Culture MovementBy Phoebe Chao

Typing is Killing Handwriting

With the widespread use of computers in our daily lives, we do all our work with computers. We email friends; we text messages; we use computers to draw; we fill out forms online; we take online classes; we write blogs instead of journals. We type on the com-puter most of the time. We do not hand write anymore.

One-in-10 schoolchildren have never written a letter by hand, it was disclosed, and almost a third of teenagers have failed to put pen to paper for more than a year.

News report

In the survey, 96 percent of women and 92 percent of men admit-ted sending romantic emails to a loved one — while 97 percent of women and 89 percent of men polled also expressed their love through texts.

Survey: Only 4% of Men Still Write Love Letters

Brand Connected

Bloomingdale’s perfume department is one of the places to buy different kinds of perfume.

Although a computer can help you deliver the message faster, it cannot deliver smell.

The human brain has a place that keeps your memories of smell. Once you smell something, it is hard to forget.

Here, we are not asking you to buy more perfume. We want you write a letter to someone you love. Write to someone you curently or used to deeply in love.

We will deliver your smell and your emotion.

Why Bloomingdale?

What do people do when they write a love letter?

This began amongst the wealthy in Europe at a time when rich women had personal perfumiers who mixed up concoctions to their unique specificantions. The scent would have been theirs alone and so to spray it onto a love letter meant to convey their own personal fragrance to remind the recipient of the way they smell.

Why people spray perfume to the letter?

Who are we going to connect with?

Simmon Data tells us

Female are 75 percent more likey use perfume in the past 12 months.

INDEX: 175 INDEX: 20

Simmon Tells us

ROMANTICSOPHISTICATED

GOOD-HEARTED

ARTISTIC

FRIENDLY

REFINEDGRACIOUS

PASSIONATELOVINGCREATIVE

IMAGINATIVE

KINDWARMHEARTED

SINCEREINVENTIVESOCIABLE

SOCIABLE

CHEERFUL

LIKEABLE

BRAVE

People who use perfume the last 12 month are more likely than the population think themself are

Female,who are romantic.who are creative.who have been deeply in love with someone.who are emotional and caring for others.who are not good at expressing their feelings by speaking out.who are reminiscence.who used to hand write a lot.

We are talking to

How are we going to activate it?

Although computers make the world faster and communicate eas-ier, are we really connected with each other?Do you still remember the touching moment when you first re-ceived a love letter?

Write something to your love project

To be continued...........