csr qatar university libre

8/12/2019 CSR Qatar University Libre

http://slidepdf.com/reader/full/csr-qatar-university-libre 1/9

ACTION ON DIABETES

Corporate Social Responsibility

Maersk Oil Company



Corporate Social Responsibility …any given responsibility of action of business could have economic, legal, ethical, or discretionary motives embodied in it. (Archie B. Carroll 1979, p. 500), that’s how

Carroll defined Corporate Social Responsibility (CSR).

It is difficult to provide a broad definition of what this means in practice, but what is

clear is that the adoption of re Corporate Social Responsibility (CSR) quires

companies to “put less weight on the sovereignty of shareholders and much more on

the responsibility of corporate managers to serve the needs of society” (Owen,

2001:8).

The lack of a precise definition of what Corporate Social Responsibility (CSR) is,

makes it very varied, whilst at the same time difficult to implement. Companies

experience pressure when they have to balance the different demands and needs for

shareholders and from the public or community and as a result it turns out to be

very difficult to shortlist or filter their concerns in the definition and implementation

of Corporate Social Responsibility (CSR) initiatives.

According to Carroll (1999), the concept of Corporate Social Responsibility (CSR) can

be traced back to the 1950s in the US. To date, a clear definition of Corporate Social Responsibility (CSR) is still indefinable, although it has become clearer that the

Corporate Social Responsibility (CSR) have very high influence on many business and societal dimensions.

An interesting development during the 1980s is that of trying to establish

l ti hi b t th d ti f C t S i l R ibilit (CSR)



In this paper I will introduces the corporate social responsibility of the company I’m

working in, Maersk Oil Qatar. Maersk Oil was established in 1962 when Maersk was

awarded

a

concession

for

oil

and

gas

exploration

and

production

in

the

Danish

sector

of the North Sea.

Today, Maersk Oil is engaged in exploration for and production of oil and gas in

many parts of the world. Total oil production is more than 600,000 barrels per day

(95,000 m³/d) and gas production is up to some 1 billion cubic feet (28,000,000 m3)

per day. Most of this production is from the North Sea, from both the Danish and

British sectors, but there is also production in offshore Qatar, in Algeria and in

Kazakhstan.

The majority of the community perceives Oil companies as companies which

produce and process oil to gain the financial value, and that not always the case.

Here in Qatar Maersk oil came up with Corporate Social Responsibility (CSR) not as

a charity but as a license to operate and something to be proud of.

Initiation of

Corporate

Social

Responsibility

in

Maersk

Oil

Qatar Starting with Qatar National Vision 2030, to Qatar National Development Strategy

2011‐2016, to interviews with more than 15 selected Maersk Oil Qatar employees

and finally Corporate Social Responsibility (CSR) Survey it was determined that

there is a clear articulated demand for the private sector to support nation building.

After identifying the need for Corporate Social Responsibility (CSR), Maersk Oil

compared itself to other oil companies to identify its position in terms of Corporate



The Corporate Social Responsibility (CSR) strategic framework developed lots of

activities; these activities were prioritized and shortlisted to CSR activities covering the three pillars and the foundation of the Corporate Social Responsibility (CSR)

framework.

One of the activities was a diabetes program called as ACTION ON DIABETES. To

write this paper I had to prepare a list of questions, see Appendix A, to interview the

owners on this program and they were really cooperative although their busy

schedules.

ACTION ON DIABETES

Worldwide the NGO’s put pressure on firms to be more socially responsible and here

in Qatar the our wise government motivates and promotes the idea of Corporate Social Responsibility (CSR), however corporations like Maersk find it very difficult to

come up with a unique and valuable Corporate Social Responsibility (CSR) activities

because Qatar is a very rich country, and the government is very generous in

covering all the needs of its locals. Qatar needs a Corporate Social Responsibility (CSR) that adds a value to the community rather that a charity.

After a lot of brainstorming, meetings, surveys, the diabetes problem came into the

picture. Maersk Oil conducted a research and investigated on the diabetes and they

came up with results showing that a high percentage of population in Qatar is

suffering from diabetes. Recent data from the International Diabetes Federation,

suggests that at least one in 1 in 5 people in Qatar has diabetes, and the total is likely

to

be

higher

It

is

a

problem

that

almost

each

house

in

Qatar

has

because

of

the

life



diabetes‐free environment in Qatar by drawing strategic plans to overcome

this problem. Italy established a diabetes committee that revealed a huge

success in reducing the severity of this problem.

Awareness program From its name, it will help people in Qatar to understand how serious this is

and as well as offering them ways to avoid it by encouraging people to

exercise, eat healthy, go for periodic check and all the actions that help in

building awareness of diabetes and how to prevent it. Three awareness

events have been done till date.

o Special Action on Diabetes presentation and cookery demonstration that held on Monday 14th November – which, fittingly, is World

Diabetes day.

o All Maersk Oil employees were invited to walk on the Corniche. o Community event at Katara for our first ACTION ON DIABETES. See

Appendix B. And the owners had a press conference on the 24

th of November 2011 at the

Sheraton hotel

about

this

Corporate Social Responsibility (CSR).

Facility for Diabetes (under discussion) This is a future plan for establishing a diabetes hospital.

In my opinion, Maersk Oil has established a unique activity as a Corporate Social Responsibility (CSR). Maersk Oil invested 5 million dollars in something valuable that

gives its name a license to operate and We all know how big the diabetes problem in

Qatar hence with this CSRMaersk Oil will have a direct effect on the community and



References [1]

Córdoba

, J.

and

Campbell,

T.

(2007).

Implementing CSR Initiatives – The Contribution of Systematic Thinking. Pensamienoto & Gestio’n.

[2] Knippenberg, L. and de Jong, E. (2010). Moralising the Market by Moralizing the Firm. Springer Sicence & Business Media B. V.

[3] http://www.action‐on‐diabetes.qa/



Appendix A Why is it important for MOQ to come up with a social responsibility item?

What are the expected positive outcomes of this social responsibility to

MOQ?

Who came up with ACTION ON DIABETES?

Based on what need did MOQ chose to go with ACTION ON

DIABETES?

What is this project actually about? what will MOQ provide, when and

how

(ow do you feel about this ACTION ON DIABETES?

)n your opinion, (ow will the society perceive this?

What will MOQ do to guarantee the success and continuation of the

ACTION ON DIABETES?

And ) will be extremely happy if you add more, ) want to show off in the

class about my company as everyone else does



Diabetes affects more than

people throughout the world and thisis expected to grow to 552 million in 2030

PROGRAMME OF EVENTS AND MAP

Helping to prevent andmanage diabetes in Qatar

Appendix B



www.action-on-diabetes.qa

Diabetes is serious, but it canbe managed and prevented.

Action on Diabetes is helpingthe Qatari authorities fightthe rise of diabetes in Qatar.

It’s a new partnership of theSupreme Council of Health,Hamad Medical Corporation,the Qatar Diabetes Association,Maersk Oil and Novo Nordisk.

Healthy diet factThe wrong diet – or justeating too much – canincrease your risk ofdiabetes. For people whoalready have the condition,

and those wanting toavoid it, the right diet isvital. Find out more abouteating the right stuff in thehealthy diet tent.

Physical activity factWe all know it’s good tokeep active. But stayingfit is an important wayto protect yourself fromdiabetes, and helps if youhave the condition too.Get top tips on gettingactive at the physicalactivity tent.

Health check factThere are different typesof diabetes, and manypeople have the conditionwithout realising it. Manymore may not realise theyare at risk. Find out moreat the health check tent.

Stop smoking factWhether you have healthworries or not, smoking isnot doing you any good –and can increase your riskof developing diabetes by30%. It’s hard to give up,but lots of people do. Findout more about the risksand how to give up at thestop smoking tent.

FAST FACTSMAP

PROGRAMM E OF EVENTS - KATARA 25 / 26 NOVEMBER 2011

TIME ACTIVITY TENT

16.00 - 20– Opening of Village by Dr Seif Al Hajari Entrance Arch

16.00 - 20.00 Free Balloons and Hula Hoop Rings Children’s tent

16.00 - 20.00 Face painting Children’s tent

16.00 - 20.00 Balloon animals Children’s tent

16.00 - 20.00 Random blood sugar test Health Check tent

16.00 - 20.00 Stop smoking consultants Stop Smoking tent

16.00 - 20.00 Footcare specialist Stop Smoking tent

16.00 - 17.00 Cooking demonstration Healthy Diet tent



16.00 - 20.00 Dietician Healthy Diet tent

18.30 - 19.30 Qatar Star League Football Players Healthy Lifestyle tent

- Male

16.00 - 20.00 Wii games Healthy Lifestyle tent

16.00 - 20.00 Personal trainers - Female Healthy L ifes tyle tent

16.00 - 20.00 Personal trainers - Male Healthy Lifestyle tent

– 20.00 Village closed

ENTRANCE

HE ALTH CHECK

TEN T

CHILDREN’S AREA

10m

H E A

L T H Y D

I E T

T E N T

P H Y S I C A L

A C T I V I T Y

T E N T F O R

M E N

P H

Y S I C A L

A C T I V I T Y

T E N T F

O R

W O M E N

ST OP SMOK ING T ENT

csr qatar university libre

Documents