cullowhee 2015
TRANSCRIPT
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Marketing the native landscape
2015 Cullowhee Native Plant Conference
Western Carolina UniversityJuly 17th, 2015
John C MageePresident- Magee Design
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What is marketing?
noun the action or business of promoting and
selling products or services, including market research and advertising.
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Always put your best face forward
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When all else fails- sex sells
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Having a good team helps
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Define the audience you’re looking for and find ways to target them
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Develop your strategy
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Branded marketing materials
Everything is marketing
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Web-based marketing- It all starts with your web page
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Word press Dashboard
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Google analytics
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Facebook insights
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Flickr stats
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YouTube insights
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Green Business Challenge
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Become an expert, give talks
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Good photography can make or break a marketing plan
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At least be creative if you can…
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Pay attention to your shot, give the people something they want to see, not just what’s in your view-finder
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Make sure to take lots of ‘before’ pictures
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In progress shots
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And of course, after shots
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Before & After shots
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After shots for educational purposes
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Sequence your shots
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Show off your work while complementing the home.
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Use your best shots, throw away the bad ones.
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Let’s summarize…
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Find your niche Develop your plan Beat monotony Think way outside the box Pay attention to trends (i.e.
Social Media), but don’t follow
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How to?
Craft an elevator pitch Leverage your community Network Give it away Become the best and be the best
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Develop materials
Find a graphic designer you are comfortable with
Develop your brand Start with your webpage and work out
from there Google analytics for tracking Change numbers per type of material
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Under promise, over-deliver
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Aim high and you never know where you’ll go.
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www.john-magee.comfollow us on facebook
@john_Magee on Twitter Houzz.com
greatgardenspeakers.comflickr
Etc., etc., etc….
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Good luck out there!
www.john-magee.comFind us on Facebook!
540-687-5331703-929-4275