culture and perception

Culture and perception Lecture Three

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Intercultural Communication Lecture Three

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Culture and perception

Lecture Three

Sensation• A neurological process• Eastern v. Western world (Nisbett,

2003)

o Greco-Roman Tradition: separate and uniqueo Eastern Tradition: Harmony and Balance

• American Culture: East meets West

Feng (wind) Shui (water)

• Developed in China over 3000 years ago• Taoist vision of nature Chi (energy)

o 5 elements (fire, earth, metal, water, wood)

• Yin o Feminineo passive

• Yang o Masculineo Active

Field Dependence

Process of PerceptionSelection

o Choose that which fits our needs

Organizationo Making meaning through grouping

Interpretationo Decoding through cultural influence

High v. Low Context• Edward T. Hall (1976)• Low Context

o Elaborate and specifico Verbal highly valued / Redundancy common

• High Contexto Physical and internalizedo Nonverbal valued / What is not said brings togetherness

Final Dish

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