lifetime classes
Chimney Academy
“I am kind of semi-retired, but it allows me
to keep up my certification in a
convenient manner. I’m not fond of the
computer, but it is pretty easy to
navigate.” -- Allan Bopp,
Sandpoint, ID
CCS No. 279
Certified since 1982
Congratulations to
Allan Bopp
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The best perk of CSIA
certification;
Referral reports!
Re-tooling based
on board member and
user feedback
Access anytime by logging in
to your csia.org profile.
Forgot your user name or
password?
Just ask us!
Prefer referrals by mail?
Let us know!
Coming
By Summer 2014
Revamped referrals
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CSIA will promote you
to media in your market
as the expert
Coming
By Summer 2014
Chimney Check Returns!
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An initiative to get folks
to use their fireplaces
Paid and organic
social media
campaign
Potential print collateral
Promotion via home
improvement channels
Still in development
(samples at right)
Campaign Coming
in 2014-15
“Love your fireplace”
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Chimney Safety Institute of America
March 2014 Annual Convention & Trade Show
Hyatt Regency, Columbus, OH
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Welcome to the Hyatt
Regency Columbus and the
2014 NCSG Convention
and Trade Show.
This presentation provides
an overview of the financial
status of CSIA and the Tech
Center
Current Cash
Certification Funds
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Cash in Checking: $143,750.17
Current Payables: $ 53,334.54
Available Credit Line: $ TBD through new bank
Fund Balances in Savings:
Trademark Enforcement $ 29,943
Certification Marketing $ 54,841
Certification Program Development $ 69,811
Educational Program Development $ 2,346
Sweeps Week Fund $ 1,070
General Savings $ 44,217
Future Vehicle Purchase $ 26,000
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Trademark Enforcement Fund
$29,943
Certification Mktg & Promotions
$54,841
Certification Program Development
$69,811
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Please attend the
CSIA Auction
on Friday Night.