cultural profiling_france and brazil

8/13/2019 Cultural Profiling_France and Brazil

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FRANCECultural Profiling

Indian Institute of Management Raipur


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INTRODUCTION



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Food is one of the great passions of the French people. French cooking is highly refined It varies by region and is heavily influenced by what is grown

locally

Family is a social adhesive. Each person have specificresponsibility.

Practical approach towards marriage.

The French are private people and have different rules ofbehaviour for people within their social circle and those who are

not. Free with closed ones only.

Relationship

The handshake. Friends may greet each other by lightly kissing on the cheeks. Formally call people by their last name.



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Bright and stylish. Men should wear dark-coloured, conservative business suits for the ini

meeting. women should wear either business suits or elegant dresses in soft colo

At the reception, the couple customarily uses a toasting cup called a CoMarriage

The groom customarily walks his mother down the aisle before arrivingaltar to be married.

The French view birthdays as a celebration of life. Whoever has the biis able to choose whatever they would like to do on that day. Most peochoose to have a party, where they receive a cake with candles on it and

presents from all who attend (French Traditions).

The French usually have a tradition Christian funeral service where thecoffin is brought to the Church where all the relatives and friends havegathered. The Priest says prayers and family members may say a few wabout the deceased. After the service, people go to the cemetery, whercoffin is put in the grave and relative throw a handful of earth on thewooden coffin (French Traditions).

Funerals



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It is best to remain cool and professional; avoid any sort of confrontation and do not resort to hard stactics.

The French tend to take time when negotiating. Do not rush them or appear impatient. Expect a grof time to be spent reviewing details before a final decision is made.

Decisions tend to be made from the top down.

Negotiations

Wiping the brow with one hand means thats enough or I cant take itanymore.

Turning your palm upwards and touching your thumb to your fingers meansIm afraid.

Making a fist, touching your nose like you are squeezing a clown nose andslightly turning it from side to side means drunk or tipsy.

Loosely grabbing your throat with one hand means unbelievable or yeahright.

The "Bof" or "Gallic Shrug" is done by raising your shoulders, holding up yourhands palms out and raising your eyebrows. It usually means "I don't know" or"It's not my fault."

Tapping the side of your nose with your index finger usually means that one isclever/smart.

To indicate that something is expensive, most French hold out their hands withtheir fingers and thumb touching, and rub the thumb across the fingertips



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ENVIRONMENT ANALYSIS



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Socialist party in power after 2012 elections.

Higher taxation, increased governmentspending.( 52% of GDP).

Recent tax hikes to focus on largecorporations.

Political

Economic freedom 62ndrank.

Improvement in investment freedom

No minimum capital requirement forstarting a firm.

Labor code has rigid regulations, meantto protect workers.

Economic



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Leading exporter of nuclear technology.

High speed transportation systems TGV First country to develop disposal of radioactivewaste.

Third country after USA and USSR to sendsatellite to space.

Technological

Property rights and contract enforcement

are secure. Independent and efficient Judiciary.

Intellectual property rights are respected

Transparency and integrity maintained tosustain low levels of corruption.

Smoking ban in cafes,bars and restaurantssince 2008.

Legal



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TRAINING MODULE



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ETIQUETTE & CUSTOMS IN FRANCE

Meeting Etiquette

Handshake Kiss on the cheek

Use of First Names

Bonjour Monsieur/Madame

Au Revoir

Dining Etiquette

Arrive on Time Dress Well

Send flowers in the morning

White Lilies, Red Carnations,

Wine

Business Negotiation

Direct eye contact while

speaking Strict adherence to protocol

Never be over friendly

Avoid high pressure sales

tactics

Detail oriented

Business is hierarchical

Table Manners

Bon Appetit Continental

Elbows and Han

Finish everythin

plate

Business Meeting Etiquette

Appointments2 weeks in

advance July, August - Vacations

Avoid Exaggerated claims

Any delays to be explained

with a phone call

Meetings for discussion of

issues

Relationships Degree of forma

Extremely direcquestions

Formal writtencommunication

Apology for notFrench

Earn trust throubehavior



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BELIEFS IN FRANCE

Individualism vs. Collectivism

Self-centered Focus on individual goals

Clarity in communication

Emphasis on success

Improve connections in a

calculative way

Masculinity vs

35 working 5 weeks hol

Care for qu

Competition

colleagues n

Material sig

should not b

High Context vs. Low Context Strongly inclined to indirect

way of communication Assume more shared

understanding than therereally is

Great importance onambience, decorum, and themanner of messages delivery

Gender Roles

Cannot be coarse, drink too much, smoke in street, never help yourself for wine

Pressure to maintain their physique

Need to be attractive to get employed

Woman with the same position and skills as a man gets lower salary

Treated equal in certain professions like finance and law



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DOs & DONTs

DOs

Learn some key French phrases

Bring presents when invited to dinner

Dress well

Say Bonjour Madame and Au Revoir

while entering and exiting a shop

Place the napkin in your lap as soon as you

are seated

DONTs

Be loud

Eat on the street

Take a bite from a whole piece of

Give even number of flowers as a

Eat with your fingers

Communicate across hierarchy lin

Try to impress others with your w



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ATTITUDE TOWARDS EXPATS

French are very proud of their culture, their peoples

achievements.

They do not appreciate criticism of the French state, bexpats.

Expats who speak French are highly respected and acc

readily. Excellent local healthcare facilities available for expat

France and Netherlands globally best countries for exraise children due to healthy lifestyle.



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BRAZILCultural Profiling



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INTRODUCTION



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Tutu de feijo (paste of beans and cassava flour), and local soft ripenedtraditional cheeses, Pato no Tucupi (duck in Tucupi),

Churrasco, a kind of barbecue,

Moqueca capixaba (a tomato and fish stew prepared in a clay pot) etc.

Family is a social adhesive. Each person have specificresponsibility.

Practical approach towards marriage. Brazil is more collectivist than France.

Brazilians are very open when it comes to developingfriendships, these are not always that much of a commitment

In Brazil it is important to show respect to the elderly (andchildren take care for their elderly parents).

Relationship

In a meeting, shake hands and greet each person individually;never acknowledge everyone all at once. Shake hands fromhighest to lowest.



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Always be on time for an appointment but expect to wait. They're alwaminutes late. Be patient with business-related delays.

In Brazil it is important to show respect to the elderly and children takfor their elderly parents).

Minimum of 2 witness are required to conduct ceremony. No concept of Best Man or Maid of Honour. After a church wedding, the couple has to return to their local registry

within 90 days.

Birthdays are celebrated as celebration of life. Brazilians party on that day, where they receive a cake with candles on

presents from all who attend.

It is accustomed to wear completely back to the funeral. Older people express their greif with loud crying and moaning. Mourning period is seven days where on seventh day, a mass is held in

of the dead. Younger generations rarely show their feelings.

Funerals



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-In preparation for theworld event World Cup2014, the city has banned

use of public space.

-The city council in PortoAlegre recently passed a

law banning cultural,

artistic and economicactivities from happening

in the city square.

-It also prohibitsdemonstrations in the city

square, limiting freespeech of the people.

-People in this city wearBermudas, bikinis, shirts

and sunglasses.

-Clothes wore arecomfortable, rich in colors

and are sophisticated atthe same time.

-The true traditionalclothing of the people of

Brazil is simple cottonshirts and jeans

-The cowboy clothes arepopular and wore by thepeople in the south plain

regions of Brazil..

-Carnival is the mostfamous holiday in Brazil,

which marks thebeginning of Lent, theforty-day period before

Easter.

-"Baladas - They are

parties that take place in"club like places". beach,bars, restaurants and

watch soccer!

-A typical thing thatbrazilians like to do is goto churascarias. Its a allyou can eat steakhouse

where they bring the meatto your table.



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ENVIRONMENT ANALYSIS



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ECONOMICAL

GDP=US$ 2,223 trillion (2012)

7th wealthiest economy

Inflation rate = 5.1%

Unemployment rate: 6.0%

In 2011, FDI was US$101.7 billion, 29%larger than in 2010.

In Automotive: 33 Projects, US$6034mn

Economy Driver:

Pre-Salt Oil & Gas Discoveries

Growth Acceleration program (PAC II)

2014 FIFA World Cup & 2016 Olympics

POLITICAL

Federal Republic country Pres

supreme.

Tax rules are complex and corhigh.

Political stability has increasethe last decade.

Risk of terrorism is low but strcrimes are very high

Labour unions are quite milita

Government has high degree oover monetary and fiscal polic



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LEGAL

Parties may freely chose the governing lawand partys choice of law is respected byBrazilian courts

Excessive bureaucracy

Tax incentive for investors targeting Localproduction and contents

Tax system is governed by National TaxCode, International Tax Treaties

Tax structure is complex and high taxburden (=36% of GDP)

1st environmental Law in 1965

Permanent/Temporary Visas for ExpatriatesEmployees

Investment Money = US$ 50K-200K

TECHNOLOGICA

Brazil is the 4th largest car man

Productivity has seen slow growthe last ten years due to a lack oautomation, poor training and energy and steel costs.

The country is preparing to opedoors to highly skilled expatriaintellectuals

No specific privacy and cyber le



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TRAINING MODULE



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ETIQUETTE & CUSTOMS IN BRAZILDining Etiquette

Lengthy meals (2 hrs) Use a knife and fork Use toothpicks in public only

if mouth is covered Waiters generally dont bring

checks until requested. Send f lowers before/after

visiting

Business Negotiation Direct eye contact while

speaking

Remain cool and professional Avoid any sort of

confrontation No hard sell tactics. Take time when negotiating. Use local lawyers and

accountants for negotiations.

Dress Appearance coun

Brazilian womensensually in mos

feminine formal

Nails should be m

Shoes should be

polished and we

Business Meeting Etiquette Small talk before business Gifts are not important Interrupting someone who is

speaking is OK Express their opinions freely Communicate easily with

strangers

Relationships

Informality Relatives are hir

own company

Respond to coin the manner address you

Meeting Etiquette

Take time to greet & saygood-bye to each person

15-20 min delay acceptable Married women kiss twice-

once on each cheek. Singlewomen add a third

Hugging & backslappingcommon among friends



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BELIEFS IN BRAZILPersonal Success Being inter-reliant is vital

Business and personal lifeare very much intertwined

Relatives & friends arefavoured and often businesspartners

Just a few days of throwing

business cards, one canmake a lifetime offriendship.

Masculinity vs

Sympathy f

are valued

Conflicts aprivate andconsensus

Status is shcomes mor

PDI.

High Context vs. Low Context Derives most information

from the context of thecommunication

Alludes to sharedexperiences

Employs ambiguouscommunication to convey awide range of emotionalresponses.

Expects members of the ingroup to know and followthe appropriate protocol



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BELIEFS IN BRAZILTowards Elderly

Important to show respect tothe elderly (and children takecare for their elderly parents).

Mostly the women take part andare more enthusiastic in themany social older peoplesgroups.

Media has contributed towardsthe greater visibility of olderpeople

View on Chan Easily accept

life

Long term or

ReligionAre mostly religious people

Roman Catholicism (64.6%)

Protestantism (22.2%)

Non religious (8%)

Other religions (5.2%)

Gender Roles Identifies men with authority and strength and women with weakness and subservience Man are primary providers of the family, with women's monetary contributions viewed as sup Women are well-accepted and are prominent in education, medicine and journalism and as s

owners Woman with the same position and skills as a man gets lower salary



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DOs & DONTs

DOs

Learn some key Portuguese phrases Dress well

Be careful when using humour in veryserious situations

Always entertain in a prestigiousrestaurant

DONTs A very expensive gift in formal m

may be viewed as a bribe. Going to local bars and clubs as

unaccompanied woman is not a Dont smoke in public. Dont refer to Brazilians as Latin Be very careful not to ruin a bus

by being cool and too profession



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WHHAATTTTT????

Things weren't any better for Ford when they introduc

Pinto in Brazil. After watching sales go nowhere, thecompany learned that "Pinto" is Brazilian slang for "timale genitals." Ford pried the nameplates off all of theand substituted them with "Corcel," which means hor



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ATTITUDE TOWARDS EXPATS

Friendly attitude towards expats especially towards

Westerners.

Free healthcare to anyone living in Brazil.

Many expats buy a car once they have arrived in Brazi

Surest way to establish communication is to show anappreciation for Brazil and its culture and to try to spPortuguese; Brazilians appreciate such gestures.



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HOFFSTEDE CULTURAL DIMENSIONS


PDI - Power distanceIDV - IndividualismMAS - MasculinityUAI - Uncertainty av

LTO - Long term ori


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THANK YOU


cultural profiling_france and brazil

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