cultural connections - road trip

Road TripSan Jose Museum of Art

Let Them Be Heard: Visitor Participation in the Museum Experience Chris Alexander - SJMA

Challenge

Create something that would both act as both an interpretive element to the exhibition “Road Trip” and act as a marketing tool.


Putting it together

๏Wanted to center the video around a quirky roadside attraction.

๏Researched online California based options

๏Castroville - Giant Artichoke

๏ Started storyboarding an idea

๏ Story of someone on a road trip traveling to this attraction to photograph, purchase a postcard, write a message to the viewer to send a card, and mailing it at the end

๏ To give the video a uniqueness all the sounds on the video would be dubbed in and none of the sound recorded during the filming would be used.


Putting it together

๏Did all the video creation in-house

๏ For filming we used our Canon HG10 HD video camera

๏ Shot at various locations on the way to Castroville

๏ Footage brought back to SJMA and edited using Final Cut Express

๏ Posted on YouTube, available via iTunes, and put on our handheld tour in the gallery


Road Trip - Video

Video Available at:

www.youtube.com/sanjosemuseumofart


http://www.youtube.com/sanjosemuseumofart


Blog Contacting



YouTube - Featured Video

๏ Video uploaded on June 22, 2008

๏ Featured on YouTube Homepage on August 15, 2008

๏Comments started pouring in

๏Comment spam a-plenty

๏ Video responses

๏ Presented a whole other aspect of participation we never thought about

๏Global reach achieved

๏Has a little over 81,000 views currently


“OH MY GOD THE GIANT ARTICHOKE!!! I LOVE THAT PLACE. Me and my family lived about a half hour or so from there, and used to go like every Friday.Best deep fried artichoke hearts ever!”

-generalducttape


YouTube Comments

“am i the only one who watched this video again for those shoes? lol”

-naomiknowsnaught

“First thing I noticed: the girl's jeans were too short.”

-undiscoveredjulie

“Crazy looking heels.”

-janeyB7

“Kool. But dont give out ur info on the net like that. Hope that was a fake address.”

-5starsproduction

Postcard Station

๏ Originally wanted to have a mailroom type feel

๏ Adjusted vision after seeing card quantity (too few for the effort)

๏ Comfortable chairs to sit and peruse

๏ Mailbox slots

๏ Video viewing station.



“Mindless Shopping! Fake Streets! Go America!-Undecipherable

Postcard Examples


“We left Devon, England (our home) on 9th Sept. on a Road Trip thro France (Orlean, Macon) to the Alps. Was cold in the Alps with snow on the high passes. We are now in Italy in the Cinque Terre region which is amazing. Will go on to

Lucca and on into Tuscany before returning home thro France. We are driving a Renault Scenic and camping.” -David Yard and Lesley Remie

Postcard Examples


“This is the location of the bridal suite for the wedding I never showed to - the proposed wedding to my second lover, the uranium mine baron. Life is too

beautiful for a long engagement to fissile material.”-Josefina B.

Postcard Examples


“Belle Fourche - Center of the Nation”-onebentwodavids

http://web.mac.com/onebentwodavids

Postcard Examples



One Ben, Two Davidshttp://web.mac.com/onebentwodavids


http://web.mac.com/onebentwodavids/






Follow-up Video Series

Video Available at:

www.youtube.com/sanjosemuseumofart


๏ Wanted to capitalize on the success of Road Trip

๏ Came up with a 4 part serial following the shoes

๏ 2nd installment available, more to follow๏ Video to promote the exhibition “This End

Up: the Art of Cardboard”๏ Artist Scott Hove’s art piece “Cakeland”๏ Commercials for exhibitions?



Contact Info

Chris AlexanderManager of Interactive Technology

email: [email protected]: www.chris-alexander.com

YouTube: www.youtube.com/sanjosemuseumofart

Presentation: www.chris-alexander.com/category/presentations/


mailto:[email protected]

mailto:[email protected]

http://www.chris-alexander.com

http://www.chris-alexander.com

