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AWS Use Cases Ezhilarasan Babaraj Director – CSS Corp Labs

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Page 1: CSS Corp AWS_roadshow_bangalore

AWS Use CasesEzhilarasan BabarajDirector – CSS Corp Labs

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Confidential

Classic Use Cases for Cloud

© 2011 CSS Corporation 2

Single Tenant SaaSMulti Tenant SaaS

Online Digital Marketing

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Single Tenant “SaaS”

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Confidential

Single Tenant SaaS – Overview

• Deliver any software as a service

• Reduce Capx, Pay as you go

• Less or zero expertise in Infrastructure

Management

• Time to Market a critical factor

• Need support for Large Scale Deployment

© 2011 CSS Corporation 4

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Confidential

Single Tenant SaaS - Case

• Well Known CRM software Provider

• Built on Windows, .NET, SQL Server technologies

• Need automation for E2E service

– Customer Portal

– Automate Infrastructure, Base OS and CRM software deployment

– Infrastructure Management & Support

• Third Party Integration

• Billing/Charge Back© 2011 CSS Corporation 5

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Confidential

Single Tenant SaaS - Challenges

• Software built for traditional Hardware Architecture

• Capacity Decision is User Driven

• Web based App, but In-Memory Session Mgmt

• Vanilla Database Setup

• Secure Data & Communication

• On the Fly Application Configuration Change

– App config needs a DB Server Reference

– Windows User Account to be setup

– Registry Entries for the Software

– ISAPI configuration change

• Test the deployment

• Patch Management© 2011 CSS Corporation 6

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Confidential

Single Tenant SaaS - Solution

© 2011 CSS Corporation 7

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Confidential

Single Tenant SaaS – AWS Pieces

© 2011 CSS Corporation 8

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Multi Tenant “SaaS”

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Confidential

Multi Tenant SaaS – Overview

• Built for Large Scale Customer

Deployment

• Subscription, Billing & renewal

management

• Dedicated/Shared Database Schema

• 24/7 Availability

© 2011 CSS Corporation 10

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Multi Tenant SaaS - Case

• Premium Tech Support Business

• Built with combination of Linux, Windows, .NET, SQL Server technologies

– Support CRM, Payment App, Desktop Tool always connected

• Subscription Status Notification

• Need for Application Deployment Automation

– Automate Infrastructure, Base OS and Tech Support software deployment

– Infrastructure Management & Support

• Third Party Integration

• Billing/Charge Back© 2011 CSS Corporation 11

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Confidential

Multi Tenant SaaS - Challenges

• Scalability

• Capacity Decision is Software Driven

• Multi Region Deployment for Speed of Access & Failover

• Usage Billing

• DNS mapping for Individual Customers

• Test the deployment

• Patch Management

© 2011 CSS Corporation 12

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Confidential

Multi Tenant SaaS – Solution

© 2011 CSS Corporation 13

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Confidential

Multi Tenant SaaS – AWS Pieces

© 2011 CSS Corporation 14

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Online Digital Marketing

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Confidential

Digital Marketing – Overview

• Strong Online presence

• Hundreds of online campaigns

• Very Dynamic Websites with rich

content like Flash & Video

• Global Reach

• 24/7 Availability

© 2011 CSS Corporation 16

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Confidential

Digital Marketing - Case

• Multi Technology Support

• Controlled Access

• Marketing Agencies Need Access to Environments

• Change Management

• Deployment with multi level approvals

• Environment Management

• Shared VS Dedicated

• Billing/Charge Back

© 2011 CSS Corporation 17

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Confidential

Digital Marketing - Challenges

• Heterogeneous Environment

• Capacity Decision is Human/Software Driven

• Multi Region Deployment for Speed of Access & Failover

• Shared & Dedicated Hosting

• Video Streaming

• DNS mapping for Individual Brands

• Secure Access without sharing AK & SK

• Test the deployment

• User Experience Monitoring

• Patch Management

© 2011 CSS Corporation 18

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Confidential

Digital Marketing – Solution

© 2011 CSS Corporation 19

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Confidential

Digital Marketing – AWS Pieces

© 2011 CSS Corporation 20

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HAPxCloud Management Platform

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Confidential

Hapx - Cloud Management Platform

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Confidential

Questions?

css-cloud.com

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©2011 CSS Corp – Copyright Notice:

This presentation contains proprietary information of CSS Corp. No part of this presentation may be reproduced, stored, copied, or transmitted in any form or by means of electronic, mechanical, photocopying or otherwise, without the express consent of CSS. This presentation is for a specific intended audience circulation only and not meant for external distribution. Information is classified into 4 levels:

Confidential: This is specifically restricted to the Senior Management and specific professional advisers.

Restricted: This is restricted to Senior Management (PA’s and assistants an also access subject to respective reporting head’s approval).

Private: This covers all information assets that have value but which do not need to fall within either of the other categories.

Public: This is information which can be released outside the Organization.

Thank You!