ctec - unit 1

OCR – Level 3 Cambridge Introductory Diploma in Media

Unit 01: Analysing Media Products and Audiences

Evidence

Name: Henry RoeCandidate Number: 2120Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

Set Brief - Print

Project/Brief –

Music Magazine & Promotion

Content • Page 1- Unit 01: Analysing Media Products and

Audiences• - Content• Page 3- Focus publisher and product• Page 4- Technological convergence• Page 5 – 16 - Operating structure (Bauer media

management team)• Page 17- Ideology's and ethos • Page 18-Associated products• Page 19- Competitors • Page 20-LO2• Page 21-Genre• Page 22- Form & Style / Content• Page 23- Meanings and Genre• Page 24- Target audience• Page 25- Annotation of KERRANG!• Page 25- DPS• Page 26-Production process• Page 27-Audince theories• Page 28- Target audience• Page 29- Product Target audience / Primary research• Page 30- Product target audience / secondary research

• Page 31-Survey Monkey• Page 32-Survey Monkey• Page 33-Survey Monkey• Page 34-Survey Monkey• Page 35-Survey Monkey• Page 36-LO3• Page 37- Product Advertising and marketing • Page 38- Distribution• Page 39- Marketing• Page 40-LO4• Page 41- Ethical & Legal issues• Page 42- Copy right law• Page 43- Accuracy• Page 44-Accuracy• Page 45-Royalties• Page 46- Customer complaint study• Page 47- How does Ipso apply to your magazine• Page 48- Stereotypes • Page 49- Representation• Page 50- Front cover KERRANG!• Page 51- Contents and colour conventions

Focus publisher and product

• Bauer was founded in 1875 • One of the country’s biggest and successful

publishers.• Bauer media is the biggest publishing

company in Europe.• 300 magazines in 15 countries, as well as

online, TV and radio stations.• Bauer Media is a division of the Bauer Media

Group• business is built on influential media brands

with millions of personal relationships with engaged readers and listeners.

• connect audiences with excellent content through their broad multi-touch point brand platforms

• Bauer Media goes over 80 influential brand names covering a large range of peoples interests .

• In 1996, they acquired digital music TV channel ‘The Box’, as a route into the small screen business, which has grown into Box Television.

• Their wide portfolio of interesting brands gives them advantages over pure play magazine or radio competitors.

• The UK’s biggest magazine for rock.• Promotes rock festivals• Does a give away every week

mainly posters.• First issue: 6 June 1981• Editor: James McMahon• KERRANG!! Radio has won many

awards• In its time from Media Brand of the

Year to Station of the Year – it took home 21 industry awards in its launch year alone.

• The Radio brand takes its passion for a true alternative to pop music from KERRANG!! Magazine.

• ‘ KERRANG! radio listeners are sharp, rejoice in their individuality and are above all passionate about their music’

• Has a wide range of technology to promote their products e.g. radio, podcast and apps.

http://www.kerrangradio.co.uk/pages/about-kerrang-radio/



Technological convergence • Multimedia features- KERRANG!! Have a multimedia based platform on the

website which keeps the audience and readers interested more than just reading a magazine through how live interviews and videos which also make it easier for the audience to consume.

• The product of KERRANG! Is advertised on the TV but after some time the ads change and KERRANG! Advertisement would go, however KERRANG! Use other media platforms like YouTube to still interest their audience.

• ‘Live life loud every Wednesday’ this is mentioned at the end of the video where it also interests the audience to live their life like KERRANG! And to follow them.

• http://www.youtube.com/watch?v=kXgz-JCVwbA

http://www.youtube.com/watch?v=kXgz-JCVwbA

http://www.youtube.com/watch?v=kXgz-JCVwbA

Operating Model• MATTHEW STANTON -CHIEF

EXECUTIVE OFFICERMatthew Stanton was appointed CEO of Bauer Media in January 2012 and is responsible for all Bauer Media business in Australia, New Zealand and Hong Kong.

• ANDREW STEDWELL -CHIEF FINANCIAL OFFICER

• Andrew Stedwell was appointed CFO of Bauer Media Group in January 2012. Andrew has spent 16 years at Bauer Media in various roles across the company prior to his promotion to CFO.

http://www.bauer-media.com.au/discover/about-bauer/management-team/

• TONY KENDALL -DIRECTOR OF SALES

• Tony is responsible for the management and strategic direction of national Advertising Sales team at Bauer to ensure they provide innovative and effective solutions for clients.

• EUGENE VARRICCHIO-DIRECTOR OF OPERATIONS AND RETAIL SALES

• Eugene’s responsibilities extend beyond the Retail Sales team to include the Operational teams within Bauer - Production, Photography, Content Syndication, Editorial Operations, Centralised Content Services, as well as the distribution arm of Bauer – Network Services Company.



TANIA BLACK PEOPLE & CULTURE DIRECTOR Tania is responsible for the Bauer people and culture strategy including organisational development, employee relations and internal communications. The People and Culture group at Bauer is made up of Business Partners, People Specialists (including WHS) and the People Services team who provide day to day support at all stages of the employment lifecycle.

CARL HAMMERSCHMIDT DIGITAL DIRECTOR As the Digital Director for Bauer Media, Carl oversees the development of the company’s digital strategy across all platforms including web, tablet and mobile.


DEBORAH THOMAS DIRECTOR OF MEDIA, PUBLIC AFFAIRS AND BRAND DEVELOPMENTDeborah is responsible for corporate communications and marketing, major events and PR. She is also responsible for brand extensions, including licensed products and Bauer Media’s international licensed magazines.

KEITH FALCONERCHIEF EXECUTIVE OFFICER BAUER TRADER MEDIAKeith Falconer was appointed CEO of Bauer Trader Media in 2004 and is responsible for all the Bauer Trader business in Australia and New Zealand.



ADRIAN GOSS GENERAL COUNSELAdrian is responsible for the legal affairs of Bauer Media and its subsidiaries, as well as managing regulatory, company secretarial and governance matters relevant to Bauer Media’s businesses.

JAYNE FERGUSON PUBLISHER: WEEKLIESAs Publisher of the Weeklies , Jayne has full responsibility for four of Australia’s biggest selling magazines including TV WEEK, Take 5, NW and OK!


BRENDON HILL PUBLISHER: SPECIALIST DIVISIONBrendon is the Publisher of Bauer’s Specialist Division – responsible for a portfolio of 28 leading magazine brands covering a diverse range of genres from Homes & Food to Sports, Men’s Interest, Parenting & Kid’s, Personal Finance, Science, and Entertainment.

SEBASTIAN KADAS PUBLISHER Prior to his appointment as Publisher of Woman’s Day, Cleo, Dolly, Shop till you drop, Good Health, Women’s Fitness and Yours, Sebastian Kadas was Publishing Director at Bauer Media Group in Russia.

From 2007 to 2010, he oversaw the sales, marketing and business development of Bauer Media across Eastern Europe as Publishing Manager.



NIALL MURPHY EXECUTIVE GENERAL MANAGER, CUSTOM MEDIA – ASIA PACIFIC Niall has been with the Bauer Media Group for the past seven years and has been recently appointed into the newly created role of Executive General Manager, Bauer Custom Media – Asia Pacific; managing our content marketing and publishing business which services some of Asia Pacific’s largest companies.

JO RUNCIMANPUBLISHERJo is responsible for the following brand businesses and all of their extensions across multiple platforms: AWW Books division, Australian Geographic (including Commercial & Education), Outdoor, Parenting group, Bounty Sampling & Bounty Rewards, Empire and the children’s portfolio of five brands.


SIMON DAVIES DIRECTOR OF MEDIA SOLUTIONSSimon heads up the Bauer magazine brand and media solutions teams. The brand team is responsible for the day to day management of the advertising market whilst Media Solutions are charged with working closely with Brand and Agency/Direct sales teams to drive strong customer focussed, innovative advertising solutions.

JO CLASBY NSW SALES DIRECTORJo leads the NSW Sales teams at Bauer and is responsible for the revenue accountability and servicing of all the Sydney based agencies and direct clients.



REBECCA LAWRIE QLD SALES DIRECTORRebecca joined the Bauer Media Group as QLD Sales Director in November 2013. Rebecca leads a full service sales team incorporating account managers, media solutions, digital, and events to create bespoke multi-platform campaigns.

LEIGH MONTI DIRECTOR OF SALES - BAUER TRADER MEDIALeigh Monti was appointed Director Sales of Bauer Trader Media in March 2013 responsible for advertising revenues for all brands within the Bauer Trader Media portfolio.


NATALIE BETTINI GENERAL MANAGER, MARKETINGAs General Manager of Marketing, Natalie is responsible for all aspects of consumer marketing across the 70 plus Bauer titles. This also includes responsibility for subscriptions marketing across the consumer titles.

JUSTIN STONE RESEARCH DIRECTORAs Research Director across Bauer’s entire portfolio of magazine brands, Justin and his team are at the forefront of media insights with a focus on understanding and predicting consumer behaviour. Justin plays an integral role in the continued evolution and refinement of Australia’s most popular magazines.



JUSTIN STONE RESEARCH DIRECTORAs Research Director across Bauer’s entire portfolio of magazine brands, Justin and his team are at the forefront of media insights with a focus on understanding and predicting consumer behaviour. Justin plays an integral role in the continued evolution and refinement of Australia’s most popular magazines.

SIMON WHEELERCHIEF INFORMATION OFFICER Simon Wheeler was appointed CIO of Bauer Media Group in January 2012. Simon has spent 8 years at Bauer Media in various roles across the company prior to his promotion to CIO. He is responsible for developing, supporting and executing the IT strategy in alignment with corporate objectives.


TONY EDWARDS GM, NETLINK NZ GROUP GM RETAIL & DISTRIBUTION, NETWORK SERVICES AUSTony developed Netlink’s Independent Publisher business, as well as defining Netlink’s retail strategy, prior to being appointed General Manager.

DAVID JAMES GROUP GM SUBSCRIPTIONS & MAGSHOPDavid is responsible for our direct to consumer supply chain. His responsibilities encompass our consumer sales portal www.magshop.com.au as well as the operational elements of distribution and customer management across Australia & New Zealand.



Ideology's and ethos • The ideology of KERRANG! Is very dominant to the fact the people should

rebel and that rules are made to be broken.• The dark colours interest the people with a more punk/gothic tone to their

personality's due to the way is presented.• The objective of KERRANG!! Is to feed to the nation of rock lovers

‘everything that rocks’ this includes a very wide range of variety also proving why KERRANG! has been such a success.

ASSOCIATED PRODUCTS• KERRANG!! : 40,203 - % change y/y: -6.6 - Sold copies: 39,950• Radio station .• Magazine mojo • News feed on website.• Podcasts • Events • Chances to win tickets clothing and vouchers.

http://www.pressgazette.co.uk/node/49860



Market Position

Bauer may not have the number 1 brand, KERRANG! is the best at 2nd for Bauer however Bauer dominated the chart with 3 magazines out od the top 6 this shows how Bauer are a good publishing company because they can produce three highly rated magazine brands like Mojo and Q.

Competitors

Mojo is a magazine dedicated to rock music this makes KERRANG! And mojo competitors due to the audiences who like the same genre of music.

KERRANG! and mojo have a similar way to connect with their audiences like KERRANG! does however because KERRANG! Is far more rebellious than mojo this can sometimes interest people but also turn them away.

Mojo have a strong sense of vibe which is to be happy and charismatic this makes KERRANG! look even more dark and evil but some audiences prefer the dark side.

We can see this through the colours used on the front page of both magazines and the colours involved to give off the right feel to the magazine.

The target age for KERRANG! is between 14-25 which is teenagers to young adults.The gender is unisex however most people would associate something like KERRANG! To be mainly for males.The teen tribe class is gothic and rebellious punk attitude which also does associate with younger people this gives KERRANG! the upper hand with a set target audience.

Genre

Form and style - The style is rebellious and outgoing showing the confidence of the business and also the styles of the bands are reflected on the website with a gothic feel to it, expressing the rock theme even more. The style is dark and cluttered with information, which may not appeal to a lot of people however to people who favour rock music would enjoy this.

Content - The content is full of information on new stories about different bands and what new thing have happened also there are prize entry's which also get the fans involved also with events and tickets for rock festivals. KERRANG! Also include interviews, videos, pictures, rock news and advertisement for KERRANG! Products and other services. All of this content is what makes the consumer want to buy the product because there is a lot to see and read which makes it and enjoyable experience.

Meanings - The meaning of KERRANG! is to express their passion for rock and to also show the people of today a different way of life and a rebellious one, which to some younger people can be interesting and ‘indie’. KERRANG! Also inspire to provide the best rock magazine there is to date, this makes people want to buy KERRANG! More because they are the most motivated and determined to be the best.

Genre - The genre is rock hence the slogan “everything that rocks”, however there are different types of rock for example – heavy metal, punk and rock n’ roll. KERRANG! Cover a few genres and not just one this makes them more diverse and open to new ideas also this keeps the magazine fresh with new faces and music which also keep the readership levels high and amount of people buying and subscribing to KERRANG!

Target audience - the target audience are the younger people including young adults and teenagers which are the main target audience due to the rebellious side of life. This is a key audience as they have money and time to spend on KERRANG! The target audience could also be the older generation due to so much rock being around in the 1970’s to the 1990’s people who lived in that time would be more familiar with rock music and they may of lived some of the most biggest rock stories of all times.

Katz- in KERRANG! magazine, the audience learns information about the bands involved and written about inside that they may not know in every day to day business. They also learn what sort of people the band members can be and who they really and their values, they may even get to ‘know’ them on a different and personal level because they may have the same issues as one another or the audience may look up to the people featured out of admiration.

Maslow- KERRANG! magazine would come under the survivors and explores hierarchy. This is because when you buy an magazine you know full well that they will cover everything you need to know about the subject of the interview and who are featured in the magazine. KERRANG! magazine also comes under explorers because they are influenced by social change and this could attract explorers because they cover areas of music, allowing the audience of explorers to find out everything the need on specific bands and occasions upcoming.

Hartley- the genre of KERRANG! magazine is indie/ Rock/ alternative. The age range of the magazine is males and females around 13- 25 and of an interest in the band members and alternative music could mean older people would enjoy it as well.

Processes - Finding out story's about certain bands and different interviews with famous stars and for people to give out details of secret information or something exciting. The processes are to get bands in for interviews and to design and shape each and every magazine to the perfection so that KERRANG! Stay the best rock magazine with the highest readership and circulation figures.

Masthead- this is behind the head of the lead singer from Biffy Clyro to portray the importance and also the mast head is bold and covers the top of the magazine which catches your eye.

Also because the title is black and smashed could imply a sense of imperfection and volume.

Cover lines- ‘Paramore Hayley starts a riot!’ This shows the attitude and interests of younger people due to the word ‘riot’ which is usually full of young adults and teenagers; this connects with the younger generation and makes them more interested in the magazine.

Main image- the main image is a large photo of Biffy Clio and this shows the importance and confidence of a strong band which is a very successful one.

Main headline-this is places directly In the middle of the page that it catches the reader’s eye and also conveys the importance of the band.

This magazine front cover has only used three different colours (red, black and white) this makes the page stand out as the colours used are bold and also the way ‘Biffy Clio’ are looking down at the reader which also shows the superiority and a hierarchy. Due to this kind of technique used by the magazine they are attracting the rebellious audience and mainly young adults and teenagers age ranging between 14-25. ‘Massive download ticket give away!’ this would attract the younger people as they are more interested in getting tickets to gigs and festivals. The connotations of red on the cover of the magazine would suggests danger excitement which could potentially attract a browsing reading.

The inclusion of the anchorage text unfold the puzzle of life which suggests something to solve making it interactive.

The secondary image is very small and in the corner however the person has a strong stance and is trying to show authority.

The colour scheme here is basic with only three different colours (black, red and grey back ground) this makes the page stand out due to the big writing ‘MY DINOSAUR LIFE’ this is all in capital letters and in bold with ‘DINOSAUR’ written in red which makes it stand out even more.

The connotations word dinosaur interests the reader even more as these species of animal are now extinct but have a huge sense importance and popularity. The genre of this double page spread is about Mark Hoppus who used to play in different rock bands like blink 182.

The expression on the mans face emphasizes the magnitude of his story, making it more enjoyable and interesting to read. The style of the magazine is different due to most double page spreads being one page with the start on it and then their story on the page next to them however there has been a different approach by KERRANG! magazine as they have included the whole two pages for the picture of the star and his story.

Production Process1. Date of publication -the date it goes to print.2. Managing the schedule - 3. Editorial and budgetary decision 4. Content Acquisition 5. Sub-editing 6. Page Layout 7. Proofreading8. File emailed to printer9. Distribution

Audience Theories • Uses and gratifications – My readers objectives are for them to be informed about the rock

world and what's happening with tours and gigs and chances to win tickets to different festivals and events.

• Maslow’s Hierarchy of needs – This is linked to the magazine because there is a hierarchy in the magazine business and some magazines are stereotypically linked to certain classes of people e.g. the sun newspaper is associated with C2 blue collar workers because it is informal and more entertainment based, this links in with KERRANG! and what part of the hierarchy they are in, however because KERRANG! Is based on rock magazine it has a very wide spread like and dislike from the public due to personal preference.

• Demographics – The socio economic factors for the reader are they are mainly younger ranging between 13-25 and the gender are mainly male however a minority of females would read KERRANG!

Target Audience

Target audience- The target age will be between 13 - 25 which is teenagers and young adults, I have chosen this age range because rock music is usually associated with younger people. The gender of my target audience will be unisex because males and females are known to be interested in rock and it is not stereotypically aimed at males or females in particular. Social side will be to relate with the younger people and to express the emotions of rebelling and the teenage life, this allows the magazine to get on a personal level with their audience.

This will make the magazine a success as the audience will feel they have to buy the magazine weekly to stay connected with the new story's and truth about life. This relates to Katz theory and how the mass of people are approached through media and what it makes the consumer feel.

Also Maslow's theory is involved due to making my magazine become a priority in someone's life due to it being released every week, the socio-economic needs are that the magazine must reach in-depth into the targets lives by getting on the same level as the consumer and things that relate to everyday life for most people this makes them feel more in sync with the magazine.

This font is bold and not perfectly filled letters which symbolizes the rebellious side, I will include a similar font to my magazine as it suits my target audience, this will help to catch my target audiences eye and to make them feel a connection with the magazine, this will help my magazine to be a success. My target audience would come under the explorers category.

Product Target Audience – Primary Research

Here you can see that many older people like to read KERRANG! However I have reason to believe that not all this information is a reliable source.However my survey came out with more older people, there are still people ranging between 35 to 44 and 18 to 24.

Product Target Audience – Secondary Research

People have all said good comments about KERRANG! on twitter and there is never any negativity or bad comments.KERRANG is certainly popular with its reader this would suggest the magazine writers and editors are meeting the needs of the target audience

Here the gender difference is not that bad and not far off 50/50 this is good because I had a multi sex judgement on my survey. Therefore my target market will be devoted to both sexes as there is a market for both gender types

Here is a average of most people liking either Rock/Alternative or Pop/Hip Hop whereas classical had the lowest rating This is good as now I know that rock still takes the audiences interests meaning I should use this genre for my magazine.

Most peoples job roles were unique and different showing a range of peoples interests which gave me more useful information as I will be able to take this into consideration when including certain articles in my magazine. This should mean I am able to target my audience more effectively.

Not everyone has a role model in the music world but some people did which helped me to have an insight of what sort of people readers would look up to this is good for my magazine because I will be able to choose the right artists on the front cover of my magazine issues.

Most of the people said they listen to music all the time which is good because it clearly shows I have been surveying the right people this is also useful information because I know now that a music magazine will be successful. Given the current level of sales in music media it would seem that this is not an industry hit by huge losses in the current recession. It connotes that people who are unemployed have more time to listen to music and could be more open to spending what little money they have on a music magazines.

The relationship status question was to see whether married couples would still be interested in music magazines and the response was 50/50. This information shows that relationship statues does not necessarily effect target audience but could suggest couples have shared interests so artists who collaborate such as Jay-z and Beyoncé might be seen as inspirational.

KERRANG! Had the lowest vote which suggests that the layout they use is not as popular. This suggests that the layout used by Mojo and XXL might be something for me to take into account when deciding on the layout of my own magazine. This could be the strong vibrant colours used which are more successful at attracting potential readers.

The survey shows 55% of people asked read magazines this is a good indication that people are still interested in this media type which is useful to know since I want my magazine to be successful. This could be a useful guide when deciding whether to use technological convergence when producing the magazine.

Most people used their smart phones to listen to music which means they will have access to apps and a internet based magazine again providing me some insight on how to distribute my magazine.

This is useful information because it conveys that the magazine has used different media and advertisement based tactics to lure the consumer in even on the smart phones, I should consider this media platform in my magazine so that I can reach a wider target audience as it is clear that different media platforms creates greater accessibility.

Product Advertising & Marketing

Marketing for KERRANG! KERRANG uses Bauer as their publisher and Bauer help to advertise KERRANG through different methods like social media e.g. Facebook and Instagram and also radio advertisement.

KERRANG advertise their product by advertising their magazine on different websites and video based websites like YouTube are used for marketing and product advertising.

KERRANG have also used sound cloud to advertise some of their music and to interest the consumer of the music to be lead towards KERRANG magazine.

Distribution • Circulation33, 024 (Jan- Jun '14)Readership293,000 (July-

Dec '13)

source: http://www.kerrang.com/

• You can subscribe for the magazine to be delivered to your door monthly.

MarketingAbove the line Above the line advertising refers to traditional mass media advertising, that which is conducted in newspapers, on television, the radio, and on the internet. It is, simply, what people think of when they think of advertising. All of the following activities are the most common types of ATL advertising:◦Television and radio commercials◦Display advertising (in newspapers, magazines, and, frequently on the Internet)◦Classified advertising (in newspapers and yellow pages)◦Billboard advertising

Above the line advertising is tailored for a mass audience, and its primary goal is often to build a brand. Though exorbitant amounts of research have gone into exploring advertising’s effects on audiences and sales, these impacts remain difficult to quantify.

Though still technically growing – usually between 5 and 6 percent per year through the last decade – ATL advertising is not growing as fast as below the line advertising.

Below the lineNo change in the advertising landscape has been more important than the influx of expenditures devoted to what has become known as below the line advertising. Understanding below the line advertising is key not just to understanding how advertising has changed but also how it’s adapting current models.

The definitions of below the line advertising vary; roughly, it is advertising that delivers a tactile incentive to purchase a product (such as a coupon or a product sample).

The following methods are usually considered BTL advertising:◦Price promotions or discounting◦Coupons◦Gift-with-purchase◦Competitions and prizes◦Monetary refunds◦Loyalty incentives◦Point-of-sale displays

Ethical & Legal Issues.The products effect and impact on the audience is that they are brought into a diverse and abstract environment which interests them to read more.

Discrimination The press must avoid prejudicial or pejorative reference to an individual's race, colour, religion, gender, sexual orientation or to any physical or mental illness or disability.

Details of an individual's race, colour, religion, sexual orientation, physical or mental illness or disability must be avoided unless genuinely relevant to the story.

Confidential sources Journalists have a moral obligation to protect confidential sources of information.

http://www.pcc.org.uk/cop/practice.html


Copyright Laws

Copyright is a legal right created by the law of a country, that grants the creator of an original work exclusive rights to its use and distribution, usually for a limited time, with the intention of enabling the creator to receive compensation for their intellectual effort.

Copyright law originated in the United Kingdom from a concept of common law; the Statute of Anne 1709. It became statutory with the passing of the Copyright Act 1911. The current act is the Copyright, Designs and Patents Act 1988.

http://www.copyrightservice.co.uk/copyright/p01_uk_copyright_law

http://www.copyright.com.au/memebers/claim-payments/are-you-entitled-to-claim/staff-journalists

For my magazine I need to consider what color scheme I have gone with and if I have copied any other magazine in any way if so I would need to rectify this by changing it to something different and unique in comparison to all of the other magazines I need to do this because I could be sued for copy right and could face a heavy penalty therefore if a mistake like this was made it would have to be resolved as soon as possible.

http://www.google.co.uk/url?sa=i&rct=j&q=copyright&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://queenanneboleyn.com/faq/copyright-policy/&ei=zRdrVNH4NI6zadqvgNgL&bvm=bv.79908130,d.d2s&psig=AFQjCNEYnUR_OW50_BGnX0Pep3VycKa1AQ&ust=1416390953203471

Accuracy i) The Press must take care not to publish inaccurate, misleading or distorted information, including pictures.

ii) A significant inaccuracy, misleading statement or distortion once recognised must be corrected, promptly and with due prominence, and - where appropriate - an apology published. In cases involving the Commission, prominence should be agreed with the PCC in advance.

iii) The Press, whilst free to be partisan, must distinguish clearly between comment, conjecture and fact.

iv) A publication must report fairly and accurately the outcome of an action for defamation to which it has been a party, unless an agreed settlement states otherwise, or an agreed statement is published.

KERRANG! Has followed these laws perfectly with no corruption, due too their being no complaints about discrimination or confidential sources leaking and also all their information follows the accuracy laws.




The copy right law has changed by a lot since 1969 and this chart on the left demonstrates this.

Now in todays world since 1st July 1998 the employee owns rights for: photocopying from a paper version and reproduction of book and for the employer the own rights for everything else.

Source: http://www.copyright.com.au/members/are-you-entitled-to-claim/staff-journalists

http://www.copyright.com.au/members/are-you-entitled-to-claim/staff-journalists





RoyaltiesDEFINITION of 'Royalty'

A payment to an owner for the use of property, especially patents, copyrighted works, franchises or natural resources. A royalty payment is made to the legal owner of a property, patent, copyrighted work or franchise by those who wish to make use of it for the purposes of generating revenue or other such desirable activities. In most cases, royalties are designed to compensate the owner for the asset's use, and are legally binding.

INVESTOPEDIA EXPLAINS 'Royalty'

Royalties are often expressed as a percentage of the revenues obtained using the owner's property, but can be negotiated to meet the specific needs of an arrangement. The use of royalties is common in situations where an inventor or original owner chooses to sell their product to a third party in exchange for royalties from the future revenues it may generate.

This is relevant to magazines as all reference to musical lyrics or CD give always could affect how much royalties would need to be paid owners of that property.

http://www.investopedia.com/terms/r/royalty.asp

http://www.investopedia.com/terms/r/royalty.asp

Tom cruise “calling it a day”. Tom Cruise has dropped his $50 million lawsuit against Life & Style's publisher, his rep confirms. The dispute came to an end in a California federal court on Friday, Dec. 20. This is evidence of how careful publishers need to be when dealing with celebrity gossip.

http://www.usmagazine.com/celebrity-news/news/tom-cruise-drops-50-million-lawsuit-against-bauer-media-after-claims-he-abandoned-daughter-suri-20132012

CUSTOMER COMPLAINT CASE STUDY



How does IPSO apply to your magazine?As IPSO relates to editorial material published by member publications, whether in print or on their websites. This includes Articles, Images (including video), Audio material on newspaper and magazine websites, Readers' letters and Edited or moderated reader comments on newspaper and magazine websites. It means that it applies to my magazine as it is editorial material that involves all of the above.

All members of the press have a duty to maintain the highest professional standards. The Code, which includes this preamble and the public interest exceptions below, sets the benchmark for those ethical standards, protecting both the rights of the individual and the public's right to know. It is the cornerstone of the system of self-regulation to which the industry has made a binding commitment.https://www.ipso.co.uk/IPSO/cop.html

Clause 1 Accuracy

• The Press must take care not to publish inaccurate, misleading or distorted information, including pictures. This is so that you can not over Photoshop someone or something to change their appearance. E.g. photo shopping someone to be more thinner than they really are. You are however allowed to use the spot removal tool as its just touching up the appearance and making it presentable, but not to the extent of changing the appearance. If you where to publish inaccurate, misleading or distorted information you could be sued or fined at a huge cost which could make the magazine bankrupt.

• A significant inaccuracy, misleading statement or distortion once recognised must be corrected, promptly and with due prominence, and - where appropriate - an apology published. In cases involving the Regulator, prominence should be agreed with the Regulator in advance. A misleading statement of significant inaccuracy can lead to offending people and getting a bad response from the public therefore it is important to make sure no inaccurate statements are made about anyone.

• A publication must report fairly and accurately the outcome of an action for defamation to which it has been a party, unless an agreed settlement states otherwise, or an agreed statement is published. This is so that people don’t complain of misleading and untrue facts and stories in the magazine.

Clause 3- privacy

• It is unacceptable to photograph individuals in private places without their consent. Private places are public or private property where there is a reasonable expectation of privacy. This is because it could be classed as harassment and is an invasion of privacy which is unfair towards the subject and is very irritating and stressful.

Clause 4 Harassment• Journalists must not engage in intimidation, harassment or persistent pursuit.• they must not persist in questioning, telephoning, pursuing or photographing individuals once asked to desist; or remain on their property when asked to

leave and must not follow them. They must not do this because its it unnecessary stress upon the subject and unfair a they are venerable. If requested, the journalist must identify themselves and who they represent.

StereotypesThe stereotypical view on KERRANG! Is that its design mainly for the younger people who dress gothic and are very into the heavy metal/ rock this is due to the way KERRANG! Is presented and how the imperfect look is what attracts this stereotypical viewed group , however this is not the best public image and people do judge in a negative way.

This proves that its very gothic and has a influence on the audience to make them want to dress the same.

Dark colours make this appeal to the KERRANG! Fans because the stereotypical view is that a majority of people who read KERRANG! Magazine are usually more gothic but some people are more extreme than others.

Representation

Media create or re-present a new reality – KERRANG! Seek to re-present an exaggerated view of gothic music artists. This is designed to shock but also attract readers.

Social contexts as constituted by gender - Music concerts could be a display of masculine or feminine performance. This could be replicated through music magazines that use gender specific images of music artists. E.g. Madonna being overtly sexual in images promoting her album. This is aimed at hetrosexual male readers thus evidencing ‘the male gaze’ (Mulvey 1975).

‘SOMEBODY’S GONNA GET KILLED…’

This could be considered outrageous, there should be an age rating and comments like that not to be on a front cover, it scares children and is repulsive language which if said from one to an other would be taken by offence and also would be very serious, there is no reason for such evil and it must not be advertised due to people finding this very offensive.

The editor has also put his own views and favourites in the contents page to help the reader choose what to read.

The colours used are black, yellow, red and white these colours together give a bold layout which helps the reader navigate around the contents page. The black writing contrasts against the red numbers to help it stand out.

The staring band are slipknot due to their band photo being at the top of the page and taking up a large section of the page.

The layout is formal and structured which helps the reader to digest the information better.