culture and consumer behavior:
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This article was downloaded by: [University of Glasgow]On: 23 September 2013, At: 01:11Publisher: RoutledgeInforma Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House,37-41 Mortimer Street, London W1T 3JH, UK
Journal of International Consumer MarketingPublication details, including instructions for authors and subscription information:http://www.tandfonline.com/loi/wicm20
Culture and Consumer Behavior:Daniel John McCort a & Naresh K. Malhotra ba Assistant Professor at Wheaton Collegeb Professor and Coordinator of Marketing and Management Science, School of Management,Georgia Institute of Technology, AtlantaPublished online: 18 Oct 2008.
To cite this article: Daniel John McCort & Naresh K. Malhotra (1993) Culture and Consumer Behavior:, Journal of InternationalConsumer Marketing, 6:2, 91-127, DOI: 10.1300/J046v06n02_07
To link to this article: http://dx.doi.org/10.1300/J046v06n02_07
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