curating and sharing relevant content
TRANSCRIPT
Curating & Sharing Relevant Content to
Engage Your Audience
Content Segments
• Original
• Guest
• Promotional
• Curated
Benefits of Content Curation
• Thought leadership
• Improve SEO
• Lead nurturing
Curation Rules
• Relevant
• Credible
• Valuable
• Validate
Content Sources
• Industry resources
• Blogs
• Social media
Sharing Curated Content
• Blog
• Social media
• Lead nurturing workflows
GIVE VALUE FIRST
Workflowology
• Content
• Rhythm
• Delight points
• Touch points