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HAMILTON DAHLSTROM STRAGETIC BRAND MARKETING SOCIAL MEDIA EVENT MANAGEMENT BRAND AMBASSADOR Proposal For CUBA Beverage Company In Collaboration with RIDE OUT MEDIA GROUP

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Page 1: Cuba Beverage

HAMILTON DAHLSTROM STRAGETIC BRAND MARKETING

SOCIAL MEDIA

EVENTMANAGEMENT

BRANDAMBASSADOR

Proposal ForCUBA Beverage Company

In Collaboration with

OXILETTE STUDIO

RIDEOUT MEDIA GROUP

Page 2: Cuba Beverage

HAMILTONDAHLSTROMLas Vegas, NV

The information and pricing data submitted by Hamilton Dahlstrom in response to the Athletes Business Consultants RFP is non-binding and for evaluation purposes only and is subject to adjustment or modification by Hamilton Dahlstrom after its review, consideration, and negotiation of the terms and conditions of a definitive final contract.

All data and information contained herein and provided by Hamilton Dahlstrom in response to a Athletes Business Consultants RFP is considered confidential and proprietary. The data and information contained herein may not be reproduced, published or distributed to, or for, any third parties without the express prior written consent of Hamilton Dahlstrom

Page 3: Cuba Beverage

• B2b marketers believe social media is critical to organic search success. Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). (BtoB Magazine)

• One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. (Social Media B2B)

• The average midsize or large copany (1000 employees or more) has 178 “social media assets” (Twitter hadles, employee blogs, etc.)–yet only 25% of companies offer social business trai ing to their employees. (Marketingeasy)

• Top executives need to be involved in social media. 77% of buyers say they are more likely to buy from a company whose CEO uses social media. 94% said C-suite social media participation enhances a brand image. And 82% of employees say they trust a company more when the CEO and leadership team communicate via social media. (eMarketer)

• There are now roughly 100 million active Twitter users (those who log in at least once per day). (Mindjumpers)

• 92% of retweets are based on “interesting content.” Only 26% are due to inclusion of “please RT!” in the tweet. (Mindjumpers)

• Twitter now has 200 million users, including 8% of the U.S. popula-tion. About one-quarter of all users are considered “extremely active,” checking in several times per day. (Jeff Bullas)

RIDEOUT Media Group - Marketing with Social Impact

Social Media / Social Networking Relevant Facts & Statics You Should Know

Page 4: Cuba Beverage

TOPTIERMEDIA Grou

The power of Social Media is ever expanding, but your social media

presence represents your digital persona. It’s your sales team, your customer service, and your connection to friends and fans alike. A strong and active Social Media presence allowes you to provide your customers up to the minute information. This type of marketing is mandatory to remain relevant, but is continually becoming more labor intensive.

Rideout Meida Group offers social media management solutions

to increase customer engagement and to build stronger connections with

your audience.

We create custom marketing plans that specifically target

your desired industry and followers, allowing you to focus on your business.

Top Tier Media Group offers a comprehensive list of services that give

you an edge in the online arena. Standing out in the crowd is a vital resource if you want to get noticed on the web. We offer Social Media solutions that are tailored to the needs of your buiness or orginization.

Our services can help you establish a solid foothold with

audiences on Facebook,

RIDEOUT Media Group uses the latest technology and utilizes cutting edge software to Reach Out and Engage.RIDEOUT Media Group is a Name You Can Trust with over 15 Years experience in Social Media Marketing and

OVERVIEW

RIDEOUT M e d i a G r o u p

Page 5: Cuba Beverage

TOPTIERMEDIA Grou

RIDEOUT Media Group uses the latest technology and utilizes cutting edge software to Reach Out and Engage.RIDEOUT Media Group is a Name You Can Trust with over 15 Years experience in Social Media Marketing and

Twitter, LinkedIn, YouTube and many other online communities.

Wether you are one person or an entire company, we can help

you reach your marketing goals through social media media management campaigns and much more!

Does your profile say all the right things? The profile is the cornerstone

of your social media campaign. We can help you build the image you want through our profile creation solutions. Take control of how your online audiences perceive your product, by using each profile to its fullest potential.

Our Platform Is

Build

Engage

Grow

Listen

Respond

Reach Out

Real Time Message Delivery

RIDEOUT M e d i a G r o u p

Page 6: Cuba Beverage

Current Social Meida & Marketing ClientsConsulting

Management

Jon Taffer of Bar Rescue on Spike TVTraining the language of social meiia. When and how to interact and engage with fans.

On The Rocks Las VegasWeekly management of 8 seperate Social Meida accounts to provide an array of social media messaging and marketing

Nightclub & BarLas VegasThe art of engagement, pre and post event reachout and postings.

Senor FrogsLas Vegas, NVDaily Real Time updates of events, customer interaction and postings.

BrandingSideKick ShotlgassWorld WideWeekly management of 8 seperate Social Meida accounts to provide an array of social media messaging and marketing

Page 7: Cuba Beverage

Current Social Meida & Marketing Clients

Page 8: Cuba Beverage

SOCIAL MEDIA

Social Media Is An Extension Of Your Business

“ When you give everyone a voice and give people

power, the system usually ends up in a really

good place.”

by JMark Zuckerberg, CEO & Founder of Facebook

The social landscape is

constantly evolving and

the rate of c

hange is always

accelerating. In

order

to survive, marketers m

ust

embrace this dynamic world

of social b

usiness, and find

opportunitie

s

hidden behind each new statistic

.

We encourage you to pull o

ut the

best practic

es from th

is whitepaper

and put them to

use.

Page 9: Cuba Beverage

SOCIAL MEDIA

Social Media Is An Extension Of Your Business

“ When you give everyone a voice and give people

power, the system usually ends up in a really

good place.”

by JMark Zuckerberg, CEO & Founder of Facebook

The social landscape is

constantly evolving and

the rate of c

hange is always

accelerating. In

order

to survive, marketers m

ust

embrace this dynamic world

of social b

usiness, and find

opportunitie

s

hidden behind each new statistic

.

We encourage you to pull o

ut the

best practic

es from th

is whitepaper

and put them to

use.

Gone are the days when your

content stra

tegy was as simple

as ‘set it and fo

rget it’. Y

our

content

strategy needs to

be much

more dynamic, refle

cting

what searches are driv

ing

visitors to

your site

.

Develop content that

answers their q

uestions

and positions you as a

resource.

Page 10: Cuba Beverage

$3.1 billion will be spent on social media marketing in 2014

B2B spending on social media marketing will rise

67% over the next 3 years

20% of all website visitors to company sites come from social media

Twitter

• Optimize Twitter Profile

• Cross Promote Twitter and Facebook

• Administer Twit Picture Campaign

• Administer Twit Video Campaign

• Add Friends and Followers

• Conduct Retweet Campaign

• Conduct Twitter List Management

• Deliver Real Time Industry Night Response

• Administer Layered Conversations

• Generate and Rotate Custom Twitter Back Ground

• Generate and Rotate Custom Bio and profile picture

• Determine Best Time to Tweet based on user activity

• Increase Twitter Following through key word auto follow

• Listen and Respond to conversations

• Reach Out and Engage conversations

• Monitor and Respond Conversations

• Provide Monthly Twitter Analytics

RIDEOUT Social Media Check List

Facebook

• Optimize Facebook profile and Increase Fan Page Likes

• Administer Engagement Campaign responding to user generated posts

• Conduct Event Flyer Employee Tagging promotion

Reputation Management

• Monitor and Respond Twitter

• Monitor and Respond Facebook

Executive Social Media

• Provide Executive Ghost Tweeting

• Provide Executive Facebook monitoring and posting

• Provide Executive Facebook, Twitter and Linkedin cross promotion

• Provide Maximum Executive Social Media Account Authenticity

Social Media Advertising

• Consult on Social Media Advertising

Page 11: Cuba Beverage

Business Management Package

• Management for 1 Social Media Platform • Includes 4-5 status updates per day, basic management

ofprofile,follower/fanmanagement• Aggressivegrowthforaccounts

Only$3,500/Month

Business Professional Package

• Management for up to 3 Social Media Platforms • Includes 6-10 status updates per day, basic management

ofprofile,follower/fanmanagement• Aggressivegrowthforaccounts• MonthlyReporting

ReputationManagementPackage

• Management for up to 6 Social Media Platforms • IncludesDailyRealTimeManagementofProfile,

Follower/FanManagement,Postings• ReputationManagement• TrackableLinks• WeeklyReporting

Only$5,000/Month

Only$7,500/Month

RIDEOUT Social Media Packages

Page 12: Cuba Beverage

TOPTIERMEDIA Grou

Beverage marketing

Be

vera

ge

Am

bas

sad

ors

For more than 15 years, Our Beverage Ambassadors

& Marketing Team have used the four dimensions of quick project starts, strong understanding of client issues, cost effective research and activities, and real-world, workable solutions that not only differentiate us from other consulting firms but also delivers the best-possible tailored beverage solution to our client.

CELEBRITYENDORSEMENT

EVENTS

PROMOTIONS

LEADGENERATION

Page 13: Cuba Beverage

TOPTIERMEDIA Grou

CELEBRITYENDORSEMENT

EVENTS

PROMOTIONS

LEADGENERATION

Page 14: Cuba Beverage

We create a buzz for your product with Excitement & Professionalsim

• Corporate Events

• Trade Show Parties

• Bartender Training

• Product Marketing

• Product Placement•

Companieshavedifferentneedsfortheirproducts,butultimatelythere’soneoverridingpurposeinmind:BrandAwarenessand

GenerateSalesLeads.

Event Management

Page 15: Cuba Beverage

We create a buzz for your product with Excitement & Professionalsim

• Celebrity Appearance’s

• Branded Opportunities

• Lead Generation

• Real-Time Social Interaction

• Content Development

• Corporate Events

• Trade Show Parties

• Bartender Training

• Product Marketing

• Product Placement•

Companieshavedifferentneedsfortheirproducts,butultimatelythere’soneoverridingpurposeinmind:BrandAwarenessand

GenerateSalesLeads.

Event Management

Page 16: Cuba Beverage

Social Media Package

BeverageAmbassadorship

TradeShow&EventManagement

$8,000permonth

$3,500 per event + expenses

Cuba Beverage Individual Packages

$5,000permonth