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Ministry of Health and CSR participate in MediRun 2019 & Health Carnival

SELANGOR, 17 JULY 2019: Recently, Health Minister Yang Berhormat Datuk Seri Dr Dzulkefly Ahmad and Central Sugars Refinery Sdn Bhd (CSR) Managing Director & Chief Executive Officer, Hishammudin Hasan participated in a 3km run in support of the MediRun 2019 & Health Carnival in Kuala Selangor.

Organized by St John Ambulans Malaysia kawasan Selangor Utara in collaboration with Ministry of Health and CSR as the main sponsor, MediRun 2019 & Health Carnival had attracted a crowd of more than 1,500 with more than 1,000 runners participating in the 10km and 3km MediRun.

MediRun 2019 & Health Carnival was organized to reach out to the local communities to create an awareness on the need to adopt a healthy lifestyle. The event featured key activities that looked to educate the visitors on the importance of incorporating physical activities into their daily routine and observing a more balanced diet. CSR’s booth was a hit among visitors, offering free flow of hot tea and cotton candy using CSR’s Better Brown Low G Sugar; a new healthier sugar product which has Low Glycemic Index (GI).

Health Minister Yang Berhormat Datuk Seri Dr Dzulkefly Ahmad and Central Sugars Refinery Sdn Bhd (CSR) Managing Director & Chief Executive Officer Hishammudin Hasan ran with participants of the MediRun 2019.

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Health Minister Yang Berhormat Datuk Seri Dr Dzulkefly Ahmad and Central Sugars Refinery Sdn Bhd (CSR) Managing Director & Chief Executive Officer Hishammudin Hasan flagging off the 10km run.

Central Sugars Refinery Sdn Bhd (CSR) Managing Director & Chief Executive Officer Hishammudin Hasan introducing CSR’s Better Brown Low G Sugar to Health Minister Yang Berhormat Datuk Seri Dr Dzulkefly Ahmad at MediRun 2019 & Health Carnival last Sunday. CSR’s Better Brown is its latest healthier sugar products which has a Low Glycemic Index (GI); a healthier option to replace the traditional white sugar.

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Participants queuing at CSR’s booth to try the cotton candy made from CSR’s Better Brown Low G Sugar; the healthier sugar product which has Low Glycemic Index (GI), a healthier option in comparison to the traditional white sugar.

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About Central Sugars Refinery Sdn Bhd

CSR is one of the leading producers of quality sugar products in Malaysia. Starting life out as the United Malay State Sugar Industries (UMSSI) in 1965, Central Sugars Refinery stepped out into the world with a small yet noble dream; to be Malaysia’s go-to name when it comes to sugars and sweeteners. Nearly half a century later, that dream is still fuelling the dedication and commitment of our employees.

From a modest sugar melting capacity of 150 metric tonnes at inception, CSR now churns out 1800 metric tonnes a day providing only the finest sugar and specialty sweetener ingredients for consumers, retailers, foodservice distributors, food manufacturers, culinary professionals and specialty markets across Malaysia.

In 2018, CSR introduced the Better Brown Low GI Sugar, its new sweetener product which is a healthier option to traditional white sugar as it is naturally Low Glycemic Index (GI). The first in Malaysia and Asia, the Better Brown Low G Sugar will be more slowly digested, absorbed and metabolized. This leads to a lower and slower rise in blood glucose, thus helping consumers to sustain energy longer and curb hunger cravings. Low Glycemic is a relative ranking of carbohydrate in foods according to how they affect blood glucose levels. While the GI count of regular white sugar stands at 69 ± 5, Better Brown Low G Sugar carries a GI count of 55 or less and yet provides the same sweet taste, making it suitable for use in food and drinks preparation.

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Issued on behalf of Central Sugars Refinery by Perspective Strategies:

For media enquiries, please contact:

Melissa Norris Zurinna Raja AdamSenior Consultant Senior ConsultantPerspective Strategies Sdn Bhd

Perspective Strategies Sdn Bhd

+6016-273 8308 +017-752 8998melissa.norris@perspective.com.my zurinna.rajaadam@perspective.com.my

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