culture by design
TRANSCRIPT
Didier Elzinga
Culture by Design
Didier Elzinga
Culture Ampceo/founder
Social ProfitAtlassian FoundationAlfred Research Foundation
In an earlier life…Rising Sun PicturesSlingsby Theatre CompanyBrink Theatre CompanyTourism Australia
–Nabokov
Curiosity is insubordination in its purest form
“
Why build a culture first company?
The way you motivate people at work has changed,
not because people have changed,
but because the work we are doing has…
does not exist.
“Why is it every time I ask for a pair of hands…
they come with a brain attached?
–Henry Ford
If you have low morale, for every $1 you spend, you get about 25 cents of value.
If you have high morale, for every $1 you spend, you get about $3 of value.
Companies should pay much more attention to morale…
“
–Brad Bird
culture?
Culture is not soft & fluffy
It is built for a purpose
What do all these companies have in common?
1,000,000+ people surveyed2,500+ surveys launched300+ companies
DNA of a Culture First Company
Sees a world that others don’t
Builds on a promise
Knows what it will hurt for
Sees a world that others don’t
Brand is a promise to a customer, culture is how you deliver on it.
Builds on a promise
Knows what it will hurt for
DNA of a Culture First Company
Sees a world that others don’t
Builds on a promise
Knows what it will hurt for
MissionWe believe the world should be a better place to work
PromiseLearn how to build a better culture
ValuesCreate better people geeksHave the courage to be vulnerableTrust people to make decisionsLearn faster through feedback
Our brand marque takes cues from the circular brush stroke of the enso, in form and intention.
The Culture Amp platform captures moments in time in a person’s journey, both professionally and personally.
Over time, these snapshots tell a story. The process of asking and answering questions becomes a ritual or practice from which emerge opportunities for change and growth.
In Zen Buddhism, an enso ( 円相 , “circle”) is a circle that is hand-drawn in one or two uninhibited brush strokes to express a moment when the mind is free to let the body create.
#peoplegeek
“- Edward Deming
In god we trust.All else bring data.
Ask the right questions
Build the case for change
Fix one thing
Do it again…
How often should I survey?
P&L
Balance Sheet
Cash flow
Pulse Surveying
Diagnostic Survey
Tracking Surveys
It is an intentional description
of the experience you want your people to have…
and measuring if they are having it.
Survey design is not just a psychologist in an ivory tower telling you what makes people happy
When asking the hard questions,
be prepared for the responses. If you're not ready, don't ask.
Survey design is not just a psychologist in an ivory tower telling you what makes people happy
What happens if you do … nothing?
Focus on fixing one thing
Nothing happens until you do it again.
Culture FirstThe world of work is changing. So should you.
Understand your DNAWhat do you want your people’s experience to be?
Learn -> Act -> RepeatAsk the right questionsBuild the case for changeFix one thingDo it again…
–George Bernard Shaw
People who say it cannot be doneshould not interrupt those who are doing it
“Thank you.