Cause-Related Marketing

vs. CSR What’s

the

BIG

difference?

Let’s start with

Corporate Social Responsibility.

Definition:Business practices that involve

participating in initiatives

that benefit society.

Athletic wear company Nike likes to make shoes that are both

innovative and sustainable.

Newton Running, a certified B-Corp company,

recycles more than 7,500lbs of waste a year!

It’s clear that socially minded corporations

try to give back to our communities simply because it is in-line

with their values.

But are all companies like that?

Cause-Related Marketing

Definition:A partnership between a for-profit and non-profit

where both entities realize a benefit.

Reebok would donateproceeds to charity from

the sale of these breast cancer

awareness shoes.

But would still keep a portion of the profit for themselves.

Under Armour uses breast cancer awareness, as well,

to try and make a profit off of a prominent cause.

Can you

see the difference?

The companies that practice cause-related marketing are more concerned about the profit they

will make in doing so over actually making a difference.

The Takeaway:Don’t let companies fool you into thinking that they want to contribute to the greater good of society by simply “donating a portion of profits to charity”.

Buy from the companies that practice corporate social responsibility.

They are the ones that truly want to make a change in the world.