ctw fund pitch_feb2014

Rounding Up for Good

© 2013 Change the World

$2.9 Trillion

per yearspent using cards

In 2011, 181 Million Americans spent $2.9 Trillion using debit & credit cards.

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132 milliontransactions per

dayAverage card swipes in America that could be

rounded up to the next whole dollar.

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$1 billionper year for charity

If only 5% of these transactions were ‘rounded up’ to the nearest dollar

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Powerful Cents

CHANGE THE WORLD is a new charitable giving model inspired by the success of Bank of America’s “Keep the Change” program and Whole Foods Market’s “Nickels for Nonprofits.”

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Our Vision for ChangeWith a simple, one-time opt-in, participating donors’ purchases will be automatically ‘rounded up’ to the next whole dollar.

Donors will be in charge of where their money goes. They will designate a charity of their choice, a specified cause category, or a recipient determined by the group conscience of the online CHANGE THE WORLD community.

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Room to Give BetterAmericans believe that charities spend too much on overhead - CHANGE THE WORLD will provide a transparent, low overhead administration protocol.

Secure computer managed collection and accounting will ensure low operating costs by leveraging technology and virtually eliminating transactional ‘middle men.’

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Room for Engaged Giving

Successful giving is engaged giving with full awareness and impact - CHANGE THE

WORLD’s real time, online, tracking will provide donors with a one-stop accountability mechanism for their charitable giving along with real time participation through social media.

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Room for New Donors

Charities have yet to tap the next generation of donors - CHANGE THE

WORLD will provide young donors an accessible, affordable giving model and social-media-based community forum.

84%

of US students have credit cards

21average age at

which Americans get their first credit card

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Our Model for Change

CHANGE THE WORLD is a donor advised non-profit charitable fund that will leverage painless, one-decision-point, micro-giving and one-stop charitable tracking within donors’ existing online banking interface to revolutionize the way Americans donate.

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Change: Community Giving

Online engagement and a robust social media strategy will drive participation in “rounding up” as well as highlight charities that matter to CHANGE THE WORLD donors, enabling a whole new paradigm of community fundraising.

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Change: More Giving Online

Less than 10% of charitable giving happened online in 2012, yet 68% of Americans used online banking. And, 80% of all Americans have debit or credit cards.

CHANGE THE WORLD will wed the now familiar online banking interface with donor-directed giving, real-time tracking, and social-media-inspired community conscience.

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‘Rounding Up’ works.

Proof of Purpose

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Example: Bank of America’s terrifically successful “Keep the Change” program has raised over $400 million dollars for customers in less than 2 years.


‘Rounding Up’ for charity works.

Example:GoDaddy.comoffers clients theoption to roundup with everypurchase.

Proof of Purpose

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‘Rounding Up’ as a stand-alone model works.

Example:MiniDonationsworks on a locallevel in Austin, TXand its founder supports CHANGE THE

WORLD.

Proof of Purpose

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Building ChangeCHANGE THE WORLD is currently moving from the research phase into implementation:

Investigate viability of model Establish legal and financial framework Partner with logistical partners Engage fiscal sponsor Establish Board of Directors

• Identify and recruit Advisory Board Members

• Build technological platform16


CHANGE THE WORLD will succeed through guidance from a mindful and farsighted network of extraordinary advisors who have shared their knowledge, integrity, and imagination.

Will you help us…

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?


Sources• Where’d My Money Go? Grey Matter Research – 2012• Blackbaud.com charitable dashboard 5/13• Federal Reserve – Online and Mobile Financial Services –

2012• http://visual.ly/2012-us-credit-card-usage-statistics • http://media.competeinc.com/med/uploads/files/

creditcards_whitepaper_rev7.pdf• http://www.nilsonreport.com/pdf/news/aemc.pdf• http://www.huffingtonpost.com/2012/06/07/credit-card-

payments-growth_n_1575417.html• http://www.creditcards.com/credit-card-news/credit-card-

industry-facts-personal-debt-statistics-1276.php• http://blog.chargesmart.com/2012/01/credit-card-

statistics-2011/18

ctw fund pitch_feb2014

Documents

change change

online change

change program

world donors

world community

successful giving

new charitable giving

affordable giving model