ctia keynote - jeff lawson - twilio - ways of the software people or the way of the dodo
DESCRIPTION
Jeff Lawson's CTIA Keynote from 9/10/2014, the Ways of the Software People or the Way of the DodoTRANSCRIPT
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Privileged & Confidential, Copyright 2013 Twilio Inc.
The Ways of the Software People
Jeff Lawson@jeffiel
(and the Ways of the Dodo)
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Communications as a Service
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© 2009 - 2014 Twilio, Inc. All rights reserved.
Software infrastructure in the cloud to power applications that communicate.
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© 2009 - 2014 Twilio, Inc. All rights reserved.
InnovatorsEnterprises
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© 2009 - 2014 Twilio, Inc. All rights reserved.
Applications built by over 400,000 developershave interacted with over 95% of American Adults
and users in over 200 countries.
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© 2009 - 2014 Twilio, Inc. All rights reserved.
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© 2009 - 2014 Twilio, Inc. All rights reserved.
Migrating communications from its legacy in hardware to its future in software.
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© 2009 - 2014 Twilio, Inc. All rights reserved.
Democratize communications, empowering companies to integrate & innovate their communications at the pace of software.
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Privileged & Confidential, Copyright 2013 Twilio Inc.
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Privileged & Confidential, Copyright 2013 Twilio Inc.
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We’re a software
company.
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Software Peoplesolve business problems with
magnetic particles.
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Who are Software People?It’s not a skill set, it’s a mindset.
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throughthe lens of software
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say:“how can software solve this business
problem?”
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believe any
business problem can be
solved once it’s in the
domain of software.
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Not just developersProduct People
CEOs
Developers
Operations People
CFOs
Customer Service People
SalesMarketing
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Privileged & Confidential, Copyright 2013 Twilio Inc.
More and more of markets are addressable by Software People
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World WorldSoftware
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Text Input Text Output
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Audio Video
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EverythingElse
Problems10’s-20’s
Media Problems90’s-00’s
Textual Problems70’s-80’s
NumericalProblems50’s-60’s
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Sensors ActuatorsSoftware
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Sensors Actuators
Sensors
Sensors
Sensors
Sensors
Sensors
Sensors
Actuators
Actuators
Actuators
Actuators
Actuators
Actuators
Software
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3 AccelerometersProximity Sensor
Light SensorMoisture Sensor
GyroscopeGPS
2 Cameras2 Microphones
2 Speakers
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Not Software People Software People
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Not Software People Software People
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Not Software People Software People
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Not Software People Software People
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Not Software People Software People
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You might not be Software People when...
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You might not be Software People when...
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Minimal Telephone Hardware
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Privileged & Confidential, Copyright 2013 Twilio Inc.
Software People preserve the flexibility of software.
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Privileged & Confidential, Copyright 2013 Twilio Inc.
Iterate quickly.Ship constantly.
Get feedback from customers quickly.
Software People move fast.
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Privileged & Confidential, Copyright 2013 Twilio Inc.
AgilityHow do I get some of that ?
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Privileged & Confidential, Copyright 2013 Twilio Inc.
ComposableEnterprise
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Privileged & Confidential, Copyright 2013 Twilio Inc.
Buying smaller blocks of technology.
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Privileged & Confidential, Copyright 2013 Twilio Inc.
Value continuous iteration over monolithic vendor
solutions.
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1997 Buy Servers2000 Rent by the Year2003 Rent by the Month2008 Rent by the Hour
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Queues
Load BalancersStorage
CDNMap Reduce
Business Intelligence
NotificationsServers
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Buy the PBXBuy the Minute
Buy the Message
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Phone Numbers
Call Queueing
Picture MessagingText to Speech
Voice Transcription
Conferencing
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Privileged & Confidential, Copyright 2013 Twilio Inc.
Compose elements into a unique customer experience.
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“The only source of competitive advantage is the one that can
survive technology-fueled disruption: an obsession with
customer experience.” Harley ManningForrester Research, author of Outside-In
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Privileged & Confidential, Copyright 2013 Twilio Inc.
Those that adapt most quickly will
survive.
Natural Selection
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Privileged & Confidential, Copyright 2013 Twilio Inc.
Every industry will become a software
industry.
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Privileged & Confidential, Copyright 2013 Twilio Inc.
Build vs. BuyDie
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Privileged & Confidential, Copyright 2013 Twilio Inc.
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Privileged & Confidential, Copyright 2013 Twilio Inc.
Jeff Lawson@jeffiel
The Ways of the Software People(and the Ways of the Dodo)
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Privileged & Confidential, Copyright 2013 Twilio Inc.
Innovation requires a solid foundation.Twilio supports Net Neutrality