cultivating and supporting an online reading community

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Cultivating and Supporting an Online Reading Community Digital Badges and Online Programming

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Post on 05-Dec-2014

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Stephanie Chase of BiblioCommons and Jenn Northington of WORD Bookstores talk about how to celebrate your online customers through digital badging and online programming.

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  • 1. Cultivating and Supporting an Online Reading Community Digital Badges and Online Programming
  • 2. while many of us are lucky to have vibrant reading communities in our libraries & bookstores, we're missing an equally large & vibrant community the reading community of our online patrons and customers
  • 3. growthofonline communities
  • 4. by the #s WORD has tens of thousands of followers, extending far beyond their local service area Tumblr: 25,000+ followers Twitter: 24,000+ followers Libraries across the range of population have seen a decrease in physical visits, according to the 2013 Public Library Data Service At the same time, some libraries have seen over a 100% increase in virtual visits For most large libraries, virtual visits outpace all in- person visits
  • 5. opportunities Celebrate some of our most dedicated readers, who we may never see in person at an event Spark conversation in communities: get people talking to each other about the book Reduce the perceived barriers to participating Provide engaging and practical digital literacy opportunities Marketing; getting the library out in communities, instead of focusing on getting the community in.
  • 6. Digital Badges
  • 7. badging background
  • 8. what is a digital badge?
  • 9. a digital badge Is an online representation of a skill youve earned. Can verify your skills, interests and achievements through credible organizations. Multiple badges from different issuers can be combined to tell the complete story of your achievements and interests both online and off. Can be displayed and shared wherever you want on the web. Participants in your online community can connect, if they choose, with others with similar interests. Fun!
  • 10. our engaged readers are deeply dedicated to an author, a set of authors, or a genre. With digital fan badges, celebrate that dedication, providing a way for readers to share or brag about! their love for an author or genre Help staff in libraries highlight their genre- based interests Connect readers with new authors or genres Connect readers with other readers.
  • 11. authorfanbadges
  • 12. digital badges in BiblioCommons Digital badges allow readers to express their passion for authors Readers will opt-in to obtaining the fan badge when they add a new authors work to their Completed Shelf
  • 13. digital badges in BiblioCommons Readers will be able to level up their badges by interacting with an author reading more titles by that author rating or reviewing items by that author otherwise adding user generated data, such as book trailers, clips of interviews, etc directly into the catalog Readers can display and share their badges, both in BiblioCommons and across social media. Readers can see who else has a badge for their favorite author.
  • 14. genrefanbadges
  • 15. digital badges in BiblioCommons Badges will be created for the major genres Like fan badges, genre badges will be opt-in Allows readers who read broadly across a genre to celebrate their reading passions Readers can display and share their badges, both in BiblioCommons and in social media Staff and readers can promote what genres they love.
  • 16. Authors, the Internet and you
  • 17. platforms to use: twitter, tumblr, google hangouts Twitter: livechats with authors; hashtags are your friend Tumblr: Ask box; hashtags are still your friend Google Hangouts: regular Google Hangouts for small crowds; On Air for large events or moderated conversations
  • 18. tumblr:asktheauthor WORD turns our Tumblr Ask box into a Q&A for authors without their own Tumblr. - Jeff Vandermeer The Southern Reach Trilogy - -Doug Dorst S.
  • 19. google hangouts Its free, its opt-in, its live -- and it can be archived.
  • 20. booktalk nation BookTalk Nation arranges conversations between two authors, either phone-in or with video, and bookstores can sign up to fulfill any sales.
  • 21. livestream WORD has done several livestreams of our romance events via Avon Romance we provide the space, the audience, & the event, and they bring the technology. Eloisa James, Once Upon a Tower Sarah MacLean, One Good Duke...
  • 22. in conclusion Contact us: Jenn: @jennIRL on Twitter Stephanie: @acornsandnuts on Twitter