Shopping Lists “on the fly”• Meal Plan: suggests meals based on user lifestyle • Generates shopping list• Curated Diets: Health | Ethnic | Occasion• Comparative Pricing: basket prices across local stores• Targeted advertising & incremental sales

Features & Revenue Model

Revenue Model• Advertising from Grocery Chains• In-App purchases of Curated Diets & Specialty Cookbooks• Percentage of revenue from coupon & location based sales made

through the app

Cuisine Conciérge Feature List

Cuisne Concierge

Calendar My Shopping List

Compare Basket

Browse at Default Store

My Meals

Curated Diets

Weight Watchers

Men's Fitness

Ethnic / Specialty Recipes

Chinese IndianMartha

Stewarts Recipe Books

Lifestyle Food

Vegetarian Romantic Dinner

Picnic / Holiday

Why Mobile App?

• Target Demographic: Urban 18-35 yr. olds

– Young Professionals

– Disposable Income

• Convenience

– Do not plan their grocery shopping

– On the go meal-planning

– Value location-based services

– Comfortable sharing information

Why iOS?

Preferred Lead Platform–App Discovery– Learning Curve–Cost & Revenue

Potential

Key Relationships• Grocery Stores

– Eye-balls on their product mix– Brand & Store Loyalty– Incremental sales to customers– Analytics: which strategy transmutes to sales? (future)

• Curated Guides:– Weight Watchers / Men’s Health etc.– Nutritionists

• Other Apps:– Location based services (Apple/Google maps)

Value Proposition

• To the User:– Convenience– Lifestyle Goals– Price Comparison

• Grocery Chains:– Targeted advertisement– Analytics based on aggregate user data (future)– Incremental sales of products

Lucy's Having Lasagna

App Populates her shopping

list

App analyses complimentar

y items

App creates a coupon for

Garlic Bread

Lucy is incentivized to

buy Garlic Bread

Thank You!- Questions -

Tablets Nearly as Important as Smartphones% of App-Makers developing for each screen

iOS has Highest Return from in-App Purchases