culture mapping with dave gray in chicago
TRANSCRIPT
CULTURE MAPPING
WITH DAVE GRAY March 17th, Chicago, IL
GETTING STARTED
Experiment Grid
Assumptions
Experiments
Idea
Hypotheses
ResultsWhat did we learn? What will we do next?
If we do ______, then __% of people will do ______________What assumptions have we made about customers & their world?
Description
Metrics
Created by Alissa Briggs | www.alissabriggs.com | @alissadesigns
USING VISUAL TOOLS
THE GARDENING TOOL
WITH A WILLINGNESS TO EXPLORE
ON THE HERO’S
JOURNEY
WE DEFINED CULTURE
EMBRACED NEW WAYS TO THINK
AND SET EXPECTATIONS
USING VISUAL THINKING
“IN ANY CHANGE
FAILURE, CULTURE GETS
THE BLAME”
“CAN CULTURE BE DESIGNED?
YES!”
WE DISCUSSED THE IMPACT OF CULTURE
WE INTERVIEWED EACH OTHER
“HOW DO WE DESIGN
LEADERSHIP BUY IN?”
“BE THE DETECTIVE &
THE WITNESS”
“START WITH THE OUTCOMES”
“WHAT ARE THE BEHAVIORS
AND ENABLERS?”
WE PUSHED OURSELVES
LOOKING THROUGH THE EMPATHY MAP LENS
WHAT DID YOU PLEDGE TO DO?
THANK YOU TO MICHELLE GRAY FOR THE PHOTOS
