cuba beverage
DESCRIPTION
Cuba ProposalTRANSCRIPT
HAMILTON DAHLSTROM STRAGETIC BRAND MARKETING
SOCIAL MEDIA
EVENTMANAGEMENT
BRANDAMBASSADOR
Proposal ForCUBA Beverage Company
In Collaboration with
OXILETTE STUDIO
RIDEOUT MEDIA GROUP
HAMILTONDAHLSTROMLas Vegas, NV
The information and pricing data submitted by Hamilton Dahlstrom in response to the Athletes Business Consultants RFP is non-binding and for evaluation purposes only and is subject to adjustment or modification by Hamilton Dahlstrom after its review, consideration, and negotiation of the terms and conditions of a definitive final contract.
All data and information contained herein and provided by Hamilton Dahlstrom in response to a Athletes Business Consultants RFP is considered confidential and proprietary. The data and information contained herein may not be reproduced, published or distributed to, or for, any third parties without the express prior written consent of Hamilton Dahlstrom
• B2b marketers believe social media is critical to organic search success. Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). (BtoB Magazine)
• One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. (Social Media B2B)
• The average midsize or large copany (1000 employees or more) has 178 “social media assets” (Twitter hadles, employee blogs, etc.)–yet only 25% of companies offer social business trai ing to their employees. (Marketingeasy)
• Top executives need to be involved in social media. 77% of buyers say they are more likely to buy from a company whose CEO uses social media. 94% said C-suite social media participation enhances a brand image. And 82% of employees say they trust a company more when the CEO and leadership team communicate via social media. (eMarketer)
• There are now roughly 100 million active Twitter users (those who log in at least once per day). (Mindjumpers)
• 92% of retweets are based on “interesting content.” Only 26% are due to inclusion of “please RT!” in the tweet. (Mindjumpers)
• Twitter now has 200 million users, including 8% of the U.S. popula-tion. About one-quarter of all users are considered “extremely active,” checking in several times per day. (Jeff Bullas)
RIDEOUT Media Group - Marketing with Social Impact
Social Media / Social Networking Relevant Facts & Statics You Should Know
TOPTIERMEDIA Grou
The power of Social Media is ever expanding, but your social media
presence represents your digital persona. It’s your sales team, your customer service, and your connection to friends and fans alike. A strong and active Social Media presence allowes you to provide your customers up to the minute information. This type of marketing is mandatory to remain relevant, but is continually becoming more labor intensive.
Rideout Meida Group offers social media management solutions
to increase customer engagement and to build stronger connections with
your audience.
We create custom marketing plans that specifically target
your desired industry and followers, allowing you to focus on your business.
Top Tier Media Group offers a comprehensive list of services that give
you an edge in the online arena. Standing out in the crowd is a vital resource if you want to get noticed on the web. We offer Social Media solutions that are tailored to the needs of your buiness or orginization.
Our services can help you establish a solid foothold with
audiences on Facebook,
RIDEOUT Media Group uses the latest technology and utilizes cutting edge software to Reach Out and Engage.RIDEOUT Media Group is a Name You Can Trust with over 15 Years experience in Social Media Marketing and
OVERVIEW
RIDEOUT M e d i a G r o u p
TOPTIERMEDIA Grou
RIDEOUT Media Group uses the latest technology and utilizes cutting edge software to Reach Out and Engage.RIDEOUT Media Group is a Name You Can Trust with over 15 Years experience in Social Media Marketing and
Twitter, LinkedIn, YouTube and many other online communities.
Wether you are one person or an entire company, we can help
you reach your marketing goals through social media media management campaigns and much more!
Does your profile say all the right things? The profile is the cornerstone
of your social media campaign. We can help you build the image you want through our profile creation solutions. Take control of how your online audiences perceive your product, by using each profile to its fullest potential.
Our Platform Is
Build
Engage
Grow
Listen
Respond
Reach Out
Real Time Message Delivery
RIDEOUT M e d i a G r o u p
Current Social Meida & Marketing ClientsConsulting
Management
Jon Taffer of Bar Rescue on Spike TVTraining the language of social meiia. When and how to interact and engage with fans.
On The Rocks Las VegasWeekly management of 8 seperate Social Meida accounts to provide an array of social media messaging and marketing
Nightclub & BarLas VegasThe art of engagement, pre and post event reachout and postings.
Senor FrogsLas Vegas, NVDaily Real Time updates of events, customer interaction and postings.
BrandingSideKick ShotlgassWorld WideWeekly management of 8 seperate Social Meida accounts to provide an array of social media messaging and marketing
Current Social Meida & Marketing Clients
SOCIAL MEDIA
Social Media Is An Extension Of Your Business
“ When you give everyone a voice and give people
power, the system usually ends up in a really
good place.”
by JMark Zuckerberg, CEO & Founder of Facebook
The social landscape is
constantly evolving and
the rate of c
hange is always
accelerating. In
order
to survive, marketers m
ust
embrace this dynamic world
of social b
usiness, and find
opportunitie
s
hidden behind each new statistic
.
We encourage you to pull o
ut the
best practic
es from th
is whitepaper
and put them to
use.
SOCIAL MEDIA
Social Media Is An Extension Of Your Business
“ When you give everyone a voice and give people
power, the system usually ends up in a really
good place.”
by JMark Zuckerberg, CEO & Founder of Facebook
The social landscape is
constantly evolving and
the rate of c
hange is always
accelerating. In
order
to survive, marketers m
ust
embrace this dynamic world
of social b
usiness, and find
opportunitie
s
hidden behind each new statistic
.
We encourage you to pull o
ut the
best practic
es from th
is whitepaper
and put them to
use.
Gone are the days when your
content stra
tegy was as simple
as ‘set it and fo
rget it’. Y
our
content
strategy needs to
be much
more dynamic, refle
cting
what searches are driv
ing
visitors to
your site
.
Develop content that
answers their q
uestions
and positions you as a
resource.
$3.1 billion will be spent on social media marketing in 2014
B2B spending on social media marketing will rise
67% over the next 3 years
20% of all website visitors to company sites come from social media
• Optimize Twitter Profile
• Cross Promote Twitter and Facebook
• Administer Twit Picture Campaign
• Administer Twit Video Campaign
• Add Friends and Followers
• Conduct Retweet Campaign
• Conduct Twitter List Management
• Deliver Real Time Industry Night Response
• Administer Layered Conversations
• Generate and Rotate Custom Twitter Back Ground
• Generate and Rotate Custom Bio and profile picture
• Determine Best Time to Tweet based on user activity
• Increase Twitter Following through key word auto follow
• Listen and Respond to conversations
• Reach Out and Engage conversations
• Monitor and Respond Conversations
• Provide Monthly Twitter Analytics
RIDEOUT Social Media Check List
• Optimize Facebook profile and Increase Fan Page Likes
• Administer Engagement Campaign responding to user generated posts
• Conduct Event Flyer Employee Tagging promotion
Reputation Management
• Monitor and Respond Twitter
• Monitor and Respond Facebook
Executive Social Media
• Provide Executive Ghost Tweeting
• Provide Executive Facebook monitoring and posting
• Provide Executive Facebook, Twitter and Linkedin cross promotion
• Provide Maximum Executive Social Media Account Authenticity
Social Media Advertising
• Consult on Social Media Advertising
Business Management Package
• Management for 1 Social Media Platform • Includes 4-5 status updates per day, basic management
ofprofile,follower/fanmanagement• Aggressivegrowthforaccounts
Only$3,500/Month
Business Professional Package
• Management for up to 3 Social Media Platforms • Includes 6-10 status updates per day, basic management
ofprofile,follower/fanmanagement• Aggressivegrowthforaccounts• MonthlyReporting
ReputationManagementPackage
• Management for up to 6 Social Media Platforms • IncludesDailyRealTimeManagementofProfile,
Follower/FanManagement,Postings• ReputationManagement• TrackableLinks• WeeklyReporting
Only$5,000/Month
Only$7,500/Month
RIDEOUT Social Media Packages
TOPTIERMEDIA Grou
Beverage marketing
Be
vera
ge
Am
bas
sad
ors
For more than 15 years, Our Beverage Ambassadors
& Marketing Team have used the four dimensions of quick project starts, strong understanding of client issues, cost effective research and activities, and real-world, workable solutions that not only differentiate us from other consulting firms but also delivers the best-possible tailored beverage solution to our client.
CELEBRITYENDORSEMENT
EVENTS
PROMOTIONS
LEADGENERATION
TOPTIERMEDIA Grou
CELEBRITYENDORSEMENT
EVENTS
PROMOTIONS
LEADGENERATION
We create a buzz for your product with Excitement & Professionalsim
• Corporate Events
• Trade Show Parties
• Bartender Training
• Product Marketing
• Product Placement•
Companieshavedifferentneedsfortheirproducts,butultimatelythere’soneoverridingpurposeinmind:BrandAwarenessand
GenerateSalesLeads.
Event Management
We create a buzz for your product with Excitement & Professionalsim
• Celebrity Appearance’s
• Branded Opportunities
• Lead Generation
• Real-Time Social Interaction
• Content Development
• Corporate Events
• Trade Show Parties
• Bartender Training
• Product Marketing
• Product Placement•
Companieshavedifferentneedsfortheirproducts,butultimatelythere’soneoverridingpurposeinmind:BrandAwarenessand
GenerateSalesLeads.
Event Management
Social Media Package
BeverageAmbassadorship
TradeShow&EventManagement
$8,000permonth
$3,500 per event + expenses
Cuba Beverage Individual Packages
$5,000permonth