csr economics & impact - the ghana chamber of...
TRANSCRIPT
© 2017 CSR Training Institute
CSR Economics & Impact
Presented by
Wayne DunnPresident & Founder, CSR Training Institute
Former Prof. of Practice in CSR (McGill University)[email protected]
Ghana Mining & Energy SummitJune 1, 2017
Accra, Ghana
Are you managing it?
© 2017 CSR Training Institute
Credentials
CSR Training Institute
• Canadian based with global delivery capacity (focus on Ghana and Gulf region)
• National/Regional partnerships in Ghana, Greece, UAE, Bahrain, Zambia, East Africa, Jamaica, etc
• Four-years of CSR training experience in Ghana
• Trained over 150 business, NGO, government and other leaders in Ghana
Wayne Dunn• Founder & President of CSR Training
Institute
• Former Professor of Practice in CSR,
McGill University
• Advisor on development of Ghana’s
CSR Policy
• 20 years business, development and
training experience in Ghana
• Advisory Board for EU Africa Chamber
of Commerce
• Tech. Committee – Ghana CSR Policy
• Chaired and led numerous CSR events
throughout Africa and globally
• Globally recognized thought leader,
lecturer and writer on CSR
• 25+ years of practical CSR experience
(40+ countries, every continent, public
and private sector, etc.)
• 10+ years of CSR training
• Extensive writings on CSR
• Frequent speaker at events worldwide
• Numerous awards (1st private sector
winner of World Bank Development
Innovation Award, Stanford Case
Study, etc.)
• 5+ years professional relationship with
GRA
• M.Sc. in Management, Stanford
Graduate Business School
• Stanford University Sloan Fellow
The CSR Training Institute has advised, trained and supported organizations, executives and leaders worldwide, including an extensive focus on mining and on Africa and Ghana.
© 2017 CSR Training Institute
Agenda & Objectives
Agenda• Start with why
• Some thoughts and frameworks for thinking about your CSR Economics
Objectives• Alternative frameworks
• Smarter questions
• Motivate action
CSR Economics & Impact
© 2017 CSR Training Institute
Caution: CSR Language is ‘under development’
Want results? Focus on value, not language
• Corporate Social Responsibility (CSR)
• Sustainability
• Corporate Citizenship
• Corporate Responsibility
• Social Responsibility
• Environment, Social and Governance (ESG)
• Shared Value
• Social License
• Social Impact
• ???? And more….
It’s all about value• Social• Environmental• Business
© 2017 CSR Training Institute
What is the Why?
Why Mine Gold?
• Create value for shareholders
© 2017 CSR Training Institute
What is the Why?
Why do CSR?
Create value for shareholders
By
• Creating value for society and communities
• Being effective stewards of environment and ecosystems
© 2017 CSR Training Institute
What is the Why?
Why Mine Gold? Why do CSR?Create value for shareholders
By
• Creating value for society and communities
• Being effective stewards of environment and ecosystems
Create value for shareholders
© 2017 CSR Training Institute
What are mining economics?• All about metrics and
efficiency
• Cost per ounce
© 2017 CSR Training Institute
What are CSR Economics
• Cost per ounce for social license?
• Cost per ounce for key CSR areas• Education
• Health
• Livelihoods & poverty
• Environmental stewardship
• Gender equality
• Etc.
I’m supposed to think of that stuff?
© 2017 CSR Training Institute
CSR is all about value and impact
Value & Impact
Society
Environment
Business
Value creation,
Value alignment,
Value optimization
© 2017 CSR Training Institute
CSR is about value and impact
How efficient is your CSR at creating value and impact?
How efficient are you at managing your CSR for value and impact?
Do your management systems capture and track value and impact?
© 2017 CSR Training Institute
Managing CSR economics?
Can you be more disciplined,
systematic and strategic
Can you learn from your colleagues?
© 2017 CSR Training Institute
Improving CSR Economics
• Value, impact and efficiency should integrated into CSR strategy and implementation.
• High level reviews and objective and systematic value/efficiency analyses (fresh eyes?)
• Impact metrics (strategic?)
• Consistent frameworks (SDGs?)
• Value propositions (internal?)
• And more…
© 2017 CSR Training Institute
Improving CSR Economics
Aim for projects along the continuum, from value distribution
to value creation
CSR Value Continuum Value CreationValue Distribution
Value, impact and efficiency should integrated into CSR strategy and implementation.
• Use frameworks to facilitate consistency and ease of communication and understanding.
• Keep It Simple
Understand your value
© 2017 CSR Training Institute
Improving CSR Economics
High level reviews and objective systematic value/efficiency analyses (fresh eyes?)
• Be systematic and strategic. Ad-hoc approaches to CSR and Sustainability are risky and seldom optimize value.
• A systematic CSR & Sustainability SWOT Analysis can identify issues and opportunities and chart a strategic path forward.
• It can help to align business, society and environmental issues and interests, finding synergies and optimizing value.
• A SWOT will often identify potential partners and stakeholders with shared interests, adding strength, resources and impact to programs and projects.
• A well done SWOT will identify internal and external value propositions, helping to build consensus and facilitate implementation
© 2017 CSR Training Institute
Improving CSR Economics
Impact metrics (strategic?)
•Way beyond ‘can’t manage what you can’t measure’
• Impact targets must drive from strategy
• Impact metrics can facilitate stakeholder engagement & buy-in
• Impact management connects and aligns social and business value
• Impact metrics should guide management and strategy
Understand global trends, but create customized local solutions.
© 2017 CSR Training Institute
Improving CSR Economics
Consistent frameworks (SDGs?)
• The 17 SDGs provide a great framework for analyzing SDG economics
• They are broad enough to capture the full range of business’ social and environmental priorities
• They are the de-facto development framework for governments, NGOs and other development partners
•Used strategically the SDGs can facilitate alignment of social and business interests; optimizing value and impact for all..
© 2017 CSR Training Institute
Improving CSR Economics
Value propositions (internal?)
• Develop a systematic approach to value proposition analysis
•What value is created?
•Who gets the value?
•How can you create more value for less cost?
•How can you increase beneficiaries?
•What is the internal business case? • Can you be more specific on that?
© 2017 CSR Training Institute
CSR & Business are aboutvalue and impact
Improving CSR Economics can create more value and more impact
For SocietyFor EnvironmentFor Business
It won’t happen
accidentally
© 2017 CSR Training Institute
Managing CSR economics?
Must be more disciplined,
systematic and strategic
Learn from your colleagues
© 2017 CSR Training Institute
Summary
Agenda• Start with why
• Some thoughts and frameworks for thinking about your CSR Economics
Objectives• Alternative frameworks
• Smarter questions
• Motivate action
© 2017 CSR Training Institute
Wayne DunnPresident & Founder, CSR Training InstituteFormer Professor of Practice in CSR, McGill Universitywayne@csrtraininginstitute.comwww.csrtraininginstitute.comWhatsApp +1.250.701.6088
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