curious minds website brief branded

7/29/2019 Curious Minds Website Brief Branded

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1. Overview

Who we areCurious Minds helps people and organisations realise their greatest asset their creative potential.

We deliver high quality programmes and services to partners and clients concerned with education and

learning, regeneration and cohesion, and the development of social and emotional wellbeing.

In April 2012, Curious Minds became one of ten regional Bridge Organisations in England, funded by

Arts Council England to use our experience and expertise to connect children and young people to

great art and culture. Over the next two years we will work throughout the North West, helping ACE

realise its goal that every child and young person should experience the richness of arts and culture.

Through our Bridge programme we aim to make art, culture and heritage more coherent and

accessible for children, young people, families, schools and communities.

Curious Minds works to improve children and young peoples lives by increasing opportunities for

active participation in arts, culture and creative learning.

How we currently communicate (digital media)

Existing website: www.curiousminds.org.uk

E-bulletin

Email

Facebook and Twitter

Restrictions with existing website

Page layouts and elements cannot be easily changed or created; presently they have to go back to

designer.

Current website layout is no longer fit for purpose, due to organisational change.

Website maintenance and content updates can only be carried out by specialist staff.

Unable to easily link website to Salesforce CRM.

Visual content (images, video) have to be preformatted before adding and html coding is required to

embed content.

Related content has to be manually entered, or page elements have to be redesigned by designer.

For these reasons we would like to develop a website which is flexible, adaptable and allows non

specialist staff to easily add new content.

Curious Minds Website Design Briefing

Document
http://www.curiousminds.org.uk/http://www.curiousminds.org.uk/


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2. Aims and Objectives

To act as a platform to profile the work of Curious Minds.

Enabling our audiences to connect and explore what we do as an organisation.

To serve as an information repository for our audiences to access and share.

To link to other Curious Minds web and social networking profiles/platforms.

To give prominence to our main brand and sister brands Culture Hubs, Culturevate, CuriousStories and other brands we may develop.

Elements Required

Tile effect on website homepage, News section and Our Work section (Windows 8 feel). We like

the look and functionality of tiles but are open to other ideas.

Simple, logical navigation.

Easy to update and add new pages and page elements.

Ability to alter page layouts (tiles).

Clear and consistent style throughout, reflecting our brand. Fast download speeds.

News area that automatically archives old items.

Ability to search for content within site.

Rich media content (facilities to embed video Vimeo, and images and image galleries Flickr).

Link to social media (Facebook and Twitter) and embed feeds.

Integration with Facebook and Twitter, Like and share buttons to allow visitors to share pages and

news items.

Ability to group related content together.

Analytics capability to report visitor numbers and page visits.

Linked to Eventbrite to promote events.

Linked to our CRM (Salesforce).

Responsive, i.e. can be viewed easily on various platforms and devices (laptop, smartphone, tablet,

etc.).

Facility and capacity to upload files (images, pdfs, Microsoft Office files, including doc, docx, xls,

xlsx, ppt and pptx).

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3. Audience

Schools and Educational Settings

Arts and Cultural Organisations

Local Authority Contacts

Children and Young People

Young Peoples Sectors Funders and National Strategic Organisations

4. Design Specification

We would like the new website to reflect our brand, role, vision and values.

The website will need to accessible based on a variety of download speeds and be able to be

displayed on all forms of different display, e.g. size, tablet and mobile devices including smart phones.

Content

News

News section to have individual sections to add content and to have latest items at top. Each

section to be a tile (as with Home page) on main News page, but when tile clicked section to have a

list with items placed in chronological order.

o Jobs and Opportunities

o Sector News

o Curious Minds News

o

Fundingo Artsmark and Arts Award News

o Events and Conferences

Our Work

Split down in respective programmes. Each section to be a tile (as with Home page).

Individual programme pages to automatically show related information, e.g. case studies, events,

projects.

o Bridge Programme

o Artsmark

o Arts Award

o Services for Schoolso CSNW

o Social Enterprise

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o Grassroots Organisations

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Who We Are

o History

o Vision and Values

o Team

o Board

o Advocates

Resources

Talk To Us

o Twitter

o

Facebooko Blogs

o E-bulletin

Addition Content (accessed via a top menu)

Contact Us

General contact details and map.

Management and Updating

The website will need to be easy for the team to update.

5. Functionality Specification

Navigation

This is critical. It needs to be easy for visitors to quickly find the information they are looking for. Ideallythey should be able to access any page or resource in less than three clicks from any other page. Itshould be immediately obvious where the navigation area is and where they should click to find theinformation they need.

Home PageRetain the current footer and header and introduce a top menu but without drop down. Top menu tohave click back of: Home, Contact Us, News, Our Work, Who We Are, Talk to Us.

Main page area to have a tile effect (Windows 8 for example) and each tile to be a section or socialnetworking feed.

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Tile SectionsEach tile to be easily customised, resized and repositioned and to be able to incorporate a range of

video (image, embedded video feed, social feeds, text, or feeds from other pages).

Ability to view more information about page sections by mouse over.

News

(If possible, have latest news items feeding through from News page.

Our Work

Talk To Us Facebook & Twitter feed

(Either separate tiles or ideally able to rotate between the two feeds on one tile).

Register for News

Artsmark

Arts Award

Resources

Image Gallery

Vimeo feed

Site Administration

Content Management System.

Password protected login for the Web administrator/s.

Ability to post news and other content.

Ability to add/alter/remove areas of the site including navigation.

6. Hosting

The company owns the domain www.curiousminds.org.uk which will be the address for this website.

The host to build and undertake any technical maintenance required.The host must have reliable backup and disaster recovery procedures in place to ensure that we would

not lose valuable data in the event of failure of the server or any other piece of hardware or software.

The site must be fully portable and easy to move to a new host.

Ideally it should not be reliant on any unusual or custom software that is not commonly available

elsewhere.

The host must be able to build and save the site offline.

7. Search Engines

The website will be optimised for search engines and take into account the target audiences the site is

trying to attract.

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8. Accessibility and Usability

The site should be tested independently for accessibility and usability. This should occur at various

points during the project and the website has to work consistently across the range of web browsers.

9. Deliverables

The website itself including Content Management System, built and saved offline for initial and future

development phases.Documentation and a training session for the web administrators and demonstration for the whole team

on how the site works.

Clear information on how we will manage the website.

Information about how the website is hosted, along with usernames and passwords.

A statement that the website has passed accessibility requirements.

10. Budget

Quotes are requested from interested parties by April 26

11. Timescale

Invitation to tender notice issued March 15

Last date for receipt of responses April 19, 3pm

Designer/Tender selected April 29

Functional website June 3

Content Uploaded June 28

Website goes live July 1

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12. Submissions

If you are interested in submitting a tender please submit via email or post by 3pm, April 19

A detailed statement outlining why you are interested in this brief and any relevant

knowledge and experience you have (including examples of previous work).

Details of budget, timeline and explanation of how you will spend your time (see terms and

conditions below).

A CV.

To:Susan Blackburn ([email protected]), or by post to Curious Minds,

Lodge House, Cow Lane, Burnley, BB11 1NN. Please email [email protected] if you

have any questions about this tender.

The selection group will include Glen Meskell, Bridge Coordinator: Communications and Linda Drury,

Director of Finance and Resources. They will assess submissions according to the following criteria:

Submission of all required information.

Evidence to support the additional requirements.

Shortlisted candidates will be invited to an interview with the selection group, who will choose the

successful applicant.

13. Ownership

All code should have an Open Source license.

The domain must be registered to Curious Minds.

All content, images and artwork should remain copyright of Curious Minds.

The website and CMS must be fully portable to another hosting provider and remain the copyright of

Curious Minds.

14. Terms and Conditions

Work to be completed off-site at the designers premises.

The designers must have thorough backup procedures in place.

Contract to be agreed stating full terms and conditions.

Subject to conditions the length of contract will be discussed with the successful contractor.

The quote should have 2 references*

The quote should also be accompanied by 2 examples of design work.

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* Curious Minds reserves the right to contact any references by mail, telephone or other means in order

to make such enquiries as it deems necessary to help evaluate interested parties capabilities.

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curious minds website brief branded

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