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    Cultural and Creative Clusters:

    The West Street Project andpromoting the City

    Davinia Galea

    HerO Conference

    Valletta

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    The definition of culture will be restricted to two

    versions of the word addressing the broader meaning

    of culture, which are:

    the way people live, which relies on their identity;

    the functional meaning of culture, that includes the

    further definitions of creativity, symbolic meaning andintellectual property

    (Throsby 2003)

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    Other key words: Creative and

    Regeneration Creative as in the concept of the creative or cultural

    industries which has been defined as the productionand distribution of creative goods by Evans and Shaw(2006) Therefore, cultural and creative clusters would be

    a gathering of creative or cultural industries that wouldfeed off each other.

    Regeneration has been defined as breathing new lifeand vitality into an ailing community, industry and area[bringing] sustainable, long term improvements to local

    quality of life, including economic, social andenvironmental needs(Evans & Shaw 2006, quoted fromLocal Government Association, 2000).

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    Culture bringing about economic

    success:

    Culture whether as a central part of aregeneration initiative, or as a substantialcomponent of a broader programme, can play adistinctive role in bringing economic benefits toan area. It does not just bring direct economicimprovement by providing employment andregenerating revenue, but can have a widereconomic impact on the general prospects of an

    area by making it a more desirable place to liveand work, and subsequently, for businesses toinvest.(DCMS 2004)

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    The case for the social aspect within

    regeneration:

    My own blunt evaluation of regeneration

    programmes that dont have a culture

    component is they wont work.

    Communities have to be energised, theyhave to be given some hope, they have to

    have the creative spirit released.

    (Robert Hughes as quoted in DCMS 2004)

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    The aesthetic and environmental

    sensitivity to the sense of place:

    Thekey to successful transformation is not

    only what type of change is promoted, but

    how it is carried out. If it is delivered in a

    manner which is in tune with the soul of aplace, it is likely to succeed. But if it goes

    against the grain of local distinctiveness

    and identity, it will struggle to take root andis more likely to falter.

    (A. Minton as quoted in DCMS 2004)

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    Richard Florida (2002) argues that strong

    cultural facilities and creative networks are

    key to economic success in modern urban

    societies. According to Florida, a largepercentage of the workforce is increasingly

    geographically mobile, engaged in forms

    of employment in which creativity andinnovation are the source.

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    Cultural and Creative Clusters

    Around West Street:

    Manoel Theatre

    School of Art Bicceria

    Museum of Fine Arts

    Chapels, Auberges, Palaces

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    City Gateentrance to Valletta

    Around City Gate:

    St James Centre for Creativity

    Open air space for cultural activity (part ofthe Renzo Piano plans)

    Museum of Archaeology

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    Malta Arts Festival

    old opera house site

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    Carnival at Freedom Square

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    Around the centre:

    St Johns Co Cathedral

    Grandmasters Palace Armoury

    Bibliotheca

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    Around the tip Manderaggio/Dui balli:

    Fort St ElmoWar Museum Mediterranean Conference Centre

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    Regatta in the Grand Harbour

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    Fort St ElmoAerial shot from Grand Harbour side(Photos: MIMCOL report2007)

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    A cultural and creative clusters inspired

    scheme for the city, based on connective

    cultural enterprises have been statistically

    proven to be successful entrepreneurialinitiatives. (according to the United Nations

    Conference on Trade and Development

    (UNCTAD) (2004) such enterprise hasgrown at an annual compound rate of over

    7 per cent.)

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    Far from being a placed Appollonian

    gentility, culture can even be a

    battleground on which causes expose

    themselves to the light of day and contendwith one another

    Edward Said quoted in Eagleton (2008)

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    the cultures of cities

    Zukinsconcept can be applied to Valletta, in that

    the very diversity of the population and their

    need for cultural and economic exchanges

    create unpredictable spaces of freedom: themarkets, restaurant kitchens, designated

    landmarks and parades that become both sites

    and sights of new collective identities. This is the

    city that people cherish.(Zukin 1995)

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    Thank you!