current and next generation data challengesstsglobal.com/.../2016/06/stsglobal.data_.aug2017.pdf ·...
TRANSCRIPT
Current and Next Generation Data
Challenges
Peter CresseEVP, CloverETL
Tech Forum 2017
By 2017 the CMO will Spend More on IT Than the CIO
Gartner, Feb 2012
THIS IS YOUR BRAIN ON DATA
We keep hearing there’s lots of data
“We’ll take a look at current data trends
Check out what is important
Understand how a good data foundation is the best place to start
Identify best direction in near term
3
DON’T WORRY
“
4
A FEW POINTS ABOUT DATA
Data is measured in Bits and Bytes
Data represents the most valuable asset
Data predicates any application
Data at rest has no value
By 2017 the CMO will Spend More on IT Than the CIO
Gartner, Feb 2012
60 SECONDS OF DATA
Data… our lifeblood
DATA LANDSCAPE
infrastructure analytics applications
big
specialized and open source
Applications DW
ETLData Integration
Optimized for performance
TRADITIONAL STACK
SOURCES FEED TARGETS IT Services
Business Analyst
Data Architect
CDOCMOCEO
TargetsTransformSources
Optimized for value
DATA WORKFLOW
Any source
Complex transformations
Any target
CONNECTING THE DATA TO THE APP
Data at rest has no value
Applications drive revenue
Data Integration Application Integration
Max wind Max gusts
The data
The visualization
DATA VISUALIZATION IS MAJOR CHANGE
“
12
KEY TRENDS IN 2017
Infrastructure• Cloud is high growth• Data Lake is the new Data Warehouse• NoSQL• Containers and Micro-services
Applications• AI and Analytics are cornerstones• IoT is real
CLOUD ARCHITECTURE
Combination of strategies
• Premise
• Cloud
• Hybrid Cloud
Interplay and connectivity
• Storage
• Compute
AWS AND AZURE
AWS
• Content delivery and storage
• Compute (EC2)
• Networking
• Database
Microsoft Azure
• Performance
• Compute (VM)
• Networking
• Data management and database
SPACEBELT CLOUD CONSTELLATION
Petabytes on orbit
Worldwide coverage
Jurisdictional independence
Layered cyber-security
SPACEBELT IN LOW EARTH ORBIT
Comm Satellites (9) Storage Satellite (3)
Laser
Interconnect
DATA LAKE IS MOSTLY A DATA WAREHOUSE
Social
Reports
Customers
Ops
Executives
Marketingand Sales
Finance
Structureof
the data
Accessfrom
the user
DataLake
RISE OF N0SQL
"non SQL“ or "not only SQL"
Database for storage and retrieval of data
Modeled differently than tabular relations used in relational databases
Social App’s drive growth
CONTAINERS AND MICROSERVICES
• Application, including dependencies, libraries, binaries, and config files in a single package.
• Shares OS and data with other containers.
• Microservices built from a number of components, each one being a separate application in itself.
ANALYTICS SPECTRUM
BIpredictiveanalytics
prescriptiveanalytics
AI/ML
whathappened
what willhappen
what shouldhappen
assisted to happen
AI AND MACHINE LEARNING
People and MachinesEliminate routine work; creative work drives more value.
All about the algorithmML continues to rewrite algorithms for more perfect analysis
Unlock value of dataAnalytics run large data sets and updated algorithms, transactional data
Data Algorithms Model
I0T
• Networks drive devices,which drive data, whichdrive consumer value
• It’s not a connectedkitchen, it’s connectedlogistics and cities
“ Drivers in 3 market segments• Media• Telecom• FinTech
Data Perspective• By role• By need• By industry
23
NEAR TERM DIRECTION
MEDIA DATA DRIVERS
Advertising• Strategies beyond Nielsen• Program value to multi-screen
Customer Behaviors• Semantic analysis• Social and mobile
Operations• Next gen MAM/DAM• ASI to IP workflow• Metadata as core
TELECOM DATA VALUE FROM DISRUPTION 2020
1. Integration: Major telco acquired by a content company. Data assets from customers drive value
2. IoT: Trillions of connected data sources globally. High data operations load and tie in to networks.
3. Mobility: Global growth of mobile connectivity. Large mobile data has to be stored and managed
4. Saturation: Market thoroughly saturated for services. Data impact is to offer more data driven services.
5. Security: The network is the threatCustomers demand, more protection. New combo of cyber-security, storage and data protection.
TELEPORTS AND DATA
Perfect combination of transport, storage and access
Transport• Satellite• Backbone
Storage• Data Center• Disaster Recovery
Access• Premise• Cloud• Mobile• Cloud Constellation
FINTECH DATA DRIVERS
Payment Processing• Real time growth• Access to payers/payees/banks
Rise or threat of blockchain• BitCoin• International
Banks services and security• Offer flexibility• Full view of account• GDPR compliance
DATA BY ROLE
Who
• is responsible for yourdata strategy
• has access to yourdata assets
DATA BY NEED
What
• are you doing withyour data
• revenue are yougenerating
DATA BY INDUSTRY
Which
• segment to youbelong to
• strategy is right foryour data
“We’re there for you.
31
DON’T WORRY
CONTACT CLOVER
Headquarters North America UK DACH
Javlin a.s. Javlin, Inc. Javlin Ltd. JavlinVinohradska 174 2101 Wilson Blvd. 8 Devonhurst Place Katharina-Paulus Strasse 8130 00 Prague 3 Suite 320 Heathfield Terr., Chiswick 65824 SchwalbachCzech Republic Arlington, VA 22201 London W4 4JD, UK Germany
+420.277.003.200 +1.703.259.8585 +44 (0)203 789 2070 +49.6196.5869.555
Visit us at www.cloveretl.com