#curatorgeneration: brand engagement with tumblr, pinterest and instagram
Post on 19-Oct-2014
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DESCRIPTION
DigitalBinx's Digital Shoreditch talk exploring why and how brands are embracing these social platforms, not only to promote their products, but also to engage new audiences, crowdsource awesome content and drive social commerceTRANSCRIPT
THE CURATOR GENERATION
DRIVIN
G BRAND E
NGAGEMENT W
ITH T
UMBLR, P
INTE
REST AND
INSTA
GRAM
CURATOR GENERATION
• Challenge
• What’s happening?
• Questions to ask
• What is a Hashtag
• Tumblr, Pinterest, Instagram
• Conclusion
• Table top
• Prize winner
#curatorgeneration
• Prize: A bottle of champagne!
• #curatorgeneration on Instagram
• Winner: Announced in 10 minutes!
• Judged by @gemmaphelan
#CURATORGENERATION CHALLENGE
• No patience for lengthy text
• Facebook fatigue
• Social is active
• Shared interests and identity
• Great visuals rank high on Facebook
WHAT’S HAPPENING?
#curatorgeneration
1. What are your social goals? 2. Who is your target audience? 3. Do you have time/resource to
curate non-branded content? 4. Does your brand have a strong
visual identity?
4 QUESTIONS TO ASK BEFORE YOU DIVE IN
#curatorgeneration
Your don’t
need to be
everywhere
Concentrate on where you are
truly connecting and
developing relationships
Consider sponsoring live events
WHAT IS A #HASHTAG?!
A way to catagorise content in social media
• Search a hashtag to monitor relevant conversations
• Add a hashtag within description
• Communicate it internally and externally
#curatorgeneration
#andywarhol
TUMBLR
• Socially focused, blogging platform
• Customise themes to reflect your brand
• Content planning
• TAGS aid discovery
• NOTES display viral journey
• REBLOG to share
• Commission unique content
Best for travel, theatre, pop culture
#curatorgeneration
Vanity Fair: Original content (153 Notes)
GOOD:Curate with a RE-BLOG(415 Notes)
PINTEREST Content curation, bookmarking and research
On Pinterest:
• Already pinned? Pinterest.com/source/topshop.com
• Collaborate to curate boards
• Be creative with titles and descriptions
• Pin from websites and avoid upload
• REPIN to share, LIKE + COMMENT
Off Pinterest:
• Compelling visuals for blog posts
• ‘Pin it’ to your browser and social sharing
• Monitor traffic from Pinterest to your site
Best for food, design, recruitment
Social commerce retailer Little Black Bag
#curatorgeneration
• Hugely popular, Facebook-owned photo sharing app for iPhone/Android
• Focus on crowdsourcing user content
• Invite savvy instagrammers to your events
• Visualise key messages and calls to actions
• Exclusive, timely, behind-the-scenes content
• Use hashtags, @ mentions to aid discovery
Best for travel, design, live events
My camera app of choice? Camera+
#curatorgeneration
REMEMBER….
• Use personally and assess your goals first
• Develop visual brand identity to relate to your target audience
• Create unique content and optimise posts for increased visibility
• Follow to 30:70 creation: curation rule
• Tumblr - Visual, bite-sized and sharable blogging
• Pinterest - Social commerce, research and bookmarking
• Instagram - mobile experiences and live events
• Research. Experiment. Evaluate. Plan.
#curatorgeneration
GOT QUESTIONS? JOIN OUR TABLE TOP AT 1:45
Laura Scott @laura_scott Head of Digital Strategy @Addiction_World
Cat Turner @catturnerHead of Digital @therabbitagency
Danielle Moon @DanniLMoonPR + Marketing Manager @OctoberJobs
Featuring:
#curatorgeneration
@hassanmirza on Twitter, Instagram,
digitalbinx.com
#curatorgeneration