culs fem brochure

COURSES TAUGHT IN ENGLISH

• Bachelor in Agricultural Economics and Management • Master in Economics and Management • Master in Informatics

2007/2008

CZECH

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FFoorreewwoorrdd Dear students,

I am very pleased to present you this Courses taught in English publication for Incoming foreign students, which has been prepared with an intention to introduce a digest of syllabi and structure information about our bachelor and master programmes taught in English language at the Faculty of Economics and Management of the Czech University of Life Sciences Prague.

I hope that you find this brochure practical in giving you advice on planning your study stay at our Faculty. I am sure that you will appreciate the educational as well as cultural heritage of Prague. Looking forward to meeting you in Prague during the academic year 2008/2009.

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Bachelor and Master Programme director: PhDr. Vlastimil Černý, CSc., MA CULS Prague, Faculty of E&M Kamýcká 129 Praha 6 – Suchdol, 165 21 Czech Republic � +420 224 382 323 fax: +420 224 381 804 � [email protected]

Bachelor AEM programme administrator: Ing. Vendula Pospíšilová CULS Prague, Faculty of E&M Kamýcká 129 Praha 6 – Suchdol, 165 21 Czech Republic � +420 224 382 314 � [email protected] � www.msc.pef.czu.cz/bsc

Master EM programme administrator: Ing. Oldřich Výlupek CULS Prague, Faculty of E&M Kamýcká 129 Praha 6 – Suchdol, 165 21 Czech Republic � +420 224 382 313 � [email protected] � www.msc.pef.czu.cz/msc

Master INFO programme administrator: Ing. Martin Kozák CULS Prague, Faculty of E&M Kamýcká 129 Praha 6 – Suchdol, 165 21 Czech Republic � +420 224 382 314 � [email protected] � www.msc.pef.czu.cz/msc

OOuuttlliinnee 1. Bachelor AEM - Programme structure…….. p. 5

2. Master EM - Programme structure….... p. 9

3 Master INFO - Programme structure….…. p. 12

4. Bachelor AEM - Programme syllabi…………. p. 15

4.1. - Syllabi - First year……….…. p. 18

4.2. - Syllabi - Second year…….. p. 35

4.3. - Syllabi - Third year.……….. p. 58

5. Master EM - Programme syllabi……….… p. 75

5.1. - Syllabi - First year…….……. p. 77

5.2 - Syllabi - Second year……… p. 105

6 Master INFO - Programme syllabi…..……… p. 137

6.1 - Syllabi - First year…………… p. 139

6.2. - Syllabi - Second year……… p. 164

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Programme structure

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Bachelor in Agricultural Economics and Management

6

Programme Structure

FIRST YEAR (academic year 2008-2009)

Obligatory Obligatory Obligatory Obligatory Obligatory Obligatory Obligatory

autu

mn s

emes

ter

Mathematics for Economists I 5 ECTS Credits

Informatics I 5 ECTS Credits

English for Academic Purposes 5 ECTS Credits

English for Business Purposes 5 ECTS Credits

Agricultural Systems I 5 ECTS Credits

Foreign Language (not English) 5 ECTS Credits

Introduction to study 0 ECTS Credits

spring s

emes

ter

Mathematics for Economists II 5 ECTS Credits

Informatics II 5 ECTS Credits

Principles of Business Negotiation 5 ECTS Credits

Fundamentals of Statistics 5 ECTS Credits

Agricultural Systems II 5 ECTS Credits

Foreign Language (not English) 5 ECTS Credits

Sport 0 ECTS Credits


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Programme Structure

SECOND YEAR (academic year 2008-2009) Obligatory Obligatory Obligatory Obligatory Obligatory Obligatory Obligatory

autu

mn s

emes

ter

Fundamentals of Economics I 5 ECTS Credits

Fundamentals of Management 5 ECTS Credits

Fundamentals of Accounting 5 ECTS Credits

Empirical Research in Economics 5 ECTS Credits

Principles of Ecology 5 ECTS Credits

Fundamentals of Law 5 ECTS Credits


spring s

emes

ter

Fundamentals of Economics II 5 ECTS Credits

Information Systems 5 ECTS Credits

Trade and Commerce 5 ECTS Credits

Qualitative Methods 5 ECTS Credits

Introduction to Environmental Economics 5 ECTS Credits

Introduction to Political Science 5 ECTS Credits



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Programme Structure

THIRD YEAR (academic year 2008-2009) Obligatory Obligatory Obligatory Obligatory Obligatory Obligatory Obligatory

autu

mn s

emes

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Business Economics 5 ECTS Credits

Natural Resources Management 5 ECTS Credits

Financial Economics 5 ECTS Credits

Standards for Thesis Writing and Presentation 5 ECTS Credits

Introduction to Sociology 5 ECTS Credits

Bachelor thesis 5 ECTS Credits

spring s

emes

ter

Agricultural Economics 5 ECTS Credits

Fundamentals of Marketing 5 ECTS Credits

Fundamentals of Psychology 5 ECTS Credits

Bachelor thesis defence 15 ECTS Credits

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Programme structure

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Master in Economics and Management

10

Programme Structure

FIRST YEAR (academic year 2008-2009) Obligatory Obligatory Obligatory Obligatory Obligatory Obligatory Obligatory

autu

mn s

emes

ter

Economics of Industries (Sectoral Economics) 5 ECTS Credits

Management 5 ECTS Credits

Corporate Finance 5 ECTS Credits

Econometric Modelling 5 ECTS Credits

Methods of Social Research 5 ECTS Credits

Computer Science 5 ECTS Credits

Diploma Thesis Assignment 0 ECTS Credits

spring s

emes

ter

Economic Policies 5 ECTS Credits

Human Resources Management 5 ECTS Credits

World and European Economy

5 ECTS Credits -------------- OR --------------

IT for e-business 5 ECTS Credits

-------------- OR -------------- Rural Development

5 ECTS Credits

Accounting

5 ECTS Credits ----------- OR ------------- Decision Support Systems

5 ECTS Credits ------------ OR ------------- Environmental Economics

5 ECTS Credits

English for Academic Purposes

5 ECTS Credits OR

English for Business Purposes

5 ECTS Credits

Diploma Thesis 5 ECTS Credits

Obligatory restricted subjects A Obligatory restricted subjects B Obligatory restricted subjects C

Master in Economics and Management

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Programme Structure

SECOND YEAR (academic year 2008-2009) Obligatory Obligatory Obligatory Obligatory Obligatory Obligatory

autu

mn s

emes

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General Economics – International Economics 5 ECTS Credits

Marketing 5 ECTS Credits

EU Integration 5 ECTS Credits

---------------- OR ---------------- Management Information Systems

5 ECTS Credits ---------------- OR ---------------- Psychology of Organisation and

Behaviour at Work 5 ECTS Credits

Trade Theory and Foreign Trade

5 ECTS Credits ----------------- OR -----------------

Statistical Seminar 5 ECTS Credits

----------------- OR ----------------- Co-operative Business

5 ECTS Credits

Diploma Thesis Seminar 5 ECTS Credits


spring s

emes

ter

Economics of Enterprises 5 ECTS Credits

Strategic Management 5 ECTS Credits

Introduction to the Modern Law of

EU 5 ECTS Credits

---------------- OR ---------------- Computer Security

5 ECTS Credits ---------------- OR ----------------

Business Strategy 5 ECTS Credits

International Finance

5 ECTS Credits ----------------- OR -----------------

Quantitative Methods in Macroeconomics 5 ECTS Credits

----------------- OR ----------------- Social Economy 5 ECTS Credits

Diploma Thesis Final State Exam 14 ECTS Credits

Obligatory restricted subjects A Obligatory restricted subjects B Obligatory restricted subjects C

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Programme structure

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Master in Informatics

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Programme Structure

FIRST YEAR (academic year 2008-2009) Obligatory Obligatory Obligatory Obligatory Obligatory Obligatory

autu

mn s

emes

ter

Econometric Modelling 5 ECTS Credits

Projecting of IS 5 ECTS Credits

Computer Networks

5 ECTS Credits

Statistical Data Analysis

5 ECTS Credits

General Economics – International Economics 5 ECTS Credits

Theory of ICT 5 ECTS Credits

spring s

emes

ter

Strategic Marketing 5 ECTS Credits

Database and Knowledge IS 5 ECTS Credits

Security of IS 5 ECTS Credits

---------------- OR ---------------- Seminar in Computational

Statistics 5 ECTS Credits

Software Implementation

5 ECTS Credits ----------------- OR -----------------

Artificial Intelligence 5 ECTS Credits

CULS Optional 5 ECTS Credits


Obligatory restricted subjects A Obligatory restricted subjects B

Master in Informatics

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Programme Structure SECOND YEAR (academic year 2008-2009)

Obligatory Obligatory Obligatory Obligatory Obligatory Obligatory

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Management 5 ECTS Credits

System Integration 5 ECTS Credits

Internet Technologies – Client Side

5 ECTS Credits ---------------- OR ----------------

Information Engineering 5 ECTS Credits

Logistic Systems

5 ECTS Credits



spring s

emes

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Prognostic Methods 5 ECTS Credits

Quality Estimation of IS 5 ECTS Credits

Internet Technologies – Server Side

5 ECTS Credits ---------------- OR ----------------

Decision Support Systems 5 ECTS Credits


Diploma Thesis Final State Exam 14 ECTS Credits

Obligatory restricted subjects A Obligatory restricted subjects B

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Programme syllabi

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BBaacchheelloorr AAEEMM PPRROOGGRRAAMMMMEE SSYYLLLLAABBII

FIRST YEAR AUTUMN SEMESTER EAE37E Mathematics for Economists I p. 19 ETE26E Informatics I p. 20 ELX67E English for Academic Purposes p. 22 ELX69E English for Business Purposes p. 23 AHA29E Agricultural Systems I p. 24 ELE17E Foreign Language – French p. 25 ELE18E Foreign Language – German p. 27 SPRING SEMESTER EAE38E Mathematics for Economists II p. 29 ETE27E Informatics II p. 30 ELX68E Principles of Business Negotiation p. 32 ESE40E Fundamentals of Statistics p. 33 AGE04E Agricultural Systems II p. 34 ELE17E Foreign Language – French p. 25 ELE18E Foreign Language – German p. 27

SECOND YEAR AUTUMN SEMESTER ENE27E Fundamentals of Economics I p. 36 EREE2E Fundamentals of Management p. 38 EUE42E Fundamentals of Accounting p. 39 EEEB5E Empirical Research in Economics p. 41 LUE01E Principles of Ecology p. 43 EJE33E Fundamentals of Law p. 44 SPRING SEMESTER ENE35E Fundamentals of Economics II p. 46 ETE49E Information Systems p. 48 EUE43E Trade and Commerce p. 50 EHEA6E Qualitative Methods p. 52 EEEE5E Introduction to Environmental Economics p. 54 EHEA5E Introduction to Political Science p. 56

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BBaacchheelloorr AAEEMM PPRROOGGRRAAMMMMEE SSYYLLLLAABBII

THIRD YEAR AUTUMN SEMESTER EEEE7E Business Economics p. 59 EREE1E Natural Resources Management p. 61 ENE38E Financial Economics p. 63 XKZE07 Standards for Thesis Writing and Presentation p. 65 EHEA4E Introduction to Sociology p. 67 SPRING SEMESTER EEEE6E Agricultural Economics p. 69 ERED9E Fundamentals of Marketing p. 71 EPE03E Fundamentals of Psychology p. 73

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Programme syllabi – First year

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Bachelor in Agricultural Economics and Management first year

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MATHEMATICS FOR ECONOMISTS I (EAE37E)

Department of Operational and System Analysis Faculty of Economics and Management

Lecturer: RNDr. Helena Brožová, CSc. Teaching period: academic year 2008/2009 (autumn semester) Type subject: Bachelors ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: Overview of mathematics and its applications in business, economics and life and social sciences

Lectures: 1. Basic Set Theory 2. Function of Single Variable 3. Function of Several Variables 4. Differentiation 5. Course of a Function 6. Maxima and Minima, Method of Lagrange Multipliers 7. Integration 8. Linear Algebra and Vector Space 9. Simultaneous Linear Equations 10. Graph Theory Seminars: 1. Basic Set Theory 2. Function of Single Variable 3. Function of Several Variables 4. Differentiation 5. Course of a Function 6. Maxima and Minima, Method of Lagrange Multipliers 7. Integration 8. Linear Algebra and Vector Space 9. Simultaneous Linear Equations 10. Graph Theory Study literature: 1. Hoffmann, L. D., Bradley, G. L.: Finite Mathematics with Calculus, McGraw Hill,

Inc., New York, 1995, ISBN 0-07-029352-X 2. Eric W. Weisstein: MathWorld - A Wolfram Web Resource,

http://mathworld.wolfram.com 3. http://en.wikipedia.org/wiki/Main_Page 4. http://www.pef.czu.cz/kosa/MathEcon


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INFORMATICS I (ETE26E)

Department of Informatics Faculty of Economics and Management

Lecturer: Ing. Miloš Ulman Teaching period: academic year 2008/2009 (autumn semester) Type subject: Bachelors ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: Secondary school level informatics and mathematics Objective and general description: The course combines theoretical and practical introductions to the most important areas of the computer science - hardware, operating systems, programming languages, data structures, some application software with emphasis on spreadsheets, networks and network services. The practicals are held in the form of informal group work in PC classrooms on PC at local and network mode. There is one practical test at the end of semester. For particular seminars are prepared files and tasks on server to use them in individual work of students. Lectures: 1. Introduction to information science. Basic concepts. Data standardisation. 2. Components of computer (architecture, mainboard, performance) 3. Computer components ( case, memory, processor ...) 4. Peripherals (peripheral memories, input, output devices) 5. Computer classification. Actual equipment of Czech University of Agriculture 6. Software ( review, classification) 7. Application software (list, classification, examples) 8. Operating systems and shells (definition, function, classification) 9. Current operating systems ( Windows systems, OS/2, Unix, Linux) 10. Introduction to the databases, data types, data structures, storing of data in

memory 11. Computer networks (basic concepts, classification, topology, access methods...) 12. Network operating systems and its functions, Novell NetWare, Internet and

services 13. Computer networks (web browsing, Internet address systems, searching,

electronic business) 14. Laws and information science, network security, computer viruses


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Seminars: 1. Local network, kinds of dialogue with computer, information sources at server

(necessary files for practicals) 2. Work with files and folders in different environment 3. The work with spreadsheet (Excel)- standard and format operations, absolute

and relative references 4. The work with spreadsheet (Excel) - functions ( mathematical, logical, financial,

date, statistical functions), formulas, graphs 5. The work with spreadsheet (Excel) - print, database operations (lists), sorting,

summary, filters 6. The work with spreadsheet (Excel) - forms, macros, pivot table 7. Written exercise (Excel) 8. PowerPoint - possibilities of presentation 9. The work with text editor (Word) - documents management, text formatting,

paragraph styles 10. The work with text (Word) - user templates ( creation and utilisation), tables 11. The work with text (Word) - graphical elements in document, fields in document,

mail merge 12. PowerPoint - demonstration of own presentation 13. The work with Internet, searching over the Internet 14. Course registration, individual access to students and evaluation of their work

Study literature: 1. Vaněk, J. a kol.: Informační technologie I - vybrané kapitoly. Praha, CREDIT,

2004. 160 s. - ISBN 80-213-1122-3 2. Vaněk, J. a kol.: Databázové a síťové technologie. Praha, CREDIT, 2000. 146 s. -

ISBN 80-213-0576-2 3. Žid, N. a kol.: Orientace ve světě informatiky. Praha, Management Press 1998.

384 s. - ISBN 80-85943-58-1 4. Časopisy: aktuální články - Computer World, Softwarové noviny, CHIP

Core literature: 1. Žid, N. a kol.: Orientace ve světě informatiky. Praha, Management Press, 1998.

391 s. - ISBN 80-85943-58-1 2. Minasi, M.: PC - velký průvodce hardwarem. Praha, Grada, 1996. 978 s. - ISBN

80-7169-178-X 3. Voříšek, J.: Strategické řízení informačního systému a systémová integrace.

Praha, Management Press, 1999. 323 s. - ISBN 80-85943-40-9 4. Sobota, B., Milián, J.: Grafické formáty. České Budějovice, Kopp, 1996. 157 s. -

ISBN 80-85828-58-8 5. Milková, E.: Algoritmy - typové konstrukce a příklady. Hradec Králové,

Gaudeamus, 2001. 109 s. - ISBN 80-7041-998-9 6. Groff, J.R., Weinberg, P.N.: Understanding UNIX. Indiana, Que, 1988. 234 s. -

ISBN 0-88022-343-X 7. Břehovský, P.: Praktický úvod do TCP/IP. České Budějovice, Kopp, 1994. 107 s. -

ISBN 80-85828-18-9 8. Horák, J.: Bezpečnost malých počítačových sítí. Praha, Grada, 2003. 200 s. -

ISBN 80-247-0663-6


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ENGLISH FOR ACADEMIC PURPOSES (ELX67E)

Department of Languages Faculty of Economics and Management

Lecturer: Ing. Alan M. Westcott Teaching period: academic year 2008/2009 (autumn semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: This course is interactive and there are no lectures. Articles from current English language newspapers and periodicals are used as the basis for further development of language skills including: Expansion of vocabulary, Review of grammar, Discussion, Conversation, Debate, Formal writing format, Creative writing. All correction of written and oral presentations is done on a one-to-one basis with general explanation of common errors.

Teaching and learning methods: Students write essays each week based on the article/topic discussed in class. These are proofread, returned to students, and time is allotted for explanation of corrections. Literature: Articles relating to globalisation, cultural differences, and current events are taken from English language publications such as The International Herald Tribune, The Economist, a variety of news magazines, and the Internet.


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ENGLISH FOR BUSINESS PURPOSES (ELX69E)


Lecturer: Neil Harvey Teaching period: academic year 2008/2009 (autumn semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: Students are provided a program of study to improve their command in English and so enhance their career prospects. The students are familiarized with business settings in which they will be expected to use English. They will be taught the basic skills to enable them to operate effectively in these situations.

Students will learn the following skills: • Comprehension and interpretation of written reports and other business documents • Discussion and verbal presentation of findings • The modification of business information for use in specific situations • Analysis of graphically and numerically displayed information • Summarizing and precise writing • Writing minutes of meeting • Composition of letters, memoranda, reports, etc.

Methodology: Students will be asked to apply these skills to the following aspects of business: 1. The Administrative Function 2. Human Resource Management 3. Finance and Accounting 4. The Production Function 5. Decision Making 6. Marketing and the sales Function


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AGRICULTURAL SYSTEMS I. (AHA29E)

Department of Agrochemistry and Plant Nutrition Faculty of Agrobiology, Food and Natural Resources

Lecturer: prof. Dr. Pavel Tlustoš, CSc. Teaching period: academic year 2008/2009 (autumn semester) Type subject: Bachelors ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: The subject gives to students a general overview about factors affecting crop production and its quality including nowadays perceptions of landscape countryside. Topics: 1. Structure and functions of agroecosystems 2. Soil fertility, and their parameters 3. Factors affecting plant growth and yield formation 4. Importance of nutrients for plant development and food quality 5. Environmental conditions and farming systems in the Czech Republic 6. Farming practices, crop rotation and soil tillage 7. Control of weeds, pests, and diseases 8. Cereals, production parameters 9. Root crops 10. Industrial crops 11. Medicinal herbs 12. Fruits and vegetables 13. Ornamental plants 14. Sustainability of agriculture and landscape management Study literature: 1. GLIESSMAN S. R. (2000): Agroecology - ecological processes in sustainable

agriculture. Lewis publishers, 357 pp. 2. NORTON, G.W.; ALWANG, J. (1993): Introduction to Economics of Agricultural

Development. Mc Graw-Hill, New York, 404 pp. 3. WOJTKOWSKI, P.A. (2004): Landscape agroecology. The Haworth Press, New

York, 330 pp. 4. SMITH, A. E. (1995): Handbook of weed management systems. Marcel Dekker,

New York, 741 p. 5. Wild, A. (1988): Russell’s soil conditions and plant growth. Longman Scientific

Technical, XI. Ed. 991p. 6. Mengel K., Kirkby E.A. (1987): Principles of plant nutrition. International Potash

Institute, Bern, 687 s., ISBN 3-906-535-03-7.


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FOREIGN LANGUAGE - FRENCH (ELE17E)


Lecturer: Mgr. Tereza Vogeltanzová Teaching period: academic year 2008/2009 (autumn/spring semester) Type subject: Bachelors ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: The course is designed for elementary students with no previous knowledge of French or for false beginners. The students will master basic conversation topics (together with topic-related vocabulary) and basic writing skills. Lectures: 1. French fonetics and phonology (WT); "Il y a" expression, prepositions of place 2 2. French fonetics and phonology (WT); What´s the time?, commencer and finir (-

IR) verbs, prepositions of time (ST) 3. Pronunciation and spelling (WT); Verbs of movement and stative verbs (ST) 4. Basic conversation phrases, introducing, être verb (WT); Question forms,

question words (ST) 5. Être verb, nationalities (masculine and feminine intro) (WT); Imperative (ST) 6. Regular -ER verbs, basic personal data (WT); Giving directions, asking for one´s

way (ST) 7. Regular -ER verbs, jobs, family (WT); Giving directions, asking for one´s way

(ST) 8. Cardinal and ordinal numbers 1, days, months, date (WT); Negation and articles

(ST) 9. Articles (definite, indefinite), regular feminine and plural-forming (WT); Irregular

feminine-forming (ST) 10. Articles and prepositions (contracted forms) (WT); Describing a person

(appearance, character) (ST) 11. In a class - irregular verbs (WT); Cardinal and ordinal numbers 2 (ST) 12. Free time, leisure, hobbies (WT); Housing and living, demonstrative pronouns

(ST) 13. Prepositions of place 1 (WT); Ordinal numbers (ST) 14. Revision and DELF sample test (WT); Revision (ST) and DELF sample test (ST)


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Seminars: 1. Audio-oral course (WT); "Il y a" and describing a room, a flat, a city (ST) 2. Audio-oral course (WT); What´s the time? - schedules, daily routines,

programmes (ST) 3. Audio-oral course (WT); Travelling by bus, train and plane (ST) 4. Introducing, ABC, spelling (WT); Fill-in the form (applications, CV etc.) (ST) 5. Personal data - housing, family, studies, hobbies etc. (WT); Asking for one´s way

and giving directions (ST) 6. Parler verb - languages (WT); Prague and Paris (monuments, introducing the

capitals) (ST) 7. My family (WT); Knowledge and skills (ST) 8. Dates, the four seasons and related activities (WT); Describing people

(appearance and character) (ST) 9. Feminine, plurals (WT); CVs, cover letters and reservations (ST) 10. Travelling, prepositions within the names of cities, countries (WT); Statistical

data - figures ( life in France) (ST) 11. At school, at work, at home - daily routines (WT); Housing and living - our

house/flat/neighbourhood (ST) 12. Free time - hobbies and leisure time activities (WT); Food and drink - In a

restaurant (ST) 13. Describing a picture - prepositions (WT); Ordinal number - the history of France

(ST) 14. Revision (WT); Revision (ST)

Study literature: 1. Dominique P., Girardet J.,Verdelhan M.: Le Nouveau Sans Frontières 1. CLE

International, 1990 2. Dominique P., Girardet J.,Verdelhan M.: Le Nouveau Sans Frontières 1 (Cahier

d´exercises). CLE International, 1990 3. Coffman Crocker M., Crocker M.E.: French Grammar. Schaum, 1999


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FOREIGN LANGUAGE - GERMAN (ELE18E)


Lecturer: Mag. Isolde Hipfl Teaching period: academic year 2008/2009 (autumn/spring semester) Type subject: Bachelors ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: German 2 Objective and general description: Students should be able to articulate their needs with (fairly simple) linguistic means. They are able to talk write about present, past and future events. Written and oral forms of communication are practised in learner orientated ways.

Lectures: 1. Phonetics - basics (WT); Direct and indirect questions (ST) 2. Present tense (regular and irregular verbs) (WT); Survey: personal pronouns and

adverbs of place (ST) 3. Survey: article, gender, nouns adjectives, adjectives used as nouns (WT);

Reflexive and partly reflexive verbs (ST) 4. Survey: plural of nouns (WT); Reflexive pronouns: dative and accusative (ST) 5. Form ,würde, + Infinitive (WT); Relative clauses and relative pronouns (ST) 6. Infinitive + ,zu, (WT); Verbs with prepositions (ST) 7. Survey: present perfect tense (WT); Clause: ,um ... zu + Infinitive, (ST) 8. Past tense: regular and irregular verbs (WT); Survey: future (ST) 9. Past perfect tense (WT); Passive present tense (ST) 10. Subordinate clause; temporal (WT); Collocations I: fixed connections between

verbs and nouns (ST) 11. Subordinate clause, causal (WT); Collocations II: verbs with prepositions (ST) 12. Suggestions with ,würde, könnte, sollte, (WT); Passive past tense (ST) 13. Use of the tenses: past and present (WT); Passive and modal verbs (ST) 14. Survey: subordinate clauses (WT); Summary (ST)


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Seminars: 1. Getting to know each other - identity (WT); Talking about holidays (ST) 2. Ways of living (WT); Weather forecast (ST) 3. Looking for a flat (WT); Looking for a partner; lonely hearts add (ST) 4. Furniture (WT); Partnership (ST) 5. Dream houses, literary texts (WT); Celebrations and invitations (ST) 6. Living conditions in Germany, Austria and the Czech Republic (WT); Literary texts

(ST) 7. Talking about past events (WT); Supernatural events in everyday life (ST) 8. Ages of man (WT); Fortunetelling (ST) 9. Biographies of famous people (WT); Predicting the future and warnings (ST) 10. Literary texts, short stories (WT); Illness and cures (ST) 11. Hobbies and free time (WT); Alternative healing methods (ST) 12. Planning a journey (WT); Food (ST) 13. Hotels: once and now (WT); Health food and healthy living (ST) 14. Revision (WT); Revision (ST)

Study literature: 1. Dallapiazza, R.-M. et al, 1999: Tangram 2 A. Hueber. 2. Reimann, M., 1996: Grundstufen . Grammatik für Deutsch als Fremdsprache.

Hueber. 3. Gerngross, G. et al, 1999: Grammatik kreativ. Materialien für einen

lernerzentrierten Unterricht. Langenscheidt.


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MATHEMATICS FOR ECONOMISTS II (EAE38E)


Lecturer: Dr. Ing. Tomáš Šubrt Teaching period: academic year 2008/2009 (spring semester) Type subject: Bachelors ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: Overview of mathematics and its applications in business, economics and life and social sciences

Lectures: 1. Introduction to Operations Research/Management Science 2. System Approach and Model Approach 3. The Phases of Application of OR/MS 4. The General Optimization Problem 5. Linear Programming 6. The Simplex Method 7. Solution of a Linear Programming Model 8. Transportation Problem 9. Transshipment Problem 10. Assignment Problem 11. Travel Salesman Problem Seminars: 1. Simultaneous Linear Equations 2. Jordanien Elimination 3. Linear Programming 4. The Simplex Method 5. Solution of a Linear Programming Model 6. Transportation Problem 7. Transshipment Problem 8. Assignment Problem 9. Travel Salesman Problem Study literature: 1. Hoffmann, L. D., Bradley, G. L.: Finite Mathematics with Calculus, McGraw Hill,

Inc., New York, 1995, ISBN 0-07-029352-X 2. Turban E.: Decision Support Systems. Wiley, 4th ed., N.Y., 1998. 3. http://home.eunet.cz/berka/o/English/home.htm 4. http://en.wikipedia.org 5. http://orms.czu.cz


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INFORMATICS II (ETE27E)

Department of Information Technologies Faculty of Economics and Management

Lecturer: Ing. Miloš Ulman Teaching period: academic year 2008/2009 (spring semester) Type subject: Bachelors ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: Informatics I, Basic mathematics Objective and general description: The course combines theoretical and practical introductions to other important areas of the computer science - programming, data structures, some application software with emphasis on database systems and text editors. The practicals are held in the form of informal group work in PC classrooms on PC at network mode. There is one practical test at the end of semester. For particular seminars are prepared files and tasks on server to use them in individual work of students. Lectures: 1. Database systems (terminology, base of data, data and function modelling) 2. Database systems (relational model, database design, normalisation) 3. Database systems (creating of database, editing, browsing, selecting, joiming) 4. Database systems (queries, forms, reports) 5. Database systems (SQL) 6. Introduction to programming (basics of algorithms) 7. Introduction to programming (commands, data and program structures) 8. Visual Basic for Application (VBA) - objects, properties, methods, events,

procedures, functions 9. VBA (data types, variables, declarations, arrays, dynamic arrays) 10. VBA (loops, commands with conditions, switch) 11. Hypertext Markup Language (HTML) - history, basic tags and their attributes 12. HTML (basic tags and their attributes, headings, anchor, images,...) 13. DHTML - Cascading style sheets 14. Information Society


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Seminars: 1. Database systems (design of own database for selected range, Entity

Realationship Diagram) 2. Database systems (database foundation in Access, table relationships) 3. Database systems (work and editing of own tables) 4. Database systems (various types of queries) 5. Database systems (design of forms and reports) 6. Database systems (testing) 7. VBA in MS Office applications (event driven programming, userforms modules) 8. VBA in MS Office applications (macro analysis and editing at Word) 9. VBA in MS Office applications (macro analysis and editing at Excel) 10. VBA in MS Office applications (code analysis and editing at common modules,

examples) 11. HTML ( web pages creating, text formatting) 12. HTML (web pages creating, anchor, images) 13. HTML (web pages creating, tables) 14. Course registration, individual evaluation of students Study literature: 1. Vaněk, J., Štěpánová, J.: Informační technologie II, PEF Praha, CREDIT 2004,

110s. - ISBN 80-213-1160-6 2. Časopisy : aktuální články - Computer World, Softwarové noviny 3. Cats-Baril,W. - Thompson,R :Information Technology and Management.USA,

IRVIN 1997. 506 s. - ISBN 0-256-17618-3 4. Solomon, Ch.:Tvorba aplikací v MS Office 97 pomocí jazyka Visual Basic. Praha,

Computer Press, 1998. s.99-169, s.501-552, s.559-574, - ISBN 80-7169-626-9 5. Date, C.J: An Introduction to Database Systems. Addison - Wesley Comp., 1991.

s.31-50, s.249-306, s.579-593 - ISBN 0-201-51381-1 6. Walkenbach, J.: Microsoft Excel 2000 - Programování ve VBA. Praha, Computer

Press, 1999. 679 s. - ISBN 80-7226-250-5 7. Powell, T.A.: Web Design. The Complete Reference. Osborne/McGraw-Hill 2000.

ISBN 0-07-212297-8 8. Musciano, Ch., Kennedy, B.:HTML a XHTML - O Reilly 2000 9. Niederst, J.: Web design in a nutshell. O Reilly 2002. ISBN 0-596-00196-7 10. McFedries, P.: VBA for Microsoft Office 2000. Brno, Unis, 2000. 1038 s. - ISBN

80-86097-43-9


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PRINCIPLES OF BUSINESS NEGOTIATION (ELX68E)


Lecturer: Neil Harvey Teaching period: academic year 2008/2009 (spring semester) Type subject: Bachelors ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: Students are provided with a programme of study which will improve their abilities to negotiate successfully in different situations in order to improve their career potential. The students will be familiarized with the techniques to ensure a win:win situation is obtained. Students will be asked to apply these skills in the various types of negotiations. Lectures: 1. Personal preparation

a) Self assertive training b) Compensating for overconfidence

2. Identifying desired objectives 3. Assessing the opposition 4. Choosing a strategy 5. Putting your case effectively 6. Conductin a negotiation

a) Essentials of Bargaining b) Listening and Reacting c) Asking the right questions

7. Closing a negotiation a) Movement to close the gap between parties b) Achieving the right results

Methodology: Students will be asked to apply these skills in the various types of negotiations.


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FUNDAMENTALS OF STATISTICS (ESE40E)

Department of Statistics Faculty of Economics and Management

Lecturer: doc. Ing. Otakar Macháček, CSc. Teaching period: academic year 2008/2009 (spring semester) Type subject: Bachelors ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: Mathematics and English Objective and general description: Students are made familiar with elementary statistical methods for work with economic and social data. Instruction is given by means of lectures and practicals. Lectures: 1. Introduction. Basic notions. Frequency distribution. Properties. 2. Measures of location of the frequency distribution. 3. Measures of variation, computation methods. Other measures. 4. Basic notions of probability. Distribution models. 5. Sample estimation. Confidence interval for the mean. 6. Sample estimation II. Connected problems. 7. Statistical hypothesis testing. Models. One sample t-test for the mean. 8. Two sample - and paired test. F-test for the variance. 9. Simple linear regression and correlation. 10. Multiple regression. Matrix computation approach. 11. Significance testing and estimation in regression. 12. Time series description and forecasting. Trend analysis. 13. Seasonal and periodic time series analysis. 14. Basics of index numbers. Seminars: 1. Introduction. Basic notions. Frequency distribution. Properties. 2. Measures of location of the frequency distribution. 3. Measures of variation, computation methods. Other measures. 4. Basic notions of probability. Distribution models. 5. Sample estimation. Confidence interval for the mean. 6. Sample estimation II. Connected problems. 7. Statistical hypothesis testing. Models. One sample t-test for the mean. 8. Two sample - and paired test. F-test for the variance. 9. Simple linear regression and correlation. 10. Multiple regression. Matrix computation approach. 11. Significance testing and estimation in regression. 12. Time series description and forecasting. Trend analysis. 13. Seasonal and periodic time series analysis. 14. Basics of index numbers.

Study literature: 1. Trešl, J.: Success in Statistics. VŠE, Praha, 1998.


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AGRICULTURAL SYSTEMS II. (AGE04E)

Department of Genetics and Breeding Faculty of Agrobiology, Food and Natural Resources

Lecturer: doc. Ing. Ivan Majzílk, CSc. Teaching period: academic year 2008/2009 (spring semester) Type subject: Bachelors ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: Students will become familiar with the economic and ecological dimensions of the different types of animal productions. Students will gain an inside in to livestock systems and life stock farming systems

Topics: 1. Contribution of domestic animals, economy and animal breeding, domestication. 2. Zootechnical taxonomy, genetic resources, pedigree and herdbook. Body

conformation in animals, branding of animals. 3. Ecological aspects of animal breeding, ecological livestock farming. 4. Animal welfare 5. Anatomy of animals 6. Anatomy of animals 7. Physiology of animals - stress 8. Physiology of animals - reproduction, lactation 9. Horses and the horse industry 10. Dairy cattle and milk production 11. Beef cattle production, sheep production 12. Pig production 13. Poultry production, special animal production 14. Aquaculture - fishery management Study literature: 1. SCIENTIFIC FARM ANIMAL PRODUCTION: Robert E.T., Collier Macmillan

Publishers 2. WORLD ANIMAL SCIENCE: Fraser A. F., Elsevier Science Publishers

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Programme syllabi – Second year

�

Bachelor in Agricultural Economics and Management second year

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FUNDAMENTALS OF ECONOMICS I. (ENE27E)

Department of Economics Faculty of Economics and Management

Lecturer: Ing. Michaela Krčílková Teaching period: academic year 2008/2009 (autumn semester) Type subject: Bachelors ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: Mathematics Objective and general description: - to familiarize the student with the basic concepts and methods of microeconomics - the study of how consumers and producers make their decisions and interact in markets, under conditions of perfect and imperfect competition. - to enable the student to apply these concepts and methods to policy issues. Policy issues such as whether, when and how markets may fail and whether government intervention may be needed to correct those failures. - to lay the groundwork for future study: in the next term, for the study of macroeconomic issues such as unemployment, inflation and long-run economic growth; and more generally for such courses as managerial accounting and management decision-making, as well as economics courses in finance, labor, international economics and managerial economics, which require mastery of basic microeconomic concepts. Lectures: 1. Introduction. Goal of the subjects. Fundamentals of Economic thinking. 2. Supply, Demand and Market Equilibrium. 3. Consumer Choice and the Demand Curve. 4. Indifference Curves and Budget Constraints, Consumers’ Optimum. 5. Theory of the Firm. 6. Production and Cost functions. 7. Profit maximization. 8. Market Structure – Perfect Competition. 9. Market Structure – Imperfect Competition – Monopoly. 10. Market Structure – Imperfect Competition – Oligopoly, Monopolistic Competition. 11. Factors of production. Supply and Demand of Production Factors. 12. Labor Market, Capital Market, Land Market. 13. General Equilibrium and Efficiency. 14. Market Failures.


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Seminars: 1. Math as a tool for economic analysis. 2. Supply and Demand – Search for the market equilibrium. Derivation of Supply

and Demand Curve. 3. Consumer Choice – Cardinalistic Theory of Utility. Marginal utility. Consumer

Price. 4. Consumers’ choice – Ordinalistic Theory of Utility. Analysis of Indifference Curve.

Search for Consumers’ Optimum. 5. Production Function, Marginal and Average Product. 6. Cost Function. Marginal and Average Costs of Production. 7. Profit Maximization and Supply in Perfect Competition. 8. Profit Maximization and Supply in Monopoly. Price discrimination. 9. Profit Maximization and Supply in Oligopoly. 10. Profit Maximization and Supply in Monopolistic Competition. 11. Perfect and Imperfect Competition in Factor Markets. 12. General Equilibrium and Efficiency. 13. Externalities and Public Goods. 14. Recapitulation.

Study literature: 1. Samuelson P. A. & Nordhaus W. D.: ECONOMIC. 18th edition. McGraw Hill. New

York, 2005 2. Frank R. H.: MICROECONOMICS AND BEHAVIOR. McGraw Hill. New York. 1991 3. Pindick R. S. & Rubinfeld D. L.: MICROECONOMICS. Prentice Hall International.

London. 2001 4. Mankiw N. G. PRINCIPLES OF MICROECONOMICS. Dryden Press, Fort Worth,

Texas, USA, 1998


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FUNDAMENTALS OF MANAGEMENT (EREE2E)

Department of Management Faculty of Economics and Management

Lecturer: Ing. Richard Selby Teaching period: academic year 2008/2009 (autumn semester) Type subject: Bachelors ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: This module gives a general overview of the theory and principles of management in relation to modern business. The basic principles of business economics are also introduced. Lectures are supported by appropriate practical exercises and assignments.

Lectures: 1. Basic management concepts. Management and organizational theory. 2. Fundamental concepts of a business or firm, including hierarchies. 3. Basic business economics; cash flow, profit etc. 4. Control of business activities. 5. External business environment. Business opportunities. Business strategy. 6. Investment, production and development. 7. Business systems and processes. 8. Decision making. 9. Business functions and mission. 10. Organisational structure and organisational development. 11. Basic concepts of human resource management. 12. Managerial roles, styles and personalities. 13. Corporate culture. The role and structure of teams. 14. Business ethics.


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FUNDAMENTALS OF ACCOUNTING (EUE42E)

Department of Trade and Finance Faculty of Economics and Management

Lecturer: Ing. Marta Stárová Teaching period: academic year 2008/2009 (autumn semester) Type subject: Bachelors ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: The aim of this course is to provide theoretical and practical base of Accounting.

Lectures: 1. Characterization of Accounting, its position in economics, the balance sheet

structure, characterization of balance-sheet items 2. Business transactions recorded in accounting system, T- account, Book-closing,

Profit and loss account 3. Fixed assets – characterization, accounting procedures 4. Inventory – characterization, accounting procedures 5. External operating expenses and revenues 6. External financial expenses and revenues, extraordinary expenses and revenues 7. Receivables and payables (liabilities) 8. Recapitulation of book-closing (including the income tax) 9. Own equity 10. Classification of accounts, principles of accounting 11. Accounting systems, accounting documents 12. Books of accounts 13. Financial Statements 14. Cash-flow Seminars: 1. Compiling the balance-sheet 2. Business transactions with no effect on equity 3. Business transactions with effect on equity 4. Value added tax 5. Purchase and sale of assets and services – method A 6. Purchase and sale of assets and services – method B 7. Own inventory production 8. Accounting for wages and salaries 9. Profit or loss from operating, financial and extraordinary activities 10. Principles of accounting for expenses and revenues 11. Accounting documents 12. Comprehensive exercise of double-entry accounting 13. Comprehensive exercies of single-entry accounting (tax evidence) 14. Credit


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Study literature: 1. Lorinczová E. : Accounting, ČZU, PEF, Praha 2006 2. Stárová M. : Accounting – seminars, ČZU, PEF, Praha 2006 3. Meigs, Williams, Haka, Bettner: Accounting, McGraw-Hill, Ins. USA, 1999 4. Warren, Fess: Financial Accounting, South-Western Publishing Co, Ohio, 1988 5. Valder A.: Teorie účetnictví, ČZU, PEF, Praha 2005


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EMPIRICAL RESEARCH IN ECONOMICS (EEEB5E)

Department of Agricultural Economics Faculty of Economics and Management

Lecturer: Ing. Lenka Šobrová Teaching period: academic year 2008/2009 (autumn semester) Type subject: Bachelors ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: Micro- and Macro-economics Objective and general description: The course is organised through lectures and calculation practicals with economic interpretation of results. In order to pass the course it is essential to participate actively at practicals, submit course project, and be successful at examination based on defending of a course project. During the lectures, the main problems are explained and during the exercises, outlined principles and methods are verified and studied in depth by solving specific problems determined for each of practicals. During second half of semester students work on their course projects which will be evaluated by practicals teacher. This assessment is involved into a final grade when passing examination realized by defending of course project. The course aims to give students knowledge of research methods which are in countries with developed market mechanism a non-substitutable tool of quantitative analysis of national economy development, its industries and enterprises for determination of an optimal strategy of development of enterprises, agrifood sector and economy as a whole. Teaching forms are based on lectures and seminars, an use of computer technology is supposed. After passing of the course examination students’ ability to analyze different databases and information resources for making correct conclusions will be enhanced. Lectures: 1. Methodology of science 2. Databases in economic research - qualitative data 3. Cross-section data bases and their gathering and use 4. Time series databases and their gathering and use 5. Panel databases and their gathering and use 6. Experimental databases and their gathering and use 7. Experimental economics and stabilities and organization of experiments. 8. Basic research methods - qualitative and quantitative analysis (1) 9. Basic research methods - comparison and synthesis (2) 10. Comprehensive system methods (3) 11. Specifics of research methods at microlevel 12. Specifics of research methods at macrolevel 13. Organization of research and research network at national level 14. Organization of research and research network at European level


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Seminars: 1. Writing of research project 2. Specification of research task for group (individual) students 3. Bibliography information resources for research and their research 4. Examples of cross section data bases and their elaboration 5. Analysis and modelling of economic and financial time series (1) 6. Analysis and modelling of economic and financial time series (2) 7. Examples of panel data bases and heir elaboration 8. Management of experiments in demand analysis 9. Management of experiments in supply analysis 10. Peer defending of research projects 11. Peer defending of research projects 12. Peer defending of research projects 13. Peer defending of research projects 14. Peer defending of research projects Study literature: 1. Judge, G. and others: The Theory and Practice of Econometrics, Wiley, New York

1991 2. Tvrdoň, J.: Econometric Modelling, CUA Prague, 2003 3. Griffiths and others: Learning and Practicing Econometrics, Wiley, New York 1993 4. Ramanathan, R.: Introductory econometrics, The Dryden Press 1995, ISBN 0-03-

094922X Core literature: 1. Griffiths and others: Learning and Practicing Econometrics, Wiley, New York 1993 2. Judge, G. and others: The Theory and Practice of Econometrics, Wiley, New York

1991 3. Ramanathan, R.: Introductory econometrics, The Dryden Press 1995, ISBN 0-03-

094922X 4. Samuelson, P.A., Nordhaus, W.D.: Economics, McGraw-Hill, Inc., 1992 5. Kagel, J.H., Roth, A.E.: Handbook of Experimental Economics, Princeton

University Press, New Persey, 1995 6. Marsh, D., Stoker, G.: Theory and Methods in Political Science, MacMillan Press,

London 1995 7. Peters, B.G.: Comparative Politics. Theory and Methods, MacMillan Press, London

1998 8. Tvrdoň, J.: unpublished lectures to research


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PRINCIPLES OF ECOLOGY (LUE01E)

Department of Landscape Ecology Faculty of Economics and Management

Lecturer: RNDr. Martiš Miroslav, CSc. Teaching period: academic year2008/2009 (autumn semester) Type subject: Bachelors ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: This subject is concentrated essentially on the processes, links and interrelations within the landscape with special attention to the landscape management and ecological applications. The course is focused on application of landscape-ecology and environmental knowledge for application of instruments of environmental assessment and management in international and national legal context for decision-making processes in state administration, environmental expertise and business management (with special emphasis to the practice in counseling and projecting firms and for environmental positions in the commercial sphere). The course expects close co-operation with related foreign institutions. Lectures: 1. Landscape history and present state. 2. Landscape structure, functionin and typology. 3. Biodiversity, landscape heterogeneity. ecological stability. 4. Czech landscape in the international context (European landscape convention,

relevant inter. documents, NATURA 2000, landscape in transboundary context) 5. Landscape vulnerability and development project and concept feasibility

classification 6. Environmental impact assessment – early solution of development conflicts (line,

corridors point and polygon characters projects assessment examples) 7. Assessment of development policies, strategies and plans in regards of the

environment (branch and crosssectorial policies environmemntal consequences assessment examples)

8. EIA and SEA interrelations, branches and regions development decison making processes feedback to EIA and SEA in the frame of regional and state develop.

9. Landscape planning and management, nature protected areas mng. plans. 10. Data sources (analogous, digital, internet) 11. Application of Geographical Information Systems 12. European landscape management policies and tools 13. Enterprise subject in the landscape (environmental risks and prospectives) 14. The role of public in single instruments of landscape management, acces to

information, public participation a acces to right, forms of public participation in decision making – civil society in practice.

Study literature: 1. Richard T. T. Forman, Michel Godron: Landscape Ecology, Wiley, New York 1986.


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FUNDAMENTALS OF LAW (EJE33E)

Department of Law Faculty of Economics and Management

Lecturer: JUDr. Bohumír Štědroň, LL.M. Teaching period: academic year 2008/2009 (autumn semester) Type subject: Bachelors ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: The aim of the course is to give a broad and general introduction to the concept of law and the legal methods. The lectures will be followed by seminars where the discussed issues will be dealt with in detail. At the end of the course there will be a closed book written exam for which both credit and a grade will be awarded. Lectures: 1. Law and its Function 2. Legal Systems 3. Categories of Law 4. Democracy and Legal Institutions 5. Introduction to European Union 6. Introduction to European Union Law 7. International Institutions and International Law 8. Human Rights and its Protection and Enforcement 9. Alternative Dispute Resolution and Disputes Settlements 10. Bilateral Investment Protection Treaties 11. Public Procurement Law and Public-Private Partnership 12. Cyber (Internet) Law and Data Protection 13. Intellectual Property Law 14. Czech Business Law Seminars: 1. Czech Constitutional Law 2. Business Law in Czech Republic and EU 3. International Arbitration and Dispute Settlement (WTO) 4. Intellectual Property Law in Czech Republic 5. Legal Regulation of Information Society in Czech Republic and EU 6. European Legal Entities 7. Selected Issues from Czech Law


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Study literature: 1. Štědroň, B., Fundamentals of Law, Czech University of Life Science (Česká

zemědělská univerzita), 2007 (will be available by mid 2007 at University Bookshop)

2. Steiner and Woods, Textbook on EC Law, Oxford University Press 2003, ISBN 0-19-925874-0; (available at the MSc departmental library)


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FUNDAMENTALS OF ECONOMICS II. (ENE35E)


Lecturer: Ing. Mansoor Maitah, Ph.D. Teaching period: academic year 2008/2009 (spring semester) Type subject: Bachelors ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: Mathematics Objective and general description: The course will introduce student to basic concepts and methods of macroeconomics. After taking this course, student will be able to describe and analyze issues such as unemployment, inflation and economic growth in closed and open economy by applying tools of modern macroeconomics. Lectures: 1. Introduction to Macroeconomics 2. Indicators of national Economy 3. Consumption and Investment 4. Government and Export, Import 5. Money market 6. Aggregate Demand and Supply - a 7. Aggregate Demand and Supply - b 8. IS x LM Model – a 9. IS x LM Model - b 10. Balance of Payment 11. Inflation 12. Unemployment 13. Fiscal and Monetary Policy 14. International Trade


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Seminars: 1. Introduction to Macroeconomics 2. Indicators of national Economy 3. Consumption and Investment 4. Government and Export, Import 5. Money market 6. Aggregate Demand and Supply - a 7. Aggregate Demand and Supply - b 8. IS x LM Model – a 9. IS x LM Model - b 10. Balance of Payment 11. Inflation 12. Unemployment 13. Fiscal and Monetary Policy 14. International Trade Study literature: 1. Samuelson P. A. & Nordhaus W. D.: ECONOMIC. 18th edition. McGraw Hill. New

York, 2005 2. Mankiw N. G. PRINCIPLES OF MACROECONOMICS. Dryden Press, Fort Worth,

Texas, USA, 1998


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INFORMATION SYSTEMS (ETE49E)

Department of Information Systems Faculty of Economics and Management

Lecturer: Ing. Tomáš Rain, Ph.D. Teaching period: academic year 2008/2009 (spring semester) Type subject: Bachelors ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: Subject aim is to explain meaning of information, their importance, processing and analyzing. Learning “Information systems” allow students get to know with area of information and communication technologies in company. Learning leavers “Information systems” will be able to work with enterprise team dealing with informatics management. Process of education is divided to lectures and seminars, over seminar-time students process two terminal projects, witch being presented in teams. Exercise output is to learn about IS of enterprise and describe their basic characteristics in demand. Lectures: 1. Theory of information 2. Definition and classification of information systems 3. Managing of enterprise IS and information strategy 4. Life cycle of information system 5. Analyse and design of information system 6. System integration 7. Architectures of information systems 8. EIS and MIS 9. Economics of information systems 10. Critical factors of building IS 11. E-government 12. Net economy 13. ERP systems 14. Outsourcing IS


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Seminars: 1. Introduction to seminars (opening information, condition for credit conferment) 2. Preparing of digital presentation and presentation skills 3. Preparing of digital presentation and presentation skills 4. Recruitment, motivating and managing of IT specialists 5. Using of selected ERP information system 6. IS analyse training 7. Free seminar: team-work on first project 8. Free seminar: team-work on first project 9. Presentations of first team projects 10. Presentations of first team projects 11. Free seminar: team-work on second project 12. Free seminar: team-work on second project 13. Presentations of second team projects 14. Presentations of second team projects Study literature: 1. Angelo, I. O., Smithson, S.: Information System Management – Opportunities

and Risks, Macmillan, 1991 2. Dagenais T., Gautschi D.: Net Markets: Driving Success in the B2B Networked

Economy, McGraw-Hill Companies 2002; 268 p., ISBN 00-7089-308-X 3. Negroponte A.: Being Digital, Alfred A. Knopf, Inc., 4. Schwartz E. I.: Digital Darwinism, Broadway Books, New York 1999; 5. Voříšek J.: Strategické řízení informačního systému a systémová integrace 6. Vrana I., Richta K: Zásady a postupy zavádění podnikových informačních

systémů, Praha, Grada Publishing 2005, 187 s, ISBN: 80-247-11003-6 7. Dohnal J., Pour J.: Architektury informačních systémů v průmyslových a

obchodních podnicích, Praha: Ekopress, 1997. 301 s. ISBN 80-86119-02-5 8. Dyson E.: Release 21 – vize života v digitálním věku. Praha: Management Press,

2001. 287 s. ISBN 80-7261-030-9 9. Papík R., Michalík Pavel., Michalík Petr, Nováček L.: Internet, ekonomické,

marketingové a finanční aplikace, Praha: EKOPRESS, 1998. 220 s. ISBN 80-86119-03-3


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TRADE AND COMMERCE (EUE43E)


Lecturer: Ing. Olga Regnerová Teaching period: academic year 2008/2009 (spring semester) Type subject: Bachelors ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: The course is intended to basic elements and process in interior and foreign trade, readiness of enterprises to push merchandise to international markets and consumer behaviour at domestic and international context as well. Lectures: 1. Business activities - introduction 2. Interior trade – structure, wholesale and retail trade, foreign trade 3. Business subjects 4. Business operations 5. Goods, classification, assortment, trademark protection 6. Distribution, logistics 7. Terms of sale 8. Terms of payment 9. Price, price structure 10. Marketing 11. Advertising and public relations 12. Economic ethics 13. Goods transport 14. Trade negotiation Seminars: 1. Introduction to trade theory 2. Interior trade, foreign trade 3. Business subjects 4. Business operation 5. Goods, specification, identification 6. Distribution, logistics 7. Delivery conditions 8. Payment conditions 9. Price 10. Retail system 11. Advertising, public relations 12. Economic ethics 13. Transportation and shipping 14. Credit week


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Study literature: 1. Campbell, D.: Business for non-business students, DP Publication Ltd., London

1994 2. Czinkota-Ronkainen: International Marketing, The Dryden Press 1990 3. Hermann, A.H.: International Trade Terms, Radix s.r.o., Praha 1996 4. Hoffman, M.: Business Ethics, Mc Graw Hill 2000 5. Kotler, P.: Marketing, Management, Prentice Hall 1994 6. Laudon, K.C.: Business information System, Dryden Press 1998 7. Morgen, G.: Images of organisation, Sage Publications Inc. 1998 8. Palmer, A.: The business and marketing environment, Manchester University

Press 2001 9. Quinm, J.B.: The Stategy process, Prentice-Hall International 2002 10. Thomas, G.P.: Government and the Economy Today, Manchester University Press

2001 11. Zodl, J.A.: Export-Import, Betterway books, Ohio 1995 12. Czech Trade: Facts on foreign trade, 2000-2005


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QUALITATIVE METHODS (EHEA6E)

Department of Humanities Faculty of Economics and Management

Lecturer: Ing. Lukáš Zagata Teaching period: academic year 2008/2009 (spring semester) Type subject: Bachelors ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: Sociology Objective and general description: The aim of this subject is to introduce the students into methods of field sociological research as qualitative approach - participative observation, structured interview as well as biographical method. Students will learn how to prepare, carry out and analyse field research. This course is constructed as introduction to the sociological, field researches. The methods common to social scientists will be taught (structured interview, live story, focus group, participated observation, writing field records etc.). Lectures: 1. Introduction the course. Division of topics and discussions. Literature. 2. Method and ethic. 3. Quantitative and qualitative research in social sciences, the main differences 4. Project in qualitative research, choice of sample 5. Participative observation – distance and emotions 6. What is it the field record? How to write the field record? 7. Interview: learning how to write and listen, analytical field record, interview

preparation, dialectics of interview 8. Surveys and Focus group 9. Sociomentry, Quasi-sociometry and other techniques of qualitative research 10. Qualitative data analysis 11. Grounded Theory 12. Research production. Formulation of findings 13. Research production. Reflection, synthesis and analysis: from field records to the

own theory 14. Writing the texts. Conclusion and discussion Seminars: 1. Qualitative and quantitative methods 2. Qualitative research preparation 3. Qualitative data as a background for qualitative research 4. Participative methods and techniques 5. Results interpretation of qualitative research 6. Error in Generalisation 7. Text writing – differences between technical and interpretation texts


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Study literature: 1. Bernard H. Russell. 2002. Research Methods in Antropology. Qualitative and

Quantitative Approaches 2. Berg, B.: Qualitative reseasrch methods for the social sciences. Allyn and Bacon,

1995 3. Denzin, N. K., Lincoln, X. S.: Handbook of qualitative research. Sage, 1994 4. Čermák, I. & Miovský, M. : Kvalitativní výzkum ve vědách o člověku na prahu

třetího tisíciletí, Brno, Boskovice, 2000 5. Hendl, J.: Úvod do kvalitativního výzkumu. Praha, Karolinum 1997 6. Majerová, V., Majer, E.: Kvalitativní výzkum v sociologii venkova a zemědělství,

díl I. (2003) a II. (2005), ČZU Praha 7. Katrňák, T.: Český archiv kvalitativních dat a dokumentů. In SDA Literatura, info

č.3/I., p.6., 1999


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INTRODUCTION TO ENVIRONMENTAL ECONOMICS (EEEE5E)


Lecturer: Steve Clark (CAN) / Lutz Laschewski (GER) Teaching period: academic year 2008/2009 (spring semester) Type subject: Bachelors ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: Aim of the subject is providing students with theoretical knowledge of economic approaches in area of sustainable development, pricing of natural sources and their use. Further pieces of knowledge in delimitation of specifics of expert activities in relation to environment of life. On base of theoretical knowledge possible ways and means will be discussed and to secure and maintain the environment of life. The course unit is organised in lectures and seminars. The students are required to prepare projects as a part of their out-of class educational activities.

Lectures: 1. The Introduction into The Environmental economics, economics, economics of

natural resources 2. Economic causes of environmental and resources misallocation in market

economy 3. Externalities as market failure causem, public versus private exter-ies and their

macro and microeconomic implications 4. Goals and theories of environmental assets valuation. Monetary measures of

environmental goods 5. The Cost benefit analysis, Direct and indirect valuation methods 6. Methods of common goods valuation. The Hedonic price model. The Contingent

valuation in the Travel cost methods 7. Quality assessment of environmental goods valuation methods 8. The Environmental policies and their main goals. Impact analysis of

environmental pocies and policy failure 9. Applied policy instruments, definition and comparison of different categories of

analytic tool 10. Green taxation, the issue of direct and indirect ecological taxes implementation

and its distortion effects 11. International dismension of environmental problems and applied policies 12. The Firm level consequences fo The Public interest theory, various allocation of

the policy cost 13. Environmental management and information system on the firm level, eco-

accounting and eco-auditing systems 14. The economics of natural resources utilization, the classification of natural

resources, property rights


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Seminars: 1. Basic principles of the Economics of natural Resources 2. Externalities and environmental goods 3. Monetary measures of environmental goods 4. The Cost benefit analysis 5. Quality assessment of environmental goods valuation 6. Direct and indirect ecological taxation 7. Basic principles and constraints enfironmental policies Study literature: 1. Norman J. Vig: Environmental Policy: New Directions for the Twenty-First

Century, Fourth editon, 2002 2. Charles D. Kolstad: Environmental Economics, Oxford University Press, 1999 3. Robert N. Stavins: Economics of the Environment, W.W. Norton & Company.

2000 4. Tom Tietenberg: Environmental and Natural Rerousce Economics, Sixth edition,

2002 5. John Glasson et al: Introduction to Envornmental Impact Assessment, Routledge,

1998 6. Roger Perman et al: Natural Resource and Environmental Economics, Prentice

Hall, 2003 7. Perace D.W.: Economics of Natural Resources and the Environment, Hawerter

Weatsbeup, 1990 8. Daniel J. Fiorino: Making Environmental Policy, University of California Press,

1995


56

INTRODUCTION TO POLITICAL SCIENCE (EHEA5E)


Lecturer: doc. PhDr. Michal Lošťák, CSc. / Nigel Swain (UK) Teaching period: academic year 2008/2009 (spring semester) Type subject: Bachelors ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: Philosophy, Sociology Objective and general description: The goals of this course are: Understanding politics as an imprescriptibly activity substantially influencing everyday life. Knowledge of political system of pluralistic democracy and understanding the mechanisms of practical politics. Accomplishment of political refinement adequate for a citizen of a democratic society with a university degree. Knowledge of interest bonds of rural area and agriculture and their international relations will unable to understand current problems of agrarian policy. Teaching methods: lectures on chosen themes, seminars with discussions and analyses of particular problems.

Lectures: 1. Politics and political science. Introduction to the history of political thinking. 2. Political ideologies: liberalism and conservatism. 3. Political ideologies: socialism, new social movements. 4. Totalitarian political systems and ideologies. 5. Political system of representative democracy. 6. Function of elections in modern democracy. Electoral systems. 7. Political parties and movements, interest groups. Party systems. 8. Development of party system in CR. 9. Presidential and parliamentary model of division of power. 10. Parliament and legislative process. 11. Human and civil rights, social policy. 12. Farmers and rural area in political relations. 13. International policy, international institutions. 14. International status of CR. European integration process.


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Seminars: 1. Man and political power. Legitimacy and legality. 2. Morality and pragmatism in politics. 3. Hayek, Scruton – text analysis. 4. Marx, Hobsbawm – text analysis. 5. Fascism and communism. 6. Theory of democracy. 7. Comparison of electoral systems. 8. Political parties and party systems. 9. Political spectrum in CR. 10. Division and control of power in CR. Parliament and legislative process. 11. Human and civic rights in international documents. 12. UN, NATO, EU. 13. International policy of CR. 14. Final test.

Study literature: 1. Blackwellova encyklopedie politického myšlení. Ed. David Miller. CDK,

Proglas/Jota, Brno 1995. 2. Brokl, L. a kol.: Reprezentace zájmů v politickém systému České republiky.

SLON, Praha 1997. 3. Čermák - Fiala - Houbal: Pozvání do politologie. Vyšehrad, Praha 1994. 4. Čmejrek, Kubálek, Pátek: Politologie. Učební texty. PEF ČZU 1996. 5. Klíma, M.: Volby a politické strany v moderních demokraciích. Radix, Praha 1998. 6. Machiavelli, N.: Vladař. Ivo Železný, Praha 1995. 7. Montesquieu, Ch.: Duch zákonov. Tatran, Bratislava 1989. 8. Novák, M.: Systémy politických stran. SLON, Praha 1997. 9. Phillips, Shively W.: Power and Choice. McGraw - Hill 1995. 10. Weber, M.: Metodologie, sociologie a politika. OIKOMENH, Praha 1998. 11. Heywood A.: Politics 2nd ed Politics 2nd ed. Palgrave Macmillan 2002. 12. Heywood A.: Political Theory. An Introduction. Palgrave Macmillan 2004

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Programme syllabi – Third year

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Bachelor in Agricultural Economics and Management third year

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BUSINESS ECONOMICS (EEEE7E)


Lecturer: Ing. Karel Tomšík, Ph.D. Teaching period: academic year 2008/2009 (autumn semester) Type subject: Bachelor ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: Economic theories Objective and general description: The course is intended to explain basic theory of business economics and methods used in analysing the position of firms in the market. The subject should prepare students for further study of economic subjects in higher education degree. Basic teaching forms are lectures, seminars, elaborating individual projects. Lectures: 1. Introduction, Business Organization (Behaviour of firms, objectives of the firm,

Profits and Production) 2. Business Organization (location of business firms, legal forms, co-operation and

integration) 3. Demand Analysis and Consumer Behaviour (Factors, demand estimation, demand

function, elasticity of demand) 4. The production process (Business decisions and production, short- run, long-run

time horizon) 5. Cost theory (cost classification, short-run, long-run cost functions) 6. Risk and Uncertainty (utility theory and risk, decision making under uncertainty) 7. The economics of Time (concepts and principles, compounding, discounting,

annuities) 8. Theory of the Firm and Market structure (market structures, profit maximization

analysis) 9. Profits and Profitability Analysis (accounting, economic profit, breakeven, margin

of safety) 10. Basic accounting statements (balance sheet, income statement, measurement

problems in accounting statements 11. Financial planning (projected financial statements, methods) 12. Pricing decision (dimensions of pricing, pricing process, pricing techniques) 13. Government and Business (regulations, costs of regulations, adaptation by

business to regulation) 14. Starting up a business (general recapitulation of business economic approaches)


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Seminars: 1. Business Organization - case study 2. Production - practical exercises 3. Cost in a business organization - practical exercises 4. Time value of financial flows - practical exercises 5. Profitability analysis - practical exercises 6. Financial Planning - practical exercises 7. Pricing decision - practical exercises

Study literature: 1. Tomšík, K.: Economics of Enterprises, 2005, electronic form 2. Samuelson, P.A.: Economics (Mc.Graw-Hill 1992) 3. Lucey, P., Costing, (DP Publications, 1996) 4. Tabarrok, A.: Entrepreneurial Economics (Oxford University Press, 2002) 5. Brigham, E., Ehrhardt, M.: Financial Management (Hardcover 2004) 6. Rutherford, D.: Routledge Dictionary of Economics (Routledge, London 2002) 7. Dictionary of Business (Penguin Reference, London 2002) 8. Dictionary of Economics (Penguin Reference, London 2003) 9. Peppers, L., Balis, D.: Managerial Economics, Prentice-Hall, Englewood Cliffs,

1987


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NATURAL RESOURCES MANAGEMENT (EREE1E)


Lecturer: Ing. Jiří Šindelář Teaching period: academic year 2008/2009 (autumn semester) Type subject: Bachelor ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: The aim of this course is to provide students with modern knowledge of natural resources management specifics. Theoretical concepts and their managerial consequences are explained at lectures, while seminars are aimed at the very practical level of the subject – case studies, projects. The graduates of the course are able to handle with different management systems operating with natural resources either at company, regional and national level.

Lectures: 1. Introduction to the subject, basic concepts of utilization of natural resources

(theory of expansion, sustainable development), basic typology of natural resources (renewable, nonrenewable)

2. Nonrenewable natural resources and their specifics (legal and regulatory framework, technological limitations, specific characteristics and their consequences form managerial point of view)

3. Renewable and alternative natural resources and their specifics (legal framework, technological limitations, specific characteristics and their consequences form managerial point of view)

4. Systematic focus on management of natural resources – micro systems (company, regional level) and macro systems (national, global level) systems, definitions and analysis of basic models and their consequences for management

5. Company and natural resources – operational and tactical level of natural resources management and its specifics, process management and logistics of natural resources

6. Strategic management and natural resources – typology of company´s goals in the area of natural resources and in context of global business goals, strategic management of natural resources, natural resources as a source of competitive advantage

7. Adaptive management – transpositions of scientific findings into managerial practice, innovations, forecasting and planning of natural resources on company level

8. Management of natural resources in public sphere – typology of public goals in the area of natural resources, regional, national and global level, planning, basics of environmental and economic policies

9. Stakeholders analysis in the context of natural resources utilization and stakeholders themselves (public, nonprofit, commercial)


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10. Relations between public and private sphere, conflicts of goals – lobbying, sponsoring, cross liabilities

11. Externalities and their managing instruments at company and public level 12. Main trends in the development of natural resources (utilizations and exploation),

globalization and its managerial consequences 13. Ethic dimension of management of natural resources, social and ecological

responsibility of a company, environmental accounting 14. Credit

Seminars: 1. Introduction, requirements for getting credit, panel discussion (global natural

resources, natural resource utilizations concepts etc.), assignment of the first case study („best practices“)

2. Presentation and evaluation of elaboration of first case study, assignment of the second case study („worst practices“)

3. Presentation and evaluation of elaboration of the second case study, assignment of the term project (possible fields of study):

• Conducting a company´s natural resource management strategy • Projection on natural resources management system in selected company • Analysis of selected system of management of natural resources and

synthesis of recommendation for improvement

4. Presentation and evaluation of term project 5. Credit

Study literature: 1. Bromley, D.W. Handbook of Environmental Economics, Blackwell (1995). ISBN

1557866414 2. Hanley N., Shogren J.F., White B. Environmental Economics in Theory and

Practice, Macmillan (1997). ISBN 019521255X 3. Koontz, H., Weihrich, H. Management: A global perspective, McGraw-Hill (1992).

ISBN 0070691703 4. Sheriff, S. L. (foreword), Shenk, T. (ed.), Franklin, A. (ed.). Modeling in Natural

Resource Management: Development, Interpretation, and Application, Island Press (2001). ISBN 1559637404

5. Strickland, A.J., Thompson, A. A. Cases in strategic management, McGraw-Hill (1997). ISBN 0256241481


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FINANCIAL ECONOMICS (ENE38E)

Department of Economic Theories Faculty of Economics and Management

Lecturer: L. O. Dittrich, Ph.D., M.P.H Teaching period: academic year 2008/2009 (autumn semester) Type subject: Bachelor ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: Microeconomics, Macroeconomics, Management, Statistics Objective and general description: The course provides students with a conceptual understanding of the financial decision making of the firm operating in the market environment under different economic conditions.

Lectures: 1. Primary goals of the firm 2. The financial management function 3. Review of financial statement 4. Evaluation of firm performance 5. Time value of money I 6. Time value of money II 7. Bond valuation 8. Common stock valuation 9. Capital budgeting I 10. Capital budgeting II 11. Risk and return 12. Concept of leverage 13. Elements of portfolio theory 14. Market Efficiency and Financial Decisions

Seminars: 1. Primary goals of the firm 2. The financial management function 3. Review of financial statement 4. Evaluation of firm performance 5. Time value of money I 6. Time value of money II 7. Bond valuation 8. Common stock valuation 9. Capital budgeting I 10. Capital budgeting II 11. Risk and return 12. Concept of leverage 13. Elements of portfolio theory 14. Market Efficiency and Financial Decisions


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Study literature: 1. A. Keown, J. Martin, William Petty, David Scott : Foundation of Finance, fifth

edition Pearson Prentice Hall, 2006 2. Fred Weston & Thomas Copeland, Managerial Finance, Addison Wesley Publishing

Company, 1983 3. Brealey R. A., Myers S. C.: Principles of Corporate Finance, Third edition,

McGraw-Hill, 1998


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STANDARDS FOR THESIS WRITING AND PRESENTATION (XKZE07)


Lecturer: Ing. Bohuslava Boučková , CSc. Teaching period: academic year 2008/2009 (autumn semester) Type subject: Bachelor ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: The aim of the seminar is to support students in the bachelor thesis writing including the language support. The theoretical part includes the basic methods of working with literature and other resources, methods and tools of data processing and presentation, structuring of a scientific thesis, its analysis and conclusion. The practical part consists of the bachelor thesis presentation methods, state examination procedure and important points including behaviour and language support. Students will prepare and present at the seminars selected parts of their bachelor thesis, their performance will be analysed and evaluated.

Lectures: 1. Bachelor thesis as stage of scientific work - introduction 2. Choice of the BT topic. Theoretical and practical basis 3. Ethics of research and scientific work 4. Basic scope, structure and time-table of the bachelor thesis preparation. Risks to

avoid 5. Literature resources: seeking, processing, quoting 6. The pros and cons of internet as a resource 7. English language as the tool of the BT I.: style, sentences, paragraphs 8. English language as the tool of the BT II.: abbreviations, ungrammatical English,

punctuation 9. The BT style: How to interest a reader. Tables, graphs, diagrams 10. Conclusions of the BT. Use of methods: SWOT analysis, synthesis 11. Conclusions of the BT. Use of methods: SWOT analysis, synthesis 12. Bachelor thesis presentation I.: Structure and techniques of presentation. .ppt

presentation 13. Bachelor thesis presentation II.: How to deal with opponents and critical

questions 14. State examination: its time table and procedure


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Seminars: 1. Introduction to the course, setting tasks and time-table of presentations 2. Presenting selected chapter/part of student’s diploma thesis. Evaluation of the

performance 3. Presenting selected chapter/part of students diploma thesis. Evaluation of the

performance 4. Medium term evaluation: How far have you got with your BT, what are the main

problems to face and solve 5. Presenting selected chapter/part of students’ diploma thesis. Evaluation of the

performance 6. Presenting selected chapter/part of students’ diploma thesis. Evaluation of the

performance 7. Presenting selected chapter/part of students’ diploma thesis. Evaluation of the

performance

Study literature: 1. Guirdham, M., Tyler, K. :Enterprise skills for students.BH, Oxford, 1992 2. How to Organize your Thesis, by John W. Chinneck, N.Y.Press, 2003 3. How to Write Semester and Diploma Theses. www.tik.ee.ethz.ch 4. Guirdham, M., Tyler, K. :Enterprise skills for students.BH, Oxford, 1992


67

INTRODUCTION TO SOCIOLOGY (EHEA4E)


Lecturer: doc. PhDr. Michal Lošťák , Ph.D. Teaching period: academic year 2008/2009 (autumn semester) Type subject: Bachelor ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: general knowledge (history, economics) Objective and general description: In the introduction in sociology students gain information about sociology as a particular science. They get to know basic sociological terms, practice sociological imagination, and look for clues and rules of law. In the applied part student are required to match specific social phenomena with the general sociological frame and to work a different types of data. The goal of the course is to provide students with basic information about sociology, the way of sociological thinking and its importance for everyday life and professional career. The style of the course is based on lectures and seminars, where are solved specific problems related to the particular issue. Lectures: 1. Introduction in sociology 2. Establishing and development of sociology 3. Sociological terminology 4. Sociological terminology II. 5. Sociological terminology III. 6. Relationship of an individual and society 7. Social norms and deviation 8. Social institutions and organizations, social groups. 9. Social inequality and social stratification 10. Social inequality, race and ethnicity 11. Social inequality and regional inequality 12. Social action, freedom and society. 13. Social action, power and political action. 14. Social action, economic behavior


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Seminars: 1. Introductory seminar – system of working in the seminar, introductory discussion

of sociology 2. Function of sociology in society. 3. Sociological thinking and sociological imagination 4. Theory and empirics in sociological work I. 5. Theory and empirics in sociological work II. 6. Society – nature – culture in traditional society 7. Society – nature – culture in modern society. 8. Society and an individual in traditional society. 9. Society and an individual in modern society 10. Society, institutions and organization in traditional society 11. Society, institutions and organization in modern society. 12. Social inequality and in traditional and modern society I 13. Social inequality and in traditional and modern society II 14. Social inequality and in traditional and modern society III

Study literature: 1. Bauman, Z. 1996. Myslet sociologicky. Praha 2. Berger, P.L. 1991. Pozvání do sociologie. Praha 3. Giddens, A. 1999. Sociologie. Praha 4. Petrusek, M. 1992. Sociologie. Praha. 5. Keller, J. 1992. Úvod do sociologie. Praha 6. Velký sociologický slovník I., II. 1996. Praha 7. Bauman, Z. 1996. Myslet sociologicky. Praha 8. Bauman, Z. 1999. Globalizace. (Důsledky pro člověka). Praha 9. Beneš, J. 1994. Člověk. Praha 10. Berger, P. L. 1991. Pozvání do sociologie. Praha 11. Bourdieu, P. 1979. La Distinction: critique sociale du jegement. Paris 12. Disman, M. 1993. Jak se vyrábí sociologická znalost. Praha 13. Giddens, A. 1999. Sociologie. Praha 14. Jandourek, J. 2004 Úvod do sociologie. Praha 15. Kabele, J. 1998. Přerody. Principy sociálního konstruování. Praha 16. Keller, J. 1992. Úvod do sociologie. Praha 17. Keller, J. 1995. Dvanáct omylů sociologie. Praha 18. Lawless, R. 1996. Co je kultura? Olomouc 19. Naisbitt, M. a kol. 1992. Sociologie. Praha 20. Petrusek, M. 1992. Sociologie. Praha 21. Velký sociologický slovník I., II. 1996. Praha


69

AGRICULTURAL ECONOMICS (EEEE6E)


Lecturer: Ing. Jiří Mach, Ph.D. Teaching period: academic year 2008/2009 (spring semester) Type subject: Bachelor ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: Micro- and Macroeconomics, Business Economics Objective and general description: The course emphasizes both individual and collaborative learning through the use of individual and group work, and seeks to stimulate each student’s understanding of the entire economic system for agricultural and food products from consumption back to production and agricultural inputs. The students will have got the opportunity to understand in detail the EU and Czech agri-food system - its participants, characteristics, functions, interdependencies, and major marketing trends. They also would understand of the role of trade policy in agriculture and the effects of various trade policies, issues and agreements on domestic and international competition and prices, consumption, production and trade of key commodities. Lectures: 1. Definition and object of agrarian sector and agricultural economics. The role of

agriculture in the NE, specifics of agriculture 2. Trade agreements - GATT (WTO) – General system of preferences, EBA, CPA 3. European agricultural market, common market organisation and its implications

in the Czech agriculture, the political-legal environment 4. Liberalization vs. protectionism of agri-food markets 5. Vertical and horizontal integration in agri-food chains 6. Economics of cereal and oil-plants vertical 7. Sugar and starch 8. Other world traded crop plants 9. Milk production and processing 10. Beef , Pork and Poultry production. Mad cows, GMOs and the Biosafety protocol


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Seminars: 1. Introduction, contents of the course. Rules and demands 2. Current demand and supply conditions in world agriculture 3. Cost levels of key commodities and comparison round the world. Analysis of

agricultural commodity prices 4. Major tendencies in crop production with applications to the food processing and

wholesaling industries 5. Major tendencies in crop production with applications to the food processing and

wholesaling industries 6. Major tendencies in livestock production with applications to the food processing

and wholesaling industries 7. Major tendencies in livestock production with applications to the food processing

and wholesaling industries 8. Effeciency of investments into agri-food chains 9. Semestral project presentation 10. Semestral project presentation

Study literature: 1. Colander, D.C.: Macroeconomics.Irwin International, 1995 2. Colander, D.C.: Microeconomics.Irwin International, 1995 3. Kay, R. D., Edwards, W. M.: Farm Management. McGraw-Hill, 1994. ISBN: 0-07-

113426-3 4. Norton, G. W., Alwang, J.: Introduction to Economics of Agricultural

Development. McGraw-Hill, 1993. ISBN: 0-07-047922-4 5. Brouwer, F., Straaten v. d. J.: Nature and Agriculture in the EU: New

Perspectives on Policies that Shape the European Countryside. Edward Elgar Publishing, Cheltenham – Northampton, 2002. ISBN: 1-84064-235-1

6. Tisdell, C.: Economics and Ecology in Agriculture and Marine Production. Edward Elgar Publishing, Cheltenham – Northampton, 2003. ISBN 1-84376-020-7

7. Perman, R.,Ma,Y.:Natural resources and environment economics.Longman, London, 1996

8. Taylor, R. E., Bogart, R.: Scientific Farm Animal Production. Macmillan, New York, 1988. ISBN: 0-02-311750-8

9. Comp. auth.: The Farm Problem. The Freeman Library, The Foundantion for Economic Education, New York, 1986.

10. Comp. auth.: Tomorrow’s Agriculture: Incentives, Institutions, Infractructure and Innovations; proceedings of the 24th Internat. Conference of Agric. Economists held at Berlin in 2000. Ashgate, 2001. ISBN: 0-7546-2167-7

11. Brosig, S., Hartmann, M.: Analysis of Food Consumption in Central and Eastern Europe: Relevance and Empirical Methods. IAMO, Wissenschaftsverlag Vauk Kiel, 2001. ISBN: 3-8175-0349-0


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FUNDAMENTALS OF MARKETING (ERED9E)


Lecturer: Ing. Richard Selby Teaching period: academic year 2008/2009 (spring semester) Type subject: Bachelor ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: English for academic purposes or English for business purposes; Fundamentals of management Objective and general description: The primary objective of this subject is to introduce participants to the theory and practice of relationship marketing. The secondary objectives are to understand the importance of Customer Care and Quality. These objectives will be achieved by lectures and seminars, during which the participants will work in small groups to produce a reasoned and original marketing plan for a product agreed between themselves and the lecturer. Lectures: 1. Concept of marketing versus sales; concept of a market; relationships; marketing

process 2. Enhanced STEP analysis, the 7-level marketing mix; value chain 3. Segmentation 4. SWOT analysis, and its application in marketing 5. Marketing research; methods and techniques 6. Product life-cycle; marketing cycle marketing objectives 7. Marketing plan 8. Customer communication; advertising 9. Buyer behaviour; decision making unit 10. Customer care; quality 11. Ethical issues in marketing 12. Presenting the marketing plan


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Seminars: 1. Consideration and discussion of the marketing process 2. STEP analysis for a fictitious company. Consideration of the components of a

comprehensive Marketing mix 3. Segmentation exercise 4. SWOT analysis for the company 5. Marketing research exercise 6. Managing the Product life cycle 7. Produce a marketing plan (I) 8. Advertising/promotion in context of the marketing plan (II) 9. Production of the marketing plan (III) 10. Quality and Customer care in the context of the marketing plan (IV) 11. Final preparation of marketing plan (V)

Study literature: 1. Kotler, P. Kotler on marketing. Free Press (Simon & Schuster UK Ltd) 255p. 2. Kotler, P. A framework for marketing management. Prentice Hall 352p.


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FUNDAMENTALS OF PSYCHOLOGY (EPE03E)

Department of Psychology Faculty of Economics and Management

Lecturer: Mgr. Hana Chýlová Teaching period: academic year 2008/2009 (spring semester) Type subject: Bachelor ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: basic elements of psychology Objective and general description: The course provides students with the knowledge of basic psychological terms, laws and theories, with the focus mainly on cognitive and social psychology, communication, motivation and personality. Students practise their knowledge in seminars, where the skills for their future social roles and positions are developed through active social learning methods. Psychology, as a basic subject, is a prerequisite for the study of other specialised subject such as, for example, management marketing and commerce. It helps to understand factors influencing personality development in society, contributes to self-knowledge and broadens education in humanities. Lectures: 1. Basic disciplines of psychology 2. Schools of psychology 3. Psychological methodology 4. Biological preconditions for personality in phylogenesis and ontogenesis 5. Psychological dimensions of the development 6. Psychological processes 7. Abilities (creativity, intelligence) 8. Temperament and character 9. Motivation 10. Stress 11. Social cognition 12. Social communication 13. Social behaviour 14. Assertivity


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Seminars: 1. Interview 2. Self-perception 3. Self-concept, future plans 4. Intelligence test 5. Training of individual creativity 6. Brainstorming 7. Bodily constitutions and quick assessment of temperaments 8. Needs and values and their solutions 9. Self-regulation and coping with stress 10. Social roles and adult personality 11. Social interaction, dominant and submissive behavioural patterns 12. Transactional analysis 13. Assertive behaviour (principles, techniques) 14. Social communication training

Study literature: 1. GROSS, RICHARD: Psychology: the science of mind and behaviour. London:

Hodder Arnold, 2005. ISBN: 0340900989 2. HAYES, NICKY: Foundations of Psychology: An Introductory text. London:

Thomson Learning, 2000. ISBN: 1861525893 3. GLEITMAN, HENRY, JONIDES, HOHM: Basic Psychology. New York:W W Norton,

2000. ISBN: 0393949877 4. SMITH, EDWARD, NOLEN-HOEKSEMA, SUSAN, FREDRICKSON, BARBARA.

Atkinson and Hilgard's Introduction to Psychology. London: Thomson Learning, 2002. ISBN: 0155050699

5. HAYES, NICKY: Principles of Social Psychology. U.S.: L. Erlbaum, 1993. ISBN: 0863772595

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Programme syllabi

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MMaasstteerr EEMM PPRROOGGRRAAMMMMEE SSYYLLLLAABBII

FIRST YEAR AUTUMN SEMESTER EEE63E Economics of Industries (Sectoral Econ.) p. 78 ERE19E Management p. 80 ENE24E Corporate Finance p. 82 EEE49E Econometric Modelling p. 83 EHE65E Methods of Social Research p. 85 ETE43E Computer Science p. 87 SPRING SEMESTER EEEB1E Economic Policies p. 88 ERE25E Human Resources Management p. 90 ENE33E World and European Economy p. 92 ETE44E IT for E-business p. 93 EHEA2E Rural Development p. 94 EUE01E Accounting p. 97 EAE24E Decision Support Systems p. 99 EEE68E Environmental Economics p. 101 ELX57E English for Academic Purposes p. 103 ELX55E English for Business Purposes p. 104 SECOND YEAR AUTUMN SEMESTER ENE26E General Economics (International Econ.) p. 106 EREB2E Marketing p. 108 EEEE1E EU Integration p. 110 EIE18Z Management Information Systems p. 111 EPE16E Psychology of Organisation and Behaviour at Work p. 113 EEEE2E Trade Theory and Foreign Trade p. 115 ESE23E Statistical Seminar p. 117 ERE32E Co-operative Business p. 119 EEEB4E Diploma Thesis Seminar p. 121 SPRING SEMESTER EEE46E Economics of Enterprises p. 123 EREB4E Strategic Management p. 125 EJE21E Introduction to the Modern Law of European Union p. 127 ETE45E Computer Security p. 128 ERE27E Business Strategy p. 130 ENE34E International Finance p. 132 EEEE3E Quantitative Methods in Macroeconomics p. 133 EEEE4E Social Economy p. 135

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Master in Economics and Management first year

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ECONOMICS OF INDUSTRIES (SECTORAL ECONOMICS) (EEE63E)


Lecturer: Ing. Bohuslava Boučková, CSc Teaching period: academic year 2008/2009 (autumn semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: General micro/macro economics Objective and general description: The course aims at acquiring basic knowledge of economic categories, production factors and their evaluation, indicators of economic performance and efficiency on the sector level. Economic position and problems of the sector are characterised, systemised and interrelated on the basis of different economic theories and viewpoints. Seminars are based on economic games and essay presentation. Students prepare and present group essays on the selected segment of the given sector. Lectures: 1. What is economics? Basic types, levels. Positions of sectoral economics. 2. Production factors in general. Factor Mobility. 3. Production factor capital. Fixed capital consumption. 4. Production factor labour. Specifics of labour market. 5. Income disparity: definition, types, explanations. 6. Production factor land. Specifics of land market. 7. Indicators of economic performance. GDP: methods of computation, criticism,

alternative indicators. 8. Costs as an economic category. Cost categories, cost calculation. 9. Economic efficiency indicators: productivity, profitability, intensity. 10. Regional and structural economics. Definition and evaluation of region. 11. Globalisation and its economic impacts. New economy. 12. Sustainable development: definition, limits. The role of selected sectors in SD. 13. Environemntal economics. Environmental evaluation. 14. Specific types of economics, their implications on sectoral economics. Social

economics, Feminist/gender economics.


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Study literature: 6. Colander, D.C.: Macroeconomics. Irwin International, 1995 7. Carn, N.: Real Estate Market Analysis. Prentice Hall, 1998. 8. Samuelson, P., Nordhaus, W.: Economics. McGraw Hill, 1992 9. Perman, R. Ma, Y.: Natural Resources and Environmental Economics. Longman,

1996. 10.Vanek, J.: Crisis and Reform: East and West. Essays in Social Economy. Cornell

University Press, 1989.


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MANAGEMENT (ERE19E)


Lecturer: Ing. Richard Selby Teaching period: academic year 2008/2009 (autumn semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: Cybernetics in Management, Mathematical Methods in Eco Objective and general description: Self-managed teams of students work on projects aimed at proposal of business plan using various methods including PC tools (business plan software). Lectures: 1. Evolution of management thinking and theories. 2. Strategic management: Diversity, Culture, Change, Structure, Planning. 3. Managers and Management. 4. Hierarchies and teams. 5. Managing People: Individuals and Groups. 6. Business Processes: Operations Management. 7. Communication, Documentation, and Feedback. 8. Managing Finance: Control of finance within a business. 9. Managing Finance: External Obligations and Analysis. 10. Managing Projects (1: project management theory). 11. Managing Projects (2: project scheduling and analysis). 12. Managing Marketing and Customer Care. 13. Managing Quality Management Systems (ISO 9000/2000). 14. Managing Health and Safety. Seminars: 8. Applied management theories 9. Strategy and Operations Identification. Mission Statements 10. What makes an outstanding manager? 11. Management hierarchies - case studies 12. Management Game: Making teams work 13. Small Group Project Assignment: Business processes 14. Management Game: Business simulation - strategy 15. Management Game: Business simulation - management decisions 16. Management Game: Business simulation - responding to stress 17. Management Game: Business simulation - group presentations 18. Project scheduling 19. Excellence in Customer Service 20. Quality: ISO9000-series documentation 21. Health and Safety case studies


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Study literature: 1. McShane, S.,Von Glinow, M.A.: Organizational Behaviour. McGraw Hill Education,

2000 2. Keuning, D.: Management, A Contemporary Aproach. FT Prentice Hall, 1997 3. Koonz, H., Wheirich, H.: Management. McGraw Hill 1976 - 11 editions 4. ISO 9000/2000: Quality Management Systems 5. Ivancevich J.M. et al.: Management Quality and Competitiveness. McGraw

Hill/Irwin, 1996 6. Library of dissertation theses at http://www.tady.cz/rizeni/strana2.htm


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CORPORATE FINANCE (ENE24E)


Lecturer: L. O. Dittrich, Ph.D., M.P.H Teaching period: academic year 2008/2009 (autumn semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: Macroeconomics, Microecoomics, Managment, Statistics Objective and general description: The purpose of the course is to introduce students to fundamentals of corporate finance, with special emphasis on financial decisions within the firm. The course covers among others topics such as: Objective of the firm; Time value of money; Financial statements and Ratio analysis; Capital budgeting decisions; Financial forecasting; Portfolio theory; etc. The course is organized in lectures and seminars with the emphasis on the students work out of classes. Lectures: 1. The Time Value of Money 2. Capital Budgeting Techniques 3. How the Market Determines Discount Rates 4. Financial Ration Analysis 5. Financial Ratio Analysis 6. Working Capital Policy 7. Cash and Marketable Securities Management 8. Management of short term assets 9. Management of short term liabilities 10. Short-Term Financing 11. Portfolio Theory 12. Risk and Return 13. Options on Risky Assets 14. Market Efficiency and Financial Decisions Study literature: 1. Fred Weston & Thomas Copeland, Managerial Finance, Addison Wesley Publishing

Company, 1983 2. Brealey R.A., Myers S.C.: Principles of Corporate Finance, Third edition, McGraw-

Hill, 1998 3. Arnold G.: Corporate Financial Managemet, Financial Times Pitman Publishing,

1998 4. Lumby S. and Jones Ch.: Investment Appraisal and Financial Decisions, Sixth

edition, Thomson Learning, 1999 5. Helfert I.A.: Techniques of Financial Analysis. A Modern Approach. Irwin McGraw-

Hill, 1997


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ECONOMETRIC MODELLING (EEE49E)


Lecturer: Ing. Lukáš Čechura, Ph.D. Teaching period: academic year 2008/2009 (autumn semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: Micro- and Macroeconomics Objective and general description: The course is organised through lectures and calculation practicals with economic interpretation of results. In order to pass the course it is essential to participate actively at practicals, submit course project, and be successful at examination. During the lectures, the main problems are explained and during the exercises, outlined principles and methods are verified and studied in depth by solving specific problems determined for each of practicals. During second half of semester students work on their course projects which are evaluated by practicals teacher. This assessment is involved into final grade during passing of examination. Forms of teaching are based on lectures and seminars with use of PC classrooms. The course aims to give students knowledge of econometric modelling which is in countries with developed market mechanism a non-substitutable tool of quantitative analysis of national economy development, its industries and enterprises for determination of an optimal strategy of development of enterprises, agrifood sector and economy as a whole. Teaching forms are based on lectures and seminars, an use of computer technology is supposed. The content of the subject is a specification of econometric models, explanation of the basic methods, derivation of structural parameters, econometric analysis of demand and supply and they mutual interaction, econometric analysis of production and costs. There are explained complex econometric models for industry and macroeconomic modelling. In the following part there are demonstrated open principles of prognostic use of econometric models on the both macroeconomic and enterprise level and types of simulation calculations for economical choice optimization. Lectures: 1. Construction of econometric models. Specification of variables and structural

parameters. Models typology 2. Methods of structural parameters estimation. OLS. Limited and full information

methods. 3. conometric analysis of supply and demand. Determination of supply and demand

elasticities. 4. One-equation demand models. Classical single product models. Aggregated

demand models. 5. Simultaneous demand models. Single products models. Aggregated demand

models. 6. Econometric production analysis. Deriving of production functions. Aggregated

production function. 7. Econometric analysis of production factors. Deriving of isoquants functions.


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8. Econometric analysis of relations among industries. Deriving of izofactor function. 9. Econometric analysis of costs. Deriving of cost functions. 10. Derivation of one-equation supply models. Specification of supply function,

specification from cost function. 11. Econometric analysis of market equilibrium. Cobweb model. 12. Complex econometric models. Structure of comprehensive econometric models. 13. Financial econometric models. The concept of financial models. 14. Industries econometric models. Agrifood sector models. Econometric prognosis. Seminars: 1. Repeating of basic terms of vector and matrix count. Repeating of bases of

regression and correlation analysis. 2. Condition of econometric model construction. 3. Model of identification and its transmission into structural form generally. 4. Estimation of EM parametres with use of method of variance ration minimisation. 5. Estimation of EM parametres with two-stage least square method. 6. Testing of significance of structural parametres model and tightness of chosen

function dependence. 7. Derivation of one-equation product demand function and its economic

interpretation. 8. Creation and calculation of nonlinear consumption functions. 9. Simultaneous models, relation between its structural and reduced form. 10. Creation of demand functions. 11. Construction of production functions. 12. Two-factor production function. 13. Relation between production factors. 14. Relation between production and branches. Study literature: 1. Judge, G. and others: The Theory and Practice of Econometrics, Wiley, New York

1991 2. Tvrdoň, J.: Econometric Modelling, CUA Prague, 2003 3. Tvrdoň, J., Peterová, J., Hálová, P.: Exercises in Econometrics, 2003 4. Ramanathan, R.: Introductory econometrics, The Dryden Press 1995, ISBN 0-03-

094922X 5. Griffiths and others: Learning and Practicing Econometrics, Wiley, New York 1993 6. Hušek, R.: Ekonometrie, VŠE Praha 1992 7. Hušek, R.: Econometrická analýza, VŠE Prague 1999


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METHODS OF SOCIAL RESEARCH (EHE65E)


Lecturer: Ing. Lukáš Zagata Teaching period: academic year 2008/2009 (autumn semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: The goal of this course is to introduce the students to basic techniques of quantitative and qualitative research in social sciences. During the seminars, individual techniques will be practiced, further to topics of previous lectures. The students who have gone through this course should be able to choose appropriate approaches in research of particular problems and to interpret acquired data. This course leads to independent use of basic methods and techniques of social sciences research. The students will learn classical and alternative techniques of data collection as well as different ways of work with data, interpretation and use for practical purposes. Lectures: 1. What is scientific research; comparison of natural and social sciences;

opportunities and limits of social sciences research. 2. Quantitative and qualitative research in social sciences, the main differences. 3. Quantitative research: identification of research problem, formulation of

hypotheses, operationalization of variables. 4. Ways of choice, insurance of representativity during sample determination,

mistakes of choice. 5. Procedure of field data collection, coding and preparation for analysis, statistic

data processing and interpretation. 6. Observation, types and ways of observation. 7. Questioning methods, the difference between a questionaire and interview. 8. Questionaire construction, structure and formulation of questions. 9. Examination methods and document study. 10. Qualitative research: its specifications and opportunities. 11. Procedure of qualitative research and the method of involved examination. 12. Interview: the way of leading a dialogue, taking record, writing field notes and

interpretations, data transcription. 13. Group interview. 14. Qualitative data analysis, open, axial and selective coding, creating own theory. Seminars: 1. Introductional discussion on sociology 2. Purpose of sociology in society – identification of research problem. Ethics of

research in social sciences. 3. Quantitative and qualitative research in social sciences, the main differences. 4. Quantitative research, hypotheses formulation, general and work hypotheses,

operationalization of variables.


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5. Choice of sample, difference between samples of qualitative and quantitative approach, mistakes in choice.

6. Preparation of field examination in quantitative research, data collection and their preparation for processing.

7. Preparation of qualitative examination project – comparison and explanation of methodological differences.

8. Triangulation of techniques and possible combinations of techniques. 9. Examination and interview and their use in qualitative and quantitative research. 10. Interview and group interview, its pros and cons. 11. Construction of a questionaire and possibilities of its use. 12. Document study and types of documents, work with documents. 13. Sociometry and quasisociometry. 14. Closing review and ways of data presentation. Study literature: 1. Babbie, E.: The practice of social research. Wadsworth Publishing Company,

London, England, 1995, str. 104 2. Becker, H. S.: Writing for social scientists: How to start and finish your thesis,

book, or article. University of Chicago Press, Chicago, 1986 3. Berg, B. L.: Qualitative research methods for the social sciences. Allyn & Bacon,

Boston, 1989 4. Brewer, J., Hunter, A.: Multimethod research: A synthesis of styles. Sage,

Newbury Park, CA, 1989 5. Bruyn, M. J. M.: Validity and the problem of reality: An issue of trust. IN Rothe,

J. P.: Qualitative research. A practical guide. RCI/PDE Publications, Heidelberg, Ontario (Canada)

6. Bruyn, M. J. M.: Validity and the problem of reality: An issue of trust. IN Rothe, J. P.: Qualitative research. A practical guide. RCI/PDE Publications, Heidelberg, Ontario (Canada)

7. Corbin, J., Strauss, A.: Grounded theory method: Procedures, canons, and evaluative criteria. Qualitative Sociology, 13, str. 3-21, 1990

8. Denzin, N. K., Lincoln, Y. S.: Handbook of qualitative research. Sage, Thousand Oaks, CA, 1994

9. Denzin, N. K.: Sociological methods: A sourcebook. McGraw-Hill Book Company, New York, 1978

10. Guba, E. G.: The paradigm dialog. Sage, Newbury Park, CA, 1990 11. Guy, R. F., Edgley, C. E., Arafat, I., Allen, D. E.: Social research methods. Allyn

and Bacon, Boston, 1987 12. Hammersley, M.: Reading ethnographic research: A critical Guide. Longman,

London, 1990 13. Huberman, A. M., Miles, M. B.: Data management and analysis methods. IN

Denzin, N. K., Lincoln, X. S.: Handbook of qualitative Research. Sage, Thousand Oaks, CA. 1994

14. Kurzman, C.: Convincing sociologists: Values and interests in the sociology of knowledge. IN Miles, M. B., Huberman, A. M.: Qualitative data analysis: An expanded sourcebook.

15. Leedy, P. D.: Practical research: Planning and Design (5. vydání). Macmillan, New York, 1993

16. Babbie, E.: The practice of social research. Wadsworth Publishing Company, London, England, 1995, str. 104

17. Bruyn, M. J. M.: Validity and the problem of reality: An issue of trust. IN Rothe, J. P.: Qualitative research. A practical guide. RCI/PDE Publications, Heidelberg, Ontario (Canada)


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COMPUTER SCIENCE (ETE43E)


Lecturer: doc. Ing. Zdeněk Havlíček, CSc. Teaching period: academic year 2008/2009 (autumn semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: The aim of the subject is to provide the students with the basic information on the development and usage of new ICT. The basic form of teaching is lectures, seminars in computer laboratory and independent work with PC. Students create their own individual essays as well as group essays.

Lectures: 1. Introduction into the course unit - Data-Information-Knowledge 2. Development of ICT - Hardware 3. Markup Languages 4. DHTML - DOM, DHTML - Cascading Style Sheets 5. DHTML - Cascading Style Sheets, Java Script 6. Computer Graphics 7. Multimedia and Flash Technology 8. Web Design 9. Architectures of IS 10. Development of ICT - Software 11. Modelling on the real world 12. Advanced Internet Technologies 13. E-commerce, E-business 14. Information Society, eEurope Action Plan Study literature: 1. Cats-Barill, W. T., R.: Information technology for managers. IRWIN 1997. 2. Havlíček, Z. et all.: Internet Technology. PEF ČZU 2005. 3. Slides on http://kit.pef.czu.cz/msc.php 4. Bergmen, T.P.: The Essentials Guide to Web Strategy for Entrepreneurs. Prentice

Hall 2002. ISBN 0-13-062111-0 5. Niederst, J.: Web design in a nutshell. O'Reilly 2002. ISBN 0-596-00196-7 6. Zeldman, J.: Designing with Web Standards. New Riders Publishing Publication

2003. 7. Timothy J. O'Leary: Computing Essentials 2005 Intro Edition w/Student CD, 12th

Edition. ISBN 0072256478 8. Musciano Ch., Kennedy, B.: HTML, XHTML. O'Reilly 2000, ISBN 0-596-00382-X 9. Amor, D.: The Ebusiness Revolution, Prentice Hall PTR 2000 ISBN 0-13-085123-X 10. Daconta, M.C., Obrst, L.J., Smith K.T.: The Semantic Web. Willey Publishing, Inc.

2003; ISBN 0072836075


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ECONOMIC POLICIES (EEEB1E)


Lecturer: Ing. Bohuslava Boučková , CSc. Teaching period: academic year 2008/2009 (spring semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: general economics, sectoral economics, English language Objective and general description: Introduction into the basic types of economic policies. Included are: policies regarding production factors, trade policies, environmental policies, regional and structural policies, food and nutrition policy. A short insight into the development of Czech agrar policy as an example of economic policy development is included. Tackled is also the topic of social and economic policies regarding gender and family. Lectures are combined with seminar discussions, using .ppt techniques and Internet, economic games, team case study preparation and presentation. Lectures: 1. Basic types, goals, time and space levels of economic policies. 2. Economic policies with regard to production factors in general. 3. Economic policies with regard to production factor capital. 4. Economic policies with regard to production factor labour. Income redistribution

and its tools. 5. Economic policies with regard to production factor land. Agricultural land

protection. 6. Market regulation tools.Competitiveness, its forms and measuring. 7. Trade policies. Trade liberalisation and protectionism. 8. Regional and structural policies. 9. Food and nutrition policy.Food consumption measuring. 10. Field trip: Impact of economic policies on Czech agriculture, countryside and food

industry. 11. Economic transformation policies and tools. 12. Economic and social policies regarding gender and family: gender

mainstreaming, gender budgeting, equal opportunities. 13. Environmental policies on international level. 14. Environmental policies on national level.


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Seminars: 1. Rules, demands, literature of the course. Setting groups and topics for essays. 2. Economic policy actors:Who are they? Searching on internet and drawing a

diagram. 3. Essay drafts evaluation. Income re-distribution: possibilities in theory, impacts in

practice. 4. Tradable pollution permits: practical possibilities on the international and CR

level. 5. Field trip:SWOT analysis of the Czech agrarian policy impacts in practice. 6. Essay presentation and evaluation I. 7. Essay presentation and evaluation II. Study literature: 1. Svatoš, M. et al.: Economics of Czech and Slovak Agriculture in Integration with

the EU. ČZU, Prague, 1999 2. Overview of Agricultural Policies. Czech Republic. OECD, 1995 3. Gorter, H., Swinnen, J.F.: The economic polity of farm policy. JAE,45/1993,

pp.312-326 4. Josling,T.E.: Agricultural policies in developed countries. JFE 5/1996 5. Perman, R., Ma.J., McGilvray,J. : Natural resources and environmental

economics. Longman, London, 1996 6. Kraus,J. et al.: Prerequisites of the Czech agriculture from the standpoint of

accession of the Czech Republic into the EU. VÚZE Praha, 1997 7. Agricultural economics (Zemědělská ekonomika) Journal 2000-2004 ( selected

contributions in English ) 8. Baldwin, R. et al.:Economic Policies. Blackwell, 2003 9. Perman, R., Ma.J., McGilvray,J. : Natural Resources and Environmental

Economics. Longman, London, 1996 10. Gorter, H., Swinnen, J.F.: The Economic Policy of Farm Policy. JAE,45/1993,

pp.312-326 11. Brux,J.M.,Cowe, J.L.: Economic Issues and Policy.Rutledge, 2003


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HUMAN RESOURCES MANAGEMENT (ERE25E)


Lecturer: Dr. Joan Harvey (UK) Teaching period: academic year 2008/2009 (spring semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: Management Theory, Basic of Legal Discipline, Personality Psychology and Communication Objective and general description: To deepen knowledge of personnel management and personnel activities of a manager. To obtain deeper knowledge on work relationships within an organization as well as on the system of social activities in an organization. To deepen skills in areas like recruitment, adaptation, appraisal of employees and work performance motivation. The basic forms of teaching include lectures and seminars oriented on practicing some of the skills as well as on cultivating opinions during case studies resolution. A project on selected personnel management activity in a particular organization forms both a part of the seminars and a prerequisite for obtaining the credit.

Lectures: 1. Conceptions and objectives of human resource management (HRM). 2. Labour market. 3. Work potential, job position, job task, human in a work process, workplace. 4. Work analysis, work conditions. 5. Recruitment, selection and placement of employees, managing of adaptation

processes. 6. Work behaviour motivation, rewarding employees, social policy. 7. Evaluation of employees, education of employees. 8. Labour mobility management, professional career. 9. Subjects of HRM, HRM department, HRM information system. 10. Managers and HRM, ethics in human resource management. 11. Interpersonal relationships between employees, processes of participation and

identification, business climate. 12. Relationship between employer and trade unions, collective negotiations. 13. Human resource management planning. 14. HRM advisory and HRM research, HRM perspectives.


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Seminars: 1. Content of the subject – study requirements. Assignment of papers. Assignment

of projects. Self-assessment. 2. Paper no.1. Recruitment of employees – ways and forms of recruitment.

Preparation of the way of self-presentation. 3. Paper no.2. Self-presentation of the job position applicant. Model business and

model job position – assignment. 4. Model business and model job position (collective task) – fieldwork – obtaining

basic information, processing. 5. Presentation of model business and model job position. Business selection.

Preparation of job interview. 6. Paper no.3. Preparation of job interview: selection board, applicants. 7. Paper no.4. Selection process simulation, applicants’ comparison, adaptation

plan. 8. Individual project preparation – fieldwork. 9. Workplace adaptation: materials for new ingoing employee, adaptation plan. 10. Paper no.5. Motivating of work behaviour: motivational focus, creation of

motivational climate, stimulation. 11. Paper no.6. Evaluation of employees: methods of employee evaluation,

evaluation of a colleague or other person. 12. Paper no.7. Work career: self-knowledge, type of career choice. Submission of

written project. 13. Project presentation. 14. Project presentation. Credit.

Study literature: 1. Hofstede, G (2005) Cultures and Organizations. New York: McGraw Hill

Psychology . 4th Ed. 2. Psychology . 4th Ed. Harlow, Essex: Pearson 3. Mullins LJ (2002) Management and Organizational Behaviour. 5th Ed. London:

Pitman 4. Gordon, JR (2001) Organizational Behaviour. New Jersey: Prentice Hall 5. Sims D, Fineman S and Gabriel Y (1993) Organizing and Organizations. London:

Sage 6. Cohen AR and Fink SL (2001) Effective Behaviour in Organizations. New York:

McGraw Hill 7. Rosenfeld P, Giacalone RA and Riordan CA (1995) Impression Management.

London: Routledge 8. Buchanan D and Huczinski A (2004) Organizational Behaviour: An introductory

text. New York: Prentice Hall 9. Hofstede, G (2005) Cultures and Organizations. New York: McGraw Hill


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WORLD AND EUROPEAN ECONOMY (ENE33E)


Lecturer: L. O. Dittrich, Ph.D., M.P.H Teaching period: academic year 2008/2009 (spring semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: Courses in Macroeconomics and Microeconomics Objective and general description: Course covers basic trade models, trade policies, trade/ currency unions, foreign exchange markets and role of trade in economic growth. The goal of this course is to acquaint students with the main theories of the world trade and finance and practical issues and problems confronting today world global economy. Lectures: 1. An overview of the world economy. 2. Why countries trade. 3. Factor endowments and the commodity composition of trade. 4. Intra-industry trade. 5. Tariffs 6. Non-tariff distortion to trade. 7. Regional economic arrangements. 8. International trade and economic growth. 9. National income accounting and the balance of payments. 10. International transactions and financial markets. 11. Exchange rates and their determination. 12. Fixed exchange rates and currency unions. 13. International monetary arrangements. 14. Capital flows and developing countries.

Seminars: 1. Presentation of the contents and the aims of the course. Information on the

conditions of crediting and exams. Assignment of the topics for students´ essays. 2. Factor endowments and the commodity composition of trade. 3. Tariffs and Non-tariff distortion to trade. 4. Regional economic arrangements. 5. International transactions and financial markets. 6. Fixed exchange rates and currency unions. 7. International monetary arrangements. Study literature: 1. W.Ch. Sawyer, R.L. Sprinkle.: International Economics (second edition), Prentice

Hall, USA, 2006, ISBN 0-13-170416-8. 2. The Economicst Journal, EBSCO Host database


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IT FOR E-BUSINESS (ETE44E)


Lecturer: doc. Ing. Zdeněk Havlíček, CSc. / Paulo Rita (PTG) Teaching period: academic year 2008/2009 (spring semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: English, B.Sc. studies Objective and general description: The basic form of teaching are lectures, controlled seminars in computer laboratory and independent work with PCs. Students create individual essays and group web site projects. The project report is presented and discussed in the class in the presence of a committee. Lectures: 1. Introduction into the course unit. Data, Information, Knowledge. 2. Development of ICT, The Architecture C/S. 3. Markup languages: HTML, XML, XHTML. 4. Internet Infrastructure. The Web Environement, Portals, Searching in the

Internet. 5. Computer Graphics 6. Internet Technologies Client side. 7. Internet Technologies Server side. 8. Web Design. 9. Architectures of IS. 10. Modelling of the real world. 11. Database Systems. 12. Web services. 13. E-commerce 14. Information Society, eEurope Action Plan Study literature: 1. Cats-Barill, W. T., R.: Information technology for managers. IRWIN 1997. 2. Havlíček, Z. et all.: Internet Technology. PEF ČZU 2005. 3. Slides on http://kit.pef.czu.cz/msc.php 4. Bergmen, T.P.: The Essentials Guide to Web Strategy for Entrepreneurs. Prentice

Hall 2002. ISBN 0-13-062111-0 5. Niederst, J.: Web design in a nutshell. O'Reilly 2002. ISBN 0-596-00196-7 6. Zeldman, J.: Designing with Web Standards. New Riders Publishing Publication

2003. 7. Timothy J. O'Leary: Computing Essentials 2005 Intro Edition w/Student CD, 12th

Edition. ISBN 0072256478 8. Musciano Ch., Kennedy, B.: HTML, XHTML. O'Reilly 2000, ISBN 0-596-00382-X 9. Amor, D.: The Ebusiness Revolution, Prentice Hall PTR 2000 ISBN 0-13-085123-X


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RURAL DEVELOPMENT (EHEA2E)


Lecturer: doc. PhDr. Michal Lošťák, CSc. Teaching period: academic year 2008/2009 (spring semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: economics, methods of social reserach Objective and general description: The objective of the course unit is to educate the experts for rural development. They should be skilled to apply theoretical knowledge provided by social sciences (mostly economics and sociology) in concrete strategies and projects of rural development in order to make this development sustainable (economically profitable, environmentally friendly and socially acceptable). That is why the course unit aims at understanding the role of people in this development (for who the development is implemented and who is involved in its implementation). It also promotes the skills to use human and social capital in rural development. Framed into the concept of integrated endogenous rural development, the students acquire the knowledge and the skills about the possible solutions of unacceptable rural-urban inequalities. These solutions are applied both in EU and in the Czech Republic. The course unit is realized in lectures and seminars. While the lectures are of theoretical background, the seminars are of practical nature and require active participation of students based on materials they learned during their out-of-class preparation. The multimedia tools and examples of actual problems of rural development (as they were found by department members during their research) are exploited for the seminars. The course unit starts from outlining the frames of rural development form the point of view of social sciences. It refers to the issues of ordering the rural space (the countryside in the space) and the issues of the change in the countryside, incl. its development (the countryside in time). Also the theoretical backgrounds of social sciences are explained. Students are educated to apply these backgrounds in the practice of rural development (during seminars), especially as for the use and support of human and social capital. The core issue addressed is the questions of rural-urban inequalities and inequalities among various rural regions. That is why the reasons of inequalities are explained and different ways of their solutions are presented. To achieve this goal, the model of integrated endogenous development is used as the base of modernization strategy, which also aims at supporting rural specificities and maintaining its original character. The economic, environmental, political, social and cultural dimensions of this model are explained. The course unit also addresses the issue of multifunctional agriculture as one of the crucial elements of contemporary rural development. The course unit is based on concrete principles and content of regional policy and common agricultural policy (incl. rural development) in EU and in the Czech Republic.


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Lectures: 1. Social sciences and their role in rural development. 2. The countryside as the space (the ways of defining countryside; classifications

and types of rural areas, LFA). 3. The countryside and time. Social change. Modernization, innovation.

Development, growth, stagnation, decline. 4. Processes shaping the countryside: urbanization and the question of

collectivisation. 5. Sociological, anthropological and geographical backgrounds of rural development. 6. Economic background of rural development (projection of economic theories into

rural development). 7. Rural development (sustainable rural development as its modernization and

maintenance, duality of structuration). 8. Rural development and globalization (globalization and its impacts on rural

communities). 9. Concepts of rural-urban relations and their projections into practical issues of

rural development. 10. Rural development as moderating rural-urban inequalities. Inequality as social

problem, Problem and institutions. 11. Social and cultural dimensions of rural development (social structures, social and

human capital, civic engagement). 12. Exogenous model of rural development. 13. Model of integrated endogenous rural development. 14. Rural development in the development policy of the Czech Republic and EU.

Seminars: 1. Rural development as the activity and field of study of rural studies. 2. Goals (objectives), subjects, tools and objects of rural development. Analysis of

official documents. 3. Ways of coping with social changes and social problems in the countryside – TV

document analysis. 4. Identifying factors influencing viability and development of rural communities

(identification of factors by students). 5. Logical frame (LOGFRAME) as the tool for rural development project

management and implementation – its elaboration. 6. Activating local people („local action groups“ v Leader+ Community Initiatives). 7. Social capital and institutional building. 8. Multifunctional agriculture as basic element in rural development (work with

data) 9. Rural development experience (students presentations or discussion with foreign

expert). Study literature: 1. Buttel, F.H. 2001. Some Reflections on Late Twentieth Century Agrarian Political

Economy. Sociologia Ruralis 41 (2):165-181 2. Douwe van der Ploeg, J., Renting, H. Minderhound-Jones, M (eds.). 2000. The

Socio-Economic Impact of Rural Development: Realities and Potentials. Sociologia Ruralis 40 (4): 391-543

3. Falk, I. Kilpatrick, S. What is Social Capital? A Study of Interaction in a Rural Community. Sociologia Ruralis 40 (1): 87-110.

4. Innovations, Institutions and Rural Change (ed. by M. Blanc). 2003. Luxembourg: Office for Official Publications of the European Communities


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Core literature: 1. Rural Development in Europe: the EU LEADER Programme Reconsidered (papers

edited and introduced by Christopher Ray) 2000. Sociologia Ruralis 40 (2): 163-227.

2. Bauman, Z. 1999. Globalizace (Důsledky pro člověka). Praha: Mladá fronta. 3. Blažek, B. 1998. Venkov, město média. Praha: Sociologické nakladatelství. 4. Blažek, J. Uhlíř, D. 2002. Teorie regionálního rozvoje (nástin, kritika, klasifikace).

Praha: Karolinum 5. Hompland, A. Rurbanizace, předměstí a metropole. Sociální scénáře v Norsku a

Evropě. Zemědělská ekonomika 40 (5): 397-408. 6. Hudečková, H, 1995. Privatizace v zemědělství a obnova venkova. Sociologický

časopis 31 (4):449-462. 7. Hudečková, H., Lošťák, M. 2002. Sociologie a její aplikace v regionálním/rurálním

rozvoji. Praha: PEF ČZU. 8. Illner, M. 1992. Continuity and Discontinuity. Political Change in Czech Village

After 1989. Czechoslovak Sociological Review, Special issue, August 1992:79-91. 9. Kayser, B. 1990. La renaissance rurale (Sociologie des campagnes du monde

occidental). Paris: Armand Colin. 10. Jehle, R. 1998. Pojetí endogenního rurálního rozvoje a jeho zavádění do

regionální politiky v České republice. Zemědělská ekonomika 44(1): 9-17. 11. Johaentges, A. 1996. Das Dorf als Wohnstandort. Bonn: Forschungsgesellschaft

für Agrarpolitik und Agrarsoziologie e.V., Bonn. 12. Librová, H. 1996. Decentralizace osídlení – vize a realita. Část první: vize,

postoje k venkovu a potenciální migrace v ČR. Sociologický časopis 32 (3):285-296.

13. Librová, H. 1997. Decentralizace osídlení – vize a realita. Část druhá: decentralizace v realitě České republiky. Sociologický časopis 33 (1):27-40.

14. Lošťák, M. 1999. Projekty rozvoje venkova a jejich realizace. Zemědělská ekonomika 45(2): 85-91.

15. Newby, H. 1982. Rural Sociology and Its Relevance to the Agricultural Economist: A Review. Journal of Agricultural Economics 33 (2): 125-165.


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ACCOUNTING (EUE01E)


Lecturer: Ing. Enikı Lırinczová, Ph.D. Teaching period: academic year 2008/2009 (spring semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: The aim of this course is to provide theoretical knowledge and practical skills of Accounting, Taxes and Accounting harmonization, focused on terminology. The course also introduces the basic principles of IAS and GAAP. Lectures: 1. Czech Accounting legislation (Accounting Act). 2. Czech Accounting legislation (Czech accounting standards). 3. Accounting documents and books. 4. Assets and liabilities. 5. Equity 6. Book-closing accounting events. 7. Financial statements- Balance sheet, Income Statement, Notes. 8. Financial statements- Balance sheet, Income Statement, Notes. 9. Accounting harmonization. 10. EU Directives 11. IAS 12. GAAP 13. The differences and similarities between Czech accounting, IAS, GAAP. 14. Financial Statement Analysis. Seminars: 1. Balance-sheet, Income statement, T-account. 2. Accounting for fixed assets, inventory, expenses and revenues. 3. Accounting for own equity, Securities, depreciation, wages. 4. Book-closing, Financial statements. 5. Taxes, financial statements. 6. IAS - examples 7. Differences between IAS and Czech accounting - examples.


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Study literature: 1. Lorinczová E.: Accounting, PEF, ČZU, Praha, 2006 2. Stárová M. : Accounting - seminars, PEF, ČZU, Praha, 2006 3. Accounting legislation in 2005, Trade Links, s.r.o.,Prague, 2005 4. Czech Taxation in 2005, Trade Links, s.r.o., Prague, 2005 5. Kovanicová D.: Jak porozumět světovým, evropským, českým účetním výkazům,

Bova Polygon, Praha, 2004 6. Mládek R. : Světové účetnictví - IFRS, US GAAP, Linde Praha, 2005 7. Adámková D. : Účetnictví podle mezinárodních standardů, ČZU, PEF, Praha, 2003 8. Fourth Council Directive 78/660/EEC 9. Seventh Council Directive 83/349/EEC 10. International Accounting Standards - Illustrative Financial Statements, PWC,

2004 11. IFRS and Czech GAAP - Similarities and differences, PriceWaterhouseCoopers,

2004 12. Meigs, Williams, Haka, Bettner: Accounting, Irwin/McGraw-Hill, 1999 13. www.iasplus.com 14. www.pwcglobal.com 15. http://www.fasb.org


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DECISION SUPPORT SYSTEMS (EAE24E)


Lecturer: Ing. Ludmila Dömeová, CSc. Teaching period: academic year 2008/2009 (spring semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: Basic Mathematics, B.Sc. level of Economy, Management, Management Science, Basic Informatics, MIS, Psychology Objective and general description: The goal of the subject is exploitation and synthesis of knowledge of quantitative methods and other branches, methodology and layout of decision support systems, decision-making process analysis. Helping students understand the fundamental concepts and techniques necessary for attaining world-class performance in manufacturing, service operations and state control. Besides its importance to corporate competitiveness, reasons for studying this field are: � A business education is incomplete without an understanding of modern approaches to managing operations. � Subject provides a systematic way of looking at organization. � The concepts of DDS are widely used in managing other functions of a business and all type of managers can profit from the knowledge of them. Theoretical lectures are followed by seminars with majority of individual work. Computers and software tools are available in the seminars so the students can solve more complicated practical examples. The written part of the examination contains an application of theoretical knowledge to a real situation. In the oral part of the exam the student can expand and justify his/her solution. Most of the curriculum is covered in scheduled lectures and scheduled seminars. Learning and application of the subject are supported by theoretical exercises, particularly in the form of problem solving. The last 5 weeks of the semester are devoted to a group project which is worked through in groups of 3-4 students with a distinct inter-disciplinary aspect, using information from all the topics discussed to focus on a specific aspects of system decision making support. The project is presented and evaluated at the end of the course.

Lectures: 1. Decision Making Theory and Decision Making Support. 2. Decision Support Systems. 3. Multiplecriteria Decision Making. 4. Linear programming - principles, algorithms and solutions. 5. Multiple Criteria Optimisation. 6. Multiple Objective Decision Making. 7. Project Management. 8. Waiting lines and Queuing Systems Theory. 9. Supply Management Models. 10. Fuzzy Sets and Systems. 11. Simulation techniques and simulation models. 12. Soft Systems.


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13. Soft approaches to decision making support. 14. Knowledge based decision making support.

Seminars: 1. Construction of Mathematical Model. 2. Decision Trees. 3. Game Theory. 4. Multiplecriteria Decision Making. 5. Analysis of the Linear Programming Solution. 6. Real Models in the MS Project. 7. Waiting lines and Queues - applications. 8. Supply Management Models. 9. Simulatiom Techniques. 10. Simulations in Queues. 11. Soft Systems. 12. Fuzzy Sets and Systems. 13. Project assignment. 14. Credit Study literature: 1. Turban E.: Decision Support Systems. Wiley, 4th ed., N.Y., 1998. 2. Schaik F.D.J.: Effectiveness of Decision Support Systems. Delft University Press,

1988. 3. Decision Support systems, The International Journal, North-Holland, ISBN 0137-

9236. Selected volumes.


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ENVIRONMENTAL ECONOMICS (EEE68E)


Lecturer: Dr. Hock Guan Chong (MY) / Dr. Steve Clark (CAN) Teaching period: academic year 2008/2009 (spring semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: Aim of the subject is providing students with theoretical knowledge of economic approaches in area of sustainable development, pricing of natural sources and their use. Further pieces of knowledge in delimitation of specifics of expert activities in relation to environment of life. On base of theoretical knowledge possible ways and means will be discussed and to secure and maintain the environment of life. The course unit is organised in lectures and seminars. The students are required to prepare projects as a part of their out-of class educational activities.

Lectures: 1. Environmental pollution cases and disasters in the world – Case examples 2. Key concepts and benefits of environmental management systems 3. Challenges in EMS development – need to overcome them 4. ISO 14001 standard – principles and requirements 5. Case examples and applications of EMS ISO 14001 in organizations 6. Sustainable development in the context of EMS 7. Video presentation on environmental disasters and protection 8. The Environmental policies and their main goals. Impact analysis of

environmental pocies and policy failure. 9. Applied policy instruments, definition and comparison of different categories of

analytic tool. 10. Green taxation, the issue of direct and indirect ecological taxes implementation

and its distortion effects. 11. International dismension of environmental problems and applied policies. 12. The Firm level consequences fo The Public interest theory, various allocation of

the policy cost. 13. Environmental management and information system on the firm level, eco-

accounting and eco-auditing systems. 14. The economics of natural resources utilization, the classification of natural

resources, property rights.


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Seminars: 1. Basic principles of the Economics of natural Resources. 2. Externalities and environmental goods. 3. Monetary measures of environmental goods. 4. The Cost benefit analysis. 5. Quality assessment of environmental goods valuation. 6. Direct and indirect ecological taxation. 7. Basic principles and constraints enfironmental policies. Study literature: 1. Norman J. Vig: Environmental Policy: New Directions for the Twenty-First

Century, Fourth editon, 2002 2. Charles D. Kolstad: Environmental Economics, Oxford University Press, 1999 3. Robert N. Stavins: Economics of the Environment, W.W. Norton & Company.

2000 4. Tom Tietenberg: Environmental and Natural Rerousce Economics, Sixth edition,

2002 5. John Glasson et al: Introduction to Envornmental Impact Assessment, Routledge,

1998 6. Roger Perman et al: Natural Resource and Environmental Economics, Prentice

Hall, 2003 7. Perace D.W.: Economics of Natural Resources and the Environment, Hawerter

Weatsbeup, 1990 8. Perace D.W.: Economics of Natural Resources and the Environment, Hawerter

Weatsbeup, 1990 9. Roger Perman et al: Natural Resource and Environmental Economics, Prentice

Hall, 2003 10. Bjorn Lomborg: The sceptical Environmentalist, Cambridge University Press,

2001 11. Daniel J. Fiorino: Making Environmental Policy, University of California Press,

1995


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ENGLISH FOR ACADEMIC PURPOSES (ELX57E)


Lecturer: Ing. Alan M. Westcott Teaching period: academic year 2008/2009 (spring semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: This course is interactive and there are no lectures. Articles from current English language newspapers and periodicals are used as the basis for further development of language skills including: Expansion of vocabulary, Review of grammar, Discussion, Conversation, Debate, Formal writing format, Creative writing. All correction of written and oral presentations is done on a one-to-one basis with general explanation of common errors.

Teaching and learning methods: Students write essays each week based on the article/topic discussed in class. These are proofread, returned to students, and time is allotted for explanation of corrections. Literature: Articles relating to globalisation, cultural differences, and current events are taken from English language publications such as The International Herald Tribune, The Economist, a variety of news magazines, and the Internet.


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ENGLISH FOR BUSINESS PURPOSES (ELX55E)


Lecturer: Neil Harvey Teaching period: academic year 2008/2009 (spring semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: Students will be provided with a program of study to improve their command of English in order to enhance business communications and so improve their career prospects. Lectures: 1. The theory of communication. 2. The setting of clear objectives. 3. Preparing and planning the correct method to use as well as the message to be

communicated. 4. Using the righ kind of language. 5. The use of visual aids. 6. The importance of the "body language". 7. How to get around barriers in communication.

Methodology: 1. Preparations 2. Report Writing. 3. Summarizing meeting and writing préci's of written information. 4. Answering written communication. 5. Handling questions. 6. Negotiating 7. Advertising 8. Meetings

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Programme syllabi – Second year

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GENERAL ECONOMICS - INTERNATIONAL ECONOMICS (ENE26E)


Lecturer: L. O. Dittrich, Ph.D., M.P.H Teaching period: academic year 2008/2009 (autumn semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: The goal of the subject is extending of economic theories education. It means the students will get knowledge about next parts of economic theory and about functioning of international economy. They got in Microeconomics and Macroeconomics basic knowledge about functioning of market economy and governmental policies. International Economics continues in this stream. Undergraduates will gain deeper knowledge about economic models in international trade and about next problems of international economic relations between two countries, about impacts of tariff and other trade policies tools, about impacts of fiscal and monetary policies in open economy and about exchange rates functioning. The exam consists of written part (done through the test which addresses theoretical knowledge of a student) and of oral part which also consists of ability to transfer the theoretical knowledge into practical measures. Lectures: 1. Introduction. Characteristic features of external economic relations and basic

terms of open economy. 2. Evolution of economic thought in sphere of international relations. Basic

theoretical streams of international trade. 3. Classical concept of international trade. Trade between one factor economies.

Ricardian models of international trade. 4. Neoclassical concept of income distribution in trade. Trade between two factors

economies. Model of spefic factors. 5. Neoclassical concept of factors substitution in open economy. Proportions

between two (and more) factors. 6. Theory of world economy. Relative supply and demand in foreign trade. Terms of

trade and effects of their change. 7. Theory of world economy II. Effects of economic growth in open economy (export

and import changes). Ohlin´s point. 8. Returns of scale and interna-l trade. Interna-l trade of goods in various types of

competition. Imperfect competition. 9. International transfer of factors. Intertemporal trade and intertemporal

comparative advantage, real rate of interest. 10. Trade policy and its role in economic theory. Governmental policies in open

economy. Theory of national welfare. 11. Tools of trade policies. Trade policy and incomes distribution. International

agreements and trade policy.

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12. Tools of trade policies II. Tariff and its effects in open economy. Impacts on national welfare in big and small economics.

13. Fiscal and monetary policies. Effects of fixed and floating rates of exchange on open economy, capital mobility.

14. Rate of exchange on assets market. Parity of purchase power, rate of interest and expectations. Evolution of IMSystem.

Study literature: 1. Krugman, P.R., Obstfeld, M. International Economics, Theory and Policy. 4th Ed.

New York: Addison – Wesley Longmann Inc., 1997. 2. 2.King, P., International Economics and International Economics Policy. sec. Ed.

1995. 3. Giancarlo Gandolfo, International Trade Theory and Policy. Paperback. 544pp.

1998. 4. Svatoš, M. et al., Economics of Czech and Slovak Agriculture Intergration with

the EU. Prague 1999. 5. Bilson, J.F. Monetary Approach to the Exchange Rates: Some Empirical Evidence.

International Monetary Start Papers, 1978, vol. 25, pp. 48 – 75. 6. Frenkel, J.A. Theory of Floating Exchange Rates. American Economic Review,

1979, vol. 69, pp. 610 – 622. 7. Krugman, P.R., Obstfeld, M. International Economics, Theory and Policy. 4th Ed.

New York: Addison – Wesley Longmann Inc., 1997. 8. Kol. autorů. Mezinárodní ekonomie – cvičebnice. Praha, FinEco, 2001.

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MARKETING (EREB2E)

Department of Economics and Management Faculty of Economics and Management

Lecturer: Alain Boge (FR), Conor Horan (IRL) Teaching period: academic year 2008/2009 (autumn semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Prerequisites: Management, Management Theory Objective and general description: Main objective of the course is to help to students develop marketing view on consumers and organisational buyers, competitors, and suppliers. The course is based on lectures, seminars, workshops, consultations, and study texts and glossaries. After introduction is projected strategy and operational marketing with support of teacher. All these three steps student repeat again when developing new market. Project for groups of students is assigned on the first lecture. Its attractivity for financing bodies, suppliers, salesman and performers is evaluated together with written test of terminology knowledge. Lectures: 1. Marketing : A philosophy of business. 2. Monitoring of environment. 3. Segmentig markets. Consumer markets and segmenting organizational markets. 4. Analyzing of consumer behavior. 5. Formal and informal information flows. Marketing information system. 6. Marketing research. 7. Product life cycle. 8. Managing products. Development new products. 9. Marketing intermediaries - distribution channels and types of D.Ch.. 10. Pricing. Adaptation strategy of price-setting. 11. Communication process and communication tools in marketing. 12. Using of new communicational media and interactive approach to marketing

communication. 13. Managing the sala force. Personal selling. 14. Problems of global development.

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Seminars: 1. Introduction, Setup working teams. 2. Selection of project subject Team discussion, consultation with lecturer. 3. Visit Trade fair 'Reklama'. 4. Presentation of project methodology, designing questionnaire. 5. Case study - PLC - preparation phase. 6. Case study - presentation. 7. Field research. 8. Field research. 9. Field research. 10. Field research. 11. Field research. 12. Case study - Communication - preparation phase. 13. Case study - presentation. 14. Project presentation. Study literature: 1. Bennet, D., Peter, : Marketing. McGraw-Hill Inc. New York 1988 2. Kinnear, C., Thomas. Taylor, R., James, : Marketing Research. McGraw-Hill, Inc.

New York 1991 3. Walker, O.C., Boyd H. W., Larreche, Jean-Claude,: Marketing Strategy (Planning

and Implementation). Irwin McGraw-Hill, Inc. New York 1995 4. Pepperdine University: Marketing Annual Editions 96/97 5. Belch, E., G., Belch M., A., : Introduction to Advertising & Promotin. Irwin,

Chicago 1995 6. Schoell, W., F., Guiltinan, J., P. : Marketing Essentials. Allyn and Bacocn, 1993. 7. Kotler, P., : Marketing Management. Prentice Hall, New Jersey, 1994 18. Zikmund, W., G.,´dAmicjo, M., Marketing. West Publishing Company, Mineapolis/

St. Paul, 1993

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EU INTEGRATION (EEEE1E)


Lecturer: Derek Shepherd (GB) Teaching period: academic year 2008/2009 (autumn semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: The aim of the course ids to supply a concise insight into the development, functioning and institutions of the EU Special attention is paid to the Common Agricultural Policy and Structural Policy of the EU. The course is taught in co-operation with visiting lectures from another EU country. Lectures are combined with seminar discussions, using .ppt techniques and Internet. Students prepare individual essays to the given topics.

Lectures: 1. History and development of the EU. Individual etaps. 2. Institutions of the EU. 3. Decision-making processes in the EU. 4. Theories of integration I: the economics of preferential trading areas. 5. Theories of integration II: the economic theory of clubs. 6. Single market in Europe: development, pros and contras. 7. European Monetary Union. 8. EU Enlargement: processes, impacts. 9. Common Agricultural Policy. 10. Future of the EU : What will it be ? 11. European Constitution. Seminars: 1. Agricultural policy 2. Competition policy 3. Employment policy 4. Environmental policy 5. Regional policy 6. Social policy 7. Trade policy Study literature: 1. Artis, M., Nixson, F.: The Economics of the European Union. Oxford, Oxford

University Press, 2001 2. El-Agraa, A.M.: The European Union. Harlow, Pearson Education, 2004 3. Molle, W.: The Economics of European Integration. Aldershot, Ashgate, 2001. 4. Wallace, W., Wallace, H.: Policy-Making in the European Union. Oxford, Oxford

University Press, 2005

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MANAGEMENT INFORMATION SYSTEMS (EIE18Z)

Department of Information Engineering Faculty of Economics and Management

Lecturer: prof. Ing. Ivan Vrana, DrSc. Teaching period: academic year 2008/2009 (autumn semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: Objective is to teach students basic concepts of individual, work-team and enterprise information systems, their components and added value to the business processes. The course introduces students to a basic methodology for solving problems, control of complex objects and processes and also for information support of individuals, workgroups and institutions. The course will also provide students with general knowledge of building information systems oriented to management support. Students will learn about use of information in attaining goals of business people and business organizations, about what information systems do, what they are made of, how they are developed, about how IS add value to the organizations, and about composition of IS and IS development. Lectures: 1. Definition of Management IS (MIS). 2. Information and characteristics of a good information, components of IS. 3. Personal and workgroup IS, its components. 4. Enterprise IS, its components. 5. Characteristics of system types, system development life-cycle. 6. Transaction processing, on-line and batch systems. 7. Architecture of MIS, DSS, OAS, ESS. 8. Introduction to IS technology. 9. Data representation, integrity, independence. 10. The value added by IS. 11. Personal management IS, primary functions. 12. Developing personal MIS, prototyping. 13. Developing workgroup MIS. 14. Business management IS.

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Seminars: 1. Definition of Management IS (MIS). Information and characteristics of a good

information, components of IS. 2. Personal and workgroup IS, its components. Enterprise IS, its components. 3. Characteristics of system types, system development life-cycle. Transaction

processing, on-line and batch systems. 4. Architecture of MIS, DSS, OAS, ESS. Introduction to IS technology. 5. Data representation, integrity, independence. The value added by IS. 6. Personam mgmt. IS, primary functions. Developing personal MIS, prototyping. 7. Developing workgroup MIS. Business mgmt. IS. Study literature: 1. D. Kroenke: Management Information Systems. McGraw Hill 1992, ISBN 0-07-

112677-5. 2. T.O.Flaatten: Foundations of Business Systems. Dryden Press, 1991. 3. I. Vrana, J. Búřil, A. Černý: Methods for Building a University Information

Systems. Edited by Eunis, Brno, March 2001, ISBN 80-214-1837-0. 4. D. Kroenke: Management Information Systems. McGraw Hill 1992, ISBN 0-07-

112677-5. 5. T.O.Flaatten: Foundations of Business Systems. Dryden Press, 1991. 6. J. Martin: Information Engineering. Prentice Hall, 1991. 7. I. Vrana, J. Búřil, A. Černý: Methods for Building a University Information

Systems. Edited by Eunis, Brno, March 2001, ISBN 80-214-1837-0.

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PSYCHOLOGY OF ORGANISATION AND BEHAVIOUR AT WORK (EPE16E)

Department of Psychology

Faculty of Economics and Management

Lecturer: doc. PhDr. Luděk Kolman, CSc. Teaching period: academic year 2008/2009 (autumn semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: The course objective is to help the students to understand the human side of an enterprise. Basically, it is a course in psychology of work, but the way this subject is dealt with takes the inner logic of an organisation in the account. Work psychology is about people’s behavior, thought and feelings related to their work. It could be used to improve our understanding and management of people at work. Moreover, psychological processes, like group dynamics, and communication processes shape organisational structures, and processes of production. The aim making clear how closely are management, work, and inner working of men knit together. Most of the curriculum is covered in scheduled lectures and seminars. Experiential learning in seminars facilitates learning of the subject. The students have to submit an essay on a subject covering one of the themes of the course. The essays are evaluated at the end of the course.

Lectures: 1. Perspectives on work organizations and cultures. Characteristics of organizations. 2. Person in a workplace. Different approaches to the study of a person at a

workplace. 3. Work psychology as a field of study – its origins, uses, research, and the present

state of the art. 4. Applying psychology in HRM. 5. Individual differences. Cognitive ability. Intelligence and intelligence tests.

Personality tests. 6. Personnel selection and assessment processes. Job analysis. Validity and

reliability. 7. Attitudes and values at work. How could be attitudes and values measured. 8. National culture as a mental software. Dimensions of national cultures. 9. Work motivation. Content and process theories of work motivation. 10. Pay and motivation. Reward and punishment in work behaviour. 11. Teams and cooperation development. Negotiation and persuasion. 12. Training at work. Assessing needs and training design. Training transfer and

evaluation. 13. Careers and career management. Career choice. Gender and career. 14. Stress at work and its management. Sources and costs of stress. Dealing with

stress at workplace.

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Seminars: 1. Types of learning, methods of learning, ways used by human brain to process

data. 2. Accessing other people and establishing rapport. The use in management and

business. 3. Group dynamics. 4. Types of interpersonal behaviour. 5. Transactional analysis. 6. Assertiveness training. 7. Psychological contract. 8. Interpersonal communication skills. 9. Principles of management training. 10. How to measure motivation. The use of a shortened TAT. 11. Ways of dealing with stress. 12. Time management. 13. Goal setting. 14. Cuture shock - experience of the sojourners. Study literature: 1. ARNOLD, J. et al., 2005: Work Psychology. Financial Times, London 2. IVANCEVITSH, J. M., MATTESON, M. T., 1990: Organizational Behavior and

Management. BPI/Irwin, Boston 3. MOORHEAD, G.; GRIFFIN, R. W., 1989: Organizational Behavior. Houghton,

Boston 4. NELSON, P.L.; QUICK, J. C. 1996 Organizational Behavior. The Essentials.

Minneapolis: West Publishing Company 5. SCHERMERHORN, J. R. et al. 1997 Organizational Behavior. N. York: John Wiley

& Sons 6. ORGAN, D. W.; BATEMAN, T. S., 1991: Organizational Behavior. Irwin, Boston 7. TSOUKAS, L. 1994 New Thinking in Organizational Behaviour. Oxford:

Butterworth - Heinemann

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TRADE THEORY AND FOREIGN TRADE (EEEE2E)


Lecturer: Ing. Luboš Smutka, Ph.D. Teaching period: academic year 2008/2009 (autumn semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: The course unit provides students knowledge from the area of world trade which is inseparably connected over the globe. The reasons of such mutual connection are explained with an aim to show how increasing foreign trade determinates the globalisation and integration processes. The course is given in lectures and practicals. The students also will work out individual projects. Lectures: 1. Theory of foreign-trade relations I. 2. Theory of foreign-trade relations II. 3. World trade - dynamics. 4. Structure and balance of trade and payment balance. 5. Foreign trade and international finance. 6. Foreign trade policy. 7. Negotiation strategy and non-tariff regulation of foreign trade (institutions,

interest groups) 8. Commodity structure of world trade I. 9. Commodity structure of world trade II. 10. Territorial structure of world trade I. 11. Territorial structure of world trade II 12. Globalization, trade liberalization, international financial regime. 13. Trade aims North-South, direct foreign investment 14. Trade, environment of life and natural resources. Seminars: 1. A system of work with relevant information sorces (e-info, yearbooks, etc.)-UN,

OECD, Eurostat... 2. Price development and structural changes of world trade. 3. Main world exporters. 4. Main world importers. 5. Institutional structure of world trade. 6. Efficiency of export measures, development aid, debtors crisis of developing

countries. 7. A clasp of globalization, foreign trade and sustainable development.

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Study literature: 1. Galdolto G.: International Trade Theory and Policy, Springer Vlg. Heidelberg,

1998 2. Ingram J. C. and Dunn M.: International Economics, 3rd ed, John Wiley & Sons,

Inc, 1993 3. Svatoš M. et al.: Economics of Czech and Slovak Agriculture Integration with the

EU, (ČZU v Praze, SPU v Nitře), Praha 1999 4. World Bank Atlas (Year). World Bank, Washington, D.C. 5. King P.: International Economics and International Economic Policy, A Reader,

2nd ed, McGraw Hill, 1990 6. Časopisecká literatura, ročenky, elektronické informační zdroje: UN, OECD,

Eurostat, USDA aj. 7. Kenen P. B.: The International Economy, Cambridge University Press, 1994, ISBN

0-521-43618-4 8. Gandolfo G.: International Trade Theory and Policy, Springer Vlg. Heidelberg,

1998 9. Dieckheuer G.: Internationale Wirtschaftsbeziehungen, Oldenbourgh Vlg.,

München - Wien, 1998 10. Jahrman F.U.: Außenhandel, Kiehl Vlg. Ludwigshafen, 1995 11. Cihelková E. a kol.: Světová ekonomika-regiony a integrace, Grada Publishing,

Praha 2002 12. International Trade Statistics Yearbook (Year), UN 13. Södersten B., Reed G.: International Economics, London, Macmillan, 3rd ed.,

1994 14. Relevantní v čase srovnatelná data (ročenky, databáze, studie): UN, FAO, OECD,

Eurostat, USDA, ČSÚ, MZe 15. Jeníček V., Foltýn J.: Globální problémy a světová ekonomika (Global problems

and world economics), C.H.Beck, 2003 16. Boháčková I., Jeníček V., Svatoš M.: Evropská integrace (European integration),

Credit, Prague 2003 17. Lehmanová Z. et al.: Aktuální otázky globalizace (Actual questions of

globalization), Oeconomica, VSE Prague, Prague 2003 18. Krugman P.R. and Obstfeld M.: International Economics: Theory and Policy, 2nd

ed. Harper Collins, 1991

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STATISTICAL SEMINAR (ESE23E)

Department of Statistics Faculty of Economics and Management

Lecturer: doc. RNDr. Helena Nešetřilová , CSc. Teaching period: academic year 2008/2009 (autumn semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: This is a course for students who have passed two semesters of basic statistics (e.g. Statistics I and II). The course intends: to review basic statistical methods while working on the diploma thesis and (for the Czech students) to introduce the English statistical terminology. Further, the course should bring more insight into basic statistical methods and offer some alternatives based on modern developments. During seminars, which shall take place in a computer lab, the students should learn to use statistical SW (SPSS) and will have a chance to discuss choice of statistical methods suitable for their individual data, application of these methods and interpretation of the results.

Lectures: 1. Review of basic statistical notions. 2. Exploring Data and Distributions. 3. Normal distribution and detection of outliers. 4. Precision in survey sampling. 5. Testing statistical hypotheses using small samples. 6. Impact of deviations from model assumptions on parametric test statistics. 7. The Bootstrap. 8. Basic problem in statistics. 9. Robust measures of location and inference. 10. Exploring Data and Relationships. 11. Categorical data and measures of association. 12. Methods of regression analysis, impact of deviations from the linear model

assumptions. 13. Nonlinear regression (growth functions). 14. Remarks on time series.

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Seminars: 1. Basic information on SPSS moduls. Data editor. Import and export of data files. 2. Descriptive statistics and graphs in SPSS. 3. SPSS Syntax Files. 4. Testing hypotheses on means in SPSS. 5. Analysis of variance. 6. Robust measures of location. 7. Regression analysis, modul Base. 8. Nonlinear regression, modul Regression Models. 9. Contingency tables, modul Tables. 10. Time series. Building a model, possibilities of choice. 11. Individual Seminar Projects. 12. Individual Seminar Projects. 13. Individual Seminar Projects. 14. Defence of the Seminar Projects. Study literature: 1. Svatošová, L., Kába, B.,Prášilová, M.: Zdroje a zpracování sociálních a

ekonomických dat. Učební texty. PEF ČZU, 2004. 2. Brabenec, V., Šařecová, P.: Statistické metody v marketingu a obchodu. Vybrané

přednášky a příklady. PEF ČZU, Praha 2001. 3. Prášilová, M., Svatošová, L.: Cvičení ze statistiky. PEF ČZU, 1996, 1997. 4. Cyhelský, L., Kahounová, J., Hindls, R.: Elementární statistická analýza.

Management Press, Praha 1996. 5. Anděl, J.: Základy matematické statistiky. Matfyzpress, Praha, 2002. 6. Svatošová, L., Kába, B.,Prášilová, M.: Zdroje a zpracování sociálních a

ekonomických dat. Učební texty. PEF ČZU, 2004. 7. Brabenec, V., Šařecová, P.: Statistické metody v marketingu a obchodu. Vybrané

přednášky a příklady. PEF ČZU, Praha 2001. 8. Hebák, P. a kol.: Vícerozměrné statistické metody 1, 2 a 3. Informatorium, Praha

2004 a 2005. 9. Johnson, R.A., Wichern, D.W.: Applied Multivariate Statistical Analysis. Prentice

Hall, Upper Saddle River, 1998. 10. Lindsey, J. K.: Introduction to Applied Statistics, a modelling approach. Oxford

University Press New York 2004, 2nd ed. 11. Meloun, M., Militký, J.: Kompendium statistického zpracování dat. Academia,

Praha 2002. 12. Simonoff, J.S.: Analyzing Categorical Data. Springer, New York 2003.

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CO-OPERATIVE BUSINESS (ERE32E)


Lecturer: Bob Briscoe (IRL) Teaching period: academic year 2008/2009 (autumn semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: One of the aims of this subject is to make students more aware of the significance of co-operatives and the key roles they are playing in the lives of so many people. Another key objective is to underline the competitive advantages of the co-operative way of doing business, and to suggest ways in which co-operatives can build on their competitive edge. Important personalities in the development of cooperatives. Emergence of early cooperatives in western Europe, early cooperative efforts in other selected countries. Nature and objectives of cooperative enterprise : principles and characteristics of the cooperatives-definition, aim and differences between cooperatives and other forms of enterprises. The lectures and seminars are the in-class activities but the students are also required to work out of classes on their projects.

Lectures: 1. Why study Co-operatives? 2. The variety of co-operative businesses. 3. The origins of co-operative action. 4. Co-operative principles and process. 5. Approaches to analyzing co-operatives. 6. The management dilemmas of conventional business. 7. The management dilemmas of co-operatives. 8. Financing co-operatives. 9. Managing a co-operative democracy. 10. Directing co-operative and corporate governance. 11. Dilemmas of openness. Dilemmas of success. 12. Community co-operatives and rural development. Co-operatives and the

provision of credit. 13. Worker co-operatives and food business development. 14. Developing co-operatives. Relations with governments.

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Seminars: 1. Reasons of study Co-operatives. The exapmles of their variety. 2. Co-operative action, movement and principles. 3. Analyzing co-operatives. 4. Financing co-operatives. 5. Managing a democracy in co-operatives. 6. Dilemmas of openness. Dilemmas of success. 7. How to develop co-operatives.¨

Study literature: 1. Hird, Christopher: Making co-operation competitive.Red Pepper, November,2000 2. Miller, Danny.: How excellent Organisations Can Bring About Their Own Downfall.

New York:Harper Business, 1990 3. Mohn, Paul O., Buckley, J.: Decision processes in Irish diary co-ops.Centre for

Cooperative Studies University College Cork. 4. Bonner, A.: British Co-operation. Manchester:Co-operative Union, 1996 5. Briscoe, R.: The Co-operative Idea. UCC:Centre for Co-operative Studies, 1982 6. Briscoe, R.: Co-operatives in Ireland. National University of Ireland, 2000.

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DIPLOMA THESIS SEMINAR (EEEB4E)


Lecturer: Ing. Bohuslava Boučková , CSc. Teaching period: academic year 2008/2009 (autumn semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: The aim of the seminar is to support students in the diploma thesis writing including the language support. The theoretical part includes the basic methods of working with literature and other resources, methods and tools of data processing and presentation, structuring of a scientific thesis, its analysis and conclusion. The practical part consists of diploma thesis presentation methods, state examination procedure and important points including behaviour and language support. Students will prepare and present at the seminars selected parts of their diploma thesis, their performance will be analysed and evaluated.

Lectures: 1. Diploma thesis as scientific work - introduction. 2. Ethics of research and scientific work. 3. Basic scope, structure and time-table of the diploma thesis preparation. Risks to

avoid. 4. Literature resources: seeking, processing, quoting. 5. The pros and cons of internet as a resource. 6. English language as the tool of the DT I.: style, sentences, paragraphs. 7. English language as the tool of the DT II.: abbreviations, ungammatical English,

punctuation. 8. The DT style: How to interest a reader. Tables, graphs, diagrams. 9. Conclusions of the DT. Use of methods: SWOT analysis, synthesis. 10. Medium term evaluation: How far have you got with your DT, what are the main

problems to face and solve. 11. Diploma thesis presentation I.: Structure and techniques of presentation. .ppt

presentation. 12. Diploma thesis presentation II.: How to deal with opponents and critical

questions. 13. State examination: its time table and procedure. 14. Ten commandments of the preparation for state examination. Problems to avoid.

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Seminars: 1. Introduction to the course, setting tasks, roles and time-table of presentations. 2. Presenting selected chapter/part of students diploma thesis. Evaluation of the

peformance. 3. Presenting selected chapter/part of students diploma thesis. Evaluation of the





peformance. Study literature: 1. Guirdham, M., Tyler, K. :Enterprise skills for students.BH, Oxford, 1992 2. How to Organize your Thesis, by John W. Chinneck, N.Y.Press, 2003 3. How to Write Semester and Diploma Theses. www.tik.ee.ethz.ch 4. Guirdham, M., Tyler, K. :Enterprise skills for students.BH, Oxford, 1992

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ECONOMICS OF ENTERPRISES (EEE46E)


Lecturer: Ing. Karel Tomšík , Ph.D. Teaching period: academic year 2008/2009 (spring semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: The course is intended to explain advanced methods of entrepreneurial economics and their practical applications with an emphasis on conceptions used in English speaking countries. Study of this subject requires basic knowledge of economics. Basic teaching forms are lectures, seminars, elaborating individual projects.

Lectures: 1. Introduction, (Subject of Economics of Enterprises, Building a Business ). 2. Financing a Business (Financial Sources – Equity and Debt Capital). 3. Costing I (Classification of Costs, Cost Assignment). 4. Costing II (ABC Method, the Role of CVP in Costing) 5. Capital Budgeting (Objectives, Capital Budgeting Techniques). 6. Budgeting (Construction of a Budget, Master Budget, Flexible Budget) 7. Pricing Decision (Optimal Selling Price, Price Setting) 8. Financial Analysis (Theoretical Approaches to Financial Analysis). 9. Cash Flow (Theoretical Approaches to Cash Flow Determination). 10. Evaluation of Entrepreneurial Activities (General Recapitulation of Evaluation

Methods) Seminars: 1. Financing a Busines (Loan Installments, Purchase versus Lease Decision) 2. Costing (Practical Use of Costing Methods) 3. Capital Budgeting Techniques – practical examples 4. Construction of a Budget - practical example 5. Financial Analysis – practical examples

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Study literature: 1. Samuelson, P.A.: Economics (Mc.Graw-Hill 1992) 2. Tomšík K.: Economics of Enterprises (ČZU Praha - v edičním plánu, v současnosti

v elektronické formě) 3. Synek, M.: Podniková ekonomika, C-H Beck, 1999 4. Rosochatecká, E.: Ekonomika podniků, ČZU 2003 5. Veth, K., Lister, R.: Schlüsselbegriffe der Wirtschaft - Fachsprache Englisch

(Cornelsen, Berlin 2002) 6. Rutherford, D.: Routledge Dictionary of Economics (Routledge, London 2002) 7. Dictionary of Business (Penguin Reference, London 2002) 8. Dictionary of Economics (Penguin Reference, London 2003) 9. Dictionary of Business (Oxford University Press 2002) 10. Peppers, L., Balis, D.: Managerial Economics, Prentice-Hall, Englewood Cliffs,

1987 11. Atrill, P.: Financial Management for Decision Makers, Prentice Hall, Harlow, 2006 12. Drury, C.: Management and Cost Accounting, Thomson, London 2005

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STRATEGIC MANAGEMENT (EREB4E)


Lecturer: doc. Ing. Ivana Tichá, Ph.D. Teaching period: academic year 2008/2009 (spring semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: The course is organised in rather traditional lectures delivering basic principles of strategic management combined with current developments in the field and in seminars driven by individual / team work. Lectures: 1. Strategic Management Process. 2. Competitive Advantage. 3. Guest lecture. 4. External Environment. 5. Internal Environment. 6. Strategy Formulation. 7. Guest lecture. 8. Strategy Implementation. 9. International Perspectives on Strategy. 10. Strategic Alliances. Knowledge Management and Learning Organisation.

Seminars: 1. Introductory case study - (teamwork) 2. Feedback and Assessment. 3. Case study - environmental analysis (teamwork). 4. Case study - environmental analysis (teamwork). 5. Feedback and Assessment. 6. Case study -building competitive advantage (teamwork). 7. Case study -building competitive advantage (teamwork). 8. Feedback and Assessment. Test 9. Case study - strategy implementation (teamwork). 10. Feedback and Final Assessment.

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Study literature: 1. Miller, A.: Strategic Management, Irwin/McGraw-Hill, 1998 2. Collis, D.J., Montgomery, C.A.: Corporate Strategy: A Resource Based Approach,

Irwin/McGraw-Hill, 1998 3. Stacey, R.: Strategic Management and Organisational Dynamics, Pitman

Publishing, 1993 4. Harvard Business Review. 5. Strategic Management Journal. 6. Ticha, I.: Strategic Management (study text), PEF ČZU Praha, 2005. 7. Fitzroy, P., Hulbert, J.: Strategic Management: Creating Value in Turbulent

Times. 8. Tomposn, J. L.: Strategic Management. Thomson Learning, United Kingdom 2001 9. Hitt, M.A., Ireland, R.D., Hoskisson, R. E.: Strategic Management:

competitiveness and globalization. Sauth-Western College Publishing, USA 2001 10. Daft, R. L. : Management. Thomson Learning, Ohio USA 2004 11. Fitzory, P., Hulbert, J.: Strategic Management: creating valve in turbolent times.

John Wiley a sons, Inc., UK 2005 12. Pitts, R.A., Lei, D.: Strategic Management: Building and Sustaining Competitive

Advantage, South-Western College Publishing, 2000

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INTRODUCTION TO THE MODERN LAW OF EUROPEAN UNION

(EJE21E)

Department of Law


Lecturer: JUDr. Bohumír Štědroň, LL.M. Teaching period: academic year 2008/2009 (spring semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: The aim of the course is to give a broad and general introduction to EU law including a practical knowledge of EU institutions and policy. The lectures will be followed by seminars where the discussed issues will be dealt with in detail. At the end of the course there will be a closed book written exam for which both credit and a grade will be awarded.

Lectures: 1. History of the European Union 2. Institutions of the European Union 3. European Union Law and its Sources 4. Legislative process in EU 5. Member States of EU and their National Legal Systems 6. Legislative process in Czech Republic compared to EU legislative process 7. Internal Market of the European Union (Four Basic Freedoms) 8. European Competition Law 9. Protection of Human Rights in EU 10. Procedure before the European Court of Justice and the Court of First Instance

Study literature: 1. The Business Law in EU 2. International Arbitration and Dispute Settlement 3. Intellectual Property Law in EU 4. Legal Regulation of Information Society in EU 5. European Legal Entities Study literature: 1. Textbook on EC Law, Steiner - Woods, Oxford University Press 2003, ISBN 0-19-

925874-0; (available at the MSc departmental library) 2. Gateway to the European Union (http://europa.eu/index_en.htm) 3. Constitutional Law of the European Union, Lenaerts – Nuffel, Sweet & Maxwell

2005, ISBN 0-421-88610-2 4. International Law, Antonio Cassese, Oxford University Press 2003, ISBN 0-19-

829998-2

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COMPUTER SECURITY (ETE45E)


Lecturer: doc. Ing. Zdeněk Havlíček, CSc. Teaching period: academic year 2008/2009 (spring semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: The subject is taught by teachers with the experience in the field of the computer security, operation systems and other areas of computer science. The course combines lectures with theoretical and practical exercise under supervision. The course combines theoretical and practical introductions to the use general and specific encryption methods for work with information. During the lectures, the main problems are outlined, and during the exercise, principles and methods used in chosen subjects are studied in depth. Students are encouraged to solve problems in informal groups. Students work with problems in the relevant areas, either in groups or individually. The fundamental elements of the subjects are taught in lectures and the learning process is supported by homework including problem solving in basics of data protection. The course is held as lectures and calculation practicals in area of basic encoding and decoding. In order to pass the course it is essential to participate actively and a report has to be done in chosen topics.

Lectures: 1. Computer crime and its criminal-law implications. 2. Basic encoding and decoding. Safety coding systems. 3. Use of encoding, protocols and programming of a coding algorithms. 4. Protection in operating systems I. 5. Protection in operating systems II. 6. Design of safe operation systems. 7. Network and distributed systems security. 8. Security of network administration. 9. Security of database systems. 10. Basics of data protection, technical data protection asssurance.

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Study literature: 1. Adámek, J.: Foundations of Coding. New York, John Wiley & Sons 1991, 336 s.,

ISBN 0471621870 2. Hutt, A. E. - Bosworth, S. - Hoyt, D.B.: Computer Security Handbook. New York,

John Wiley & Sons 1995, 1088x., ISBN 0471118540 3. Welsh, D.: Codes and Cryprography. New York Oxford University Press 1988,

257s., ISBN 0198532873 4. Stallings, W.: Network and Internetwork Security. Prentice Hall 1995, 480s.,

ISBN 002415830 5. Scambray J., McClure S., Windows Server 2003 (Hacking Exposed), ISBN

0072230614 6. Hatch B. et al: Hacking Hacking Linux Exposed, Second Edition, ISBN

0072225645 7. Peltier, T., R., Information Security Risk Analysis, Auerbach Pub. 2001, ISBN

0849308801

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BUSINESS STRATEGY (ERE27E)


Lecturer: Steve Fisher (UK) Teaching period: academic year 2008/2009 (spring semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: To develop awareness and understanding of strategy applicable to business and organization. To develop an understanding of the overall strategic issues facing an organization and therefore the broad perspective from which to appreciate their own contribution to the organization’s purpose. To develop an understanding of the strategic management issues. The course comprises reading material (preparatory and in the business game), assessment of case studies, lectures and business simulation. Lectures: 1. Demonstrate knowledge of the nature of strategy and strategic planning.

Strategic issues; the paradigm. 2. Demonstrate an understanding of organizational objectives. 3. Demonstrate an understanding of techniques for strategic analysis. 4. Demonstrate an understanding of strategy and people. 5. Identify the value of forecasting as an integral function of strategic planning and

management. 6. Review the decision making function within the strategic planning process. 7. Review the modelling function applicable to strategic planning.

Seminars: 1. Demonstrate knowledge of the nature of strategy and strategic planning.

Strategic issues; the paradigm. 2. Business game. 3. Business game continuation I. 4. Business game continuation II. 5. Business game continuation III. 6. Business game continuation IV. 7. Business game final evaluation.

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Study literature: 8. Bingham, F.G.: Business Marketing Management, NTC:USA, 1997 9. Hisrich, P.: Entrepreneurship, McGraw-Hill:USA, 1998 10. Nickels, McHugh.: Understanding Business, McGraw-Hill:USA, 1999 11. Baye, M.R.: Managerial Economics and Business Strategy, McGraw-Hill:USA,

1997 12. Bower, J.L.: Business Policy, McGraw-Hill:USA, 1995 13. Grant, R.M.: Contemporary Strategy Analysis, Blackwell Business:UK, 1993

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INTERNATIONAL FINANCE (ENE34E)


Lecturer: L. O. Dittrich, Ph.D., M.P.H Teaching period: academic year 2008/2009 (spring semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: The International Financial Management course is designed to provide students with and understanding of the theory of finance in multinational companies. Theoretical models specific to international finance are introduced and explored through numerical examples and discussion of relevant empirical evidence. The course balances evaluative and computational skills with the aim of presenting international finance in a theoretical and practical perspective.

Lectures: 1. Multinational Financial Management: An Overview. 2. International Flow of Funds. 3. International Financial Markets. 4. Exchange Rate Determination. 5. Forecasting Exchange Rates 6. Measuring Exposure to Exchange Rate Fluctuations. 7. Managing Transaction Exposure. 8. Manging Economic Exposure and Translation Exposure. 9. Direct Foreign Investment. 10. Multinational Capital Budgeting. 11. Country Risk Analysis. 12. Financing International Trade. 13. Short-Term Financing. 14. International Cash Management. Study literature: 1. Madura, J. "International Financial Management, 6th ed., 2000; and Madura &

Schnusenberg, "Study Guide" 2000 2. Meric I., Meric G,. Global Financial Markets at the Turn of the Century, 2001,

Pergamon 3. Apel, E. Central Banking Systems Compared, 2003, Routledge. 4. Nall, L.A. Issues in International Corporate Control and Governance, 2001,

Research in IB and F, Vol. 15

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QUANTITATIVE METHODS IN MACROECONOMICS (EEEE3E)


Lecturer: Ing. Mansoor Maitah, Ph.D. Teaching period: academic year 2008/2009 (spring semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: This course is concerned mainly with aggregate economic activity. Major emphasis is on factors determining GDP, employment, price level and balance of payments. The purpose of the course is to link the theoretical knowledge of participants with empirical issues in macroeconomics and such a way to improve their analytical and syntactical abilities. The participant will understand the implications of changes in macroeconomic factors from several viewpoints. They will be able to work with empirical studies and to process them as well. Furthermore, they will be aware of the important aspects of theoretical concepts and their confrontation with real world. The course consists of lectures and seminars. Independent work of students out of classes is required. Lectures: 1. The structure of economy and its implications. 2. The determinants of aggregate consumption, business investment, imports and

exports, government spending and taxation. 3. Fiscal and monetary policy – the role in economy and their interaction – several

empirical studies. 4. Monetary transmission – direct channel, interest rate channel, credit channel,

channel of asset price and the channel -1. 5. Monetary transmission – direct channel, interest rate channel, credit channel,

channel of asset price and the channel -2. 6. Price level. 7. Price level–price puzzle. 8. Asymmetric information and their role in economy. 9. Balance of payments and its determinants in Czech economy (1) 10. Balance of payments and its determinants in Czech economy (2) Seminars: 1. General equilibrium modelling 2. Partial equilibrium modelling. 3. Monetary policy modelling. 4. Fiscal and balance payments modelling. 5. Open economics relationships modelling.

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Study literature: 1. Bondt G. J. de: Credit and asymmetric effects of monetary policy in six EU

countries: an overview, De Nederlandsche Bank NV, 1998 2. Espinosa-Vega M.A.: How powerful is Monetary Policy in the long run?, Federal

Reserve Bank of Atlanta Economic Review, 3Q 1998, 12-31 3. Giordani P.: Essays in Monetary Economics and Applied Econometrics, Stockholm

school of Economics, Elanders Gotab, Stockholm, 2001 4. Okun A.M.: Prices & Quantities – a macroeconomic analysis, Basil Blackwell

Publisher, Oxford, 1981 5. Romer, D.: Keynesian Macroeconomics without the LM curve, January 2000,

www.nber.org/paper/w7461 6. Seddighi H.R., Lawler K.A., Katos A.V.: Econometrics: A Practical Approach,

ROUTLEDGE, London, 2000 7. Stiglitz J.E., Greenwald B., Arnott R.: Information and economic efficiency, w.p.

No. 4533, NBER, 1993 8. Favero, C.A.: Applied Macroeconometrics, Oxford University Press, 2001 9. Banerjee A., et al.: Co-integration, error correction and the econometric analysis

of non-stationary data, Oxford University Press, 2003 10. Charemza W.W., Deadman D.F.: New directions in econometric practice: general

to specific modelling, cointegration and vector autoregression, Northampton: Edward Elgar, 2003

11. Mishkin, F.: The Economic of Money, Banking and financial Markets, Scott Foresman and Company, New York, 1989

12. Samuelson P.A., Nordhaus W.D.: Economics, 17-th Edition, McGraw-Hill, 2001 13. Stiglitz J.E., Greenwald B.C.: Asymmetric information and the new theory of the

firm: financial constraints and risk behaviour, w.p. No. 3359, NBER, 1990 14. Taylor J.: The Monetary Transmission Mechanism – an Empirical Framework,

Journal of Economic Perspectives, October 1995, 11-26

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SOCIAL ECONOMY (EEEE4E)


Lecturer: Ing. Bohuslava Boučková , CSc. Teaching period: academic year 2008/2009 (spring semester) Type subject: Masters ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 60 Objective and general description: Introduction into the topic of social economy as one of the important alternative economic phenomena in the present world. Students get acquainted with the theoretical base of SE including some of the representatives of the theory on the world level., as well as with the practical examples of the SE institutions and enterprises on the EU and CR level. Specific examples, as the implementation of the Public Private Partnership and Fair Trade are included. Students apply the knowledge on the preparation of group project of a SE enterprise of the selected type and its presentation.

Lectures: 1. Definition and key concepts of social economy. Main types. 2. Theoretical base of SE: Main goals of economic activities.Person as an economic

object.Social capital. 3. Jaroslav Vanek: Cooperative economy, Labour Manged Economy, Solidarity-

based Economy. 4. Co-operatives as a part of social economy: The Mondragon case, Czech

examples. 5. Institutional frame of social economy. Social economy zones. 6. Specific SE movements: Emaus Movement, Prout Co-operatives, Liberation

Theology. 7. Social economy in the EU: documents, examples, Equal projects. 8. Social economy enterprises in the CR: types, functioning, support. Possibilities in

agrar sector and rural areas. 9. Public Private Partnership:definition, origin, goals. PPP in the EU and CR. 10. Fair Trade:definition, goals, principles. FT in Europe. development of FT in the

CR. Seminars: 1. Aims, content and demands of the course. Topics and recommendations for the

group project. 2. Information on social economy in the world on Internet: Mondragon, kibutzim, SE

enterprises in the U.K. 3. Social economy game: Establishing social capital. 4. Fair Trade in practice: Excursion to the Fair Trade shops in Prague. 5. Group projects presentations.

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Study literature: 1. Vanek, Jaroslav: Crisis and reform:Essays in social Economy. Ithaca University

Press, N.Y.,1989 2. Alternatives to economic globalisation. A report of the International Forum on

Globalisation.BK Publishers, San Francisco, 2002 3. Karafolas, S., Spear, R.(ed.): Local society, global economy.The role of co-

operatives. Hellin, Greece, 2002 4. Bauman, Z.: Globalisation.Polity Press 1999 5. Review of Social Economy .The Journal of the Association for Social

Economics.www.tandf.co.uk 6. Vanek, J.:The Labor-Managed Economy: Essays by Jaroslav Vanek.Amazon, N.Y.,

2004 7. Vanek, J.:Globalisation, desructive trade and remedies through

cooperation.Cornell University Press, 2003

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Programme syllabi

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138

MMaasstteerr IInnffoorrmmaattiiccss PPRROOGGRRAAMMMMEE SSYYLLLLAABBII

FIRST YEAR AUTUMN SEMESTER EIE27E Projecting of Information Systems p. 140 EIE28E ICT Theory p. 142 ENE28E General Economics III p. 145 EEEB8E Econometrics p. 147 ESE34E Statistical Data Analysis p. 149 ETE50E Computer Networks p. 151 SPRING SEMESTER EREF7E Strategic Marketing p. 153 EIE29E Database and Knowledge Information Systems p. 155 EIE30E Software Implementation p. 157 EIE31E Artificial Intelligence p. 159 ESE35E Seminar in Computing Statistics p. 160 ETE51E Security of Information Systems p. 162 Optional Course

SECOND YEAR AUTUMN SEMESTER EAE45E Logistic Systems p. 165 EIE32E Systems Integration p. 166 EIE49E Information Engineering p. 167 EREF8E Management p. 169 ETE52E Internet Technologies - Client Side p. 171 Optional Course SPRING SEMESTER EAE46E Decision Support Systems p. 173 EEEF9E Prognostic Methods p. 174 EIE50E Quality Estimation of IS p. 177 ETE53E Internet Technologies - Server Side p. 179 Optional course

139



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Master in Informatics first year

140

PROJECTING OF INFORMATION SYSTEMS (EIE27E)

Department of Information Engineering


Lecturer: prof. Ing. Ivan Vrana, DrSc. Teaching period: academic year 2008/2009 (autumn semester) Type subject: Master ECTS credit: 5.0 Assessment: written and oral vindication of project Marking scale: 4-point scale Contact hours: 42 Objective and general description:

Object methods of information engineering in continuation of structured techniques, the emphasis are put at object consideration of analysis and design of information system. This approach is to enable fast development of applications in automated environment of object I-CASE tools. The object oriented paradigm will be presented in lectures and its utilisation in description and design of information systems. Several methodologies will be considered. Individual techniques will be trained in case studies in seminars, utilising available CASE tools.

Lectures: 11. Introduction to OO paradigm 12. Object data model 13. Moldelling dynamic features of the system 14. System life cycle in OMT 15. Introduction to OO analysis and design 16. Instruments of object analysis 17. Instruments of object design 18. Description by diagrams 19. UML - Unified Modelling Language 20. Assessment and transformations of conceptual model 21. Rambough, Martin-Odell and Coad-Yourdon methodologies 22. Agile modelling 23. Maintenance and transferrability of applications 24. Examples of utilisation of OO approaches Seminars: 11. Introduction to OO approach 12. Modelling dynamic features, System life cycle 13. OO analysis and design - introduction 14. Tools for OO design, diagrams 15. UML 16. Verification of conceptual models 17. Agile modelling


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Study literature: 5. James Rumbaugh: Object-oriented modeling and desing. Prentice-Hall, 1991 6. Ambler S.W.: Agile modeling. John Wiley 2002 7. Fowler M.: UML distilled. Addison Wesley 2004


142

ICT THEORY (EIE28E)



Lecturer: prof. RNDr. Jiří Vaníček, CSc. Teaching period: academic year 2008/2009 (autumn semester) Type subject: Master ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 42 Objective and general description:

The objective of the course is to supply student by basic necessary knowledge and skills from the areas of applied mathematics, applied logic, algoritmization and theory of computation for understanding the consecutive special courses in master degree program in informatics. With respect to the possibility of the students with different previous education on bachelor degree level to entry the program, the course is used also as a tool for consolidation of the base for further study.

During the course students get to know the fundaments of set theory, the concepts of fuzzy set, relation, fuzzy relation and operation. Get acquainted with the concepts of data message, information and knowledge. Relations will be applied to the various types of ordering as preference relations and also to the representation of information by data using data base structures. Students get acquainted with the possibility to describe the attributes of the objects in real world by numbers using measurement. Further with the representation of measures by data and with the problems of interpretation of results obtained by computation as meaningful statements valid in real world.

Students get the knowledge about propositional and predicate calculus and with deduction in a given theory. . Get acquainted with the directed and undirected graphs and their applications to the description of process and algorithm, decision-making theory, for process planning and for a selected optimisation tasks with application in economy. Students get the knowledge about the concept of formal language, formal grammar and with the mathematical models of computation. The part of the course will be also the study of recursive and recursively enumerated languages and problems on the formal model and in practical situations. The regard will be given to computational complexity of algorithms. Get to now basic information about NP-hard and NP-complete problems and with the possibility of alternative heuristic approaches to such problems. The brief information concerning the algorithms for classification, pattern recognition and cluster analysis will be also given…


143

Lectures: 1. Classes and sets. Set operations. Fuzzy sets and operation on fuzzy sets 2. Concept of data message, information and knowledge. Interpretation of data

obtained by computation 3. Relation. Fuzzy relation. Preference relation types. Database relation structures,

operation on the set 4. Directed and undirected graphs. Trees. Their representation in data. Fundamental

tasks for graphs 5. Concept of direct access memory machine Algorithm. Procedure. Definition of

computational complexity of algorithms 6. Base and structured data types. Structured algorithm, program and design.

Representation using graphs. Recursion 7. Propositional logic. Logical functions. Boolean algebra. Normal forms of logical

function 8. Predicate logic. Formal theory. Natural deduction in predicate calculus. Resolution

principle 9. Formal languages and grammars. Programming languages syntax, Chomsky’s

hierarchy 10.Deterministic and nondeterministic finite automata. Regular expressions. Regular

languages 11.Formal computation models. Turing machines. Recursive and recursively

enumerated languages and problems 12.Formal definition of computational complexity P-hard NP-hard and NP-complete

algorithms and problems 13.Heuristic approaches for alternative solution of NP-complete problems 14.Algorithms for classification, pattern recognition and cluster analysis. Genetic

algorithms Seminars: 1. Entry test. Rehearsing and completing entry knowledge 2. Practise the theory explained during lectures 3. Algorithms for structured data 4. Computational complexity analysis of concrete algorithms 5. Logical functions 6. Analysis and synthesis of formal models of computation, recognizing a given formal

language 7. Final concluding test


144

Study literature: 1. Hehner, E.C.R.: The logic of programming, Englewood Cliffs: Prentice-Hall Inc.

Prentice-Hall International series in computer science, 1984, ISBN 0-3-539966-1 2. Manna Z.: Mathematical theory of computation. McGraw-Hill book company, 1974,

ISBN 0-07-039810-7 3. Davis M.D, Sigal, R., Weyuker, E. J. and Davis, M.D.: Computability, Complexity

and Languages. Fundamental of Theoretical Computer Sci., 1983, 86, ISBN 0-12-206380-5

4. Weiss, M.A.: Data structures and algorithm analysis in C. Menlo Park: Addison-Wesley, 1997, ISBN 0-201-49840-5

5. Kozen, D.C.: The Design and Analysis of Algorithms. New York: Springer-Verlag, 1991, 320 pages, ISBN 0-387-97687-6

6. WIRTH, N.: Algoritms + data structures = programs . Prentice Hall, Englewood Cliffs N.J., 1976

7. Copi, I.M.: Introduction to logic. New York: MacMillan Publishing Company, 1961, ISBN 0-02-325020-8

8. Hehner, E.C.R.: The logic of programming, Englewood Cliffs: Prentice-Hall Inc. Prentice-Hall International series in computer science, 1984, ISBN 0-3-539966-1

9. Hopcroft, J.E. and Ullman, J.D.: Formal languages and their relations to automata. Adison-Wesley Publishing Company

10.Manna Z.: Mathematical theory of computation. McGraw-Hill book company, 1974, ISBN 0-07-039810-7


145

GENERAL ECONOMICS III (ENE28E)

Department of Economic Theories


Lecturer: Ing. Mansoor Maitah, Ph.D. Teaching period: academic year 2008/2009 (autumn semester) Type subject: Master ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 42 Objective and general description: The objective of the course unit is to educate the experts for advanced economic analyses. The course unit aims at understanding the macroeconomic theory. After taking this course, students will be able to describe and analyze economic issues in closed and open economy by applying tools of modern macroeconomics. Lectures:

1. The subject of national, world and international economics and their main goals. 2. The economic performance of a country. 3. Economic Markets: Market of Goods and Services, Financial Market, Market of

Resources and Foriegn Exchange Market. 4. Labour market and unemployment 5. Inflation and business cycles 6. Money and banking 7. Macroeconomic equilibrium of economy. 8. Macroeconomic policies 9. The government budget constraints, explanation of budget defecits and the role of

the state in Macroeconomy. 10.Exchange rate regimes in an increasingly integrated world economy. 11.Economic growth: Theory and policy 12.Analysis of balance of payments and its determinants in Czech economy. 13.Theory of absolute and comparative advantage and international trade. 14. International trade policies, their tools and role of tariffs.


146

Seminars: 1. Introduction, seminar works. Basic terms of international economics 2. Characteristic features of export, import, trade balance and payments balance 3. International trade and its impacts on economy 4. International transfer of factors, labour and capital 5. Economic policy of government in open economy 6. Fiscal and monetary policies, rates of exchange 7. Presentation of seminar works. Term Study literature: 1. Krugman, M. - Obstfeld, M. International Economics. Prentice-Hall, Engelwood

Cliffs, New York, 1997. 2. Mundell, R. International Economics. Macmillan, New York, 1968. 3. Dornbusch, R. – Fischer, S. Makroekonomie. Praha: SPN, 1994. 4. BURDA - WYPLOSZ: MACROECONOMICS. OXFORD, 2005 5. W.CHARLES SAWYER-RICHARD SPRINKLE: INTENATIONAL ECONOMICS,

PRENTICE HALL 2004.


147

ECONOMETRICS (EEEB8E)

Department of Agricultural Economics


Lecturer: Ing. Lukáš Čechura, Ph.D. Teaching period: academic year 2008/2009 (spring semester) Type subject: Master ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 56 Objective and general description:

The aim of subject is to give students knowledge of economic modelling which in countries with developed market mechanism is non-substitutable tool of quantitative analysis of national economy, its industries and enterprises for determination of optimal strategy of enterprise development, agri-food complex and economy.

Forms of teaching are based on lectures and seminars with use of PC classrooms.

Lectures: 1. Construction of econometric models. 2. Methods of structural parameters estimation. 3. Econometric analysis of supply and demand. 4. One-equation demand models. Classical single product models. Aggregated demand

models 5. Simultaneous demand models. Single products models. Aggregated demand models 6. Econometric production analysis. Deriving of production functions. Aggregated

production function. 7. Econometric analysis of production factors. Deriving of isoquants functions 8. Econometric analysis of relations among industries. Deriving of izofactor function 9. Econometric analysis of costs. Deriving of cost functions 10.Derivation of one-equation supply models. Specification of supply function,

specification from cost function 11.Econometric analysis of market equilibrium. Cobweb model 12.Complex econometric models. Structure of comprehensive econometric models. 13.Financial econometric models. The concept of financial models 14.Industries econometric models. Agrifood sector models. Econometric prognosis.


148

Seminars: 1. Repeating of vector and matrix algebra. Repeating of regression and correlation

analysis. 2. Construction of econometric model; dynamization of econometric model. 3. Identification of EM and its transmission from the structural form into the reduced

form 4. Estimation of EM parameters with use of method of dispersion ration minimisation 5. Estimation of EM parameters with two-stage least squares method 6. Verification of EM; Test of significance of structural parameters and tightness of

dependence 7. Derivation of one-equation product demand function and its economic interpretation 8. Derivation and estimation of nonlinear consumption functions 9. Simultaneous models, relation between its structural and reduced form 10.Estimation of supply functions 11.Estimation of production functions (one-factor, two-factors) 12.Relation between production factors and relation between production and branches 13.Complex EM 14.Application of EM in forecasting Study literature: 1. Darnell, Adrian C., Evans, L.:The Limits of Econometrics, Edward Elgar Publishing

Limited, Hants, England 1994, ISBN 1-85278-517-9 2. Greene, William H.: Econometric Analysis, Pearson Education, Inc., New Jersey

2003, ISBN 0-13-110849-2 3. Gujarati, Damodar N.:Esentials of Econometrics, McGraw-Hill, Inc., USA 1992, ISBN

0-07-025194-0 4. Charemza, Wojciech W., Deadman, Derek F.: New Directions in Econometric

Practice, 5. Edward Elgar Publishing Limited, Hants, England 1993, ISBN 1 85278 846 1 6. White, H.: New Perspektives in Econometric Theory, Edward Elgar Publishing

Limited, Cheltenham 2004, UK, ISBN 1 84376 586 1


149

STATISTICAL DATA ANALYSIS (ESE34E)

Department of Statistic


Lecturer: doc. Ing. Libuše Svatošová, CSc. Teaching period: academic year 2008/2009 (autumn semester) Type subject: Master ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 42 Objective and general description: The course synthesizes notions gained in statistical courses at BSc level and expands those especially in the domain of multivariate data processing and in processing and assessment of economic information. Lectures: 1. Survey design, minimum necessary sample size assessment techniques, explorative

analysis 2. Data transformation, censored and winsorized samples 3. Fast one-sample and two-sample tests on the mean 4. Fast variance analysis 5. Contingency table analysis 6. Enumerative data analysis 7. Ordinal data analysis 8. Covariance analysis 9. Multiple regression and correlation - assumptions for application 10.Multiple regression and correlation - search for the optimum subset of explanatory

variables 11.Multivariate statistical methods - principles and application 12.Principial component analysis 13.Factor analysis 14.Cluster analysis


150

Seminars: 1. Survey design, minimum necessary sample size assessment techniques, explorative

analysis 2. Data transformation, censored and winsorized samples 3. Fast one-sample and two-sample tests on the mean 4. Fast variance analysis 5. Contingency table analysis 6. Enumerative data analysis 7. Ordinal data analysis 8. Covariance analysis 9. Multiple regression and correlation - assumptions for application 10.Multiple regression and correlation - search for the optimum subset of explanatory

variables 11.Multivariate statistical methods - principles and application 12.Principial component analysis 13.Factor analysis 14.Cluster analysis

Study literature: 1. Delwiche, L.D., Slaugtner, S.J.: The Little SAS Book. SAS Publishing, Cary, NC,

2000 2. Dowdy, S., Wearden, S.: Statistics for research. Wiley, New York, 1982 3. Huitema, B.E.: The Analysis of Covariance and Alternatives. New York, Willey, 1980 4. Jobson, J.D.: Applied Multivariate Data Analysis. New York, Springer, 1992 5. Smith, G.: Statitical reasoning. Allin and Bacon, Inc. Boston, 1985


151

COMPUTER NETWORKS (ETE50E)

Department of Information Technologies


Lecturer: Ing. Jiří Vaněk, Ph.D. Teaching period: academic year 2008/2009 (autumn semester) Type subject: Master ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 42 Objective and general description: The course combines theoretical and practical introductions to the most developing area of the computer science - networks. The practical are held in the form of informal group work in PC classrooms. Each student individually studies a topic of his/her own choice (within the curriculum), resulting in a report which has to be approved by the staff member responsible for the course. Each student, or two students together, does a project on specific problem. Lectures: 1. The entrance to the Computer Networks, networks LAN and WAN, computing model 2. Network taxonomy, network operating systems 3. Network architecture - model ISO OSI 4. Network architecture - TCP/IP 5. Data communication 6. Transmission technics, basic transmission paradigma, physical layer 7. Guest lecture 8. Link layer, Access control 9. Network layer, switching, routing 10.Transport layer 11.Internetworking 12.Ethernet 13.Optical networks, ATM 14.Guest lecture Seminars: 1. Introduction: programme of seminars, evaluation system, assembling of work

teams - projekt_I 2. Novell NetWare (6.x) 3. MS Windows NT (200, 2003) server 4. MS Windows NT (200, 2003) server - presentation of project 5. Unix/Linux 6. Unix/Linux - presentation of project 7. Presentation of case study


152

Study literature: 1. Klander, L.: Hacker Proof, Unis Publishing. 1998. 648 s.- ISBN: 80-86097-15-3 2. Greer, T.: Intranety. Computer Press 1999. 309 s.- ISBN: 80-7226-135-5 3. Microsoft, SuSE Linux, Novell, IBM - internet documentation


153

STRATEGIC MARKETING (EREF7E)

Department of Management


Lecturer: Ing. Václav Kala, CSc. Teaching period: academic year 2008/2009 (autumn semester) Type subject: Master ECTS credit: 5.0 Assessment: written, oral vindication of project Marking scale: 4-point scale Contact hours: 42 Objective and general description: The goal is amendment and completion of obligatory courses knowledge and literature study leading to ability to handle managerial skills of strategic marketing. Teaching is based on usage and further development of knowledge from related courses using examples from practice in lectures, seminars and exercises. Lectures: 1. Introduction to marketing management, its significance and functions. Marketing

strategies. 2. Process of strategic managing marketing projects, strategic scenarios. Corporate

culture. 3. Strategic marketing management processes, strategic marketing planning

processes. 4. Analysis of environment, market opportunities, expected threats, competition

analysis, competitor’s strategy identification. 5. Internal marketing strategies preliminaries analysis, potential objectification,

establishing and maintaining competitive advantage, co-operational approaches, marketing audit functions.

6. Marketing instruments and strategy relations. Marketing synergy effects. 7. Formulation of suggested marketing strategies. 8. Instrumental variables formulation. 9. Orientation in marketing strategy approaches in accordance with: life cycles,

product X service,market types, innovations, trade marketing,brand marketing,turbo, tele … e-marketing, direct marketing,marketing strategies in accordance with customer

10.Marketing communication strategy 11.Marketing informational system strategy 12.Marketing programs budget establishment. 13.Marketing strategies assessment.


154

Seminars: 1. Seminars in accordance with themes from ad 9., work on project: “Corporate

marketing strategy”

Study literature: 1. Crawford,C.M.: New Products Managemen. Third Edition IRWIN, Boston 1991 2. Hamel,G.-Prahmalad,C.K.: Competing for the Future, HBS Press, Boston 1995 3. Kuhn,R.L. (editor): Frontiers in Creative and Innovative Management, Ballinger,

Boston 1985


155

DATABASE AND KNOWLEDGE INFORMATION SYSTEMS (EIE29E)



Lecturer: doc. Ing. Vojtěch Merunka, Ph.D. Teaching period: academic year 2008/2009 (spring semester) Type subject: Master ECTS credit: 5.0 Assessment: credit and combined exam Marking scale: 4-point scale Contact hours: 42 Objective and general description:

The course introduces large database systems with various data models. Relational, object-oriented and hierarchical data model is discussed together with corresponding formal techniques.

The course material is taught in lectures, seminars and computer laboratory practical using special modelling software. Students will also communicate with the lecturer via electronics media and will use discussion forum and e-library in faculty intranet.

Lectures: 1. Basic concepts of the DB technology 2. Levels of abstraction, DB architecture, internal level 3. Data model and data types in DB systems, knowledge reprasentation 4. Relational algebra, calculus, data model 5. Formal techniques of relational data design¨ 6. Object-oriented data model, object algebra 7. Formal techniques of object-oriented data design¨ 8. Query language OQL and Smalltalk DB and their extension towards fuzzy and

knowledge systems 9. Operation of OODB 10.Client-server architectures. Possibilities of application and database server

relationship. Object-relational mapping 11.Transaction processing. Management and administration of large database systems. 12.Data-warehouses, possibilities of its implementation and its integration into

enterprise information system. 13.Knowledge information systems, databases for knowledge management.

Management of IT enterprise architecture. 14.Modern trends in information engineering techniques. Specific methods for website

design. The overview of currently.


156

Seminars: 1. Relational algebra and calculus 2. Relational calculus and SQL in examples 3. Data normalization, decomposition and synthesis in examples 4. Data modeling, decomposition and synthesis 5. Object querying examples 6. Manipulation of object data 7. Semestral projects presentations. Study literature: 1. Kroha P.: Objects and Databases, McGraw Hill 1993 ISBN 0-07-707790-3 2. Embley, David, Object Database evelopment, Addison-Wesley 1997 ISBN:

0201258293 3. Bertino E., Martino L: Object-Oriented Database Systems - Concepts and

Architectures, Addison Wesley 1995, ISBN 0-201-62439-7 4. Connorly Thomas, Begg Carolyn E, Strachan Anne D.: Database Systems - A

Practical Approach to Design, Implementation and Management, Addison Wesley 1996, ISBN 0-201-42277-8

5. Merunka V.: Database Systems Course, printed material CZU, 2004


157

SOFTWARE IMPLEMENTATION (EIE30E)



Lecturer: prof. RNDr. Jiří Vaníček, CSc. Teaching period: academic year 2008/2009 (spring semester) Type subject: Master ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 42 Objective and general description: The objective of the subject is to get students acquainted with universal methods used in problems solving or in implementation of programmes in most programming styles. Students will gain basic knowledge of algorithms, structured design, complex data types and operations. Object-oriented, functional and logical programming approaches will be discussed. Students will learn the purpose and usage of automata, languages, grammars, compilers and their software implementation. Lectures: 1. Algorithm, structured programme design, programming languages and styles 2. Data types plain and structured, description and implementation. 3. Complex data types (lists, graphs) and operations on them. Basic methods of data

searching and data sorting 4. Object-oriented approach to problem solving. Polymorphism utilisation.Clean and

hybrid object-oriented programming 5. Methods of problem solving and algorithms’ efficiency improving. 6. Recursion, its sorts, usage, functional programming 7. Problem solving using functional programming 8. Predicate logic, logical programming 9. Problem solving using logical programming 10.An introduction to the lexical and syntactical analysis. Language, grammar,

translation 11.Stack automata, regular, LL and LR languages and syntactic analysers 12.A software implementation of final automata, grammars and translators 13.Reusability in programming (libraries, components, frameworks, design patterns) 14.Uncertainty and its diffusion during deduction Seminars: 1. Complex data types introduction. Searching and sorting 2. Linked structures, graph algorithms 3. Object orientation refreshing. Solving problems using object orientation 4. Simple tasks in the Lisp programming language 5. Simple tasks in the Prolog programming language 6. Exercising grammars, syntactical analysis and translators 7. Semestral projects presentations


158

Study literature: 1. Davis, M.D; Sigal, R and Weyuaker, E.J.: Computability, Complexity and

Languages. Fundamentals of Theoretical Computer Science, Second EditionSAn Diego, Accademic Press, 1994

2. Manna, Z.: Mathematical Theory of Computation, New York, McGraw-Hill book company, 1974, ISBN 0-07-039910-7

3. Hopcroft, J.E. and Ullman, J.D.: Formal languages and their relation to automata, Reading Mass., Addison=Wesley Publ. Comp.

4. Weiss, M.A.: Data structures and algorithm analysis in C. Menlo Park: Addison-Wesley, 1997, ISBN 0-201-49840-5

5. Kozen, D.C.: The Design and Analysis of Algorithms. New York: Springer-Verlag, 1991, ISBN 0-387-97687-6


159

ARTIFICIAL INTELLIGENCE (EIE31E)



Lecturer: doc. Ing. Arnošt Veselý, CSc. Teaching period: academic year 2008/2009 (spring semester) Type subject: Master ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 42 Objective and general description: Lectures form introduction to those parts of artificial intelligence that are mostly used in modern database systems, expert systems, in the field of representation and processing of knowledge and in decision models. The theory discussed in lectures will be clarified on examples which students will be dealt with on exercises. Lectures: 1. Introduction to artificial intelligence 2. Mathematical model of neuron 3. Adaptation of neuron 4. Feedforward layered networks 5. Application of feedforward layered networks 6. Hopfield networks 7. Competitive neural networks, Kohonen self-organizing maps 8. Genetic algorithm 9. Fuzzy sets and fuzzy relations 10.Fuzzy logic 11.Approximative reasoning I 12.Approximative reasoning II 13.Fuzzy systems 14.Neurofuzzy systems Seminars: 1. Models of neuron 2. Feedforward layered networks 3. Hopfield networks 4. Kohonen self-organizing maps 5. Fuzzy sets and relations¨ 6. Aproximative reasoning 7. Fuzzy systems Study literature: 1. Beale R., Jackson T. : Neural Computing: An Introduction , Prentice Hall, 1994. 2. Patterson D. : Artificial Intelligence, Prentice Hall, 1990. 3. Jang J., R.: Neuro-Fuzzy and Soft Computing, Prentice-Hall,1997.


160

SEMINAR IN COMPUTING STATISTICS (ESE35E)

Department of Statistic


Lecturer: doc. Ing. Libuše Svatošová, CSc. Teaching period: academic year 2008/2009 (spring semester) Type subject: Master ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 42 Objective and general description: The course synthesizes knowledge from the preceding Statistics courses (Probability theory, Mathematical Statistics I –III, Applied statistics). The students obtain a thorough overview of the techniques of data collection, description and summarization and inferential analysis of the data sets from various environments of their supposed future employment (economics, business, finance, management, marketing, insurance, etc.). Tuition is mostly individualized with attention to individual handling of case studies and projects, chosen by the students according to their assumed professional interest. Following the individualized manner of tuition the sequence of topics as given below is not compulsory and it can be modified. Lectures: 1. Statistical computing environment. 2. Statistical survey types and their use in economic research. 3. Techniques of assessment of necessary sample size. 4. Selected procedures of primary data analysis. 5. Summation, presentation and visualization of statistical data 6. Graphical tools in contemporary statistical software. 7. One sample statistical procedures. 8. Two sample statistical procedures. 9. Analysis of variance (ANOVA). 10.Nonparametric ANOVA, multiple comparisons. 11.Regression, model building and interpretation. 12.Regression diagnostics. 13.Time series analysis. 14.Categorical data analysis.


161

Seminars: 1. SAS software. Creating, printing and sorting SAS data sets. 2. SAS/INSIGHT Software. 3. Guided data analysis (SAS/LAB software). 4. Using SAS/ASSIST Software. 5. Examining distributions of data. 6. Graphical tools of SAS Software. 7. One sample statistical procedures. 8. Two sample statistical procedures. 9. Analysis of variance (ANOVA). GLM procedure. 10.Nonparametric ANOVA, multiple comparisons. 11.Regression, model building and interpretation. 12.Regression diagnostics. 13.Time series analysis and forecasting. 14.Categorical data analysis.

Study literature: 1. Delwiche, L.D., Slaughter, S.J.: The Little SAS Book, SAS Publishing, Cary, NC,

2000 2. Dowdy, S., Wearden, S.: Statistics for Research, Wiley, New York, 1982 3. Sachs, L.: Applied Statistics, Springer-Verlag, New York, 1984 4. SAS/LAB Software, User´s Guide, SAS Institute, Cary, NC, 1995 5. SAS/ETS User´s Guide, SAS Institute, Cary, NC, 1995


162

SECURITY OF INFORMATION SYSTEMS (ETE51E)

Department of Information Technologies


Lecturer: Ing. Čestmír Halbich, CSc. Teaching period: academic year 2008/2009 (spring semester) Type subject: Master ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 42 Objective and general description: The subject is taught by teachers with the experience in the field of the computer security, operation systems and other areas of computer science. The course combines lectures with theoretical and practical exercises under supervision. The course combines theoretical and practical introductions to the use general and specific encryption methods for work with information. During the lectures, the main problems are outlined, and during the exercises, principles and methods used in chosen subjects are studied in. depth. Students are encouraged to solve problems in informal groups. Students work with problems in the relevant areas, either in groups or individually. The fundamental elements of the subjects are taught in lectures and the learning process is supported by homework including problem solving in basics of data protection. The course is held as lectures and calculation practicals in area of basic encoding and decoding. In order to pass the course it is essential to participate actively and a report has to be done in chosen topics. Lectures: 1. Computer crime and its criminal-law implications 2. Basic encoding and decoding, Safety coding systems 3. Usage of encoding, protocols and programming of a coding algorithms 4. Protection in operating systems 5. Protection in operating systems 6. Protection in operating systems 7. Protection in operating systems 8. Design of safe operating systems 9. Network and distributed systems security 10.Network and distributed systems security 11.Network and distributed systems security 12.Security of network administration 13.Security of database systems 14.Basics of data protection, technical data protection assurance


163

Seminars: 1. Basic encoding and decoding, Usage of encoding 2. Protocols and programming of a coding algorithms 3. Protection in operating systems 4. Design of safe operating systems 5. Network and distributed systems security 6. Security of network administration 7. Design of technical data protection assurance Study literature: 1. Adámek, J. Foundations of Coding. New York: John Wiley & Sons, 1991, 336 s,.

ISBN 0471621870 2. Hutt, A..E. Bosworth, S. Hoyt, D.B.. Computer Security Handbook. New York: John

Wiley & Sons, 1995, 1088s., ISBN 0471118540 3. Welsh,D.. Codes and Cryptography. New York: Oxford University Press, 1988,

257s., ISBN 0198532873 4. Stallings, W.. Network and Internetwork Security. New York: Prentice Hall, 1995,

480s., ISBN 002415830 5. Hatch B. et al.. Hacking Hacking Linux Exposed. Second Edition. San Francisco:

McGraw-Hill, 2002, ISBN: 0072225645 6. Scambray J., McClure S.. Windows Server 2003 (Hacking Exposed). San Francisco:

McGraw-Hill, 2003, ISBN: 0072230614


164


Programme syllabi – Second year ��

Master in Economics and Management second year

165

LOGISTIC SYSTEMS (EAE45E)


Lecturer: doc. Ing. Tomáš Šubrt, Ph.D. Teaching period: academic year 2008/2009 (autumn semester) Type subject: Master ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 42 Objective and general description: The subject’s aim is to acquaint the students with the basic principles and the latest trends in supply, transport, and manufacturing logistics. The focal point of the subject is the transport logistics, particularly in using different mathematical models in this area. The lectures have a classical form and seminars are orientated towards software solution. Lectures: 1. Introduction to logidtic systems, basic terms and typology 2. Analysis of a logidstic chain, basic calculations 3. Logistic costs I – Types and calculations 4. Logistic costs II - Constant demand optimization methods 5. Logistic costs III - Variable demand optimization methods 6. Transportation logistics I - Route planning, direct shortest path problem 7. Transportation logistics II - Route servicing in non directed networks 8. Transportation logistics III - Route servicing in directed networks 9. Transportation logistics IV- Flow scale economies on route choice, fractal networks 10.Inventory logistics I - Deterministic supply management 11.Inventory logistics II - Stochastic supply management 12.Production logistics I - Analysis of material flows 13.Production logistics II - Methods for optimal objects allocation 14.Cross-sectoral logistics Seminars: 1. Transportation and transhipment problems - recapitulation 2. Simulation model of a logistic system 3. Analytical model of a logistic systems with constant demand 4. Analytical model of a logistic systems with variable demand 5. Route servicing models 6. Flow economieies and route designe calculations 7. Inventory logistics models

Study literature: 1. Christopher, M. (ed): Logistics - the strategic issues. Chapman &Hall, 1995 2. Daganzo, C.F.: Logistic Systems Analysis, Springer Verlag, Berlin, Heidelberg,

2005


166

SYSTEMS INTEGRATION (EIE32E)

Faculty of economics and management Faculty of Economics and Management

Lecturer: doc. Ing. Prokop Toman, CSc. Teaching period: academic year 2008/2009 (autumn semester) Type subject: Master ECTS credit: 5.0 Assessment: vindication of project Marking scale: 4-point scale Contact hours: 42 Objective and general description: Curriculum is covered in scheduled lectures and scheduled seminars.

Lectures: 1. Basics of systems integration 2. Trends in business practices and IS/IT 3. Life-cycle of IS/IT and life-cycle of a project 4. Global strategy of enterprise, information strategy of enterprise 5. Tenders 6. System specification and requirement analysis 7. Analysis and design of system 8. Implementation, testing and maintenance of a system 9. Technological line of information system development 10.Quality and ISO 9000+ standards 11.IS/IT security 12.Globalisation of society 13.Elektronical trading 14.Future of informatics Seminars: 1. Content of practicals will follow lectures

Study literature: 1. Aaker, D.A.: Developing Business Strategies, John Wiley and Sons, 1998 2. Avison, D.E. and Fitzerald, G.: Information System Development: Methodologies

Techniques and Tools, McGraw Hill, 1995 3. Yeh, R.T.: Current Trends in Programming Methodology. Vol. I 4. Roberts, F.S.: Measurement Theory with Applications to Decisionmaking, Utility

and Social Sciences. Encyclopaedia of Mathematics and ist Aplications, Addison - Wesley, London, Amsterdam, Don Mills - Ontario, Sydney, Tokyo, 1971


167

INFORMATION ENGINEERING (EIE49E)


Lecturer: doc. Ing. Vojtěch Merunka, Ph.D. Teaching period: academic year 2008/2009 (autumn semester) Type subject: Master ECTS credit: 5.0 Assessment: credit and combined exam Marking scale: 4-point scale Contact hours: 42 Objective and general description:

The goal is to learn how to use necessary tools and work with theoretical background for currently used techniques of analysis, design and as the important part also software implementation of information systems. The approach is based on the object-oriented paradigm. In practices, system VisualWorks together with applicable CASE tools and database systems will be used. The application perspective of discussed approaches is stressed from viewpoint of ICT processes and ICT management. Practices are fit to the individual approach to each student with training and with solving of semester projects.

Lectures will describe the basic concepts and their relationships. Emphasis will be given to principles not to formal details and formal mathematical proves. Applications of general concepts in practice will be stressed.

During the practices and the seminars the theory gained in lectures will be exercised on concrete tasks including the implementation of algorithms in suitable software. The part of teaching process in the semester project, which is to be presented and defended at the end of semester.


168

Lectures: 1. ICT management and its relation to information and business strategy.. 2. ICT project lifecycle regarded from manager perspective. Dependence on

information system development and organization. 3. Process driven approach of ICT projects, management documentation, tasks

necessary for project initiation and closing. 4. The concept of business and workflow process and process model. The role of Petri

nets and finite state machines for. 5. Process models with EPC. Business engineering. 6. Requirement engineering techniques. Interviewing for process model gathering and

validation. 7. Object/oriented process models. Concepts and relationships. 8. Concepts and relationships in model of conceptual objects. Optimalization and

transformation between business process. 9. Validation and optimalization of the conceptual model. Design patterns and object

normal forms. 10.Software implementation alternatives. Differences in approaches in miscellaneous

programming paradigms. 11.The role of CASE and CAME tools in consulting and analysis activities. The

fundamentals of metamodeling. 12.The issue of quality and maturity of ICT processes. CMM and ITIL approach. 13.Agile approach for information systems modelling and implementation. 14.Modern trends in information engineering techniques. Specific methods for website

design. The overview of currently. Seminars: 1. Content of practicals will follow lectures. 2. The usage of CASE tool outputs for management documentation. 3. Process model examples as the requirement base for an information system. 4. Examples of models in OBA and BORM. 5. Examples of software model development in CASE tool. 6. Examples of code generation and documentation generation in CASE tool. 7. Semestral projects presentations.

Study literature: 1. Abadi M., Cardelli L.: A Theory of Objects, Springer-Verlag New York Inc. ISBN:

0387947752 2. Ambler Scott: Building Object Applications That Work, Your Step-By-Step

Handbook for Developing Robust Systems Using Object Technology, Cambridge University Press/SIGS Books, 19

3. Ambler Scott: Object Orientation – Bringing data professionals and application developers together, http://www.agiledata.org/essays/objectOrientation101.html.

4. Hall J.et al.: Accounting Information Systems 3rd edition, South-Western Publishing, 2003, ISBN 0538877960.

5. Merunka V., ICT Management, CZU 2004.


169

MANAGEMENT (EREF8E)

Department of Statistic Faculty of Economics and Management

Lecturer: doc. Ing. Marie Horalíková, CSc. Teaching period: academic year 2008/2009 (autumn semester) Type subject: Master ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 42 Objective and general description: The objective of the subject consists of acquiring knowledge of entrepreneur subjects functioning and of managerial activities. This knowledge is necessary to obtaining partial skills of managerial functions and roles as well as creative approaches to problem solving. The basic form of the teaching includes lectures and practises realised in the form of seminars focused on partial managerial skills, solving of situations and partial projects. Lectures: 1. Management, managerial functions. 2. Subjects of management, forms of business organizations. 3. Business functions - manufacturing, economic, social, ecological and managerial. 4. Organisational and managerial structures in business subjects. 5. Business environment - market, suppliers, buyers and customers, legislative and

economic issues, region and community. 6. Business strategy, business plan, business culture, tactical and operational

management. 7. Information and decision-making processes. 8. Control and supervisory processes. 9. Requirements on activities and the personality of a manager, professional ethics in

managerial practice, professional. 10.Leading of people and labour groups – delegation, work motivation. 11.Work groups, teams, group dynamics. 12.Participation, identification with business, business climate. 13.Rationalisation of business processes, time-management. 14.Rationalisation of managerial functions, management effectiveness.


170

Seminars: 1. The course content – requirements. Papers setting. Students’ preliminaries on

managerial work. 2. Managerial communication. Particular studies solving. 3. Managerial work style, human leadership. Test of managerial work style. 4. Strategy, SWOT analysis. Setting SWOT analysis of PEF CZU in Prague, suggesting

strategy for INFO branch. 5. Case study on managerial proceedings. 6. Case studies of decision-making situations. Setting particular studies. 7. Presentation of particular studies. Study literature: 1. Ivanicevich, J. M., Lorenzi, P., Skinner, S. J., Crosby, P. B.: Management. Quality

and Competitiveness. Boston: IRWIN/McGraw-Hill, 1997 2. Thompson, A. A. jr., Strickland, A. J. III.: Strategic Management. Concepts and

Cases. Homewood, Illinois: BPI/IRWIN, 1987 3. Torrington, D., Weighman, J., Jones, K.: Effective Management. People and

Organisation. New York/London: Prentice Hall, 1989


171

INTERNET TECHNOLOGIES - CLIENT SIDE (ETE52E)


Lecturer: doc. Ing. Zdeněk Havlíček, CSc. Teaching period: academic year 2008/2009 (autumn semester) Type subject: Master ECTS credit: 5.0 Assessment: written Marking scale: 4-point scale Contact hours: 42 Objective and general description: The basic forms of teaching are lectures, controlled seminars in computer laboratory and independent work with PC. Inform students about technologies used in creation of web sites on part of customer especially technologie DHTML. Students create individual essays and group web site projects. The project report is presented and discussed in the class in the presence of a committee. Lectures: 1. Introduction into the course unit, Development of IT 2. Development of internet HTML, XML and XHTML 3. DHTML - Document Object Model 4. Cascading Style Sheets - selectors 5. Cascading Style Sheets - styles for documents 6. Javascript - description of language 7. Javascript - examples 8. Computer graphics 9. Accessibility on web 10.AJAX technologie 11.Multimedia and technologies flash 12.Web design 13.E-commerce and security of IS 14.Standard trends


172

Seminars: 1. Introduction into seminars, Information retrieval 2. Rules of el. communication, Essay entry 3. Markup languages 4. Preparation of essay - consultation 5. Cascading Style Sheets 6. Presentation of esssays and entry of group projects 7. Javascript - examples 8. Preparation of projects - consultation 9. CSS - examples 10.Preparation of student´s projects - consultation 11.AJAX - examples 12.Preparation of student´s projects - consultation 13.Presentation of student´s projects 14.Presentation of student´s projects - Assignment Study literature: 1. Flanagan D.: JavaScript. Computer Press 2002 2. Musciono Ch., Kennedy B.: HTML a XHTML Computer Press 2000. 3. Goodman, D.: Dynamic HTML The Definitive Guide. O` Reilly 2002. ISBN 0-596-

00316-1. 4. Harold, E.R., Means, W.S.: XML in a Nutshell. O` Reilly 2004. ISBN 0-596-00764-

7. 5. Bates, C.: XML in Theory and Practice. John Wiley&Sons 2003. ISBN 0-470-84344-

6. 6. Powell, T.A.: Web Design. The Complete Reference. Osborne/McGraw-Hill 2000.

ISBN 0-07-212297-8. 7. Daconta, M.C.,Obrst,L.J., Smith K.T.: The Semantic Web. Wiley Publishing, Inc.

2003; ISBN 0-471-43257-1. 8. Zeldman, J.: Designing with Web Standards. New Riders Publishing Publication

2003. ISBN 0-7357-1201-8 9. Meyer, E.: Cascading Style Sheets - The Definitive Guide. O Reilly 2004. ISBN:0-

596-00525-3 10.Niederst, J.: Web design in a nutshell. O Reilly 2002. ISBN 0-596-00196-7


173

DECISION SUPPORT SYSTEMS (EAE46E) Department of Operational and System Analysis


Lecturer: doc. RNDr. Helena Brožová, CSc. Teaching period: academic year 2008/2009 (spring semester) Type subject: Master ECTS credit: 5.0 Assessment: oral and vindication of project Marking scale: 4-point scale Contact hours: 30 Objective and general description: Most of the curriculum is covered in scheduled lectures and scheduled seminars. Learning and application of the subject are supported by theoretical exercises, particularly in the form of problem solving. The last 5 weeks of the semester are devoted to a group project which is worked through in groups of 3-4 students with a distinct inter-disciplinary aspect, using information from all the topics discussed to focus on a specific aspects of system decision making support. The project is presented and evaluated at the end of the course. The project can be written in Czech or English. Lectures: 1. Managerial Information Systems 2. Paradigm of system, Modelling and Metamodelling 3. Decision-making process, structure, phases 4. Cognitive approach in Decision Support 5. Decision Support Systems History 6. Decision Support Systems Projects 7. Decision Support Systems - Types, Efectivity 8. Experts Systems and Its History, Artificial Inteligence 9. Knowledge Systems 10.Practical examples Seminars: 1. Decision-making Process, Analysis of Decision-making Phases, Decision-making

Structure 2. Design of Decision Support Systems Userface 3. Project of Decision Support Systems 4. Methodological Analysis of Expert Systems 5. Case Study of Decision Support Systems in Agriculture


174

Study literature: 1. Turban Efraim.: Decision Support Systems. Wiley, 4th ed., N.Y., 1998. 2. Bonini, Ch.P., Hausman, W.H.: Quantitative Analysis for Management. MacGraw,

1997. ISBN 0-256-14021-9. 3. Schaik F.D.J.: Effectiveness of Decision Support Systems. Delft University Press,

1988, kapitoly 1, 3, 5. 4. Decision Support systems, The International Journal, North-Holland, ISBN 0137-

9236. Selected volumes. 5. Hwang, Ch., Young, L.: Fuzzy Mathematical Programming. Springer, 1999. 6. Chase, R.B., Aquilans, N.J.: Production and Operational Management. Irwin 1995.

ISBN 0-256-16546-7.


175

PROGNOSTIC METHODS (EEEF9E)


Lecturer: Ing. Lukáš Čechura, Ph.D. Teaching period: academic year 2008/2009 (spring semester) Type subject: Master ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 30 Objective and general description:

Aim of the subjects is to give students knowledge of common prognostic methods use of which is a necessary presumption of perspective branch strategy on both national-economy and enterprise levels. Qualified use of prognostic methods is a condition of a successful economic decision making. Seminars will be taught with use of PC classrooms.

Lectures: 1. Determination of prognostics 2. Classification of prognoses 3. Subjective prognostic methods 4. Objective prognostic methods 5. System-econometrics prognostic methods 6. Derivation of demand functions 7. Demand function’s use for demand prognosis 8. Derivation of supply functions 9. Supply function’s use for demand prognosis 10.Prognosis of agrifood market development 11.Verification of prognostic characteristic of models 12.Derivation of prognosis from complex econometrics models 13.Simulation and enterprise prognosis 14.Business prognosis, 15. Prognosis of macroeconomic aggregates Seminars: 1. Typology of prognosis and prognostic methods 2. Subjective prognostic methods 3. Objective prognostic methods 4. Econometric prognostic methods 5. Demand prognoses 6. Supply prognoses 7. Prognoses from complex econometric models and simulation prognoses


176

Study literature: 1. Darnell, Adrian C., Evans, L.:The Limits of Econometrics, Edward Elgar Publishing

Limited, Hants, England 1994, ISBN 1-85278-517-9 2. Gilchrist, W.: Statistical Forecasting, Wiley London 1996 3. Gujarati, Damodar N.:Esentials of Econometrics, McGraw-Hill, Inc., USA 1992,

ISBN 0-07-025194-0 4. Greene, William H.: Econometric Analysis, Pearson Education, Inc., New Jersey

2003, ISBN 0-13-110849-2 5. Charemza, Wojciech W., Deadman, Derek F.: New Directions in Econometric

Practice, Edward Elgar Publishing Limited, Hants, England 1993, ISBN 1 85278 846 1

6. Labys, W.C.: Modelling and Forecasting Primary Commodity Prices, Ashgate, 2006


177

QUALITY ESTIMATION OF IS (EIE50E)


Lecturer: prof. RNDr. Jiří Vaníček, CSc. Teaching period: academic year 2008/2009 (spring semester) Type subject: Master ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 30 Objective and general description:

Aim of the subjects is to give students knowledge of common prognostic methods use of which is a necessary presumption of perspective branch strategy on both national-economy and enterprise levels. Qualified use of prognostic methods is a condition of a successful economic decision making. Seminars will be taught with use of PC classrooms.

Lectures: 1. The concept of structure. Empirical and formal structure. The concept of measure

scales. 2. Ordinal, interval and ratio scale. The concepts, which are invariant in the given

metric scale. 3. The general concept of quality. The special situation in the area of information

system. International standardisation.) 4. The quality characteristics, subcharacteristics attributes and predictors. External

and internal measures. 5. The managers, developers, acquires and independent evaluators point of view to

the quality. 6. Complexity as a quality indicator. The complexity in the imperative environment.

Software physics. 7. Complexity using structural analysis of flow graph. Mc Cabe, Piwovarsky and

Zuse´s approach. 8. Complexity in the object oriented environment. The different behaviour concerning

the concatenation. 9. Complexity time and effort, COCOMO formula. omplexity and effort estimation on

the specification stage. 10.Quality evaluation of concrete program packages and information systems.


178

Seminars: 1. Clasification of various types of measure scales 2. Students presentations of the contents parts of international standards.

Presentation of projects. 3. Students presentations of the contents parts of international standards.



Presentation of projects. Study literature: 1. Zuse, H.: Software Complexity. Measures and Methods. de Gruiter Berlin, 1991,

605 p. 2. Krantz, D.H.; Luce, R.D.; Sippers, P. and Tversky, A.: Foundation of Measurement,

Vol. I Additive and Polynomial Representations, Academic Press, San Diego, New York, Boston, London, Sydney, Tokyo, Toronto, 1971, 584 p.

3. Roberts, F.S.: Measurement Theory with Applications to Decisionmaking, Utility and Social Sciences. Encyclopaedia of Mathematics and its Applications, Addison -Wesley, London, Amsterdam, Don Mills - Ontario, Sydney, Tokyo, 1971, 420 p.

4. Actual Draft International standards, technical reports, committee drafts and working drafts of international standardisation groups ISO/IEC JTC1/SC7 Software engineering, specially drafts of series ISO/IEC 14598 Evaluation of software products

5. ISO/IEC 9126 Software quality characteristics and metrics


179

INTERNET TECHNOLOGIES - SERVER SIDE (ETE53E)


Lecturer: doc. Ing. Zdeněk Havlíček, CSc. Teaching period: academic year 2008/2009 (spring semester) Type subject: Master ECTS credit: 5.0 Assessment: written and oral Marking scale: 4-point scale Contact hours: 30 Objective and general description:

Inform students with possibilities of creation and administration of dynamic web sites. Subject is oriented on www technologies on part of server. The basic forms of teaching are lectures, controlled seminars in computer laboratory and independent work with PC. Students create individual essays and group projects. Lectures: 1. Introduction into the course unit, new IS architecture 2. Sever side Technologies - overview 3. Forms in HTML 4. Forms and Scripting 5. Editors, Toolkits, Professional Programing 6. Java and servlets on server side 7. DBS and Web server 8. Internet application and its integration 9. Architecture of Internet - CESNET example 10.Monitoring of Internet Seminars: 1. Introduction into seminars, group project entry 2. Preparation of project structure 3. Forms - examples 4. Creation of projects - consultation 5. PHP - examples 6. Creation of projects - consultation 7. MySQL - examples 8. Creation of projects - consultation 9. Presentation of student´s project 10.Presentation of student´s project + Assignment


180

Study literature: 1. Zeldman, J.: Designing with Web Standards. New Riders Publishing Publication

2003. ISBN 0-7357-1201-8 2. Castagneto, J. and all.: Profesional PHP Programing. WROX 2000. ISBN 1-861002-

96-3 3. Fowler, S., Stawick V.: Web Application Design Handbook, Elsevier 2004. ISBN 1-

55860-752-8

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